Trusted Authority - The Podcast

Episode Summary What got you here won’t get you there. For years, personal branding was the shortcut: post online, share your story, build visibility. It worked—until it didn’t. In today’s saturated landscape, visibility no longer equals credibility, and likes don’t equal leverage. In this episode, I share with you a concept that I call Authority Capital - the new operating system for influence. You’ll learn how to turn expertise into trust assets that scale beyond your presence: frameworks, systems, and stories that compound over time. Perfect for founders, executives, and leaders preparing for succession, exit, or board influence. What You’ll Learn Why personal branding alone no longer cuts it in 2025 The Influence Multiplier Map: Reputation → Authority → Relevance The Authority Capital Pyramid: Clarify → Communicate → Commercialise How to turn capability, credibility, and visibility into tangible assets Real-world case studies: from stuck practices to investable businesses How frameworks become shortcuts to relevance, leverage, and long-term equity Episode Chapters 01:00 Story – Outgrowing Brisbane: when your environment stops helping you grow 03:30 Context Shift – AI, six generations, and the leadership handover 05:30 The Influence Multiplier Map – from reputation to relevance 08:00 The Authority Capital Pyramid – Clarify, Communicate, Commercialise 11:00 Why This Pivot – from personal branding to authority ecosystems 12:30 Proof in Action – case studies of Authority Capital in play Quotable Moments “Followers don’t equal influence. Likes don’t equal leverage.” “Reputation gets you recognised. Authority Capital makes you relevant.” “Frameworks are the shortcut to results - and the asset that compounds over time.” “If you can’t be found, you can’t be considered. If you can’t be trusted, you can’t be chosen.” _________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard →    🎥 Watch the free training on the systems you need to scale trust and influence in 2025 →    📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing →   More Resources: 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program →  📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy

Today’s workforce has changed faster than most leaders have. We unpack what that means with organisational development partner , who’s been ahead of the curve on offshore teams, flexible work, and culture long before they were mainstream. We cover how AI shifts the balance from implementation to creativity, why six generations in one workplace demand new leadership behaviours, and how to design a portfolio career that creates optionality - without losing identity. Expect pragmatic tools: emotional intelligence as the meta-skill, the 'say yes then architect it' career move, and how to turn fear of change into a leadership advantage. Time Stamps 00:00 Intro — Why the old playbook no longer works 02:06 Meet Gen Ryan & her early bet on offshore/global teams 07:58 Noise vs. signal — spotting trends worth your time 12:10 AI as collaborator: creativity > pure implementation 17:45 Connection beats perfection: the human trust layer 22:18 Six generations at work — practical leadership shifts 28:30 Imposter syndrome in senior leaders (and what to do) 34:40 Portfolio careers: optionality, not instability 41:05 Resilience & adaptability: the real job description 47:20 How to say yes before you feel “ready” 53:10 Action plan + where to find Gen Key Takeaways Implementation is commoditised; creativity and critical thinking are not. AI accelerates tasks, but your input quality (original thinking, judgement) determines output quality. Emotional Intelligence is the meta-skill. Self-awareness → awareness of impact → adaptive behaviour under uncertainty. Influence precedes instruction. Presence, connection and credibility cues (tone, eye contact, framing) make the message land. Six-gen leadership is a design problem. Clarify expectations, vary communication channels, and normalise flexibility; don’t force a single “ideal worker” mould. Portfolio careers create optionality. Build multiple value streams intentionally; stability now comes from adaptability. Say yes, then architect it. Stretch opportunities compound; mitigate fear with micro-plans and fast feedback loops. Frameworks & Tools Mentioned Clarity–Energy–Connection: make messages simple, vary state every 7 minutes, connect before content. Capability–Credibility–Visibility (Trusted Authority™): three levers to build influence in any room. Name–Nod–Notice: quick pattern for rapid rapport. Trend Filter: Sustainability of the trend × Depth of human impact. Fear Gap Map: Identify what people fear losing → design reassurance moves (support, process, cadence). Practical Actions (Do This Next Week) Run a 7-Minute Shift in your next session: story → question → movement. One-line clarity test: explain your topic so a 12-year-old understands it. AI as collaborator: outsource drafting; insource perspective—add your “Jen take” before shipping. Portfolio step: add one new value stream (advisory day, short contract, board committee). EQ rep: after each meeting, note (a) how you felt, (b) how others likely felt, (c) what you’d adapt next time. Quotable Lines “Everyone can create content; very few build authority assets.” “Say yes, then architect how you’ll deliver.” “Stability now comes from adaptability.” “Your presence is a trust cue long before your words are.” Resources & Links Guest: Gen Ryan — OD Partner, leadership programs, culture design. Websites:    LinkedIn:     Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard →    🎥 Watch the free training on the systems you need to scale trust and influence in 2025 →    📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing →   More Resources: 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program →  📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy

We’ve all heard it: Fast. Good. Cheap. Pick two. But in a world where AI moves faster than teams can meet, timelines collapse by lunch, and trust is the new currency - that triangle doesn’t just feel outdated… It’s irrelevant. In this episode, I’m sharing the shift that changed everything in my business [and how it could change yours too]: → Why I collapsed a 6-month program into a 1-day sprint → How that made my offer more valuable — not less → And why speed, clarity, and trust are now the real delivery model If you’ve ever felt like your offer is worth more, but it’s stuck in an outdated delivery format, this one’s for you. Key takeaways: Time isn’t the value — the outcome is. Old delivery models create unnecessary friction. The future belongs to fast decision-makers. Speed isn’t the enemy — it is the offer. _______ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard →    🎥 Watch the free training on the systems you need to scale trust and influence in 2025 →    📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing →   More Resources: 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program →  📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy     Visit  for everything you need to grow your authority and make an impact.

Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I’m running a free 60-minute masterclass to help you: In just one 60-minute live session [offered across 3 time zones], you’ll learn how to: ✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the Trust Asset that make you irreplaceable [and attract the right kind of attention] ✅ Reposition yourself as the go-to — not the go-everywhere Here’s how to join: 🛒 Step 1: [already have one? Gift a copy — influence is more valuable when it’s shared.] 📝 Step 2: Upload your receipt over at 📅 Step 3: Choose your preferred session time [3 to choose from] — these are small, practical, and not built for the masses 📩 Can’t make it? You’ll get the replay. 🎁 Bonus: Win a Private Strategy Session with me One attendee gets a free 1:1 Strategy Session with me [aka, your positioning shortcut] _______ What does it take to lead when every decision is under the spotlight—and the consequences are life or death? I sit down with , Queensland’s first female Police Commissioner and one of Australia’s most tested public leaders. From a tobacco farm upbringing in Far North Queensland to commanding some of the country’s most critical crisis responses - including the G20 summit and Queensland’s catastrophic 2018 bushfires - Katarina's story is anything but conventional. We go beyond the badge to unpack the systems, psychology, and self-trust that underpin high-stakes leadership. Whether you're navigating boardroom politics, organisational transformation, or real-time crisis, this episode will challenge how you think about authority, influence, and trust. What you’ll learn in this episode: How Katarina built operational credibility in a system not designed for her Why trust is earned not just by being right - but by being explainable When breaking protocol becomes a leadership advantage The role of communication under intense scrutiny [and how to keep control of the narrative] What most leaders get wrong about influence - and how to fix it Her real-time decision-making framework when the data is incomplete but the pressure is relentless Memorable Moments: “You can’t influence if people don’t trust you’ve done the work.” “Sometimes, breaking protocol is the most trust-building move you can make.” “Be criticised for being cautious—not for being careless.” “Influence isn’t charisma—it’s strategic credibility.” Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard →    🎥 Watch the free training on the systems you need to scale trust and influence in 2025 →    📝 Book your complimentary 20min Authority Brand Strategy Session →   More Resources: 🎓 Join the Trusted Authority [on demand] Program →  📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy     Visit  for everything you need to grow your authority and make an impact.

Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I’m running a free 60-minute masterclass to help you: In just one 60-minute live session [offered across 3 time zones], you’ll learn how to: ✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the Trust Asset that make you irreplaceable [and attract the right kind of attention] ✅ Reposition yourself as the go-to — not the go-everywhere Here’s how to join: 🛒 Step 1: [already have one? Gift a copy — influence is more valuable when it’s shared.] 📝 Step 2: Upload your receipt over at 📅 Step 3: Choose your preferred session time [3 to choose from] — these are small, practical, and not built for the masses 📩 Can’t make it? You’ll get the replay. 🎁 Bonus: Win a Private Strategy Session with me One attendee gets a free 1:1 Strategy Session with me [aka, your positioning shortcut] _______ Episode Summary If you’re a business leader, founder, or team lead navigating fast-paced change — this episode is your roadmap to building trust, leading through complexity, and becoming the authority your space needs. In this episode, I sit down with — a seasoned executive who’s led through massive transformation across sectors like finance, e-commerce, and now crypto. We unpack the shift from command-and-control leadership to trust-first influence, why visibility [not just capability] is critical, and what it takes to lead authentically when AI and uncertainty are rewriting the rules. Jason shares how SwiftX is navigating trust in a post-crisis crypto industry, what it means to lead without a corner office, and how to empower your team to build thought leadership without losing your talent. Whether you’re an executive, entrepreneur, or future-focused leader — this is a playbook for becoming the go-to, even in industries in flux. In this episode, you’ll learn: ✅ Why modern leadership starts with visibility and self-awareness ✅ How to lead without falling into the “visibility vs humility” trap ✅ The trust strategy SwiftX is using to scale authority across a 300-person team ✅ How to future-proof your influence in a world powered by AI ✅ What to do when your personal brand is lagging behind your capability   Connect with / Follow on LinkedIn   ________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: Free Downloads + Next Steps: 📊Get your personalised Authority Score with the free Scorecard →    🎥 Watch the free training on the systems you need to scale trust and influence in 2025 →    📝 Book your complimentary 20min Authority Brand Strategy Session →   More Resources: 🎓 Join the Trusted Authority [on demand] Program →  📚 Read the - your step-by-step guide to becoming the go-to expert.

Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I’m running a free 60-minute masterclass to help you: In just one 60-minute live session [offered across 3 time zones], you’ll learn how to: ✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the Trust Assets™ that make you irreplaceable [and attract the right kind of attention] ✅ Reposition yourself as the go-to — not the go-everywhere Here’s how to join: 🛒 Step 1: [already have one? Gift a copy — influence is more valuable when it’s shared.] 📝 Step 2: Upload your receipt over at 📅 Step 3: Choose your preferred session time [3 to choose from] — these are small, practical, and not built for the masses 📩 Can’t make it? You’ll get the replay. 🎁 Bonus: Win a Private Strategy Session with me One attendee gets a free 1:1 Strategy Session with me [aka, your positioning shortcut] _________ EPISODE SUMMARY Everyone’s talking about tools, tech, and the latest growth hacks. But the real reason some people become the go-to in their space — while others stay overlooked — comes down to one thing: A decision. This episode dives into the invisible shift that separates high-trust leaders from high-effort ones — and why most people never make it. Whether you're sitting on strong IP, feeling stalled despite doing everything “right,” or second-guessing your next move… this one’s for you. In this episode, we unpack: Why success often stalls at the edge of confidence — not capability How the Dunning-Kruger effect shows up [especially as you get better] The science of identity-based decisions — and why they stick A story of a senior exec who was invisible internally [and what we did about it] Why my own book hit pause — and what got it back on track What actually builds visibility that earns trust in 2025 RESOURCES & LINKS 📖 Buy Trusted Authority → 🎧 Subscribe to the Podcast → 📩 Join the Newsletter → [] 🧭 Join the Waitlist for the Authority Activiation Sprint → []

🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]:  🔗 [Build Your Influence Ecosystem Summit 18th June 2025]:   🔗 [Trusted Authority On Demand – Petra’s flagship executive brand strategy program]:  🔗 [Book Petra for executive coaching, internal brand strategy, or cultural assessments]: ____________ What do Siri, startups, and storytelling have in common? According to former product lead at Apple and co-founder of DesignPro - the answer is trust. In this wide-ranging conversation, Mohammed unpacks how the best products aren’t just smart or fast - they’re emotionally resonant. Drawing on experience from Apple, Google, and early-stage ventures, he shares how meaningful user experiences are built not just through speed or code, but through observation, humility, and deep conviction in what the product stands for. We explore: How trust is earned through product behaviour—like graceful degradation Why Pixar’s storytelling principles inspire his product philosophy Why curiosity is a competitive advantage, not a personality trait How leaders can foster psychologically safe teams that surface breakthrough ideas The real role of founders: holding the emotional centre of the product If you're building products, leading teams, or shaping strategy in the age of Gen AI, this episode is a masterclass in designing with intent, earning trust at scale, and leading with creative conviction.   Connect with Mohammed via email:   Connect with Mohammed on LinkedIn:   Check out Design Pro: ______________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

Resources and upcoming events: 🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]:  🔗 [Build Your Influence Ecosystem Summit 18th June 2025]:   🔗 [Trusted Authority On Demand – Petra’s flagship executive brand strategy program]:  🔗 [Book Petra for executive coaching, internal brand strategy, or cultural assessments]: ________________ Episode Summary: What happens when you make curiosity your leadership strategy? In this candid, fast-moving episode, I sit down with Michael Bungay Stanier - better known as MBS, bestselling author of The Coaching Habit - to unpack what it really means to lead without needing a title, a hierarchy, or even a room full of people. From being sued for defamation as a university student [yes, really] to writing the most successful coaching book in the world, MBS shares the messy truth about navigating authority, influence, and impact in a world that’s rapidly shifting under our feet. We talk about: Why influence is no longer granted by title, but earned by behaviour How to simplify complex ideas until they’re napkin-drawable - and scalable What’s at risk when you try, fail, and still don’t give up Why 'momentum beats motivation' and how to fire bullets before cannonballs How to stay curious, especially when you don’t know what comes next If you’ve ever felt like you’re reinventing as fast as you’re delivering—or wondering if your ideas are solid enough to scale - this episode will challenge how you think about leadership, frameworks, and trusting your own voice.   Connect with MBS on LinkedIn: Find out more about his work:   Check out his book: The Coaching Habit:   ___________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

Resources and upcoming events mentioned in this episode: 🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]:  🔗 [Build Your Influence Ecosystem Summit 18th June 2025]:   🔗 [Trusted Authority On Demand – Petra’s flagship executive brand strategy program]:  🔗 [Book Petra for executive coaching, internal brand strategy, or cultural assessments]: ________________ Episode Summary: We’re halfway through 2025 - and let’s be honest … it feels like the game has changed, but no one’s officially told you the new rules. If your old strategies are falling flat, your content’s getting crickets, and your authority feels harder to articulate - you’re not alone. The playbooks that once worked? They’re outdated. The rules? Already rewritten. And what used to make leaders stand out? Now barely moves the needle. In this solo episode, executive coach and leadership strategist Petra Zink lifts the lid on the 14 trust-driven authority moves that are working right now for high-performing executives, elite founders, and corporate changemakers. These aren't the tips you see recycled on LinkedIn. They're the real, tested moves shaping executive presence, strategic influence, and trust capital across boardrooms, brands, and ecosystems. Whether you're evolving your leadership positioning, rebuilding visibility after a pivot, or looking to lead with more clarity and less noise—this episode gives you the strategic language and edge to stay ahead. Plus? Petra shares behind-the-scenes lessons from Book #2, keynote experiments, and what her latest cultural audits are revealing about influence in a high-stakes, high-noise world. What you'll learn: Why content fatigue is killing traction - and how to rise above the noise 14 trust-based moves leaders are making behind closed doors [and why they work] How to rebuild visibility without falling into the 'panic pivot' trap The power of frameworks, micro-signals, and proximity for reputation building What’s landing now in executive coaching, internal comms, and leadership training Executive Moves you can use: Plug into trusted ecosystems instead of chasing reach Document your thinking to build real-world influence Use story, space, and style to communicate trust without saying a word Shift from audience-building to relevance-building [the real play in 2025] Build a personal brand architecture that future-proofs your reputation—no matter your title

Join the Build Your Influence Ecosystem Summit FOR FREE on the 17th + 18th June → If you’ve been feeling like the offers, message, or brand you built no longer fully reflect who you’ve become you're not alone. In today’s episode, we are joined by Michele Parad, spiritual business mentor, strategist, and founder of the Build Your Influence Ecosystem Summit, to talk about what happens when you evolve faster than your brand - and how to realign your identity, message, and presence without losing trust or momentum. We explore the invisible shift happening across industries right now: 🔹 Why high-performing leaders feel their message is losing traction 🔹 How to evolve without alienating your audience 🔹 Why “identity marketing” is replacing traditional branding in 2025 and beyond 🔹 The future of influence: moving from surface-level visibility to soul-level alignment If you're a founder, executive, or thought leader in a season of reinvention — this conversation will give you the language, the validation, and the strategies you need to navigate it powerfully. Topics We Cover The hidden signs you've outgrown your current brand or positioning Why evolving your offers and messaging isn’t just a “nice to do” — it’s essential for trust and relevance How to activate your authentic voice — and why it's the true engine of influence Moving beyond vanity metrics: What real leadership and authority look like now The importance of building an influence ecosystem (not just another funnel) About Michele Parad Michele Parad is a business strategist, intuitive guide, keynote speaker, and the creator of the Build Your Influence Ecosystem Summit. With 15+ years of startup marketing experience, certifications in over six healing modalities, and degrees from the University of Chicago and the London School of Economics, Michele blends strategic rigor with spiritual alignment to help leaders build influential, fulfilling businesses. 🔗 Connect with Michele on 🔗 Learn more about the Build Your Influence Ecosystem Summit  → 🔗 Multidimensional Leaders:  🔗Brilliance Archetype Quiz:

Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only:   Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025: ______________ Business Is Not As Usual - And Neither Is Leadership   The rules have changed. Most leaders just haven’t caught up yet. In this video, I break down why the same old leadership playbook isn’t cutting it anymore - and what the best in business are doing differently in 2025 and beyond.   We cover: ✅ Why hiring, marketing, and scaling have completely shifted ✅ How today’s leaders build trust before people ever buy ✅ Why vision, mission, and values are the real culture drivers — not office perks ✅ The rise of founder-led content (and why being faceless is killing your business) ✅ The 3 non-negotiables for modern leadership ✅ Why your personal brand is the magnet for talent, trust, and opportunities ✅ Why distribution is better than innovation (yep, I said it) And if you're still running your business like it's 2015? You're not just outdated — you're invisible. 📌 This is for founders, execs, and business leaders who are tired of the noise and ready to build something relevant, resilient, and real. 📩 Want help future-proofing your leadership and business brand? Reach out:     _______ If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy  2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit  for everything you need to grow your authority and make an impact.

Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only:   Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025:   _____________ Most experts spend years honing their skills, deepening their expertise, and earning credibility. But here’s the truth—expertise alone isn’t enough to cut through the noise, create impact, or scale influence. The professionals making waves in their industries aren’t necessarily the smartest—they’re the ones who know how to package and monetize their expertise in scalable ways. I call these Authority Assets. They are the difference between experts who have knowledge and authorities who create frameworks that do the heavy lifting for them. Experts know a lot. Authorities know a lot—and can articulate, package, and distribute their knowledge so others can use it. In this episode, we’re diving into: ✅ What Authority Assets are and why they are the ultimate form of leverage ✅ How top experts build and monetize them ✅ Why they’re the best investment for your career and business ✅ A simple framework to start building yours today 🚀 What Are Authority Assets? Many professionals believe that years of experience alone will land them high-value roles as fractional executives, consultants, advisors, or board directors. But experience alone isn’t enough anymore. Authority Assets help you own your space and create demand for your expertise by turning knowledge into something people can buy, follow, and implement. The 3 Core Types of Authority Assets: 1️⃣ Signature Frameworks – Your unique, repeatable approach to solving a problem (the foundation of the Trusted Authority). 2️⃣ Monetizable IP – Courses, toolkits, playbooks, and licensing models that allow others to apply your expertise at scale. 3️⃣ Scalable Service Models – Group advisory, retainers, and subscription-based consulting that create predictable revenue without trading more time. This is the difference between selling time vs. selling transformation. Why Authority Assets Are the Best Investment You Can Make We’re all in the business of exchanging value. Most professionals trade knowledge for money (traditional employment) or money for money (stocks, real estate). But what’s still underutilized? 👉 Monetizing intellectual property (IP) assets. 🔹 Stocks → Unpredictable, market-dependent. 🔹 Property → Expensive, slow to generate passive income. 🔹 Crypto/Startups → High risk, low control. What Trusted Authorities Invest In: ✅ A methodology that can be licensed, sold, or scaled—so their expertise generates revenue without their direct involvement. ✅ A signature framework that sells itself—making them the obvious choice in their industry. ✅ A digital or service-based product that creates recurring revenue—so they stop trading time for money. 🔹 Higher ROI – Monetize what you already KNOW instead of relying on external factors. 🔹 More control – Unlike stocks or real estate, you determine the value of your Authority Asset. 🔹 Scalability – A framework, licensing model, or course can be sold 1,000 times without extra work. 🔹 Long-term equity – Your methodology becomes your legacy, shaping industries and businesses. Think of Brené Brown—her research on vulnerability is now embedded in corporate training, books, and leadership programs. She doesn’t have to be in the room to monetize it. Her Authority Assets do the work. ⚠️ The Expert Trap: When Knowledge Alone Isn’t Enough Many professionals stay in the Expert Zone forever—focusing on more certifications, more experience, and more skills. But more knowledge doesn’t always mean more demand. 🔹 More degrees don’t automatically create more opportunities. 🔹 More experience doesn’t automatically increase value. 🔹 More skills don’t automatically make you in demand. This is what I call The Expert Trap. Professionals think that if they keep improving their expertise, clients will naturally come. But in reality, there’s no automatic link between how much you know and how much you earn. 🏆 From Expert to Authority Asset-Builder The top 1% of professionals don’t just collect knowledge. They extract, package, and monetize it to create scale, influence, and long-term wealth. Here’s how to start shifting into Authority Asset-building: ✅ Step 1: Define your value proposition—what transformation do you deliver, and how are you different? ✅ Step 2: Extract your IP—document your process, framework, or methodology. ✅ Step 3: Package it for scale—turn it into a method, toolkit, or training. ✅ Step 4: Monetize beyond 1:1—sell it as a licensing model, productized service, or recurring offer. Experts trade time for money. Authorities create scalable impact through assets. ___________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy  2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit  for everything you need to grow your authority and make an impact.

Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available foe a limited time only:   Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025   ___________ In 2025, visibility, trust, and influence are the new currency—and if you’re not actively building your brand, you’re falling behind. In this of Less Chatter, More Matter, Mel Loy sits down with Petra Zink—personal brand strategist, executive coach, and founder of impaCCCt—to talk about what it really takes to stand out, stay relevant, and future-proof your career or business. Whether you’re an executive, entrepreneur, or professional navigating a rapidly changing job market, this conversation will help you understand why personal branding isn’t a buzzword—it’s a business strategy. What you’ll learn in this episode: 🔹 The #1 mistake professionals make with personal branding—and what to do instead. 🔹 How to structure your expertise using content pillars (so you’re not posting aimlessly). 🔹 Why today’s decision-makers don’t take cold calls—and what that means for executives and recruiters. 🔹 The rise of multi-generational workforces (7 generations!)—and how leaders must adapt. 🔹 The role of AI in personal branding—and how to use it without losing authenticity. 🔹 Why ‘just being good at your job’ isn’t enough anymore—and what high-profile executives are doing differently. If you’ve ever thought: 💭 “I know I should be more visible, but I don’t know where to start.” 💭 “I don’t want to ‘brag’—how do I brand myself authentically?” 💭 “How do I stand out in a crowded market?” …then this episode is for you. Tune in to Mel Loy's podcast show, Less Chatter, More Matter:   ___________________- Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy  2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit  for everything you need to grow your authority and make an impact.

Authority Monetisation Lab - 16th + 17th April - Gold Coast. In person - you and me, developing your Signature Framework. Save your spot now and secure early access pricing: https://www.impaccct.com/authority-monetisation-lab __________ The way we think about executive leadership is changing—fast. Over the past few weeks, I’ve had conversations with business leaders, recruiters, and executives who are frustrated, uncertain, or re-evaluating their careers. If you’ve been feeling the same way—you’re not alone. The traditional full-time executive role with stability and security? It’s fading. Companies are hesitant to commit to big salaries, and professionals—maybe even you—are realizing that tying yourself to one organization is a risky bet. So, what’s next? In today’s episode, we dive into: ✅ Why more executives are going fractional and the macro trends driving this shift ✅ The industries where fractional work is booming ✅ The biggest mistakes professionals make when transitioning to fractional roles ✅ How to position yourself for high-value consulting, advisory, and fractional leadership roles By the end of this episode, you’ll have a clear roadmap to start building your portfolio career and securing strategic, well-paid fractional roles.   ___________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy  2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit  for everything you need to grow your authority and make an impact.

*Early Bird Launch Price* Trusted Authority: ______ Learn about the one skill that is crucial role in today's fast-paced, transparent, and hyper-competitive world (Economy 4.0): Skill stacking The Shift in Success Factors: Moving from technical expertise and 'doing the work' to influence, connection, trust-building - ultimatey 'winning the work'. Skill Stacking Definition: Adding strategic skills to amplify impact and future-proof careers. Why It Matters in 2025: The "One Plus One Equals Three" effect Confidence boost Future-proofing careers Building Authority Through Skill Stacking: Creating compounding content Effective communication and storytelling Cultivating executive presence How to Start Skill Stacking: Doubling down on existing strengths Adding skills that sell expertise (branding, marketing, sales) Learning by doing Combining skills for maximum impact Showcasing your skill stack Actionable Takeaways for Executives and Partners: Reflecting on content creation, communication, and presence Importance of trust in 2025's business landscape _______ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy  2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit  for everything you need to grow your authority and make an impact.

Do you want to get ahead of the curve in 2025? In this episode, we break down how to spot trends before they hit the mainstream and turn them into real opportunities. It’s not about waiting for headlines or relying on luck—it’s about cultivating the right mindset, systems, and habits to see what’s coming next. By the end of this episode, you’ll have: ✅ A practical playbook to identify emerging trends before others see them. ✅ Real-world strategies to track signals, connect the dots, and act early. ✅ Insights from trend-creators like Steve Jobs, Elon Musk, and Jeff Bezos. Whether you’re an entrepreneur, executive, or partner in a firm, this episode will equip you to lead, innovate, and thrive in a rapidly changing world. Highlights: 5 Must-Know Trends for 2025 and how to leverage them: Hybrid Work and Human-AI Collaboration Trust as the New Currency The Rise of Micro-Influence and Niche Communities Collaboration Over Competition Personal Branding as the New Corporate Ladder Why human needs drive every major trend (connection, trust, and autonomy). How to spot trends early by tracking weak signals, understanding intersections, and identifying the adjacent possible. Real-world examples of early adopters who turned signals into game-changing opportunities. 🔗 Resources Mentioned in the Episode: Tools for Trend-Spotting: Google Trends Exploding Topics BuzzSumo Trend Hunter Practical Actions: Start a weekly research habit. Track niche communities and conversations (Reddit, Discord). Look for “weak signals” and test small ideas before the crowd catches on. 🎯 Next Steps: 1️⃣ Register for the 2025 Must-Know Trends Workshop 📅 Date: 17th January at 12 PM AEST Learn the 5 systems to amplify your authority, spot trends early, and drive growth.  Sign Up Here:   2️⃣ Explore the Trusted Authority Program Position yourself as the go-to voice in your industry by mastering research, insights, and influence.  Learn More Here:   __________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy  2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit  for everything you need to grow your authority and make an impact.

Register for my free upcoming training on January 17th January on the topic of: The 5 trends in 2025 you need to know [and how you can position yourself strategically to amplify influence and drive growth ______________ Welcome to the first episode of 2025! 🎉 This week, we're diving into what the year ahead holds for careers, the workplace, and the skills you'll need to thrive. Joining me is Gillian Kelly, a Career Transition Coach, Master Résumé Writer, and Personal Branding Strategist with a wealth of expertise in navigating career pivots and understanding future work trends. Gillian and I discuss: The biggest career trends shaping 2025 and beyond. How the labor market has shifted post-2024, and what that means for job seekers. Essential skills for career transitions and future-proofing your professional path. The rise of AI, micro-credentials, and hybrid work models—and what they mean for your career. Whether you're navigating a career pivot, stepping into a leadership role, or simply preparing for the future, this episode is packed with actionable insights to help you succeed. Grab your coffee, hit play, and let’s kick off the new year with clarity and purpose! Key Topics Discussed: 🗂 The Evolving Job Market 2024 was a challenging "reset" year marked by economic uncertainty and layoffs. Insights into the unemployment rate, job mobility, and emerging opportunities in sectors like green jobs and AI. 🤖 The Impact of AI on Careers How AI is reshaping industries and skills. Why adaptability is now a critical career skill and how to leverage AI for job searches. 📚 Education & Upskilling The growing importance of micro-credentials and continuous learning. How staying curious can open new opportunities in a rapidly changing job market. 🛠 Career Pivots & Positioning Why positioning is everything in a competitive market. The importance of clearly articulating your transferable skills and value proposition. 🌍 Hybrid Work & Remote Trends Insights into Australia’s leadership in hybrid work models and the future of workplace flexibility. Top Takeaways: 1️⃣ Position yourself strategically: Make your value clear and relevant to hiring managers. 2️⃣ Stay curious: Continuous learning is essential for career longevity. 3️⃣ Leverage LinkedIn: Use it for networking, showcasing skills, and building relationships in new industries. Resources Mentioned: Jobs and Skills Australia: LinkedIn Learning: Free upcoming Masterclass:   Connect With our Guest: 🌟Gillian Kelly: __________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy 2. Download the *brand new* Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.

As we step into 2025, there’s one thing that will define success more than ever before: trust. In this episode, I share 5 powerful systems designed to help you scale trust and build an authority brand that sets you apart in the “Trust-Issue Economy.” From creating trust-driven content to owning your platform and becoming un-copyable in a world of AI-driven interactions, this episode is your playbook for thriving in 2025 and beyond. What You’ll Learn in This Episode 1️⃣ The Trust Triangle Framework: Why competence, connection, and consistency are the pillars of building trust. 2️⃣ The Authority Content System: How to create consistent, trust-building content without burning out. 3️⃣ The Authority Brand Blueprint: Questions you must answer to position yourself as the go-to in your field. 4️⃣ Scaling Trust with Systems: The importance of owning your platform and leveraging a trusted team. 5️⃣ The 2025 Edge: Why human-centered, trust-driven connections will outperform everything else in the AI age. Episode Highlights 🎯 The Trust Triangle Framework Competence: Deliver on your promises with results that matter. Connection: Authenticity builds relatability. Share personal stories to foster trust. Consistency: Show up regularly. Trust grows over time through dependable actions. Actionable Example: Sharing a personal story can transform your credibility and connection with your audience. 📈 The Authority Content System Focus on 3–5 key content pillars to build trust in your niche. Stick to the “Rule of One”: Ensure every post either educates, inspires, entertains, or builds trust. Batch content creation to stay consistent without feeling overwhelmed. Pro Tip: Schedule content creation every second Sunday—one non-negotiable day that keeps her content pipeline flowing. 💡 The Authority Brand Blueprint Go deeper than surface-level tactics like logos and taglines. Answer the critical questions: What do you stand for? What’s your unique perspective? What problem do you solve better than anyone else? What two worlds can you connect to create something unique? Insight: Combine expertise and interest to create a commercial opportunity.  🚀 Scaling Trust with Systems Own your platform with a podcast, blog, or YouTube channel where you control the narrative. Create scalable content and signature talks that resonate with different audiences. Delegate tasks to align your team with your vision for consistency and efficiency. 🔗 The 2025 Edge: Thriving in the Trust Economy AI is reshaping how we work and consume content. What sets you apart is your ability to build human-centered, trust-driven connections. To thrive: Be authentic and un-copyable. Share relatable stories. Stay consistent and always add value. Resources & Links Get the Free PDF Download: All the insights from this episode, neatly packaged for you to reference as you prepare for 2025. Take advantage of the Early Bird price for the Trusted Authority Program: Be the first to access the revamped program, bigger and better than ever, launching with live calls and workshops in 2025.  Listen to Petra’s episode with Dr. Nadine Ostern on trust and leadership growth: Final Thoughts Trust is the ultimate currency in the evolving Trust Economy of 2025. If you implement these 5 systems, you’ll not only build trust but also establish yourself as the go-to authority in your field. Thank you for tuning into the final episode of the year. Wishing you success and momentum in 2025—let’s make it the year of trust!

Long gone are the days when simply following a traditional career path was the key to success. With rapid changes in our economic, technological, and social landscapes, the future of work looks nothing like what we once knew. One of the most exciting shifts? The rise of the creator economy—a world where individuals can build audiences, monetize their expertise, and turn passions into thriving businesses. Today, we’re joined by someone who’s dedicated his business to helping creator founders access funding they need to scale their business: Cathal Nugent, founder of Creo, is joining me for - what I would say one of the best and most interesting interviews due to the novel insights and expertise he brings. Cathal brings a wealth of fascinating insights into how the creator economy is reshaping work, education, and entrepreneurship. We explore the differences between creators and influencers, the skills needed to succeed, and the realities of building a sustainable business in this dynamic industry. Guest: Cathal Nugent Founder of Creo Exchange Advocate for the creator economy and entrepreneurial innovation Connect with Cathal: Overview This episode dives into the evolving creator economy, shifting from traditional career paths to online entrepreneurship. Cathal Nugent shares his journey, insights into the funding challenges for creative businesses, and the rising importance of audience-driven strategies. We also explore the future of education, essential skills for creative founders, and emerging trends in content creation. Key Highlights 🎤 Introduction to the Creator Economy (06:07 - 08:13) The creator economy represents a fundamental shift from traditional careers to online entrepreneurship. Creators differ from influencers by building and monetizing their own audiences. Cathal discusses the "1000 True Fans" theory, which emphasizes that success doesn’t require millions of followers. 🚀 Cathal's Journey and Insights (08:13 - 12:25) Cathal predicts that the next generation of entrepreneurs will begin by cultivating audiences online. Audience feedback is crucial in shaping products and services. He highlights the funding gap for creative businesses and the need for financial tools tailored to this sector. 📚 Future of Education (12:25 - 16:12) Education is becoming decentralized, with online platforms offering more relevant learning opportunities. Cathal reflects on how self-directed learning shaped his career. Traditional education systems are struggling to keep up with the demands of a rapidly changing job market. 💡 Skills for Creative Founders (17:23 - 19:29) Transitioning from creator to entrepreneur requires a shift in mindset. Founders need to understand their revenue streams and remain adaptable. Cathal stresses the importance of launching owned brands and products to achieve financial independence. 📈 Challenges and Statistics in Content Creation (25:16 - 27:59) Content creation is a long-term game requiring years of consistent effort. Statistics reveal that succeeding as a creator is as challenging as becoming a professional athlete. The media landscape is shifting, with platforms like YouTube surpassing traditional TV viewership. 🔗 Future Trends and Opportunities (41:05 - 45:09) Content creation is poised to become a formal subject in universities, reflecting its increasing importance. Businesses must embrace organic content strategies to stay competitive. Community-driven approaches are vital for both creators and traditional businesses. Episode Takeaways The creator economy empowers individuals to monetize their expertise by building direct relationships with audiences. Success in content creation requires a mix of adaptability, consistency, and entrepreneurial skills. As content creation becomes mainstream, businesses and individuals must embrace community-building and audience-first strategies to thrive. Connect with Cathal Nugent Website: LinkedIn:   __________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy 2. Download the *brand new* Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.

Join my  on December 13th to learn how to turn expertise into influence and build trust at scale. Save your spot:   What better time than the end of the year/ beginning of the new year to take some time and space out of your normal day to reflect, plan and get excited for what's next. In this episode, I break down how to did my planning for 2025 and also share the different formats and runsheets you can use for your own retreat. Key Points Covered: 1. Why Consider a Retreat? Busy schedules often leave no room for thinking or planning strategically. Retreats help recharge creativity, gain clarity, and reset your mindset. Ideal for transitions, creative blocks, or refocusing on your vision. Not about luxury; it's about creating intentional space for reflection and planning. 2. Step-by-Step Retreat Planning Step 1: Set Your Intentions Identify your purpose: Recharge, make decisions, or brainstorm the next phase of life or work. Tailor the retreat’s structure to match your goals (e.g., solo reflection vs. group collaboration). Step 2: Choose the Right Location Select an inspiring environment away from daily distractions. Options: A beach house, cabin, or co-working space with a view. Balance: Quiet personal reflection vs. stimulating group discussions. Step 3: Design a Flexible Agenda Avoid overloading the schedule—leave space for unstructured moments. Suggested structure: Morning: Journaling, meditation, or physical activity (e.g., exercise). Midday: Reflection or solo brainstorming; review past performance and feedback. Afternoon: Focus on actionable plans and next steps. Evening: Unstructured time for relaxed conversations or personal downtime. Flexibility allows for deeper insights and spontaneous breakthroughs. 3. Tips for Maximising Retreat Outcomes Include activities that align with your intention (e.g., journaling, brainstorming, strategic planning). Use feedback (e.g., 360 reviews) and data to gain clarity on your goals. Solo retreats: Spend time reflecting on personal and professional growth. Group retreats: Facilitate meaningful discussions to spark collaboration. Special Ideas for Your Retreat Agenda Future Self Immersion Day: Visualise long-term goals and reverse-engineer the steps needed to achieve them. 360-Degree Reflection: Review feedback from peers or clients to uncover blind spots and areas for growth. Strategic Planning Sprint: Dedicate time to developing clear, actionable plans for the year ahead. Key Takeaways: A retreat is an investment in yourself and your vision for the future. You don’t need weeks—just a few intentional days can bring clarity and fresh energy. Make 2025 your most focused and inspired year yet by creating the space to think.   __________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority: From Technical Expert to Trusted Authority – Grab your copy 2. Join the waitlist for the new and revamped Trusted Authority program (kick off in 2025):   3. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 4. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 5. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 6. Let’s Connect on LinkedIn: Follow me for actionable insights and resources to grow your authority. Full show notes and more resources: Visit for everything you need to grow your authority and make an impact.