Uncensored CMO

Emma Harris spent a decade revolutionising Eurostar as its Marketing and Sales Director, leading the brand through years of success and navigating multiple crises. Now the Founder and Chief of Glow London, she works with clients around the world to build brands that are deeply connected to their people and culture.In this episode, Emma shares her journey through marketing, leadership, and entrepreneurship, and the life-altering moment that forced her to rethink everything. After suffering a cardiac arrest, she reflects on ambition, burnout, and what really matters. We talk about building great teams, leaving safe roles to start something new, bouncing back from the hardest year of her life, and why slowing down might be the most radical, and necessary, leadership move as we head into 2026.Timestamps00:00 - Intro00:52 - How Emma got into marketing04:58 - What can sales learn from marketers?07:36 - How to respond to a comms crisis?12:17 - Lessons from a 10 year tenure at a company14:14 - How to get the best out of your employees16:49 - How to hire great people18:14 - Why Emma left her safe role to setup her own agency19:41 - Bouncing back from the worst year of your life20:42 - Why Emma set up Glow, her agency21:39 - Advice for being your own boss22:34 - Emma’s life changing cardiac arrest25:54 - Life lessons from almost dying28:06 - Why you need to slow the f*ck down33:58 - How we should approach the new year37:04 - The power of accountability

As has become a tradition, marketing professor Mark Ritson is back to break down his top 10 marketing moments of the year. We talk fighter brands, the president, Amazon's grannies, deepfakes, mergers and more in this snappy episode. There's nothing more to say - strap in and enjoy the opinionated marketing professor dropping some clangers.Timestamps00:00 - Intro00:32 - Mark Ritson’s top 10 stories of the year01:55 - 10. A big year for mergers04:35 - 9. The painkiller vs the president09:42 - 8. Tesla’s Fighter Brand Failure12:56 - Mark Ritson’s advice to Elon Musk23:05 - 6. Amazon brings back the grannies (compounding)30:10 - Marketing Buzzwords of 202530:20 - Buzzword 1: Hyperpersonalisation30:54 - Buzzword 2: Onmichannel Marketing31:44 - Buzzword 3: Growth Hacking32:38 - 5: The great Cracker Barrel crisis of 202539:06 - 4. Starbucks and their positioning42:10 - 3: New CEOs chasing growth vs gimmicks43:44 - 2. Deepfake Martin Lewis and fraudulent advertising48:33 - 1: Maxi-miniflation

Andrew Warden, CMO of Semrush, joins us to unpack how AI is reshaping search, and what it means for marketers heading into 2026. We discuss whether SEO is really “dead,” the biggest insights from Semrush’s new AI Visibility Index, and how different AI models surface and rank content across industries. Andrew also shares why brand and digital visibility matter more than ever, the growing importance of creators in AI-driven discovery, and practical advice for CMOs trying to stay ahead as search rapidly evolves.This episode is brought to you by Semrush — your unfair advantage in digital brand visibility. From fast-growing teams to global enterprises, Semrush shows you where you stand, where you can win, and how to stay visible across AI Search and LLMs. With unrivaled data and real AI intelligence, Semrush helps you move faster, grow faster, and make sure your brand is the answer wherever customers ask.Timestamps00:00 - Intro02:08 - How disruptive is AI for search in 2026?04:19 - Is SEO dead now because of AI?08:32 - Biggest surprises from Semrush’s new AI Visibility Index Report11:04 - How different AI models treat different industries13:05 - Understanding how AI ranks different sources15:48 - Why content creators are important in the age of AI search18:35 - Why you need to be failing fast in AI21:10 - Why brand matters more in the age of AI24:20 - Why digital brand visibility matters so much26:28 - Advice for CMOs for getting on top of AI for search30:21 - Is AI just making decisions for us?33:19 - Why humanity, authenticity and emotion are more important than ever36:12 - What is Semrush One?

Jo Shoesmith, Chief Creative Officer at Amazon, joins us for a second time to reveal how one of the world’s biggest brands continues to make advertising that connects emotionally and stands the test of time. She shares what she’s learned moving from agency life to leading creativity inside a global giant, why Amazon still invests in traditional media, and the secret to ads that run for 3–5 years without losing impact.We also discuss why right-brained storytelling works, the surprising insights about Gen Z, and how Amazon balances scale, agility, and creativity in the age of AI.Timestamps00:00 - Intro01:21 - Learnings from going agency side to brand side04:18 - How much does Amazon spend on advertising each year?05:02 - Why Amazon still advertises using traditional media06:21 - Why is Amazon’s creative so effective?08:57 - Why Amazon’s advertising is so right brained10:33 - Why Amazon make ads to run for 3-5 years14:25 - Amazon re-airing the popular “Grannies” ad17:00 - Why the industry is obsessed with youth18:33 - The interesting numbers behind Gen Z and advertising21:00 - Japanese Granny Ad from Amazon23:07 - The only Cannes Lion Jon has ever won26:11 - Using production to discover new stories29:48 - Amazon’s CCO’s thoughts on AI and creativity32:56 - Is AI used in the creative process at Amazon?35:29 - How does such a big company stay so agile?36:24 - What one thing has made the biggest difference for Jo?

Zaria Parvez was the creative mastermind behind Duolingo's social media success, having joined the company in 2020 fresh out of University. 5 years later, and after 8 billion impressions, she's left for her next challenge - taking on the social media for Doordash. We speak to Zaria to find out what the secret to the viral success is, and how she plans to replicate this at Doordash.This episode is brought to you by Semrush — your unfair advantage in digital brand visibility. From fast-growing teams to global enterprises, Semrush shows you where you stand, where you can win, and how to stay visible across AI Search and LLMs. With unrivaled data and real AI intelligence, Semrush helps you move faster, grow faster, and make sure your brand is the answer wherever customers ask.Timestamps00:00 - Start00:34 - Why Zaria left Duolingo01:32 - Why Zaria moved from Duolingo to Doordash02:44 - Coping with a rapid career trajectory04:58 - The big moments for Duolingo07:00 - Can you plan virality?08:30 - How important was it having Duo as a brand character11:02 - Why Duolingo killed duo13:23 - Sending Duo’s ashes to Dua Lipa14:05 - What are the conditions that make a successful social media campaign16:01 - How Zaria spots trends and turns them into content17:41 - Thinking long term through a social media lens19:39 - How to scale viral social media efforts21:36 - Why who your boss is matters so much22:52 - When things go wrong on social media24:47 - Why Zaria built a personal brand28:02 - What Zaria is hoping for in the future28:59 - How is AI changing social media?31:36 - Social media advice for podcasters32:20 - How to cope with the intensity of working in social media34:58 - The best marketers hate marketing36:25 - Why you need to embrace boredom

Esi Eggleston Bracey is the Chief Marketing and Growth Officer of Unilever. Esi joined the company in 2018 and has served as President of Unilever USA and CEO of Personal Care in North America. Prior to this, she led their $5 billion Beauty & Personal Care portfolio for North America as EVP and Chief Operating Officer which included responsibility for brands such as Dove, TRESemmé, Suave, Vaseline, Degree, Axe and more. There's a reason why this is a brand building masterclassEsi has been recognised with many industry awards including being named as one of Forbes World’s Most Influential CMOs, a Forbes Entrepreneurial CMO 50, Women’s Wear Daily Marketer of the Year, ADCOLOR Legend, Ad Age Vanguard Award and more.Timestamps00:00 - Intro00:54 - From P&G to Unilever, Esi’s career journey03:09 - How important is breadth of experience as a marketer04:54 - How to increase your marketing budget07:45 - Why Esi has growth in her title and not just Chief Marketing Officer08:36 - The most surprising thing about running 400 brands10:37 - What skills do marketers need to be successful today?12:08 - Esi’s thoughts of AI in marketing17:14 - How to win the hearts of your consumer19:48 - Unilever’s SASSY framework for winning hearts and minds21:45 - Why we buy more when we feel more23:27 - The secret behind the groundbreaking Dove marketing26:45 - Why Uniliver are spending 50% of media on social and 20x spend on creators29:18 - How the Vaseline Verified campaign took off30:37 - Unilever’s framework for successful social media campaigns32:29 - Applying the SASSY Framework to innovation35:19 - Unilever’s collaboration with Crumbl Cookies37:42 - How Unilever uses AI39:45 - Which Unilever brand would Esi buy?41:46 - The power of consistency42:43 - How do you nurture the next $1b portfolio brand

Nick Tran, is the CMO and President of First Round, leading Diageo’s new joint venture with Main Street Advisors to oversee two of the world’s most culturally driven spirits brands: Ciroc and Lobos 1707. Nick shares how he’s approaching brand reinvention vs continuation, why product innovation and cultural relevance are key, and what goes into long-term brand growth. We also touch on the future of social media, AI’s role in marketing, and what it takes to build a truly modern CMO career.00:00 - Intro00:36 - How the Diageo and Main Street Advisors partnership happened?02:49 - The long term view for Ciroc and Lobos 170706:10 - The plan for Ciroc08:57 - Reinvention vs continuation when transforming a brand11:31 - Focusing on product innovation and serve for Ciroc and Lobos 170714:14 - Is alcohol drinking trending down?19:00 - How do you become culturally relevant?22:07 - Using the Liquid Death challenger mindset24:08 - The role of celebrities and influencers for drinks brands27:16 - Why Nick is investing in his personal brand31:53 - What does it take to become a successful CMO?37:04 - How Nick invests in other companies41:59 - Nick Tran’s thoughts on AI45:47 - Have we reached peak social media?50:39 - Bonus Question

Nils Leonard, Uncommon Studio's co-founder and Creative Director is back, and the mic is hotter than ever. We're tackling why Uncommon is pushing the boundaries of out of home, including the divisive BA "Reflections" campaign, what Nils thinks of the energy in the US vs the UK, and why we have a lot of work to do if we want creativity to thrive in this country.Timestamps00:00 - Start00:52 - How did Uncensored CMO end up at Uncommon Studios02:33 - What just Jon want to happen as a result of this episode?04:45 - What does Nils want to happen as a result of this podcast?06:10 - Nils' advice to founders wanting to start an agency07:51 - Uncommon’s work with The Ordinary13:38 - Why Uncommon loves out of home15:31 - Uncommon’s out of home work with British Airways22:20 - Uncommon's B&Q out of home26:51 - Uncommon's Hiscox work29:55 - Uncommon’s EA work32:51 - Uncommon’s JD Sports work turning the lens on the community37:45 - British Airway’s safety video43:40 - The culture of creativity in the UK vs US46:40 - Why Campaign’s"Turkey of the Week" is a terrifying reflection on the UK48:52 - WPP and creativity51:28 - Who killed creativity?53:53 - What Brits can learn from Americans to bring creativity back

Entrepreneur, investor, and VaynerMedia CEO Gary Vaynerchuk joins us from Wine Library to share his unfiltered take on marketing in 2025. We cover everything from spotting consumer trends to staying authentic in the age of AI. Gary explains why generosity is his most powerful growth strategy, why the customer is always right, and which media channels are over or undervalued in 2025.Timestamps00:00 - Intro01:03 - Being back at Wine Library02:38 - Why the customer is always right according to Gary Vee07:17 - Why Gary Vee doesn’t believe in luck09:28 - How Gary Vee has managed to have so much reach13:14 - The power of generosity17:51 - Gary Vee’s advice on spotting trends19:31 - Why you need to pay attention to the consumer21:18 - What does good marketing look like according to Gary Vee22:01 - Why social media is better than all other media channels24:08 - Is TV advertising dead?28:26 - Undervalued or overvalued: media channel edition29:26 - Undervalued or overvalued: podcasts31:34 - Undervalued or overvalued: LinkedIn32:24 - Undervalued or overvalued: Email33:26 - Undervalued or overvalued: sms/text34:03 - Undervalued or overvalued: YouTube35:29 - Undervalued or overvalued: search38:39 - Undervalued or overvalued: TikTok40:16 - Undervalued or overvalued: Twitter/X42:29 - Undervalued or overvalued: New York Jets44:54 - How do we maintain authenticity in the age of AI49:00 - Gary Vee’s advice on how to execute on ideas

Will Guidara is the author of Unreasonable Hospitality and co-founder of the world’s #1 restaurant, Eleven Madison Park. He joins us to share how lessons from hospitality can be a huge competitive advantage for your brand. We discuss the power of small but impactful gestures, intelligent naivety, the 95/5 rule and investing in the things that can’t be measured but make all the difference.Will also reflects on the mindset that took Eleven Madison Park to the top, what businesses can learn from restaurants, and how applying unreasonable hospitality can turn any customer experience into something truly extraordinary.Timestamps00:00:00 - Start00:00:57 - Will’s experience writing his book00:02:11 - Getting 4 stars from The New York Times00:04:43 - What marketers can learn from Unreasonable Hospitality00:08:08 - Where did the term “unreasonable hospitality” come from?00:14:13 - Why Will is fine being “The Dining Room Guy”00:16:40 - Why Will added a beer sommelier - reverse benchmarking00:20:29 - Intelligent naivety and the advantages of youth00:23:30 - The power of small thoughtful gestures that make a lasting impact00:27:22 - The 95/5 rule - how to succeed with things that cannot be measured00:31:47 - Restaurant smart vs corporate smart00:36:50 - Why you sometimes need conflicting goals00:41:34 - Is the customer always right?00:45:55 - Turning pain points into highlights00:48:06 - How Will Guidara makes getting the bill a memorable experience00:51:38 - Why nothing in the world can replace persistence00:53:40 - Never waste a good crisis00:56:52 - What Will would do at Cannes with no budget00:59:56 - How Shake Shack kept 11 Madison Park going01:00:48 - Which fast food chains does Will admire01:03:51 - Hiring exceptional talent01:06:17 - Getting siloed teams to work together in harmony01:09:07 - What would you do if you knew you couldn’t fail

Jess Butcher MBE has built a career at the intersection of technology and consumer behaviour. She co-founded AR pioneer Blippar and has since turned her attention to a growing issue: how AI and social media are shaping our brains, behaviour, and wellbeing.In this episode, Jess shares what she’s learned as a founder, why female entrepreneurs still struggle to access funding, and why she believes brands must take responsibility for the attention economy they help create. We discuss how “More Soul, Less Scroll” is encouraging healthier digital habits, and the practical steps companies can take to drive positive change.Timestamps00:00 - Intro01:41 - Jess’ background as a female founder05:56 - How Jon used Jess’ QR code startup13:19 - Why Blippar ultimately failed17:34 - The lessons from Blippar’s failure21:30 - Why female founders struggle to get funding25:50 - The characteristics of successful founders31:15 - How AI is re-wiring our brains negatively34:05 - Why social media is ruining our lives40:09 - Why is this problem getting worse if we know about it?44:17 - What ScrollAware is trying to do about the problem48:38 - Which brands are taking responsibility for this problem best?54:46 - Less Scroll More Soul sleeping bags

Craig Brommers, CMO of American Eagle, joins us to go behind the scenes of one of the most talked-about campaigns of the year; Sydney Sweeney for American Eagle. Craig reveals what really happened, why the brand partnered with Sydney, and how they handled the extreme social-media reaction. We discuss the data behind the campaign’s success, the decision to pause before responding, and what the advertising press got wrong. Craig also shares lessons in brand leadership, navigating public scrutiny, and what it takes to be a successful CMO in 2025.Timestamps00:00 - Intro00:35 - The Travis Kelce x American Eagle collaboration01:51 - Why American Eagle partnered with Sydney Sweeney03:21 - Did American Eagle know the campaign was going to explode on social media04:24 - What caused the extreme reaction to the campaign?06:08 - The System1 scores for the Sydney Sweeney x American Eagle campaign08:11 - How did it feel seeing the campaign come under so much scrutiny?11:50 - Choosing to pause instead of reacting immediately13:41 - Dealing with the personal side of some of the comments15:09 - The actual results of the Sydney Sweeney campaign16:51 - The reaction vs the media buy - what was the impact?18:11 - When Jon almost closed the London Underground with Amaretto20:53 - Did the advertising press get it wrong about the American Eagle campaign?22:14 - Craig’s advice for other marketers facing a crisis27:15 - Will American Eagle continue to work with Sydney Sweeney?28:31 - Are we entering a “Jeans Wars” era?29:40 - The product strategy for American Eagle30:51 - How important are celebrity endorsements in Fashion31:45 - What are the elements for success for American Eagle33:26 - 3 things that make a successful CMO in 202539:56 - What does a successful CMO look like?40:44 - The one thing to remember from this conversation

After an illustrious 37-year career in advertising, legend David Droga is stepping down as CEO of Accenture Song and retiring. Under his leadership, Song grew 8% to $20 billion in FY25, up from $19 billion the previous year. A fitting closing act for one of the industry’s most creative leaders.In this second conversation with David, we reflect on his career, the lessons he’s learned, and what he would do if he were starting from scratch. From creativity’s place at the heart of business to the power of simple ideas, David shares the philosophies, failures, and insights that have defined his journey.Timestamps00:00:00 - Start00:02:45 - Lessons from being CEO of Accenture Song00:06:01 - Why creativity needs to be at the forefront of businesses00:11:01 - How technology can enable creativity, rather than kill it00:18:42 - What is David Droga most proud of leaving as his legacy00:27:40 - What what David Droga do if he were starting from scratch00:29:59 - What are the traits of David Droga’s favourite clients00:34:59 - What trends are overrated and underrated according to David Droga00:40:52 - David Droga ideas that never saw the light of day00:43:58 - The business that almost came before Droga500:46:49 - The size of the idea is 50x more important than the budget00:48:10 - Droga’s best campaign on a small budget00:56:31 - Power of building on a campaign platform01:02:06 - The power of simple ideas01:07:48 - The most "Aussie" thing Droga has ever done

Richard Shotton, author of The Choice Factory and the newly released Hacking the Human Mind, joins us to explore the behavioural science behind the world’s most iconic brands. From Guinness’ 119.5 second pour to Red Bull’s unconventional rise, Richard explains the psychological shortcuts that drive consumer decisions. We cover why 4-star reviews beat 5-stars, the secret behind Liquid Death’s success, and how humour, jingles, and even “concrete expressions” can help brands stick in our minds.Timestamps:00:00 - Start01:07 - Why Richard is launching a new book02:54 - Why Guinness takes 119.5 seconds to pour05:46 - Why a 4 star review is better than a 5 star review07:50 - Why the Pratfall effect is so powerful11:00 - Why Aperol Spritz has become so popular18:18 - The behavioural science behind the Liquid Death success21:06 - Why consistency works according to behavioural science27:49 - Why Red Bull succeeds while defying convention34:15 - The labour illusion; Dyson Example41:03 - Why does the “You’re Not You When You’re Hungry” strapline work43:01 - Why we need to use humour more45:12 - Why has KFC dominated the fried chicken market?49:41 - The secrets behind the success of Pringles53:58 - Why jingles stick in our heads58:23 - How Apple used “Concrete Expressions”

Dame Carolyn McCall OBE is the CEO of ITV, the UK’s biggest commercial broadcaster. She was previously CEO of The Guardian Media Group and easyJet, and currently serves as President of The Marketing Society.This year marks 70 years of TV advertising, celebrated with the launch of the new report, Living Room Legends, which explores the best ads of the past seven decades.Dame Carolyn joins Jon to discuss the report, why TV advertising is here to stay, and to reflect on some of the greatest ads of all time.Timestamps00:00 – Intro00:42 – 70 years of advertising02:11 – Carolyn’s vision for the future of marketing04:15 – Why we need more marketers on boards05:25 – How a CMO can become a CEO08:15 – Overseeing the UK’s biggest commercial broadcaster11:35 – How ITV is competing with global streaming giants13:19 – How ITV collaborates with the streaming giants15:15 – The recipe for a long-term hit TV show17:37 – Is TV advertising dead?22:47 – Is TV effective for Gen Z?24:31 – The Living Room Legends report, celebrating 70 years of advertising27:08 – The most emotional ad for Carolyn28:06 – What ads have made Carolyn McCall laugh29:10 – Advertising campaigns that have changed culture31:42 – Airing an ad within 72 hours of Christian Eriksen’s cardiac arrest32:23 – Which campaigns have improved over the years33:34 – The best examples of romanticising the product35:13 – Why more SMEs are advertising35:52 – The future of TV advertising

What separates an ordinary manager from an extraordinary leader? Psychologist, best-selling author, and former NBA player John Amaechi joins us to explore the qualities that define great leadership in today’s world. From self-awareness and vulnerability to empowering others and giving credit, John shares why intimidation fails, how to harness your personal value proposition, and why leaders must keep learning.Timestamps00:00:00 - Intro00:01:17 - Reflecting on masculinity00:03:42 - What does “ordinary” actually mean?00:07:51 - Discovering your personal value proposition00:09:24 - Going from functional manager to leader00:15:03 - Misconceptions on leadership00:17:16 - Is Trump having an effect on how we see leadership?00:19:22 - Why intimidation is a terrible leadership tactic00:23:14 - The importance of self awareness as a leader00:29:56 - Do highly accomplished people lack self assurance?00:32:58 - The desire to learn and having vulnerability00:40:37 - The importance of giving people credit00:44:22 - Accessing your library of experiences00:51:53 - Reconising our own weaknesses00:57:03 - The power of empowering others00:59:41 - Do different generations lead differently?01:02:49 - How to find time to learn as a leader

What makes a world-class CMO? In this masterclass, we’re joined by Jane Wakely, CMO of PepsiCo, and Neil Barrie, founder of 21st Century Brands, to explore the strategies that drive growth of billion dollar brands. We discuss why CFO partnerships matter, how to reappraise established brands, and why creativity, whether through celebrity campaigns or a giant Cheetos thumb, still drives results. Plus, Jane and Neil share practical lessons on making change happen inside complex organisations.Timestamps00:00 - Intro01:28 - What are the attributes of a successful CMO?07:57 - Why Neil created the CMO Thrive Guide10:32 - Surprising things about Neil’s CMO research12:44 - How Jane approached the first 90 days at PepsiCo16:27 - The importance of the CFO and CMO relationship22:22 - How marketers can influence the boardroom25:44 - Managing over 20 $1b+ brands27:52 - Navigating the complexity of a huge portfolio32:25 - How large brands can “Stay Up”34:49 - Why you should reappraise brands41:05 - The impact of celebs in advertising44:45 - Why the Cheetos giant thumb was effective47:51 - PepsiCo’s involvement in Women’s sport52:41 - How to make change happen in an organisation

Returning guest and everyone's favourite marketing professor, Mark Ritson, is back. As usual, Mark comes out firing with some no nonsense advice to all marketers. He talks about AI taking over his Mini MBA, leaving Marketing Week, why pricing is the most important P and some rules for creativity. Sit back and soak up the knowledge from Mr Mark Ritson.Timestamps00:00 - Intro01:06 - Why Mark Ritson sold Mini MBA02:12 - Mark Ritson leaving Marketing Week04:19 - Jon’s favourite AI use case08:07 - Will AI take over Mini MBA?11:38 - What marketers think is different to what customers think12:58 - Mark Ritson on that Sydney Sweeney ad16:15 - The Creative Dividend: what makes great marketing in 202527:45 - Why marketers need to be involved in the 4 Ps30:30 - Why pricing is so important (and why marketers should be involved)38:28 - The absence of strategy and what to do about it42:38 - What has surprised Mark Ritson most in 202543:09 - Why AI is being marketed so poorly49:58 - The power of synthetic data

Ella Mills is the co-founder of Deliciously Ella, which began in 2012 as a simple blog sharing healthy recipes. What started online quickly grew into bestselling books, a #1 mobile app, and eventually a retail brand of healthy snacks. In 2024, Deliciously Ella was acquired for an undisclosed sum and today Ella is building her next venture, All Plants.Her journey is inspiring, and in this episode we explore every milestone: from securing her first Starbucks listing, to navigating a failure that nearly sank the business, to proving how an “average” person can create a truly global brand.Ella's podcast, The Wellness Scoop:https://open.spotify.com/show/7F6YqGJ06UEuD7qG81tFHwTimestamps00:00 - Intro01:01 - The Deliciously Ella founding story06:16 - When did the Deliciously Ella blog start to take off11:22 - Dealing with overnight attention and success13:33 - How can an average student become so successful?15:03 - How to nail a successful book launch17:16 - Scaling a personal brand21:08 - What’s it like running the business with your husband?24:00 - Going from recipe blogs to making retail products24:53 - How Deliciously Ella landed in Starbucks33:18 - Building out the product range35:04 - Behind every success is a bunch of failures41:07 - Managing risk vs return when scaling a startup45:29 - How to make products that are successful in retail49:53 - Why Ella took over a new brand after selling Deliciously Ella52:30 - Where is the plant based market headed?56:22 - Why Ella started a podcast?

David Gluckman, the man who invented Baileys and author of That S**t Will Never Sell, joins us to share stories from his legendary career in brand creation. From the birth of iconic drinks (including Purdey’s, Aqua Libra, Cîroc and Tanqueray) to lessons on creativity, innovation, and risk-taking, David reflects on what it really takes to bring bold ideas to life.Timestamps00:22 - The founding story of Baileys04:32 - Naming Baileys12:18 - How Purdey’s and Aqua Libra began22:48 - Starting Cîroc and Tanqueray33:26 - Principles of innovation