Ultimate Sync Sessions

In the final episode, Lava Hong reflects on her personality, passions and creative motivations beyond music supervision. She shares her love for journalling, meaningful relationships and artistic expression, while discussing upcoming projects and future ambitions. The conversation highlights her commitment to continuous growth, creativity and deeper industry collaboration.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

Lava Hong opens up about the personal sacrifices behind building a career in the entertainment industry, from relocating across the world to managing intense workloads. She discusses work-life balance, long-term planning, and the importance of representation and mentorship. The episode also explores how supporting the next generation of creatives helps strengthen the industry.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

In this episode, Lava Hong breaks down the elements that make a powerful trailer. She explains why music, sound design and editing are critical to shaping emotion and storytelling in film marketing. Lava also shares her thoughts on memorable trailers, the structure of successful promos, and how audio can transform the audience experience.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

Lava Hong takes listeners behind the scenes of working on major trailer campaigns at Trailer Park Group. She discusses the creative process behind trailer music, including the art of “trailerising” songs for cinematic impact. Lava also reflects on balancing her role as a music supervisor with her identity as a musician, and shares insights from working on high-profile campaigns such as Stranger Things.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

Lava Hong shares her journey from growing up in Shenzhen, China, to building a career in Hollywood’s trailer industry. She reflects on her musical upbringing, studying in the United States, and how mentorship, networking and persistence helped her land her first role in music supervision. This episode explores the early steps required to break into the sync industry and the importance of developing relationships and industry knowledge.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This is Season 12 of the Ultimate Sync Sessions Podcast: Behind the Trailers – The Sync Journey.Hosted by Amelia McCloskey, this series features music supervisor Lava Hong from Trailer Park Group, whose work has contributed to campaigns for major Hollywood films and TV shows.Across the series, Lava shares her journey into the trailer industry, the creative process behind trailer music, and the lessons she has learned building a career in sync.Lava Hong is a Clio Award-, Golden Trailer Award-, and Global Entertainment Award-nominated music supervisor with over four years of experience in sync licensing, trailer music, and interactive media, and 9+ years in composition, songwriting, and vocal performance. As the Music Supervisor at Trailer Park Group, she has led high-volume music supervision, licensing, and placements for major Hollywood campaigns including Wicked, Mufasa, Oppenheimer, Wednesday, Furiosa, Stranger Things, 3 Body Problem, Jurassic Park, and Sing 2. 👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This final episode explores how EA curates memorable and immersive soundtracks, from deciding when to licence commercial music versus hiring composers, to navigating complex clearances such as university-owned fight songs and global releases — all while keeping gameplay at the heart of every decision.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

In this conversation, Lori breaks down how creative vision leads every music decision at EA Games. She explains why there are no quotas for major or independent artists, how sound shapes player experience, and what supervisors really listen for when choosing music for games and marketing.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This episode pulls back the curtain on the music clearance process, as Lori explains how songs are researched, negotiated, and approved for EA’s games. The discussion highlights common misconceptions about sync, the importance of organisation and metadata, and why preparation can make or break a licensing opportunity.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

In this episode, Amelia McCloskey sits down with Lori Cromwell-Charron, Head of Music Licensing at EA Games, to explore her career journey, her role within EA, and what it really takes to manage music for global franchises such as Madden, UFC, and Need for Speed.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This is Season 11 of the Ultimate Sync Sessions, hosted by Ultimate Sync Access CEO, Amelia McCloskey.In this season, Amelia is joined by Lori Cromwell-Charron, Head of Music Licensing at EA Games (guest details based on the provided scripts) for a deep dive into how music is licensed, curated, and deployed across some of the world’s most iconic video game titles.Across four episodes, the season explores the realities of music licensing at scale, from clearing hundreds of tracks per game, navigating complex global rights, and working with both major labels and independent artists, to crafting high-impact trailer campaigns and soundtracks that shape player experience and culture.Season 11 offers essential insight for artists, labels, publishers, composers, and sync professionals looking to understand how the gaming industry approaches music, creatively, legally, and strategically.EA is a leading game publisher behind franchises like FIFA, Madden NFL, UFC, and Need for Speed, with Lori leading music licensing and trailer music across EA titles, drawing on experience from Ubisoft and VP Records.

The final episode centres on longevity. From managing production music labels and workflows to partnering with others and focusing on individual strengths, Beda and Martin share lessons on building careers that are sustainable, flexible, and creatively fulfilling.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

Addressing common struggles composers face, this episode explores why chasing credits or copying others rarely leads to breakthroughs. The guests emphasise introspection, experimentation, collaboration, and developing a sound that naturally attracts attention.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

Beda and Martin discuss industry challenges including COVID, shrinking budgets, delayed income in production music, and the rise of AI. Rather than speculation, they focus on practical realities, adaptability, and why originality and human perspective remain essential.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This episode focuses on production music and career positioning. The guests discuss why competition has always existed, how identifying natural strengths matters more than chasing trends, and how unmet needs in TV and documentary scoring can become meaningful niches.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

Beda Senn and Martin Haene reflect on their early relationships with music, from collecting records and playing in bands to self-teaching, experimentation, and discovering professional pathways. The episode explores how curiosity and listening deeply laid the foundation for their later work in TV and production music.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

In TV Composer’s Playbook: Success Mastery, host Amelia McCloskey, CEO of Ultimate Sync Access, is joined by Beda Senn, music consultant at Swiss Television and production music creator, and Martin Haene, composer and founder of Golden Rule Music.Across the season, they explore real-world pathways for building a career in TV, documentary, and production music, from finding a personal musical signature and identifying niches, to working with libraries, navigating industry disruption, and thinking long-term about sustainability. Grounded in decades of hands-on experience, this season offers practical insight for composers navigating an evolving sync landscape.About Beda Senn:- Music consultant at Swiss Television (2006–2025), involved in 600+ documentary projects- Since 2018, develops library/production music at Tonangeber GmbH- Expert in implementing new sounds for modern urban environments, sustainability, organic food, regional/world sounds, new alpine soundsAbout Martin Haene:- Publisher and founder of Golden Rule Music- Worked 10+ years as a composer for major and independent production music companies- Credits: "Fack ju Göhte 2", "Melrose Place", "Bring it on" (Universal), various Lion's Gate Films (Warrior, Frankenhood), Commercials and TV Series (ABC, NBC, CW TV etc)👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This episode highlights one of Enzo’s most meaningful long-form projects: composing and directing music for a children’s series about endangered animals. Each track reflects the folk traditions of the animal’s home region, teaching young audiences about culture, rhythm and conservation. Enzo also reflects on staying humble in the industry, building global networks and creating educational programmes to strengthen the sync world.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

In this instalment, the focus turns to AI and its growing place in advertising. Enzo discusses the legal risks brands overlook, why human creativity remains essential, and how the supervisor’s role is shifting in a rapidly evolving landscape. He also reflects on industry controversies, the responsibility creatives hold, and what authentic storytelling must continue to stand for.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess

This conversation focuses on the art of translating vague briefs into precise musical direction. Enzo shares how he reads body language, extracts meaning from scattered references and turns emotion into BPM, genre and structure. The episode also revisits his powerful anti-cyberbullying project, an emotionally demanding piece of work that resulted in a song which helped drive real legislative change.👉 For exclusive insights, resources, and sync opportunities, visit⁠: www.ultimatesyncaccess.comConnect with us on social media: @ultimatesyncaccess