UGC Pro Podcast

In this episode, I cut through the hype and give you the real blueprint for building long-term success as a UGC creator.I share why gimmicky programs aren't the answer, and how many “new” coaching offers are simply repackaged from free resources that have been around for years. You’ll hear my unfiltered take on:The truth about high-ticket UGC retainers and why they’re not a new conceptHow to go from one-off projects → monthly retainers → brand recognitionThe red flags in today’s creator coaching industry (and what to avoid)Real examples from my career, including multi-year brand partnerships that led to Amazon Lives, tutorials, and recognition as the go-to face of a brandThis episode is a tactical, no-fluff roadmap for creators who want to secure recurring income, scale their role with brands, and actually stand out in today’s saturated UGC space.If you’ve been asking yourself: “How do I land retainer deals? How do I become the face of a brand? What’s real vs. what’s just marketing?” — this episode has your answers.

Back & Bigger Than Ever: Creator Confidential Recap, High-Ticket UGC Deals, What to Post for Inbounds, & What Future Episodes to Expect on the UGC Pro Podcast...After a short break, the UGC Pro Podcast is back! 🎙️ In this episode, Kelly recaps Creator Confidential 2025—the biggest UGC creator event to date with over 200 attendees in Toronto—and shares behind-the-scenes insights on how the event came together, why community is so powerful for creators, and what’s next for 2026 (hint: Los Angeles 👀).You’ll also hear Kelly’s unfiltered take on high-ticket UGC deals (and why so many “new coaches” are repackaging old advice), plus practical tips on what to post as a UGC creator to attract inbound brand deals without falling into the “posting UGC tips” trap.Whether you’re looking to grow your UGC business, land retainer clients, or connect with other creators IRL, this episode is packed with strategy, tough love, and inspiration to level up in 2025.What you’ll learn in this episode:The impact of Creator Confidential 2025 & why in-person creator events matterHow to think about high-ticket UGC deals without the hypeContent strategies that actually attract inbound clientsA sneak peek at upcoming podcast episodes & guests👉 CC 2026 waitlist: https://creatorconfidential.myflodesk.com/hvnv54sw4t👉 CC recording (use code CC10 for $10 off): https://stan.store/CreatorConfidential/p/cc-2025-panel-replay👉 Youtube video about what to post as a UGC creator wanting to attract more inbounds: https://youtu.be/RjpNHbGBAg8?si=m20x6D1xCCKfkRBe👉 UGC creators posting content that shows their personality, along with storytelling, filming, and editing skills:— Shylynne: https://www.instagram.com/shylynnesocial/— Julia: https://www.instagram.com/juliademolaugc/— Taylor: https://www.instagram.com/ugcwtaylor/

What happens when a rising creative strategist leaves her secure role for a dream opportunity — only to be let go just two weeks in? In this eye-opening episode of the UGC Pro Podcast, host Kelly Rocklein dives into the systemic failures of modern hiring practices in the creative industry. Discover:Onboarding Gone Wrong: Why the first 90 days matter far more than three weeks.Unpaid Test Projects & Negotiation Traps: How exploitative hiring processes waste talent and damage your brand.Employer Empathy & Accountability: The human cost of knee-jerk terminations and performance creative “disposability.”Actionable Advice for Job Seekers: Questions to ask in interviews, and why you should never feel like a failure when the system fails you.Whether you’re a UGC creator, freelance strategist, or hiring manager, tune in to learn how to protect your livelihood, build empathy-driven workplaces, and redefine success in 2025. Hit follow, leave a review, and join the UGC Pro community to keep your creative career bulletproof.As a sign of gratitude, I want to give you 35% off UGC Pro resources. Use code “FLASH35” for 35% off our three video courses:· UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout· Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout· Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkoutAnd join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35Other cool initiatives in the works...👉 Get added to the UGC Pro x Motion Roster here: https://tally.so/r/wgd9e1👉 Creator Confidential tickets (Event, VIP, and Virtual): https://stan.store/CreatorConfidential (use code Kelly25 at checkout) 😱Did you know that we're on other social platforms? Follow us on...✨ Instagram: https://www.instagram.com/ugc.pro/✨ Twitter: https://x.com/UGCpro_✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc

In this Part 1 or 2 episode of the UGC Pro Podcast, Kelly and Shane unpack how AI is transforming UGC, creative strategy, and infinite message testing—without replacing the human spark.🎯 You’ll learn:How AI is best used to support, not replace, UGC creatorsWhat’s working now in performance marketing with hybrid content strategiesWhy authenticity still sells—even in the age of AIReal-world examples of tools and workflows that actually increase output and ROIWhat brands are getting wrong (and right) with AI-powered ad strategiesHow to test infinite messages while protecting your brand’s voiceThis episode is the uncut breakdown of Kelly’s keynote from Motion’s Make Ads That Convert conference, where 12,000+ marketers tuned in to explore the intersection of AI and performance creative.🔁 Stay tuned for Part 2, where we’ll dive into legal and ethical considerations of AI use—and break down the best tools for performance teams.🚨 Subscribe now, and make sure you’re following UGC Pro across platforms for more expert insights.As a sign of gratitude, I want to give you 35% off UGC Pro resources. Use code “FLASH35” for 35% off our three video courses:· UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout· Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout· Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkoutAnd join the UGC Pro Community and receive 35% off for life 🫶 https://go.ugc.pro/offers/doPLyYei/checkout?coupon_code=MEMBER35Other cool initiatives in the works...👉 Get added to the UGC Pro x Motion Roster here: https://tally.so/r/wgd9e1👉 Creator Confidential tickets (Event, VIP, and Virtual): https://stan.store/CreatorConfidential (use code Kelly25 at checkout) 😱Did you know that we're on other social platforms? Follow us on...✨ Instagram: https://www.instagram.com/ugc.pro/✨ Twitter: https://x.com/UGCpro_✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pc

Ever wonder what a creative strategist actually does in week one? In this deep-dive episode, Kelly shares her unfiltered experience onboarding two clients, walking through real SOWs, team dynamics, pivots, and tips to set yourself up for long-term success in performance creative.⏱️ Topics Discussed in Chronological Order:Welcome to UGC Pro + who this episode is forThe difference between Client A vs. Client B rolesScope of Work breakdown: creative strategy, team leadership & productionWhy strategy is worth $100+/hrThe real first-week onboarding (meetings, tools, chaos)What founders actually expect from you early onThe 90-day learning curve (and how to protect yourself)How to create strategic wins without burning outWhat to track, audit, and automate as a strategistAs a THANK YOU for supporting the UGC Pro Podcast, use code “PODCAST40” for 40% off our three video courses:· UGC University 🎓 https://go.ugc.pro/offers/6UKA46zT/checkout· Creative Strategy 🤓 https://go.ugc.pro/offers/oAbc82jW/checkout· Creative Strategy x Paid Media Master Class ✨ https://go.ugc.pro/offers/B9awpTFf/checkoutAnd join the UGC Pro Community and receive 40% off for life 🫶 https://go.ugc.pro/offers/doPLyYei?coupon_code=PODCAST40Some other exciting things to check out... 👀👉 Get added to the UGC Pro x Motion Roster here: https://tally.so/r/wgd9e1👉 Creator Confidential tickets (Event, VIP, and Virtual): https://stan.store/CreatorConfidential (use code Kelly25 at checkout) 😱👉 https://motionapp.com/make-ads-that-convert?utm_source=kelly-rocklein&utm_medium=social&utm_content=make-ads-that-convert-2025Did you know that we're on other social platforms? Follow us on...✨ Instagram: https://www.instagram.com/ugc.pro/✨ Twitter: https://x.com/UGCpro_✨ TikTok: https://www.tiktok.com/@kellyandshane?is_from_webapp=1&sender_device=pcCreative strategy, UGC creator, fractional strategist, brand onboarding, freelance strategist, ad creative roles, SOW walkthrough, agency life, performance creative, strategy vs. execution, marketing consultant, onboarding best practices, creative strategist podcast, Kelly Rocklein, UGC Pro

Welcome to UGC Pro, the podcast where creative strategy, UGC innovation, and freelancing success collide. Hosted by Kelly Rocklein—a self-taught creative marketer with over a decade of experience on both the brand and creator side—this show is here to help you unlock your full potential. Whether you’re here to sharpen your ad game or gain fresh insights to elevate your creative freelance business, you’re in the right place.