Uncle Marv's IT Business Podcast

Uncle Marv’s IT Business Podcast is a show designed for IT professionals and Managed Service Providers. The podcast aims to provide actionable advice and tips that help IT businesses grow and thrive in the competitive tech industry. The podcast features guest interviews with seasoned IT professionals, business owners, and industry pioneers who share their experiences, insights, and strategies for success. These discussions often cover topics such as: - Cloud computing and AI advancements - Managed services best practices - Leadership and mentorship in IT - Cybersecurity solutions - Billing automation and financial management

712 Onboarding & Offboarding Professionally

Uncle Marv delves into the complexities of transitioning clients between MSPs, emphasizing the need for professionalism and clear communication. He recounts a recent experience where he was offboarding a client to a larger MSP, highlighting the challenges and misunderstandings that arose during the process. Marv stresses the importance of respecting existing contracts, maintaining open communication, and following industry-standard practices for handovers. The episode also touches on the value of small MSPs and solo technicians in the industry, with Marv defending their role and expertise. He discusses the typical responsibilities of both onboarding and offboarding MSPs, including the transfer of credentials, documentation, and support duties. Marv promotes the upcoming TechCon Unplugged event and discusses his role as emcee. He also shares insights on using NetAlly tools for network testing and configuration. The episode concludes with a Florida Man story featuring the arrest of a city mayor for DUI, adding a touch of humor to the technical discussion.Links: Techcon Unplugged: https://techconunplugged.com/Need a discount code? Use MSP75 for $75 bucks off.NetAlly CyberScope Air: https://tinyurl.com/35jhbfzpBradley Gross Podcast: Offboarding: You're Doing It Wrong: https://tinyurl.com/359wmyawFlorida Mayor arrested and facing DUI charges: https://tinyurl.com/9bk9dm7xTwo Florida Men rob hardware store with lawn mower: https://tinyurl.com/294zwh6dAlabama man dies in Florida hospital; surgeon removes wrong organ: https://tinyurl.com/yh9wu5c8 === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

09-05
53:40

711 Cybersecurity Lawsuits on the Rise: What MSPs Need to Know

Uncle Marv kicks off the episode by discussing a recent Canalys report highlighting the growth in cybersecurity services and the increasing trend of customers suing their cybersecurity providers. Brad Gross, a seasoned attorney specializing in IT law, offers his expert insights on this developing legal landscape. The discussion covers several notable court cases, including: The CrowdStrike event involving MicrosoftDelta Airlines' lawsuit against MicrosoftLanTech LLC being sued by a law firm clientBarry Dunn's case involving Reliable Networks of MaineCDK Global facing lawsuits from automobile dealershipsBrad emphasizes the importance of managing client expectations and clearly defining the scope of services provided. He introduces a "triad" concept for MSPs to protect themselves: Understanding the services received from upstream providersClearly communicating the scope of services to customersClearly allocating responsibilities in service agreementsThe conversation touches on the challenges MSPs face in mapping their solutions to various cybersecurity frameworks and the importance of thorough vulnerability management. Brad stresses the need for explicit language in service agreements regarding client responsibilities and the consequences of not following MSP advice. The episode concludes with updates on Brad's professional activities, including his upcoming MSP Terms platform and his involvement with ASCII's "Taste of Success" events.Links: Canalys Report: https://www.itbusinesspodcast.com/downloads/canalysis-cybersecurity-july-2024/Contracts and Document Management: www.mspterms.comBradley Gross: https://bradleygross.com/Brad has a book! https://amzn.to/3Z6QFvy === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

09-04
29:40

710 Leadership Insights: Marnie Stockman

Marnie Stockman shares her recent experiences, including a leadership training program for military personnel from partner countries. The discussion then moves to recap their previous interview, focusing on core values, leadership philosophy, and customer success. Marnie emphasizes the importance of personal leadership and how it applies to everyone in an organization, not just those in management positions. The conversation delves into the challenges faced by MSPs, particularly in marketing their services and defining their role in the business world. Marnie and Uncle Marv discuss the need for standardization and certification in the MSP industry to help clients better understand and trust their services. They also touch on the balance between automation and personal relationships in customer service, highlighting the importance of understanding clients' businesses beyond just technical solutions.Links:Lead It Like Lasso Masterclass: https://www.leaditlikelasso.com/masterclass20% Off Coupon Code: KICKOFF20Lead It Like Lasso Book: https://amzn.to/3MlPFMBFlorida Man attacks woman with hammer and pours acid on her: https://tinyurl.com/4mp8443xFlorida Man steals $6,500 piece of art for $50: https://tinyurl.com/3bhbn3j7Florida Man arrested boarding plane with bloody head: https://tinyurl.com/4ufb9pjtKey Takeaways: Personal leadership is crucial for everyone in an organization, not just management.The MSP industry needs better marketing and standardization to improve client understanding.Balancing automation with personal relationships is key to successful customer service.Continuous learning and adaptation are essential in the ever-changing IT landscape.Core values and company culture play a significant role in business success.Sponsors: The IT Business Podcast is presented by: NetAlly, Your Trusted Ally in Fast, Reliable Network TestingPromotional consideration provided by: SuperOps, Your All-in-One PSA-RMM SolutionPromotional consideration provided by TruGrid, Experience Effortless Remote Desktop Access === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-29
01:00:09

709 Your Helpdesk Copilot - Giant Rocketship

Dustin Puryear, a former MSP owner, explains how Giant Rocketship was born out of the need to solve SLA problems and reduce "dead time" on tickets. Unlike traditional ticket management systems that rely on dashboards and human intervention, Giant Rocketship uses AI to automatically assign, schedule, and manage tickets, allowing service managers to focus on edge cases and strategic tasks. The platform's key features include automatic ticket assignment based on technician availability and expertise, identification of abandoned tickets, and the ability to schedule future actions on tickets. Puryear discusses the company's journey from its inception in late 2022 to its production release in late 2023, highlighting how customer feedback has shaped the product's features. He also shares insights on being an MSP vendor and participating in the ConnectWise PitchIT competition.Key TakeawaysGiant Rocketship automates 80% of ticket assignment and scheduling tasksThe platform identifies abandoned tickets within 30 minutesIntegration with Autotask, ConnectWise Manage, and Halo PSAFuture plans include project automation and a channel program for MSPsThe company aims to help MSPs offer automation solutions to their customersShow SponsorThis episode is sponsored by Thread, Revolutionizing IT Support Through Real-Time CollaborationThe IT Business Podcast is powered by Netally, maker of innovative and reliable tools for wired and Wi-Fi network testing.Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/ === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-26
20:51

708 Navigating IT Challenges with Marnie Stockman

We dive deep into the world of IT management with Marnie Stockman, an experienced IT professional. Marnie shares invaluable insights on overcoming challenges in the IT industry, emphasizing the importance of communication, leadership, and adaptability in today's rapidly evolving technological landscape.Marnie Stockman discusses her journey in IT, highlighting the significance of building relationships and understanding business needs. She stresses the importance of aligning IT initiatives with overall business goals and the need for IT professionals to develop strong communication skills. Marnie shares her experiences in managing remote teams, emphasizing the need for clear expectations, regular check-ins, and fostering a sense of connection among team members. The conversation delves into the challenges of IT project management, particularly in healthcare settings. Marnie emphasizes the importance of stakeholder management, clear communication, and setting realistic expectations. She also touches on the complexities of data migration projects and the critical role of thorough testing and validation processes. Throughout the interview, Marnie provides practical advice for IT professionals looking to advance their careers and make a significant impact in their organizations.=== LinksLead it Like Lasso Website: https://www.leaditlikelasso.com/Lead it Like Lasso: A Leadership Book for Life: https://amzn.to/3MdksehLead it Like Lasso Communication Guide: https://www.itbusinesspodcast.com/downloads/lill-comm-guide/=== SponsorsThis episode is sponsored by SuperOps, the modem PSA-RMM Software for MSPs and IT Professionals.The IT Business Podcast is powered by Netally, maker of innovative and reliable tools for wired and Wi-Fi network testing.Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/ === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-23
38:34

707 AI in IT Contracts: What MSPs Need to Know

Rob Scott, a legal expert in the IT services industry, shares his insights on the use of AI in contract generation. While acknowledging AI's transformative potential, Scott emphasizes that it should be viewed as a tool to enhance legal services rather than a replacement for lawyers. He highlights the significant gaps between AI-generated contracts and those crafted by experienced attorneys, particularly in areas of legal protection, exclusions, and customer obligations. The discussion delves into the risks associated with relying solely on AI-generated contracts, including potential insurance coverage issues and the lack of professional liability protection. Scott advises MSPs to leverage AI for certain aspects of contract creation, such as service descriptions, but stresses the importance of having a lawyer review and finalize legal agreements. The conversation also touches on emerging trends in the insurance industry, where carriers may begin dictating specific contract requirements for coverage.Key Takeaways: AI is a powerful tool but should not replace legal expertise in contract creation.AI-generated contracts often lack crucial legal protections and clauses.MSPs should use AI to enhance, not replace, the attorney-client relationship.Lawyers who effectively use AI may have an advantage over those who don't.Insurance carriers may soon require specific contract language for coverage.Best practices include better contracts, appropriate insurance, and auditable controls.AI can be useful for generating service descriptions but not for complex legal provisions.Retaining AI session reports is crucial for copyright protection of AI-assisted work.The legal industry is adapting to incorporate AI tools while maintaining ethical standards.MSPs should prioritize legal review of contracts to ensure proper protection and compliance.=== LinksMonjur Legal Services: https://monjur.com/Techcon Unplugged: https://techconunplugged.com/Need a discount code? Use MSP75 for $75 bucks off.Florida Man Jailed for Impersonating Pizzeria: https://tinyurl.com/ykkf6nb6=== Sponsors and PartnersThe IT Business Podcast is powered by NetallySuperOps: https://www.itbusinesspodcast.com/SuperOpsTruGrid: https://www.itbusinesspodcast.com/TruGridCheck out all of our partners: https://www.itbusinesspodcast.com/sponsors/ === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-22
54:02

706 Inspired by Ted Lasso - Marnie Stockman

Marnie Stockman's journey from high school math teacher to CEO of Lifecycle Insights is a testament to her adaptability and problem-solving skills. She explains how her experience in education led her to customer success in the ed-tech world, eventually culminating in the creation of Lifecycle Insights, a company focused on improving quarterly business reviews (QBRs) for MSPs. The conversation shifts to the importance of customer success in the MSP industry. Marnie emphasizes the need for MSPs to move beyond technical jargon and focus on strategic, business-oriented discussions with clients. She highlights the evolution of QBRs and how they should be integrated into the sales process to demonstrate value and align with clients' business objectives. The latter part of the interview focuses on leadership, core values, and Marnie's current projects. She discusses her book "Lead It Like Lasso" and her podcast "The Lens of Leadership," which draws leadership lessons from the TV show Ted Lasso. Marnie provides insights on identifying and implementing core values in business, offering practical tips for MSPs to align their personal and company values.=== LinksLead it Like Lasso Website: https://www.leaditlikelasso.com/Lead it Like Lasso: A Leadership Book for Life: https://amzn.to/3Mdkseh=== SponsorsThis episode is sponsored by SuperOps, the modem PSA-RMM Software for MSPs and IT Professionals.The IT Business Podcast is powered by Netally, maker of innovative and reliable tools for wired and Wi-Fi network testing.Check out all of our partners: https://www.itbusinesspodcast.com/sponsors/ === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-21
39:10

705 Internet in a Box: Rythmz's 5G Solution Explained

Steve Copeland introduces Rythmz as a carrier-agnostic solution that combines up to seven SIM cards to create a bonded aggregate network. This approach offers both increased bandwidth and redundancy, making it suitable for various applications including disaster recovery, business continuity, and event support. The technology acts as an SD-WAN for 5G and startups, providing a versatile internet solution. Copeland discusses the evolution of Rythmz from an event-focused solution to a comprehensive internet replacement option for businesses. He highlights use cases ranging from cybersecurity incident response to supporting food trucks with reliable POS connectivity. The conversation also covers the technical aspects, including performance capabilities, ease of setup, and compatibility with existing network infrastructure. Copeland emphasizes the partner-focused business model and the company's commitment to education and proof-of-concept trials for potential clients.Key Takeaways: Rythmz offers "internet in a box" using multiple SIM cards for increased bandwidth and redundancyThe solution can replace traditional internet connections in many business scenariosRythmz works on a partner-only model, targeting MSPs and IT service providersThe technology is easily deployable and configurable for various network setupsRythmz is developing AI-driven historic and predictive outage mapping for targeted marketingThe company offers proof-of-concept trials to demonstrate the technology's effectivenessEpisode Sponsor:Thread: http://itbusinesspodcast.com/thread === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-19
24:09

704 ThreatLocker and Zero Trust: A Conversation with CEO Danny Jenkins

Danny Jenkins provides insights into ThreatLocker's zero-trust framework and how it helps businesses implement the principle of least privilege. He explains the company's unified bundle, which combines allow listing, network controls, threat detection, and managed response services. Jenkins emphasizes the importance of shifting the security paradigm from default allow to default deny and educating the market about robust cybersecurity practices. The conversation covers the challenges MSPs face in implementing and selling security solutions to clients. Jenkins stresses the need for clear communication, quick response times, and thorough documentation when dealing with security measures. He also discusses ThreatLocker's recent activities, including their presence at Black Hat in Las Vegas and their upcoming Zero Trust World event in Orlando. Key Takeaways:Zero-trust security is about granting the least amount of privilege necessary for a taskThreatLocker offers a unified bundle combining allow-listing, EDR, MDR, and other security featuresZero Trust World is an annual cybersecurity event focused on hands-on learning and industry insightsMSPs need to evolve from IT support to proactive security managementThe cybersecurity industry needs to catch up with cybercriminals, who are currently about two years aheadAI-powered threats are increasing, creating new challenges for cybersecurity professionalsClear communication with clients about security measures is crucial for MSPsZero Trust World 2025:  FEB 19 - 21, 2025 at Caribe Royale, Orlando, Florida Register here: https://zerotrustworld.threatlocker.com/Use discount code ZTWMBSYSTEMS25 for $200 off registrationEpisode Sponsor: SuperOps: https://itbusinesspodcast.com/superops === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-16
28:26

703 TechCon Unplugged: You In?

Uncle Marv introduces TechCon Unplugged, an annual conference for IT business owners and managed service providers, scheduled for September 12-14 in Hanover, Maryland. The conference, now in its fifth year, originated from a desire to create a more inclusive and supportive environment for smaller IT professionals. ** Need a discount code for Techcon Unplugged? Use MSP75 for $75 bucks off.Joe Knezovich and Kyle Kenyon share their experiences attending TechCon Unplugged. They highlight the conference's intimate setting, which allows for more meaningful interactions with vendors and fellow attendees. Both emphasize the value of networking opportunities and the practical knowledge gained from presentations and informal discussions. The hosts discuss how TechCon Unplugged differs from larger industry conferences. They note that the event is more affordable, offers better access to vendors, and provides content specifically tailored to the needs of smaller IT businesses and MSPs. The conference's community-driven approach is praised, with attendees often contributing valuable insights and expertise. The conversation touches on the role of vendors at TechCon Unplugged. Unlike larger conferences, vendors at this event are described as less pushy and more focused on providing genuine assistance. The hosts share personal anecdotes of how vendor interactions at the conference led to beneficial business changes long after the event. Uncle Marv emphasizes the importance of time-saving strategies in IT businesses, sharing his own experiences with streamlining operations. The hosts also discuss the value of standardization and leveraging manufacturer support to improve efficiency. The episode concludes with a strong recommendation for IT professionals to attend TechCon Unplugged, highlighting its potential for business growth, networking, and learning.** Need a discount code for Techcon Unplugged? Use MSP75 for $75 bucks off.=== Sponsors:SuperOpsTruGrid === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-15
54:01

702 MSP Mindset - Insights from Damien Stevens

In this episode of the IT Business Podcast, host Uncle Marv sits down with Damien Stevens, founder and CEO of Servosity, to discuss the challenges and opportunities in the managed service provider (MSP) industry. Damien shares insights from his MSP Mindset podcast, which features interviews with successful entrepreneurs, authors, and coaches. The conversation covers the importance of transitioning from a technical expert to a business-focused mindset. Damien emphasizes the need for MSPs to adapt to changing business relationships and understand diverse vendors. He shares his personal experience of rapid team growth and the challenges he faced with inadequate backup processes, which led to the creation of Servosity. Damien and Marv discuss the evolution of backup and disaster recovery solutions, highlighting the increasing complexity of cyber threats and compliance frameworks. They explore the potential of artificial intelligence in IT services, emphasizing the importance of using AI to enhance customer experience rather than replacing human roles. The podcast also delves into the impact of technology on client expectations and business operations. Damien shares his vision for creating a community around his podcast content, similar to a Bible study group, where members can have meaningful discussions and support each other.Key Takeaways: Transitioning from a technical expert to a business-focused mindset is crucial for MSP success.Testing backups regularly is essential for ensuring data recovery.AI should be used to enhance customer experience, not replace human roles.Creating a community around podcast content can foster meaningful discussions and support.Adapting to changing client expectations due to technological advancements is important.Sponsors:This episode is brought to you by SuperOpsAdditional support provided by TruGrid  === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-14
45:51

701 Business Continuity and Resilience with ShadowHQ

Nick Scozzaro discusses the inception and evolution of ShadowHQ, a platform initially built to address cyber threats but now also used for other scenarios like natural disasters. Drawing from his background in secure communications at BlackBerry, Nick emphasizes the need for a digitized approach to incident response. ShadowHQ offers a comprehensive solution by providing a secure environment for managing crises, collecting evidence, and supporting audits and lawsuits post-incident. The platform's unique feature is its ability to digitize and automate response playbooks, which are adaptable to various industries and scenarios. The conversation also touches on the platform's capabilities and future developments. While ShadowHQ does not fully automate processes, it incorporates AI to identify gaps and suggest improvements. Nick highlights the importance of continuous readiness and the platform's compliance and insurance benefits. The episode concludes with a discussion on the proactive role organizations must play in maintaining and updating their incident response plans, and how ShadowHQ's roadmap is shaped by customer feedback. Key TakeawaysShadowHQ is a comprehensive platform for managing cyber crises, offering secure environments for incident response.The platform supports evidence collection and protection, crucial for audits and lawsuits.ShadowHQ's digital playbooks are adaptable to various industries and scenarios, enhancing readiness and resilience.Continuous readiness and regular updates are essential for effective incident response.ShadowHQ's development is driven by customer feedback, with AI features to identify gaps and suggest improvements.Sponsors and Partners: Thread: http://itbusinesspodcast.com/thread === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-12
21:00

700 Attack Surface Management with ThreatMate

Uncle Marv kicks off the episode by introducing Anup Ghosh and ThreatMate, a company focused on improving cybersecurity for IT networks. Anup shares insights into the company's approach to attack surface management, emphasizing the importance of viewing security through an adversarial lens. Unlike traditional vulnerability management tools, ThreatMate identifies "security exposures," which include insecure protocols and default passwords, offering a comprehensive view of potential threats. The discussion highlights ThreatMate's capabilities in managing both external and internal network threats. Anup explains how their platform can inventory network devices, conduct continuous security audits, and perform authenticated scans for compliance. The conversation also touches on ThreatMate's integration with ConnectWise PSA and plans for further partnerships. Additionally, Anup introduces their AI-powered vulnerability management platform, which prioritizes significant risks to streamline the workload for managed service providers. The episode concludes with a look at ThreatMate's partnership with SeedPod Cyber, offering discounted ransomware insurance to clients.Key Takeaways:ThreatMate's platform focuses on identifying security exposures beyond traditional vulnerabilities.Continuous, lightweight network scans help maintain a strong security posture.AI and machine learning are integral to ThreatMate's approach, reducing the burden on service providers.Integration with ConnectWise PSA and other platforms enhances ThreatMate's service offerings.The partnership with SeedPod Cyber provides clients with access to discounted ransomware insurance.Sponsors and Partners: Thread: http://itbusinesspodcast.com/thread === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-12
19:16

699 Star Trek Picard and Shanna

Uncle Marv and Shanna Utgard kick off the episode with a lively exchange, reminiscing about Shanna's journey from nearly falling victim to a ransom attack to becoming a respected figure in cybersecurity. The discussion quickly shifts to a pressing news story involving a dispute between Microsoft, CrowdStrike, and Delta Airlines. Delta has accused these tech giants of contributing to a recent IT outage that reportedly cost the airline over $500 million. Both Microsoft and CrowdStrike have denied these claims, suggesting that Delta's own delayed monetization efforts were to blame. Shanna emphasizes the complexities of third-party losses in cybersecurity, highlighting how such disputes often lead to finger-pointing and legal entanglements. The episode also explores the unexpected dominance of Zoom as the go-to remote support tool, with Uncle Marv sharing personal anecdotes about his experiences with various vendors. The conversation touches on the shift in support dynamics since the pandemic, leading to Zoom's widespread adoption for technical assistance. The episode wraps up with a humorous nod to Star Trek Picard, showcasing the fun and engaging rapport between Uncle Marv and Shanna. Key Takeaways: Shanna Utgard's inspiring transformation into a cybersecurity advocate.The ongoing dispute between Microsoft, CrowdStrike, and Delta Airlines regarding an IT outage.Insights into the challenges of third-party losses in cybersecurity.The rise of Zoom as a preferred tool for remote support.Lighthearted discussions about technology and pop culture, including Star Trek Picard.Show Sponsors:SuperOps: https://www.itbusinesspodcast.com/SuperOpsTruGrid: https://www.itbusinesspodcast.com/TruGrid === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-08
48:46

698 User Verification with MSP Process

Marvin and Chris kick off the discussion by exploring the core functionalities of the MSP Process platform. Chris explains how the platform helps MSPs verify the identity of end-users and technicians, thereby preventing unauthorized access and AI voice phishing attacks. The platform's unique technician verification feature is particularly emphasized as a critical tool to thwart malicious actors. The conversation then shifts to the platform's security features, including encrypted communication and data storage on Azure. Chris highlights the platform's integration with major PSA solutions, allowing seamless operation within existing workflows. They also discuss the potential of AI technology in enhancing MSP operations, with Chris sharing insights into ongoing AI projects aimed at improving communication and security. Finally, Marvin and Chris touch upon the platform's pricing model, which is based on the number of technicians using the system, and its customizable branding options. They conclude with plans for future events and the anticipation of more vendor interviews and podcasts.Key TakeawaysUser and Technician Verification: The platform offers unique verification methods to prevent unauthorized access and phishing attacks.Secure Data Sharing: Features include encrypted communication and secure data storage on Azure, ensuring the safety of sensitive information.AI Integration: Ongoing projects aim to leverage AI for enhanced security and communication within MSP operations.Customizable Branding: The platform is fully brandable, allowing MSPs to maintain their identity while using the tool.Pricing Model: The platform is priced based on the number of technicians, with a minimum of five licenses required for concurrent use.=== Sponsors and PartnersThis episode is sponsored by Thread === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-05
17:50

697 Democratizing Threat Intelligence: Blackpoint Cyber's MacKenzie Brown

In this engaging episode, Uncle Marv and MacKenzie Brown explore the critical role of threat intelligence in modern cybersecurity. MacKenzie explains the dual nature of her role at Blackpoint Cyber, balancing threat research with enabling their SOC team to respond effectively to cyber threats. She emphasizes the importance of understanding both academic and real-world threat intelligence and how MSPs can leverage this knowledge to protect their clients better. MacKenzie introduces the concept of the democratization of threat intelligence, advocating for making threat intelligence more accessible and actionable for MSPs. She highlights the challenges MSPs face, such as limited resources and the need to educate clients on the importance of cybersecurity. The conversation also touches on the necessity of having strong, supportive vendor partnerships that provide actionable intelligence and not just tools. MacKenzie shares her personal experiences and insights from her career, offering a unique perspective on the intersection of IT and cybersecurity. Key Takeaways: Dual Role at Blackpoint Cyber: MacKenzie balances threat research and enabling SOC operations.Democratization of Threat Intelligence: Making threat intelligence accessible and actionable for MSPs.Academic vs. Real-World Threat Intelligence: Understanding the difference and its applicability.Challenges for MSPs: Limited resources and the need for client education.Vendor Partnerships: Importance of having supportive vendors that provide actionable intelligence.Proactive vs. Reactive Security: Shifting focus from reactive to proactive security measures.Importance of Basic Security Practices: Emphasizing fundamental security controls.Cybersecurity Misconceptions: Addressing the misconception that MSPs don't understand security.Cost of Cybersecurity: Discussing the financial challenges and the need for affordable solutions.Future of Cybersecurity: Insights into the evolving landscape and the role of MSPs.Links:Florida Mom Accused of Screwing Nail into Daughter's Buttocks: https://tinyurl.com/muh7chhjVuori Clothing (MacKenzie's Favorite Leggings): https://vuoriclothing.com/ === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

08-01
01:04:40

696 Rob Rae on the Future of MSPs: Community, Marketplaces, and Growth

Rob Rae, known as the "godfather of the channel," shares insights from his extensive experience in the MSP industry. He discusses the significance of building relationships and fostering community within the IT sector, emphasizing how these factors contribute to long-term business success. Rae reflects on his early experiences with ASCII events and how they shaped his understanding of the MSP community. The conversation explores the changing nature of technology consumption, influenced by the pandemic and the preferences of younger generations. Rae highlights the shift towards marketplace models and the importance of adapting to new buying behaviors. He also touches on Pax8's recent and upcoming events, including Beyond 2023 in Denver and the upcoming Beyond Berlin, showcasing the company's growth and international expansion. Key Takeaways: Community building is crucial in the MSP industryThe pandemic and younger generations are driving changes in technology consumptionMarketplaces are becoming increasingly important in the IT sectorFace-to-face relationships still hold value in the MSP worldThe lifetime value of contracts through MSPs is significantly higher than direct vendor salesThe MSP industry is experiencing substantial growth, with predictions of billion-dollar MSPs in the near futureBalancing professionalism with approachability is important in business interactionsInternational expansion is a key focus for major players in the MSP spaceLinks:ASCII Edge - The MSP Conference: https://events.ascii.com/Pax8: https://www.pax8.com/en-us/ === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

07-31
26:22

695 Uncompromized: The Future of Identity Protection for MSPs

In this episode, Ted and Woody explain the functionality of Uncompromized, which provides identity theft protection, dark web monitoring, and internet privacy for individuals. They detail how the service allows MSPs to invite clients to subscribe easily, offering them immediate monitoring and protection against identity theft. The discussion also touches on the significance of scrubbing personal information from data broker sites, a feature that sets Uncompromized apart from traditional identity protection services. Ted and Woody share insights on the user-friendly nature of the service, its cost-effectiveness, and how it can help MSPs expand their service offerings while enhancing their clients' security posture. Key takeaways from the episode include the ease of onboarding for clients, the importance of protecting employees' personal data, and the potential for MSPs to generate revenue through this service. The conversation underscores the evolving landscape of cybersecurity and the need for MSPs to adapt and provide comprehensive solutions that address the challenges posed by remote work and increased digital threats.Key TakeawaysUncompromized offers identity theft protection, dark web monitoring, and internet privacy for individuals.The service is easy to deploy and requires no complex installations.MSPs can invite clients to subscribe, providing immediate monitoring and protection.The product helps scrub personal information from data broker sites.MSPs can earn revenue as employees pay for the service over time.Uncompromized is designed to enhance security for remote workers and their families. === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

07-30
16:17

694 MSP Growth Strategies with Dori Spade

Uncle Marv sits down with Dori Spade, who has over 17 years of experience in the MSP industry, having worked with MSPs ranging from $8 million to over $100 million in value. Dori discusses her transition from managing MSPs to founding Call to Action, a consulting firm that helps MSPs navigate common challenges such as role clarity and scaling. She emphasizes that regardless of the size of the MSP, the foundational principles of customer service and technical support remain constant. Dori also highlights the importance of Quarterly Business Reviews (QBRs) in maintaining strategic oversight of clients, a practice she refined over her career. She shares insights into the common pitfalls MSPs face, including the lack of clear roles and responsibilities and the challenges of scaling. Dori's current focus is on helping MSPs increase their wins in new business sales by breaking down silos between sales and service teams. She concludes by expressing her admiration for the ASCII organization and her plans to engage more deeply with its community.Key TakeawaysDori Spade has extensive experience in the MSP industry, having worked with both small and large MSPs.She founded Call to Action to help MSPs overcome common challenges and achieve success.Clear roles and responsibilities are crucial for the efficient operation of MSPs.Quarterly Business Reviews (QBRs) are essential for strategic client management.Scaling is a challenge for MSPs of all sizes, requiring tailored strategies for growth.Bridging the gap between sales and service teams can lead to increased success in new business sales.Dori plans to engage more with the ASCII community and attend future events.Links:Call to Action Website: https://calltoactionllc.com/ASCII Edge - The MSP Conference: https://events.ascii.com/ === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

07-30
12:03

693 Owning a Data Center Transformed This MSP Business

Uncle Marv welcomes Corey Tapper, a new ASCII member and owner of Techevolution, to the IT Business Podcast. Corey shares his experience attending ASCII events over the years before finally becoming a member, citing the emotional impact of seeing Frank Abagnale speak and the valuable networking opportunities. Techevolution, Corey's company, has been in business for 25 years. It started as a break-fix operation and transitioned to an MSP model about 8-10 years ago. What sets Tech Evolution apart is their ownership of a data center, allowing them to offer full-service technology solutions to their customers. Corey explains that his journey into data center ownership began with a bet to host email and websites on a dial-up connection. Recognizing the potential for recurring revenue, he gradually built out a server room and eventually a full-fledged data center. This unique approach allowed Techevolution to offer services like shared Exchange hosting before it was widely available. The company serves clients primarily in the New England area for MSP services but has hosting customers worldwide. Corey describes their data center setup, emphasizing their $3 million investment in equipment and infrastructure. They also offer co-location services to other MSPs and companies. Corey highlights the benefits of ASCII membership, particularly the peer groups and the supportive community. He values the ability to seek advice from fellow members and the spirit of collaboration, even among competitors. Key Takeaways:ASCII events provide valuable networking and learning opportunitiesTransitioning from break-fix to MSP model can enhance business stabilityOwning a data center can provide unique service offerings and revenue streamsPeer support and community are crucial benefits of ASCII membershipCollaboration among MSPs can lead to mutual growth and success === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://www.buymeacoffee.com/unclemarv=== Music: Song: Upbeat & Fun Sports Rock LogoAuthor: AlexanderRufireLicense Code: 7X9F52DNML - Date: January 1st, 2024

07-30
11:13

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