Twinning Strategy: Leadership and Scaling for Small Businesses

Nick Pope joins Eric Sigel, Elena Pultilina and Jeff Sigel for a lively conversation about how to leverage AI now and be ready as the technology evolves. Nick's Message: Don’t just teach tools; Rewire how teams think about their work. About Nick: Nick Pope os Chief AI Officer at Train in Your Lane, America’s #1 Corporate AI Training Company."My path to AI training was completely unintentional, but it turned me into exactly the right kind of generalist for this moment. Chemical engineering (systems thinking), teaching 4th graders (breaking down complexity), 18 years in Fortune 40 companies (sales, leadership development, executive coaching, content creation), and my time at The Rundown AI reaching 1M+ daily readers with cutting-edge insights. This eclectic background means I don’t just know AI; I know how to make it stick for anyone, in any industry.Beyond Train in Your Lane, I serve New Hampshire businesses as “The AI Pope,” helping local companies compete with tech-enabled competitors through practical AI implementation. As Regional Organizer for AI in NH, I’m passionate about ensuring our local economy doesn’t get left behind in the AI revolution."

**Spotify Podcast Description:**Join us for a spooktacular episode full of insights and revelations! 🎃 This Halloween, we're tackling the crucial question: When we say "bring your whole self to work," are we really welcoming everyone's authentic selves or simply the well-behaved versions? With special guest Tara Nelson, we're diving headfirst into the disparities women face in the tech industry and the importance of nurturing authenticity and inclusion in the workplace. Tune in for a conversation packed with personal experiences, statistics, and strategies to foster a more inclusive environment. Let’s redefine what “whole self” really means! https://youtube.com/live/TOAtXl8UpsE?feature=share#HalloweenEpisode #Authenticity #Inclusion #WomenInTech #Diversity #Mentorship #TechDisparities #BringYourWholeSelf #Podcast #Inspiration

John Golden joins Eric Sigel, Jeff Sigel and Elena Putilina on Twinning Strategy to talk about how creating an authentic, consistent, impactful image and brand drives business growth. John's Focus:Helping businesses scale through three key areas: maximizing every interaction with strategies like preparation, authenticity, and continuous learning; building impactful business podcasts through consistency, valuable content, and creative marketing; and strengthening brands with a strong online presence, professional image, and networking skills. His work equips leaders to build trust, expand influence, and create sustainable growth.John's Bio: John is a globally recognized thought leader in Sales and Marketing, a renowned speaker, and a business strategist. With over 1,500 video interviews conducted for Sales POP!, a leading online sales magazine, YouTube channel, and podcast, his platform is ranked in the top 2% of podcasts globally, out of 3,320,580 shows, according to Listen Notes.Previously, John served as the CEO of Huthwaite, a global sales consulting firm, and Omega Performance. In addition to his professional accomplishments, John is a passionate martial artist and lifelong seeker of wisdom. He is also the Amazon bestselling author of Winning the Battle for Sales: Lessons on Closing Every Deal from the World’s Greatest Military Victories and Social Upheaval: How to Win at Social Selling.

Stephen Cooper joins Elena Putilina, Jeff Sigel and Eric Sigel to talk about where we really are with AI at the enterprise level - separating hype from reality. Stephen's Message: "My focus is on navigating the complex realities of AI integration as an enterprise tool across an organization. Many companies fall short on its strategic and workflow KPIs not from a lack of vision, but from failing to bridge the gap between ambitious aspirations and the capabilities available through a rational, hands-on implementation. I specialize in the operational and cultural work required to move AI from a strategic concept to a tangible driver of value. This involves designing a clear strategy, establishing effective governance, ownership and participation, and building a culture of adoption to ensure that new technologies deliver in a timeline that is practical and realistic." Stephen's Bio: Stephen Cooper is a senior executive and consultant with over two decades of experience driving significant shareholder value through strategic transformations. With a hands-on approach to navigating AI adoption, he has generated over $70M in new revenue and reduced costs by over $40M. His work focuses on bridging the gap between AI's potential and its practical implementation, ensuring that technology investments translate into tangible business outcomes and scalable growth.Links: www.mardalellc.comwww.linkedin.com/in/cooper-steve/https://youtube.com/live/joM4_L-ofNA

Join us this week for an exhilarating episode where we welcome the brilliant Dustin Poole, VP of Sales and Operations at Cambridge Scientific Products, to discuss "The Art of Storytelling and Biotech." Dive into the fascinating intersection of narrative and innovation in the scientific world! Discover how powerful storytelling can bridge complex technology with everyday audiences, influence perspectives, and ignite inspiration in the biotech field. Tune in for insightful conversations, engaging debates, and a sprinkle of humor about aliens and the stories that shape our reality! #Biotech #Storytelling #Innovation #ScienceCommunication #TechSales #Podcast #CustomerEngagement #DustinPoole #AliensAndSciencehttps://youtube.com/live/-unB1DxFy0c

Healthcare doesn’t need AI promises. It needs AI solutions.That’s exactly what Rick Munger - serial healthtech entrepreneur and founder of Eiger Creative, DosePlanner, and QR-Meds - is building.Rick joined Eric Sigel, Jeff Sigel and Elena Putilina to share how AI can transform pharmacy operations and improve everyday patient experience.Rick’s innovation journey started from a humble high school job as a janitor at a nursing home where he gathered his first insight on dispensing medications. Fast forward to today, and his newest venture, QR-Meds, closes a critical gap: giving patients convenient digital access to essential drug information, label, usage instructions, pharmacy contacts, etc. No more chasing misplaced paper handouts. Here’s his genius: AI drafts the content at scale, while human expertise ensures compliance and accuracy. A great example of AI and people working together.About Rick: I excel at finding ways to improve processes and support people through the use of technology and digital means. My business methodology is to analyze the situation, identify the problems, determine the needs, and then build the solution. Strategist, capability-builder, and transformation executive with superior analytical reasoning and implementation. Links: eigercreative.comlinkedin.com/in/rick-mungerhttps://youtube.com/live/bQ2krArpVyA

In this vibrant episode, we dive deep into the world of leadership and decision-making with Rick Williams, the insightful author of *Create the Future*. As he shares his experiences, Rick emphasizes that the choices we make today shape the outcomes of tomorrow. Drawing on his unique experiences from sailing adventures and traversing the tumultuous waters of business leadership, he illustrates how lessons learned on a sailboat parallel the business world. From preparation to strategy and teamwork dynamics, Rick highlights the importance of adaptability in both sailing and corporate life.Listeners will discover that effective decision-making is not just about quick fixes—it's about building a resilient decision-making process that can navigate the complexities of a volatile world. Rick also encourages leaders to integrate diverse perspectives from their teams, emphasizing that collaboration and open dialogue are vital for mastering the art of decision-making.Get ready for an engaging conversation that unfolds insights about leadership's delicate balance between decisiveness and vulnerability, responsibility, and the necessity of fostering a supportive culture in which innovation can thrive.🔥 Tune in to gain valuable leadership wisdom! #Leadership #Podcasts #DecisionMaking #BusinessStrategy #CreatetheFuture #Sailing #Teamwork #GrowthMindset #RickWilliamshttps://youtube.com/live/xJLmqm68IfY

Join us on this week's episode: "Rare Hope: Accelerating Treatment Discovery for Rare Diseases" as we explore the powerful intersection of hope and science with Nina and Simon Frost, co-founders of the transformative charitable organization, Rare Hope. This episode sheds light on the heart-wrenching realities of living with rare diseases while offering a beacon of optimism for families navigating these challenges. Learn about innovative strategies to advance treatment and the vital importance of building community within the rare disease space. Let’s change the narrative around rare diseases together, because hope is anything but rare! #RareDiseases #Hope #HealthInnovation #PatientAdvocacy #Science #Healthcare #Community #MedicalResearch #TreatmentDiscovery https://youtube.com/live/ak2rZo9msH0

Join us for Episode 83 of our podcast, where we explore how meaningful work can serve as your secret weapon for success! 🌟 This week, we're thrilled to welcome Wes Adams and Tamara Myles, co-authors of "Meaningful Work." Together, we discuss the impact of transitions in our professional lives, the relationship between meaningful work and mental well-being, and how to harness the power of AI for a more fulfilling work experience. Tune in for insightful discussions, expert advice, and practical tips on making your work not just a job, but a meaningful journey. #MeaningfulWork #ProfessionalSuccess #MentalWellBeing #AIinWorkplace #Leadership #WorkplaceWellness #Psychology #CareerGrowth #PodcastRecommendations #JobSatisfactionhttps://youtube.com/live/a1j4c_-x3hI

Join us for episode 82 of our dynamic podcast where we explore the challenges and triumphs of emerging STEM leaders with the incredible Diane Rigos! Dive into discussions about the current state of the scientific community, the critical role of mentorship, and the unique leadership styles that emerge when women take charge in traditionally male-dominated fields. With a wealth of experience and a passion for unlocking potential, Diane shares invaluable insights on resilience, self-awareness, and the importance of embracing every individual's leadership journey. Whether you're a seasoned professional or just starting out in your career, this episode is packed with inspiration and actionable advice to elevate your leadership game! 🌟#STEMLeadership #WomenInSTEM #MentorshipMatters #Empowerment #LeadershipTraining #DiversityInTech #STEMCommunity #Resilience #SelfAwareness #Innovation #PodcastHighlightshttps://youtube.com/live/GtVGrpMhYCQ?feature=share

Join us this week as we sit down with Jenora Ledbetter, the dynamic founder of Self-Care Network, to uncover the hidden dynamics of employee disengagement. Discover how quiet quitting happens long before a resignation is ever handed in and gain insights into the critical strategies for leaders to maintain an engaged workforce. From understanding the metrics to prioritize to cultivating a culture of trust, we discuss it all! Dive into this insightful conversation and empower yourself with the tools to make a difference in your organization.#EmployeeEngagement #Leadership #WorkplaceCulture #Burnout #Transparency #Diversity #Retention #HRInsights #SelfCare #Innovation

In this riveting episode of the podcast, hosts dive deep as they welcome Paul Knittle, the founder and president of MTMG. Titled "On Your Side of the Table: Scaling with Virtual Tech Leadership," this episode isn't just a milestone at 80 episodes; it's a treasure trove of insights on the evolving nature of trust in the B2B realm. With Paul's three decades of experience in sales and marketing, listeners are treated to candid discussions about the alarming statistics that highlight a deteriorating sense of trust in vendor-client relationships, where a shocking 90% of outreach goes ignored!Paul paints a vivid picture of the challenges today's companies face in navigating the overwhelming influx of marketing options. He shares how his firm takes the unique approach of sitting on the client's side of the table, offering solutions devoid of hidden fees, allowing clients to sift through the clutter of vendors with expert guidance at zero cost. This episode sheds light on the vital need for genuine human connections in an age of technology and AI, where skepticism often overshadows opportunity. Whether you’re an experienced professional or a budding entrepreneur, there's a wealth of knowledge waiting for you in this engaging episode!#TechLeadership #VirtualTeams #BusinessGrowth #Entrepreneurship #TrustInBusiness #AI #B2BMarketing #Podcasthttps://youtube.com/live/88yRmdZ4M9c?feature=share

Join us for Episode 78, where we tackle the often-overlooked world of unemployment compliance! 🎙️ Dive into enlightening discussions with Josh Goodman from Pinnacle Unemployment Services as he reveals expert insights on how to avoid costly mistakes that can sink small businesses. Learn why understanding unemployment matters is crucial from the get-go and how proactive planning can save you money and stress down the line. If you're a startup founder or small business owner, this episode is for you! Let’s simplify the complex maze of unemployment regulations together. https://youtube.com/live/_jNZKbRgumw#UnemploymentCompliance #SmallBusinessAdvice #Entrepreneurship #StartupGrowth #BusinessFinance #JoshGoodman #PinnacleUnemployment #CostSavingTips #BusinessStrategy

Join us this week as we delve into the innovative world of AI and mental health with the remarkable father-son team of David and Robert Bosnak from Attune Media Labs. Discover how their groundbreaking technology aims to merge emotional understanding with machine learning, sparking important conversations about the future of therapy and digital compassion. A must-listen for anyone curious about how AI can enhance our emotional experiences and well-being!#AI #MentalHealth #Podcast #EmotionalIntelligence #Technology #Therapy #Innovation #FatherSon #AttuneMediaLabshttps://youtube.com/live/ny_O6JiGBRI

Past guests Talal Ali Ahmad, Collette Revere, and Candace Freedenberg return to the show, joining Eric, Jeff and Elena for a panel discussion about how entrepreneurship can be a force of good in the world by driving solutions to important challenges. Talal is the Founder & CEO of Predictive Healthcare - which seeks to improve postoperative wound monitoring using the AI-based MyHealthPal app. Collette is the Founder & CEO of MyOpen360 - focused on providing tools for improving 360 feedback and career development by giving control of the process to the employee. Candace is Founder & President of Untapped Potential, an organization that helps experienced talent who have stepped out of the traditional workforce to translate their capabilities/skills and avoid the "motherhood penalty" as they return.https://youtube.com/live/qta3n2NCv2w

Join us in this dynamic episode of as we chat with Ben Lund from Rise Marketing Group. Discover how to transform your marketing spend into genuine business momentum, dive deep into marketing planning cycles, and learn about the differences between B2B and B2C strategies. Plus, unravel the impacts of AI on the ever-evolving marketing landscape. Let’s turn insights into action!https://www.youtube.com/@TwinningStrategy/streams#MarketingStrategy #BusinessGrowth #AIinMarketing #DigitalTransformation #B2B #B2C #MarketingBudget #MarketingPlanning #WiseMarketingGroup

In this week's episode, we dive into the mind of Paulo Machado, founder of Health Innovation Inc., as he discusses the transformative power of artificial intelligence (AI) in enhancing well-being. Tackling misconceptions around AI's current capabilities vs. its potential, he shares his enthusiastic perspective on how rapid advancements in technology may fundamentally shift healthcare—and even redefine what it means to pursue happiness and success in our lives.Paulo emphasizes that while AI can offer extraordinary solutions, there are pressing issues surrounding its ethical deployment, authenticity of information, and the potential societal impacts it may unleash. He explores whether AI can cultivate human flourishing and how we might guide it to avoid harm while ensuring it resonates with our individual definitions of well-being.The conversation is layered with insights about the cultural shifts needed to adapt to an AI-driven world. Will technology bring us closer together or widen existing divides? How will we redefine our purpose in a world where basic human needs can be met effortlessly? Paulo challenges us to think critically about these questions while encouraging us to embrace AI as a tool—one that requires responsible stewardship.Don't miss this lively discourse on the intersection of technology, healthcare, and our collective future!#AI #Wellbeing #HealthInnovation #MentalHealth #Flourishing #TechnologyInHealthcare #EthicsInAI #FutureOfHealthcare

Join us as we chat with with Sonia Misak, a leading expert in corporate insight, to discuss how AI is transforming our understanding of consumer behavior. This episode explores the fascinating dynamics between technology and human emotion, and where businesses can leverage these insights for growth and innovation. Prepare to explore the evolving landscape and gain unique perspectives on the future of marketing and insight in a tech-driven world! #Podcast #ConsumerBehavior #AI #Marketing #Innovation #Insights #Technology #Empathy #Leadership #SoniaMisak #BusinessGrowth #EthicsInTechhttps://youtube.com/live/r1fC35Nnosg

Dive into transformative insights with this week’s guest, wellness expert Debbie Harris, as she peels back the layers on weight loss, menopause, and body positivity. Discover how to enjoy your favorite foods while maintaining a healthy lifestyle, and learn how to navigate the often-taboo discussions surrounding women’s health. Tune in for an inspiring conversation that sheds light on the journey to self-love and holistic wellness. #WeightLoss #Wellness #HealthyLiving #Empowerment #WomenOver40 #Menopause #BodyPositivity #MindfulEating #Nutrition #WomenInBusinesshttps://youtube.com/live/sijbIKgWnQU

Anthony Trani, CEO of Elenco, joins the Twinning Strategy crew to talk about transforming and revitalizing a family toy company. Anthony's Message: "Transforming and professionalizing a small-family company to set the stage for something more has been both incredibly challenging and rewarding."Anthony's Bio: Anthony Trani is the CEO of Elenco Electronics, a leading maker of educational toys. Elenco’s iconic flagship brand, Snap Circuits, has been helping kids and parents learn through play for over 20 years.Anthony began his career as an auditor at PricewaterhouseCoopers before pivoting to consumer-packaged goods. Throughout his career, Anthony has had the privilege to work on transforming iconic brands including Fig Newtons, Ritz Crackers, Ring Pop, and Bazooka Bubblegum. He is passionate about creating moments of joy for kids and their families.Anthony also serves on board The Toy Foundation, the philanthropic arm of The Toy Association. The Toy Foundation mission is to ensure kids in need have the opportunity to experience the powerful benefits of play.Anthony received his undergraduate degree from The College of the Holy Cross and his MBA from Harvard Business School. He currently lives in Illinois with his wife, three daughters (11, 8, 3)https://youtube.com/live/fzAInrosE0E