Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

This NSITSP Member Spotlight dives into Cameron’s journey through higher education IT, a Fortune 500 manufacturing role, church AV/IT, and ultimately going all-in on his MSP in 2020. The conversation explores building recurring revenue from legacy software automation, setting financial and personal boundaries for leaving corporate, and elevating MSP professionalism so clients see you as a trusted strategic partner—not just the person who fixes printers.​Why listen:Learn how Cameron turned a nights-and-weekends web gig into a full MSP practice.Hear how early automation and SQL scripting work led directly to full IT management contracts.Get practical advice on when to leave corporate and what financial guardrails to have in place.Discover why “not all business is good business” and how to define a good-fit client.Understand Cameron’s view on democratizing technology instead of just blocking users.See how The Tech Tribe and peer groups shaped his growth and decision-making.Learn what NSITSP is doing to raise professionalism and give IT providers a voice with regulators.Links from the show: Square PlanIT: https://squareplanetit.comNational Society of IT Service Providers (NSITSP): https://nsitsp.orgThe Tech Tribe: https://thetechtribe.comImmybot: https://immy.botScaleCon: https://scalecon.comUniversity of Louisiana at Monroe: https://ulm.eduKarl Palachuk: https://smallbizthoughts.com American Bar Association: https://americanbar.orgDavid Phillips: https://dependableitservices.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Looking for real-world tech, home, and office upgrades for Black Friday? Marv and Dawn spotlight Roborock robot mops, Plaud AI transcription, Keds conference shoes, active noise-canceling headphones, desk and chair splurges, and smart Christmas lights that daisy-chain cleanly. They wrap it all in an MSP-friendly conversation about IT Nation, podcasting gear, and how AI is quietly improving everyday workflows.​​Products Mentioned: Roborock Qrevo Edge S5A Robot Vacuum and Mop: https://amzn.to/4pxf2fF Treedix USB Cable Tester: https://amzn.to/4pxJmXNMPL 15-Plug Audio Cable Tester: https://amzn.to/4ok0yii Plaud AI / Plaud Note AI Voice Recorder: https://amzn.to/3Kgf10S Ninja Hot & Iced Coffee Maker: https://amzn.to/3LZg1XK Keds Women’s Center 2 Sneakers: https://amzn.to/43SinOb IT Nation Steak Knives: https://amzn.to/4agAiSx RODE PodMic: https://amzn.to/48jEdLO LED Christmas String Lights: https://amzn.to/4oiTX7U Ember Smart Mug: https://amzn.to/48nMgra Ember Tumbler, Temperature Control Travel Mug: https://amzn.to/4pBXv6qSHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Curious why most MSPs get stuck in the “success prison” and how some break through to massive growth? This episode explores tangible strategies for setting and reaching impossible goals, plus expert tips for standing out in tech.Takeaways: Understand the difference between standards and best practices—and why best practices alone will commoditize your MSPLearn to set and commit to impossible goals for business growthDiscover Keith Ellis’ “magic questions” method to spark breakthroughsPractical ways to differentiate your business beyond certificationsInsights on building trust so clients never want to leaveStrategies for escaping the “success prison” and enjoying more freedomHow to educate clients on your value and avoid the price raceKeith’s recommended books and free resources for MSPsSponsor links for tools to strengthen cybersecurity (ThreatLocker)Mindset shifts for simplifying growth, hiring, and scaling your tech firmLinks from the show: Keith Ellis (Speaker/Coach): https://keithellis.comMagic Questions 2.0 (Book): https://amzn.to/4piFSbgWork Less, Scale Faster (Book/Free Resource): https://keithellis.com (signup/login required)Cloudflare (Cloud Outage discussed): https://tinyurl.com/mwwsha2dIt's not your job to fix the internet (Podcast): https://tinyurl.com/py29s754SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/In this lively episode from IT Nation Orlando, Uncle Marv is joined by Mike Estep, Chief Client Officer at Blackpoint Cyber, who discusses the evolution of MSP security products, including EDR Essentials and Compass One. The conversation centers on providing comprehensive solutions that unify endpoint security, compliance, vulnerability management, and billing in one dashboard. Estep recounts his own transition from long-time MSP owner to vendor, the value of partner advisory councils, and how burnout and training remain top priorities within Blackpoint’s partner programs. Key resources mentioned include the launch of Blackpoint University, strategies for career pathing and soft skills training, and insights into expanding globally throughout 2026.Takeaways List: Discover Blackpoint’s new Compass One platform and its game-changing features for MSPsInsights on EDR Essentials and the value of accessible security entry pointsStrategies to combat engineer burnout and promote effective team trainingThe difference between MSP and vendor event participationHow partner advisory councils shape product developmentThe importance of soft skills and business education for techsAdvice on tool consolidation and reducing operational "engineering tax"Blackpoint University: training resources for partnersGlobal expansion and international hiring updatesThe true meaning of trusted client relationships in MSP businessMentioned People, Places & Things: Blackpoint Cyber: https://blackpointcyber.comIT Nation (ConnectWise): https://itnation.connectwise.com/Tenable: https://www.tenable.comBlackpoint CompassOne: https://blackpointcyber.com/platform/Vuori (apparel): https://vuoriclothing.comCarhartt: https://www.carhartt.comDXL: https://www.dxl.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Rob Rae breaks down the next era for IT businesses—Managed Intelligence Providers. Learn about real-world AI adoption, Pax8’s industry playbooks, and how events shape the MSP future.​ Rob uncovers the secrets behind Pax8’s AI Store, best practices for community-building, and strategies for MSPs to embrace AI-driven business opportunities—plus exclusive insights from top industry events.​Takeaways: Understand the transition from MSPs to Managed Intelligence Providers (MIP)Explore Pax8's process for adopting and integrating AI solutionsLearn from Pax8’s community strategies and partner best practicesGet details on the agentic inflection point report and managed intelligence playbookHear the latest on Pax8’s AI marketplace/AI Store rolloutDiscover practical advice for hosting and growing industry eventsBenefit from engaging analogies and tips for translating tech to clientsPick up event planning lessons and insights from top IT conferencesListen to memorable moments, from celebrity guests to behind-the-scenes storiesSee how global MSP knowledge sharing drives innovationLinks for People, Places and Things: Pax8: https://www.pax8.comIT Nation: https://itnation.connectwise.com/Kaseya (reference): https://www.kaseya.comXChange Event: https://www.thechannelco.com/xchangeBlack Point Cyber: https://blackpointcyber.comSalt Lake City Convention Center: https://www.visitsaltlake.com/meetings/convention-center/Austin McChord: https://www.linkedin.com/in/mcchord/Neil deGrasse Tyson (reference): https://www.haydenplanetarium.org/tyson/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/If you’re an MSP aiming to modernize your cybersecurity stack and stay ahead of technology shifts, this episode is your key resource. Mike and Jason share candid insights on automation, AI, and how to future-proof your business with OpenText’s evolving platform.​Why Listen:Deep dive into OpenText’s all-in-one EDR/SOAR/SIM solutionPractical perspectives on vendor consolidation and stack managementReal-world strategies for selling and supporting Microsoft 365 CopilotOpenText’s security bundles, a la carte flexibility, and support approachStories of automation, incident response, and managed security magicExclusive event and peer group opportunities for MSPsExpert advice on becoming a true "business solution provider"Links from the show:OpenText: https://www.opentext.comAppRiver: https://www.appriver.comConnectWise: https://www.connectwise.comMicrosoft 365: https://www.microsoft.com/microsoft-365Pax8: https://www.pax8.comIT Nation: https://itnation.connectwise.com/Canalys: https://www.canalys.comOpenText World: https://www.opentext.com/resources/opentext-worldASCII (Group/Events): https://www.ascii.comBeyond (Pax8): https://www.pax8beyond.com/Gary Sinise: https://www.garysinisefoundation.orgSnoop Dogg: https://www.snoopdogg.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Join Uncle Marv at IT Nation as he sits down with Adam Slutskin—co-founder, President, and CRO of CyberFOX—for a candid conversation about what it takes to succeed as an MSP, both as a provider and a vendor. Adam shares the inside story of how CyberFOX went from new kid on the block to a global channel force, and why fair pricing, transparent culture, and relentless community focus are essential. The episode explores the evolution of core products like AutoElevate, the impact of AI and integrations, and why building a positive, customer-centric culture is their top priority. Hear why Adam thinks most MSPs should expect—and demand—more from their vendors, and how CyberFOX aims to help partners grow with honesty and innovation. Key topics include the future of channel partnerships, the value of happy teams, and tips for evaluating vendors with real-world reputation checks.​Why Listen:The evolution of the channel from ConnectWise roots to today’s landscapeVendor philosophy: “never raise prices” and value for early partnersHow to evaluate vendors using Glassdoor, Reddit, and real customer reviewsThe secrets behind thriving partner ecosystems and true product innovationExclusive, actionable advice for MSPs wrestling with platform complexity and too many dashboardsThe power of company culture, happy teams, and channel reputationPractical advice for avoiding pitfalls with PE and choosing vendors with real MSP DNALinks from the show: CyberFOX: https://www.cyberfox.comIT Nation: https://itnation.connectwise.com/ConnectWise: https://www.connectwise.comKaseya: https://www.kaseya.comNinja (NinjaOne): https://www.ninjaone.comBlackpoint Cyber: https://www.blackpointcyber.comMSP Process: https://www.mspprocess.comPassword Boss: https://www.passwordboss.comGlassdoor: https://www.glassdoor.comReddit: https://www.reddit.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Join Uncle Marv as he sits down with GTIA’s Dan Wensley and MJ Shoer for a candid discussion about elevating the IT industry. The guests share their experience transitioning from MSP and vendor roles to leading a nonprofit dedicated to empowering IT service providers. Highlights include the story behind GTIA’s independence from CompTIA certifications, the value of $3M+ in annual research, charitable initiatives distributing $2M in donations, and the global expansion of events and peer communities. Whether you’re an established MSP or just exploring the trade association world, this episode packs practical tips, community success stories, and a clear vision for the future of the channel.Takeaways: ​Learn what makes GTIA uniquely valuable for MSPs and ITSPs today.Hear how millions in vendor-neutral research can boost your business.Discover the new global reach—including ChannelCon EMEA and APAC forums.Understand the true ROI and benefits of GTIA membership.Insights on philanthropy: $2M in channel community donations.How member-driven leadership shapes charitable giving and resources.Strategies to maximize value and accelerate your MSP’s growth.The inside story of GTIA’s split from CompTIA benefits and how it helps members.Links:GTIA (Global Technology Industry Association): https://www.gtia.orgCompTIA: https://www.comptia.orgChannelCon: https://channelcon.gtia.org/IT Nation: https://itnation.connectwise.com/ConnectWise: https://www.connectwise.comScalePad: https://www.scalepad.comPAX8: https://www.pax8.comKaseya Connect: https://www.connectit.com/connect-it-global/ASEAN Community Forum: https://gtia.org/membership/member-groups/communities/aseanDACH Community: https://gtia.org/membership/member-groups/communities/dachANZ Community Forum: https://gtia.org/membership/member-groups/communities/anz SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Dive deep into the channel’s evolution with industry veteran Carolyn April of GTIA. Uncle Marv and Carolyn discuss the organization’s new nonprofit focus, major reports like the State of the Channel, and pressing issues like AI readiness and MSP accountability. Carolyn opens up about her transition to leading GTIA’s research, shares how member feedback shapes research topics, and reveals what it’s like to hit the conference circuit in 2025. This episode is a must-listen for MSPs looking to stay ahead of industry trends and understand the opportunities brought on by recent changes.​Takeaways: Understand the CompTIA-to-GTIA transition and its effect on the channelLearn how GTIA is focusing solely on channel member value as a nonprofitGet the scoop on MSP credentialing and the push for professionalizationHear Carolyn’s perspective on the biggest research trends for 2025Discover what’s changing – and what’s not – in flagship reports and member engagementFind out how AI is reshaping MSP business models, internally and externallyExplore how GTIA integrates research, education, and member servicesHear personal stories from Carolyn’s journey: journalism, research, and leadershipFun side topics: running, skiing, and the dynamics of teaching friends new skillsAction items for MSPs and vendors to adapt and succeedMentioned Entities with URLsGTIA: https://www.gtia.orgCompTIA: https://www.comptia.orgChannelCon: https://channelcon.gtia.org/IT Nation (conference): https://itnation.connectwise.com/GTIA IT Industry Outlook 2025 PDF: https://www.itbusinesspodcast.com/downloads/GTIA-IT-Channel-Outlook-2025/PAX8: https://www.pax8.comCompTIA Volley Podcast (retired): https://blubrry.com/volleyEMEA Events: https://www.gtia.org/events/emea/CCF Conference (Chicago): https://www.gtia.org/events/ccf/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Uncle Marv welcomes revenue consultant Megan Killion, previously an agency owner, who shares behind-the-scenes lessons on MSP sales, client targeting, and the realities of lead generation in today’s noisy market. Listeners discover the value of proper niche focus, ethical AI data sourcing, and the importance of authentic community engagement. The discussion covers common MSP mistakes, personal migration stories, handling infrastructure PR crises, and how databases like Apollo.io are shaping new approaches to outreach. Takeaways: How to transition from agency ownership to revenue consultingReal-time strategies for MSP sales growthAI’s role in sales lead generation—with ethical boundariesSecrets to targeting high-value clients using databases like Apollo.ioImportance of community events for MSP visibility and referralsHard-won lessons on infrastructure, outages, and PR managementNavigating migrations and avoiding MSP vendor pitfallsReferral programs: what works and what doesn’tBuilding a top-of-mind MSP brand in a competitive marketWhy trust and authenticity matter most in today’s IT channelLinks for Companies, Products, Books, Events and People: ​Megan Killion: https://www.linkedin.com/in/megankillion/Moovila: https://moovila.comHubSpot: https://hubspot.comM365 (Microsoft 365): https://www.microsoft.com/en-us/microsoft-365Apollo.io: https://apollo.ioIT Nation: https://itnation.connectwise.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Keith Ellis joins the show to challenge MSPs everywhere: Are you stuck in survival mode, repeating average practices, or ready for exponential growth? Through personal stories, battle-tested business wisdom, and examples from Microsoft, LinkedIn, and industry disruptors, this episode reveals how commitment, habits and bold thinking transform both mindset and profit. Resources and book recommendations include MagicQuestions.com and The Magic Lamp. Don’t miss the upcoming live show for audience Q&A and more hands-on strategies.​Why ListenLearn Keith’s “impossible goals” strategy for rapid growthDiscover how to turn tech skills into entrepreneurial advantageUnpack the real story behind best practices vs. differentiatorsHear actionable ways MSPs can escape survival modeGet tools for working less, scaling faster (with tech & partnerships)Real examples of turning limiting beliefs into breakthrough successLinks from the show: Keith Ellis: https://keithellis.comMagic Questions Goldmine: https://magicquestions.comThe Magic Lamp (book): https://amzn.to/3JzLjnnWork Less, Scale Faster Community: https://keithellis.com/work-less-scale-faster/Who Not How (book) - Dr. Benjamin Hardy and Dan Sullivan: https://amzn.to/4p9QWHQPumpkin Plan (book) - Mike Michalowicz: https://amzn.to/4oGfMPVSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Uncle Marv sits down with Callan Sapien of Synthreo to unpack how Synthreo evolved from early ML automation to an MSP-ready AI platform launched in the summer after an acquisition. They discuss the realities of the AI agent and copilot market, the need to focus on observable client problems, and the tension between high-margin opportunities and the security and governance required to deploy AI responsibly. Main topics include no-code/low-code architecture, MSP service delivery, AI as a service, risk management, and go-to-market strategies. Key resources mentioned include Synthreo’s MSP-ready tools and AI workflow offerings; URLs to partner sites and product pages can be added here as soon as confirmed.Takeaways:AI as a service is achievable for MSPs when paired with MSP-ready platforms and practical problem-solving approaches.The path to profitability lies in balancing services and software, not just selling AI features.Focus on identifying real client problems and mapping AI workflows to measurable outcomes.Embrace risk with guardrails: host data properly, verify AI sources, and implement governance.The market is split between early adopters and those scrambling to catch up; MSPs should lead with business value.Links for Companies, Products and Books: Synthreo: https://synthreo.ai Pax8: https://www.pax8.comMicrosoft (general): https://www.microsoft.comIT Nation: https://itnation.connectwise.com/CoPilot: https://www.microsoft.com/en-us/microsoft-365/copilotSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

In this live IT Nation recap episode, Uncle Marv threads travel anecdotes, conference takeaways, and practical MSP automation into a cohesive narrative. He shares a whirlwind tour that included Lakeland, Philly, and Orlando, culminating in conference reflections and a candid look at the event’s content breadth. The episode doubles as a field report on vendor engagement, with attention to the PitchIT competition and the reality that large conferences often overwhelm attendees with sessions; the solution is deliberate planning and team division to maximize value.IT Nation’s PitchIT Finalists: 1st place, Strategy Overview: https://www.strategyoverview.com/2nd place: Mizo: https://mizo.tech/Steak Knives: ThreatCaptain: https://threatcaptain.com/Companies, Products & Books: IT Nation: https://itnation.connectwise.com/ConnectWise: https://www.connectwise.comASCII Edge / ASCII Cup: https://events.ascii.com/Domotz: https://www.domotz.comHP iLO: https://www.hpe.com/us/en/hpe-integrated-lights-out-ilo.htmlAction One: https://www.action1.comDisney (travel context): https://www.disney.comVendor Swag Shoutouts:Pure Storage: https://www.purestorage.comDriveSavers: https://drivesavers.comMSP CFO: https://mspcfo.com (branding referenced)SuperOps: https://www.superops.com MSP Camp: https://msp-camp.com/ThreatDown: https://www.threatdown.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Join Uncle Marv and Eric Torres, VP of Channel and Community Engagement at Pax8, as they break down the latest in AI-powered MSP automation, cloud marketplaces, and the launch of Pax8’s pioneering agent store. Hear how the company is changing the way MSPs deliver value with customizable solutions and managed intelligence.​Takeaways: Pax8’s agent store enables MSPs to buy, sell, and create automation agents for new revenue streams.Managed intelligence is now a core MSP service, not just a feature; excel by adopting a holistic AI strategy.Guided assessments help MSPs understand and roadmap their journey to becoming managed intelligence providers.Security and user control are central to Pax8’s integration and data management model.Real-world agent success stories include restaurant, hospitality, and event management bots that save hours of manual work.Upcoming curriculum and agent stores are designed to meet MSPs wherever they are on their AI journey.​Cloud marketplace customization now gives MSPs direct control over client-facing solutions and shopping options.People, Products, Companies, Tools, EventsPax8: https://www.pax8.comUniversal Orlando: https://www.universalorlando.com/Goo Goo Dolls: https://www.googoodolls.com/Delta (Airlines): https://www.delta.com/Beyond (Pax8 event): https://beyond.pax8.com/ChannelCon (industry event, possible mention): https://www.comptia.org/channelcon​SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Uncle Marv welcomes Kristin Spiotto, co-founder of Decoded, to discuss the company’s recent rebrand and expanded services tailored for tech firms. Kirstin explains why messaging clarity is the foundation for any successful marketing plan and how they build comprehensive marketing roadmaps that align with business goals such as ARR and client acquisition numbers. From leveraging AI responsibly to harnessing LinkedIn effectively, Kristin delivers actionable insights for MSPs looking to optimize their marketing spend and measure true ROI. Takeaways: Messaging clarity is foundational for all marketing efforts to avoid noise.Marketing roadmaps start with business goals (ARR, clients) and reverse engineer lead generation needs.Full-service marketing includes brand awareness, demand generation, SQL/MQL conversion tracking.KPIs and OKRs are critical to measuring and optimizing campaigns effectively.Website optimization focuses on traffic, engagement time, and conversion actions.Email marketing still delivers best ROI when treated as relationship nurturing.AI tools like ChatGPT can scale content but require clear brand messaging input.LinkedIn should be used strategically for thought leadership and opt-in lead campaigns, not spam.Small MSPs should right-size marketing spends and tactics; avoid wasting money on ads without roadmap.Consistency in messaging and metrics tracking is key to seeing long-term results.People/Products/Companies/Tools/Events: Decoded: https://decodedstrategies.comChatGPT: https://chat.openai.comClaude (Anthropic): https://www.anthropic.com/product/claudePerplexity AI: https://www.perplexity.aiSales Navigator (LinkedIn): https://business.linkedin.com/sales-solutions/sales-navigatorGoogle Analytics: https://analytics.google.comStoryBrand Framework (Don Miller): https://storybrand.com/SPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Ready to supercharge your MSP help desk? This episode reveals how PIA’s James Allen and team built a trusted, flexible AI platform that scales with your business and delivers security, efficiency, and community wisdom.Why Listen:Discover PIA’s 60+ built-in automations for service desksHear how vendor-agnostic design ensures flexibilityLearn about the new Automation Hub and Vibe Conding co-pilot for engineersGet insights into securing workflows with ThreatLockerExplore PIA’s global community and Discord for real-time sharingExperience conference moments and personal highlights from JamesCompanies, Products and Books Mentioned:PIA: https://pia.aiConnectWise: https://www.connectwise.comKaseya: https://www.kaseya.comChatGPT: https://openai.com/blog/chatgptCoPilot: https://www.microsoft.com/en-us/microsoft-365/copilotIT Nation: https://itnation.connectwise.com/PAX8 Beyond (event): https://www.pax8.com/beyond/Universal Orlando: https://www.universalorlando.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Discover how Thread is reshaping IT service management with next-gen AI features and hear firsthand business insights that will inspire MSPs to scale smarter and deliver better client outcomes.Matt Linn explains Thread’s new customizable AI voice agent powered by Cartesia.Exclusive scoop: Thread’s service intelligence and memory features for MSPs.How Thread helps eliminate non-billable dispatch roles and boost profitability.Insights into Thread’s PitchIT win, conference success, and major financing round.Best practices for MSP cloud, hybrid, and on-prem services in changing environments.Companies, Products and Books Mentioned: Cartesia AI: https://cartesia.aiIT Nation Connect: https://www.connectwise.com/it-nation/connectAI Service Unleashed (2025): https://www.getthread.com/aisu-2025AWS: https://aws.amazon.comPitchIT: https://www.connectwise.com/it-nation/pitchitSpace Center Houston: https://spacecenter.orgSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Want to know how leading MSPs gain real visibility and sell modern security? Tune in as Cavelo launches ‘Flash’—the risk assessment tool MSPs have been waiting for! Don’t miss this unfiltered conversation about MSP sales, cybersecurity roadblocks, and Cavelo’s powerful new solutions—straight talk with industry veterans!Learn how the Flash platform works and why it’s free for existing usersGain MSP-tested advice on asset discovery, vulnerability management, and regulatory complianceGet real-world selling strategies for security servicesDiscover how Cavelo’s tools let you protect what you can't seeCompanies, Products and Books Mentioned:Cavelo: https://cavelo.comIT Nation: https://www.connectwise.com/it-nationTenable: https://www.tenable.comQualys: https://www.qualys.comFlorida Bar: https://www.floridabar.orgSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Join Mike Psenka at IT Nation Orlando as he reveals how Moovila enables MSPs to develop efficient workflows, reduce errors, and leverage automation. The episode sheds light on competency ladders, staff optimization, and industry-specific templates for success.​Learn why career progressions and entry-level roles are changing.Get the scoop on Moovila’s Project Hub, built by and for MSPs.Real feedback from customers driving product features and enhancements.Explore memorable partnership moments and the “blurple cow” movement.Links:Moovila: https://www.moovila.comIT Nation: https://www.itnation.comGTIA Innovative Vendor Award: https://poweredservices.io/gtia-awardsCRN AI100: https://www.crn.com/news/cloud/the-2025-crn-ai-100-innovatorsLinkedIn (Moovila): https://www.linkedin.com/company/moovila/CMMC: https://www.acq.osd.mil/cmmc/ (Cybersecurity Maturity Model Certification)Pitch It: https://www.connectwise.com/pitchitSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.https://www.itbusinesspodcast.com/thread/Recorded live at IT Nation Orlando, Uncle Marv sits down with Khanh Tran, CEO of Biorn Cyber Group, to break down what CMMC compliance truly involves for MSPs, from level distinctions to remediation hours and policy controls. The conversation covers the evolving complexity in cybersecurity requirements, why veteran-led organizations stand out, and how boutique services can empower small/medium businesses without breaking budgets. Key resources like IntelliGRC, FedRAMP compliance, and the importance of integrity in cybersecurity consulting are discussed in depth.​If you want to future-proof your MSP with up-to-date cybersecurity compliance, tune in to this candid IT Nation interview. Khanh Tran’s practical wisdom on CMMC, cost realities, and building partnerships offers game-changing insights.Why ListenCMMC explained—what MSPs must know nowReal-world examples of primes and subs navigating complianceLevel One vs Level Two: actionable insights and hours requiredFedRAMP, technical controls, and trusted enclaves demystifiedCost breakdowns for staffing, outsourcing, and risk managementRPOs and integrity: how to choose the right cybersecurity partnerVeteran leadership story—servant leadership and mission-driven hiringLinks from the show:Mentioned EntitiesBiorn Cyber Group: https://biorngroupcyber.comIntelliGRC: https://intelligrc.comNIST: https://www.nist.govFedRAMP: https://www.fedramp.govSenteon: https://senteon.co/Goo Goo Dolls: https://googoodolls.comSPONSORS:Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlockerLegacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardTravel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoipTravel Partner: TruGrid: https://www.itbusinesspodcast.com/trugridDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadySHOW MUSIC: Item Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETAuthor Username: AlexanderRufireItem License Code: 7X9F52DNML SHOW INFORMATION: Website: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast