UNSCRIPTED

You know those days when you’d rather do anything than show up on social media? 🙋‍♀️ Same, friend. But what if creating content didn’t have to feel like a never-ending chore? This week I sat down with my good friend and storytelling genius Matt Allyn, and wow—this convo lit me up. Matt and I dive deep into the real reasons we resist showing up online and how to completely flip that energy so content becomes something you actually look forward to. Inside this episode, we chat about: ✨ The mindset shift that turns frustration into fuel ✨ Why everything works when you find your unique style ✨ How owning what you truly want (yes, the scary goals) changes your business and your life ✨ Simple strategies to grow your brand without feeling fake or burned out If you’ve been hiding behind “I hate social media” or stuck overthinking what to post, this is your wake-up call. Matt’s approach to storytelling and growth will make you rethink everything you thought you knew about content creation. Get ready to laugh, take notes, and maybe even shout a few “OMG YES” moments along the way. Your next level of confidence (and content) starts right here. Let’s stay connected: 🎟️ Grab your ticket to the Creative Content Collective (October 18, San Diego) - bit.ly/ccc-oct-18 🎧 Need help launching your podcast? My team at Media Unscripted has you covered. DM me “Podcast” on IG @jessicaburgio and let’s get you visible!

This episode is all about the magic of simply showing up. I dropped right in with a  powerful story about my online  friend Lisa—a woman who I’ve never met but have been connected with for years (thanks to this podcast) She attributed listening to my show as a catalyst for her taking. A k control of her life and how she turned a personal setback into a thriving, in-person business, all because she decided to be visible online and take ACTION. Her journey is the perfect reminder that you never know who’s watching, who’s listening, who you might be impacting or who’s about to DM you with an opportunity that could change everything. I lovingly remind you that visibility beats vanity every time. Forget the follower count, downloads and the story views—what matters is the person on the other side of the screen who needs your story, your perspective, your encouragement. Even if at first it’s only a few people. I shared my personal beliefs on why building a personal brand isn’t about pretty fonts or a perfect feed; it’s more about consistency, connection, and the courage to share your voice even when it feels uncomfortable or awkward. Fav moments: ✨ How podcasting gave me a voice, a network, and a business that’s built on trust at scale ✨ The simple 30-day visibility challenge that will change your life and your business ✨ Why long-form content (like podcasts, Substack, and email) is your secret weapon for impact and longevity ✨ Tangible tips for repurposing content and owning your distribution so you’re never at the mercy of social media algorithms I also share a special invitation to my Creative Content Collective Live workshop event happening October 18th in San Diego—a live, in-the-room experience to help you create content, build your brand, and connect with other bold entrepreneurs ready to be seen. YOU WON’T WANT TO MISS THIS!! Listen in if you’ve ever wondered whether all your effort is worth it, if you’ve been hiding behind perfectionism, or if you just need a little fire lit under you to get back out there. Because every time you speak, post, or publish, you’re building your brand—whether you feel ready or not. Let’s stay connected: 🎟️ Grab your ticket to the Creative Content Collective (October 18, San Diego) - bit.ly/ccc-oct-18 🎧 Need help launching your podcast? My team at Media Unscripted has you covered. DM me “Podcast” on IG and let’s get you visible! 💌 Share your 30-day visibility plan with me on Instagram and tag me so I can cheer you on!   This is your reminder that your story matters. Your voice matters. And the world is waiting for you to show up.

Hey friends, welcome back to Unscripted! Today’s episode is such a special one because I finally got to sit down with my girl Alexandria Ott—a powerhouse entrepreneur, mama, and community builder who seriously does it all. Alex’s story is so real and so inspiring. From being bullied in high school to launching her own PR agency in Chicago, to moving back to San Diego and starting over from scratch—she’s proof that you can rebuild, reinvent, and create a life that lights you up. We go deep into what it really takes to start fresh, build community, and protect your creative energy while juggling business and motherhood. In this episode we cover: Turning painful past experiences into your biggest source of drive. Building community from the ground up (and why showing up matters). The reality of co-parenting, finding joy again, and being more present as a mom. How to protect your energy and surround yourself with people who water your soul. Why it’s time to stop hiding your weird and start putting yourself out there. This one’s for anyone who’s ever felt like they don’t quite fit in, who’s starting over in a new season, or who just needs a reminder that your voice, your gifts, and your energy matter. Take a screenshot, share your takeaways, and tag me @jessicaburgio and Alex @alexavott—we’d love to know what lands with you. Resources & Links: Join The Unscripted Network for podcasters and entrepreneurs: https://jessicaburgiocoaching.cohere.live/contribution-view/677ef98e85ef6b36f0d33628/p_d2ddcbb4-74e9-4071-ad01-e2d3af15a02f/about Work with me via Media Unscripted for full podcast production and strategy: https://www.jessicaburgio.com/media-unscripted-quiz

What’s up, you guys—welcome back to Unscripted with your girl Jess Burgio! Today I’ve got my new friend Ati Grinspun on the mic, and let me tell you… this convo is fire. 🔥 Ati’s story is wild. From being a world-champion flair bartender on the Las Vegas strip to running her own photography studio to now helping women find clarity and confidence in their brands—she’s lived the pivots most of us only dream (or fear) making. And she’s proof that clarity really is the new currency. In this episode, we dig into: How podcasting became her most powerful visibility tool (and why it can be yours too). Why authenticity isn’t just a buzzword—it’s the secret to building a brand that lasts. The messy middle of pivoting, ego “deaths,” and starting over. Why boundaries, energy work, and community are key to your next level. What it really looks like to “get in the room” and stop hiding behind your computer. If you’ve ever felt stuck in a career, scared to pivot, or unsure how to show up as your full self—this one is for YOU. Ati’s story will remind you that you don’t need to have it all figured out. You just need to start showing up as the real you. 👉 Connect with Ati on Instagram @ati.grinspun and check out her upcoming Be You Brand Live event for women ready to step into their next level. And as always, if this episode hits home, share it with a friend and tag me on IG @jessicaburgio—I love hearing what lands for you!

You don’t build a thriving business alone—you build it with people. In this episode, I sit down with Stephanie Ross—author of Seasons of a Soul-preneur and founder of the Small Business Sister Circle™—to talk about what it really takes to build a strong community around your business and why it’s the foundation for long-term success. Stephanie is a new mom, a seasoned entrepreneur, and someone who knows firsthand the highs and lows of navigating different seasons in life and business. From the early days of figuring it out solo to leading a vibrant network of women solopreneurs, her story is packed with lessons on resilience, connection, and staying aligned with your purpose. We cover: - Why community is the most underrated growth strategy in business - How to build genuine relationships that turn into collaborations, referrals, and long-term clients - The mindset shifts that help solopreneurs thrive instead of burn out - Balancing motherhood, entrepreneurship, and personal growth - How to stay connected during the hard seasons when you feel like pulling back - Why investing in your network is one of the smartest business moves you can make Whether you’re just starting out or scaling to your next level, this conversation will give you practical tools and a fresh perspective on what it means to truly be supported in business. 📚 Grab Stephanie’s book: Seasons of a Soul-preneur — available now wherever books are sold. Connect with Stephanie: 📸 Instagram: @stephanieleaross 🌐 Learn more about the Small Business Sister Circle™: https://sistercircle.co/ Resources & Links: Join The Unscripted Network for podcasters and entrepreneurs: https://jessicaburgiocoaching.cohere.live/contribution-view/677ef98e85ef6b36f0d33628/p_d2ddcbb4-74e9-4071-ad01-e2d3af15a02f/about Work with me via Media Unscripted for full podcast production and strategy: https://www.jessicaburgio.com/media-unscripted-quiz

Most people wait. They wait for the “right time.” They wait until they feel ready. They wait… and never actually go for it. In this episode, I’m sitting down with Reagan Kaalekahi—entrepreneur, content creator, and founder of one of San Diego’s most sought-after salons—to talk about why waiting is the fastest way to kill your dreams, and what it really takes to build something when the fear is loud and the path isn’t clear. This isn’t just for salon owners. It’s for anyone ready to: - Stop second-guessing and start betting on yourself - Push through fear and uncertainty to create the life you want - Learn how to invest in your own growth, even when it’s uncomfortable - Build a personal brand that pulls in the right clients, opportunities, and collaborators - Balance business growth with family life without losing your mind - Take risks that actually move you forward Reagan shares his journey from cutting hair in his parents’ garage to running a thriving business, plus the hard lessons and mindset shifts that made it possible. If you’ve been stuck on the sidelines waiting for a sign—this is it. Connect with Reagan: 📸 Instagram: @longhairswag Resources & Links: Join The Unscripted Network Work with me via Media Unscripted

Okay, friend—let’s talk about one of my favorite topics: podcasting. Not just “how to hit record” or which mic to buy, but podcasting as a brand power tool. I can’t even begin to tell you how much this little mic has changed my business—and honestly, me as a human. Podcasting has helped me articulate my message, build real connection, and create a level of trust that no Instagram post could ever match. In this episode, I’m breaking down: Why podcasting is still one of the most underrated growth strategies for entrepreneurs, coaches, and creatives. How hosting (or guesting!) builds authority and positions you as the go-to in your niche. The power of creating bingeable brand loyalty that leads to deeper trust—and yes, income. My three-step approach to start using podcasting as a strategic tool: define your message, batch with intention, and repurpose like crazy. Whether you’ve been thinking about launching a podcast, want to start guesting on other shows, or just need a little push to take your mic seriously, this episode is your permission slip. Your voice is your most powerful asset—so let’s use it. ✨ Resources & Next Steps: Come hang with me inside The Unscripted Network for podcasters—where we share wins, swap guest spots, and grow together. If you loved this episode, hit that follow button and leave a review. It means the world to me and helps more people find the show! Hit play and let’s turn your voice into the most powerful tool in your brand. - The Be Seen Challenge kicks off August 18th—21 days to build the confidence, clarity, and energy to finally show up unfiltered. If you’ve been playing small, consider this your comeback season. Let’s do this together. Head to my Instagram @jessicaburgio and comment SEEN on the pinned post to join us.

If you’ve been waiting for a sign to finally show up as that version of you… this is it, friend. I’m coming in hot with a little end-of-summer fire to remind you: you are not too late, too much, or behind. You are right on time. The business, the brand, the body confidence, the magnetic energy—it’s all already yours. But here’s the truth: you can’t be invisible and be impactful. In this mini-episode, I’m sharing: Why you need to stop outsourcing your power and start owning your voice How visibility is the key to unlocking your next-level self The real reason people stop scrolling and start paying attention What the Be Seen Challenge is all about (and why it’s for you) The Be Seen Challenge kicks off August 18th—21 days to build the confidence, clarity, and energy to finally show up unfiltered. If you’ve been playing small, consider this your comeback season. Let’s do this together. Head to my Instagram @jessicaburgio and comment SEEN on the pinned post to join us or visit the link below: https://www.jessicaburgio.com/be-seen-challenge-opt-in

If you’ve been telling yourself it’s the algorithm, your strategy, or your lack of time that’s keeping you from showing up… I’m calling BS, friend. In this second mini-episode of our Be Seen series, we’re going deeper into what’s really blocking your visibility—and spoiler: it’s not what you think. We’ll talk about: Why the real fear isn’t judgment from others—it’s the judgment you put on yourself How old conditioning (be small, don’t be “too much”) can still be running the show The sneaky ways we outsource our authority and stop trusting our own voice Why clarity isn’t something you wait for—it’s something you create How the Be Seen Challenge will help you reclaim your voice and step into your magnetic self Here’s the truth: people don’t just buy products or services—they buy energy. And when you own yours fully, everything changes. We kick off the Be Seen Challenge August 18th. It’s 21 days to shift your identity, show up with authority, and finally stop being the best-kept secret.   Join the Be Seen Challenge here: https://www.jessicaburgio.com/be-seen-challenge-opt-in

Alright friend, if you’ve been hanging out in the background—posting here and there, waiting to “feel ready”—this is your sign to quit hiding. In this first mini-episode of our Be Seen series, I’m sharing exactly why I created the Be Seen Challenge and why it might be the spark you’ve been needing. Here’s what we get into: The real reason so many of us stay invisible (even when we want to be seen) Why confidence isn’t a prerequisite—it’s built by showing up How this 21-day challenge helps dissolve the fear of being visible The difference between being “loud” and being real Why there’s no better time than right now to step into your next-level self This challenge is your permission slip, your activation, your “let’s freaking go” moment. We kick off August 18th and it’s totally free—so invite your girlfriends and get on the waitlist. You’ve got a few months left in the year… why not end it already showing up as her?   Join the Be Seen Challenge here: https://www.jessicaburgio.com/be-seen-challenge-opt-in

In this powerful episode, I sit down with the iconic Emily Ford—speaker, entrepreneur, and founder of For Divine House—for a conversation about what it really takes to evolve, grow, and build something that lasts. We talk about: The truth behind building a legacy and becoming the next version of you Why conviction beats perfection every time Behind-the-scenes habits that fuel clarity and confidence What makes a personal brand magnetic in 2025 and beyond How network marketing, when done right, can create freedom, wealth, and impact The real story behind my decision to rebrand and go all-in with wellness PLUS: Details on our upcoming virtual launch event on August 13th @ 4PM PST and how you can join the movement. 🎧 Listen in, take notes, and be sure to tag @itsEmily and @jessicaburgio on Instagram with your biggest takeaways. 📲 Want in on the wellness + branding convo? DM Jess “WELLNESS” or join the waitlist via the link in show notes.

Okay, friend, I have a question… how many calendars are you juggling right now? Be honest. 😅 If your brain feels like a browser with 47 tabs open (guilty 🙋🏻‍♀️), this episode is your permission slip to STOP the madness and get your business organized without killing your creative vibe. I brought on Diana Lunzer, aka the systems QUEEN and founder of the Productive CEO Club, because she literally saves entrepreneurs like me from drowning in chaos. We talk about: Why being “unorganized” is secretly costing you $$$ (yep, leaving money on the table) How to buy back your TIME and finally feel like the boss of your business The magic of Notion and simple automations (don’t worry, she makes it fun) How putting structure in place actually gives you more space for creativity Why the “sexy” side of business is actually having peace and flow behind the scenes Listen, I resisted systems forever because they felt boring… but the truth is, nothing feels hotter than knowing exactly what’s going on in your biz and having your life back.   ✨ Join Diana’s Productive CEO Club (first month is literally $1 with code JESSICA) ✨ Hang out with her on IG: @dianalunzer If this episode calls you out (lovingly, of course), slide into my DMs with a voice note—I live for your “omg I needed this” moments. 💌

This episode is a real behind-the-scenes drop-in — because I’ve been getting so many questions lately about partnerships, collaborations, affiliate stuff, and how I decide what feels aligned and what’s a hard no. So, I’m sharing it all. Whether you’re building a brand, hosting a podcast, or just in a season of figuring out what’s next, this conversation is for you. Here’s what I’m unpacking in this one: The surprising truth about when I actually launched this podcast (hint: not 2021 😅) Why I hit pause before our Barcelona trip — and what that taught me about presence and alignment The exact questions I ask myself before I say yes to any brand or partnership Why I said yes to SHACKLEE (and how that partnership literally landed in my lap) My personal take on MLMs, affiliate links, and influencer collabs — no fluff, just real talk What I’ve learned about choosing partnerships that actually support the life and business I’m building Let’s be honest — it’s easy to get caught up in shiny offers and income promises. But I’ve been there. I’ve said yes to things that didn’t feel right just because it looked like a good opportunity. And now? I’m done with that. I want alignment, integrity, and stuff I actually use, love, and believe in. This episode is your reminder: You don’t owe anyone an explanation for how you choose to build your life or your income. You get to make the rules. You get to do what feels good. And yes — you can say yes only when it’s a full-body hell yes. Connect with me on IG @jessicaburgio Learn more on my website https://www.jessicaburgio.com/

Y’all are gonna love this one. I sat down with my girl Joanne Bolt—someone I met a few years back in a mastermind and who has completely reinvented herself since then. Joanne used to run a $56 million real estate business (yep, you read that right) and walked away from it all in search of peace. And spoiler alert: she found it—and built an online business that actually lights her up. We talked all about: Why peace of mind is the real luxury now—and how to earn it What made her walk away from real estate at the peak of success How she pivoted from teaching agents to coaching women entrepreneurs using email, funnels, and podcasts The exact shift that helped her monetize her podcast (without editing a d*mn thing) Why she ditched live launching and how her evergreen bootcamp turned into a mastermind Her best tips for segmentation, automation, and why she ditched Kajabi for ActiveCampaign How she finally embraced her unapologetic, F-bomb-dropping self (and what gave her permission to go all in) We also talked about using AI in business (you need to hear her rant), how to stop following someone else’s playbook, and the mindset shift she thinks every woman needs to hit her million-dollar breakthrough. Joanne’s a straight shooter and she gives you real strategies with none of the fluff. So if you’re done feeling stuck or following someone else’s path, this one’s for you. — 💥 CONNECT WITH JOANNE Instagram: @itsjoannebolt Podcast: Million Dollar Breakthrough 🧠 JOIN ME IN SAN DIEGO on Aug 2 for the Entrepreneur Success Series all about AI + automation tools. Details inside the ep 👀 — 🎙️ If you loved this, please take 2 seconds to tag us on IG, download, or drop a review. We don’t get hugs and tips after these convos like in the salon—this is how you show love to a creator 💛 New episodes every Friday on Unscripted ✌️

Hey friend—this one’s personal. 💛 This solo episode has been on my heart for a while, and today I finally hit record on what it really means to pivot boldly, take full responsibility for your growth, and walk away from things that no longer feel aligned… even when you’ve already invested so much into them. We’re diving into: The truth about making scary decisions (even when they make no sense on paper) Why your “nudge” to change is actually your soul asking for expansion Letting go of roles, courses, or paths that no longer light you up My raw, unfiltered shift from podcast educator to something so much more aligned And why community marketing and wellness are calling me louder than ever This episode isn’t about quitting—it’s about evolving. It’s about giving yourself permission to choose differently, again and again, and trusting that your pivot is part of your path. If you’ve been feeling the pull to do something different—this is your sign. Let’s get into it. 🎧 And if you’re curious about what I’m building with community, wellness, and mentorship, hit me up. We’re just getting started.   Connect with me on IG @jessicaburgio Learn more on my website https://www.jessicaburgio.com/

This episode is what happens when you hit record on a convo with a girlfriend who gets it. Laura Conley isn’t just a weight loss coach—she’s a vibe. We went everywhere in this episode, from cutting out low-energy friendships to eating goldfish in bed (yes, really). Laura shares how she went from food-obsessed to food-free, how emotional eating might actually be a cry for self-care, and why she created the Yummy Mummy Method to help women ditch the diet drama for good. We also talk about: That “drip” energy we’re just not available for anymore 😅 Why setting boundaries with your food (and friends) changes everything What real healing around your body actually looks like And how to stop people-pleasing with your plate This one is real, raw, hilarious, and totally relatable. You don’t have to be perfect to start showing up for yourself. Let this be your reminder that you’re allowed to feel good—in your body, in your friendships, in your life. 🎧 Listen in and let us know your favorite takeaway over on @unscriptedthepodcast Oh—and Laura’s got a free plan and challenge you’ll want to check out too!

If you’ve ever felt stuck in your money story or overwhelmed by what “success” should look like—this episode is for you. I sat down with Danielle McKinley, the powerhouse behind the Harmony Hustler brand, who went from $60K in debt to a 9-figure exit. And she’s not gatekeeping any of it. We talked all about: What actually triggered her to change her financial reality (hint: not what you’d expect) How she created her signature “money date” ritual Why harmony, not balance, is the new standard The real reason your personal brand matters—especially after a business exit How she’s helping women take their power back when it comes to finances and freedom This one is full of fire and soul. Whether you're pivoting, scaling, or just figuring things out, Danielle brings the tools and truth we all need.   🎧 Tune in and DM me on IG @jessicaburgio if this one hit home.

Today’s episode is a heart-to-heart you won’t want to miss. I sat down with the incredible Michelle Ghassemi—a former 7-figure salon owner who walked away from everything to rebuild a life and business that feels truly aligned. We talked about: How she knew it was time to pivot—despite the success The identity unraveling that comes with leaving behind a business What it really takes to find clarity when you're in the in-between Navigating your 40s with intention, integrity, and a whole lot of self-trust Michelle opens up about the behind-the-scenes burnout, the quiet courage it takes to start over, and what she’s building now that feels more like her. If you're in a season of change—or craving one—this conversation will hit home. Grab your coffee, notebook, and let’s dive into what it means to create success on your own terms.   Connect with Michelle on IG: @michelle.ghassemi Connect with me on IG @jessicaburgio Learn more on my website https://www.jessicaburgio.com/

Hey friends — it’s just me today, coming to you solo from the studio. This one’s a bit personal. I’ve been sitting on some thoughts lately around resistance — you know, that feeling that creeps in even when you actually want to be somewhere, be part of something, or take that next big step... but something still holds you back. I’m sharing a little story about a recent night where I drove three hours to Beverly Hills for an event — and honestly, all the resistance that came up before I even got in the car. I talk about what it’s like to finally get invited into rooms you once only dreamed of — and how I had to reverse engineer my way into those spaces before I ever felt “ready.” If you’ve ever thought: "I want to be there... but I don't know if I belong." "I wish I was in that room... but what would I even bring to the table?" …this episode is for you. I’m also opening up about how I first started getting into masterminds (even when I couldn’t afford the big ones yet), why volunteering is an underrated power move, and how simply showing up can shift your entire trajectory. Plus, I give a little behind-the-scenes update on my big investment into a high-level rebrand — I’m bringing you guys along for all of it. If you’re craving more confidence to show up as your fullest self — whether that’s in business, podcasting, or life — DM me. My private mentorship spots are open, and this is the deep work I absolutely love doing with my clients. As always, if this resonates, share it, leave a review, or tag me on IG. Love you guys. 💛   Connect with me on IG @jessicaburgio Learn more on my website https://www.jessicaburgio.com/

Hey friends — today’s conversation is one that I know is going to hit home for a lot of you. I sat down with bestselling author and marketing strategist Katherine Rose Woller, who shares her incredibly raw and honest story about calling off her wedding just two weeks before walking down the aisle. We get into the heavy stuff — self-trust, perfectionism, ignoring red flags, and that gut feeling so many of us talk ourselves out of. Katherine opens up about what led her to make such a life-altering decision, how she navigated the grief and healing afterwards, and how ultimately that hard choice helped her build deep trust in herself moving forward. We also talk about: Why trusting your body can help you make hard decisions How perfectionism and comparison keep us stuck The lessons Katherine learned as she stepped back into dating The process of writing her book Calling It Off from a fully healed place Why sometimes we already know the answer — we just don’t trust ourselves to own it yet Whether you’ve ever questioned a relationship, a career, or any big decision, Katherine’s story is going to give you so much permission to lean into your own knowing. This conversation felt like two girlfriends being super honest about the messy, complicated parts of life — and I know it’s going to speak to so many of you. 👉 Grab Katherine’s book Calling It Off on Amazon or your local indie bookstore. 👉 Follow her on Instagram: @katherinewoller 👉 Visit her site for more: katherinerosewoller.com    Connect with me on IG @jessicaburgio Learn more on my website https://www.jessicaburgio.com/