Uncle Marv's IT Business Podcast

Why Listen?This episode offers a behind-the-scenes look at the innovative mindset driving ThreatLocker's success. You'll gain insights into the latest advancements in Zero Trust security, understand how to leverage data for better decision-making, and learn how ThreatLocker caters to both MSPs and enterprise clients. Plus, you'll hear an entertaining story about an Iron Man suit and a charity auction!ThreatLocker InsightsDanny highlights Insights as a personal project, emphasizing its ability to improve all of ThreatLocker's products by providing visibility into false positives, inefficient ring-fencing policies, and early detection of updates.MSP vs. Enterprise FocusThe discussion explores ThreatLocker's approach to serving both MSPs and enterprise clients, acknowledging the different integration needs while emphasizing that the fundamental security principles remain the same.The Zero Trust JourneyDanny reflects on his early days in IT and how his desire to make things better led him to the Zero Trust world, driven by a passion for continuous learning and a vision for world-changing impact.Companies, Products, and Books MentionedThreatLocker: https://www.threatlocker.com/Kaseya: https://www.kaseya.com/ConnectWise: https://www.connectwise.com/NinjaOne: https://www.ninjaone.com/Splunk: https://www.splunk.com/ServiceNow: https://www.servicenow.com/=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadyTravel Partner, TheatLocker: https://www.threatlocker.com/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

03-11

15:00

Why Listen?This episode offers a unique perspective on Mac security within a business context. Slava’s insights into nation-state attacks, combined with practical advice on hardening your systems, make this a must-listen for any IT professional or business owner concerned about cybersecurity. Learn about the latest ThreatLocker features for Mac OS and how to implement a zero-trust security model to protect your organization from evolving threats.Main HighlightsIn this episode, Uncle Marv chats with Slava Konstantinov from ThreatLocker about the world of Mac security in the enterprise environment. Slava shares his journey from a Windows-centric background to becoming ThreatLocker’s Mac OS guru, highlighting the unique challenges and security considerations of the Apple ecosystem.Mac Security in the EnterpriseSlava explains the differences in security approaches between Mac and Windows, particularly around permissions and user access. He highlights how tools like MDM can help manage these permissions in enterprise environments and make the user experience more seamless.Slava's Journey into CybersecuritySlava recounts his early experiences dealing with Windows malware and adware, which ultimately led him to embrace the Mac platform. He discusses his transition into cybersecurity and his current role at ThreatLocker, focusing on Mac OS development and security solutions.Nation-State Cybersecurity ThreatsSlava shares insights into the growing threat of nation-state actors targeting businesses and critical infrastructure. He discusses how these sophisticated attackers use zero-day vulnerabilities to infiltrate systems and remain undetected, emphasizing the need for robust security measures.ThreatLocker Product Updates for MacSlava discusses the latest ThreatLocker product updates and their availability for Mac OS, including web control, user store, and patch management. He highlights the company's commitment to providing comprehensive security solutions across both Windows and Mac platforms.Applying the AdviceListeners can immediately apply Slava's advice by reviewing their current security settings on both Windows and Mac devices. Businesses should consider implementing a zero-trust security model and providing cybersecurity training for employees. Additionally, exploring tools like ThreatLocker can provide an extra layer of protection against sophisticated threats.=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerreadyTravel Partner, TheatLocker: https://www.threatlocker.com/=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

03-11

15:42

Why Listen?This episode provides MSP owners and managers with a fresh perspective on how to leverage branding and communication to drive business growth. You'll learn practical tips to improve client relationships, increase retention, and create a company culture that values every interaction. Lisa’s insights will help you transform your MSP from a vendor to a trusted advisor, unlocking new opportunities for revenue and growth.The Importance of Personal BrandingLisa emphasizes that personal brands within an MSP build the corporate brand. It's about more than just technical skills; it's about how your team interacts with clients and builds trust.Turning Soft Skills into Hard CashLisa explains that investing in soft skills and communication isn't just about being nice, it's about retaining clients and growing revenue. The lifetime value of a client far outweighs the cost of improving your team's people skills.The Engineer's Role in MarketingDiscover how your engineers can become powerful allies in the sales process by planting seeds of concern and offering recommendations based on their trusted relationships with clients.Companies, Products, and Books MentionedShorr Success: https://shorrsuccess.com/Secure Future Tech Solutions: https://www.securefuturetech.com/Your Brand Unleashed (book): https://amzn.to/3QTkMkGCustomers for Life by Carl Sewell (book): https://amzn.to/4bxoxWs=== SPONSORSPremier Partner, NetAlly: https://www.itbusinesspodcast.com/netally/Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmzProduction Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongardDigital Partner, Designer Ready: http://itbusinesspodcast.com/designerready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

03-08

41:55

Uncle Marv welcomes back Paul Green, founder of MSP Marketing Edge, to discuss simple marketing strategies that can help MSPs attract new clients and grow their business. Paul shares how he has clarified and simplified his mission over the last year, focusing on how effective marketing can transform an MSP owner's lifestyle, reducing work hours and increasing personal time. Paul introduces his three-step lead generation system designed to help MSPs generate more leads and acquire new clients consistently. He emphasizes the importance of building audiences, growing relationships, and converting those relationships into paying customers. Paul also touches on leveraging AI tools to enhance marketing efforts, while still maintaining a personal and human touch to avoid generic content.Main Topics Covered:1. The Three-Step Lead Generation SystemPaul breaks down his six-word marketing strategy: Build Audiences, Grow Relationships, Convert Relationships. He explains how MSPs can implement this system to simplify their marketing efforts and achieve consistent lead generation.2. Building Your AudiencePaul emphasizes the importance of identifying and building audiences on platforms like LinkedIn and email databases. He shares practical tips for connecting with potential clients, gathering email addresses, and leveraging LinkedIn Sales Navigator.3. Content Marketing and Relationship BuildingContent marketing is still a highly effective method when trying to build a strong relationship with your audience. Instead of marketing campaigns, Paul suggests setting up a marketing system. It has to be a system where you are consistently showing up and providing quality and engaging content.4. Leveraging AI in MarketingPaul discusses how to use AI tools like ChatGPT and Perplexity to enhance marketing efforts, conduct research, and personalize content. He also warns against relying solely on AI-generated content and emphasizes the importance of maintaining a human touch and unique personality.5. Converting Relationships into ClientsPaul shares the best (but slightly hardest) way to convert your audience into clients is through relationship-building calls. He suggests hiring a back-to-work mom as an in-house caller who can connect with potential clients, gather information, and schedule appointments.Why Listen?This episode provides a clear, actionable roadmap for MSPs looking to improve their marketing efforts and grow their businesses. Paul's simplified three-step system and practical advice on leveraging AI and content marketing offer valuable insights for MSPs of all sizes.Resources Mentioned:MSP Marketing Edge: https://www.mspmarketingedge.com/MSP Marketing Start Here (Book): Amazon, AudibleHubSpot:https://www.hubspot.com/ActiveCampaign:https://www.activecampaign.com/MailerLite:https://www.mailerlite.com/MailChimp:https://mailchimp.com/Perplexity AI: https://www.perplexity.ai/ChatGPT:https://chat.openai.com/Hemingway Editor: http://www.hemingwayapp.com/American Bar Association (ABA): https://www.americanbar.org/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzProduction Gear Partner: LiongardDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

03-07

48:24

deep dive into cybersecurity with Tiffany Ricks of HacWare. Tiffany shares her unique journey from aspiring NBA star to ethical hacker, and how those experiences shaped her innovative approach to cybersecurity training.The conversation tackles the shortcomings of traditional phishing simulations, which often rely on outdated templates that fail to engage users. Tiffany explains how HacWare leverages AI to personalize training content, using real-time data from actual cyberattacks to keep users on their toes. Plus, Tiffany shares insights into the Google for Startups program, her company's partnership with ConnectWise and Pax8, and her passion for building a business that goes the distance. She also touches on the importance of diversity in tech and the unique perspectives it brings to problem-solving!Main Topics Covered:The Problem with Traditional Cybersecurity Platforms: Traditional cybersecurity platforms are outdated and don't evolve with how people learn today, resulting in low engagement and ineffectiveness.HacWare's AI-Driven Approach: HacWare uses AI to personalize phishing simulations and training modules, leveraging real-time data from attacks to create relevant and engaging content.Reducing Cybersecurity Training Costs: HacWare helps companies reduce costs by automating training processes, minimizing the time spent by IT teams on manual tasks, and preventing costly security incidents.Diversity in Tech: Having a diverse team brings broader perspectives and innovative solutions, which is essential for business success in the tech industry.Why Listen?Stay Ahead of Cyber Threats: Learn how to adapt your cybersecurity strategy to combat evolving phishing techniques.Optimize Training Efforts: Discover how AI-powered personalization can increase user engagement and improve training outcomes.Gain a Fresh Perspective: Hear Tiffany's insights on leadership, diversity, and building a successful tech company.Companies, Tools, Books, and Websites Mentioned:HacWare:https://www.hacware.com/Florida Man Swallows $770k Tiffany Earrings: https://tinyurl.com/4chuxsnuPax8:https://www.pax8.com/ConnectWise: https://www.connectwise.com/Sherweb: https://www.sherweb.com/Microsoft 365: https://www.microsoft.com/en-us/microsoft-365Google Workspace: https://workspace.google.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer ReadyProduction Gear Partner: Liongard=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

03-06

59:56

Uncle Marv welcomes back Shannon Simmons, a Profit First professional, to discuss how IT professionals and MSPs can improve their businesses with the Profit First system. Shannon shares her personal tax issue story and how it led her to Profit First. They debunk common myths about the system, such as the misconception that having multiple bank accounts is too much work. Shannon introduces the "Embodied CFO" concept, which helps business owners understand their relationship with money and overcome limiting beliefs. They also discuss Profit First-friendly banks like Relay Bank and resources available for implementing the system effectively.Profit First Basics: Shannon recaps the Profit First system, emphasizing that it’s applicable to any business, not just MSPs.Tax Issue Stories: Marv and Shannon share their personal tax issue experiences and how these challenges led them to adopt better financial management practices.Myths About Profit First: They debunk myths such as more bank accounts equals more work and setting up automatic transfers is a "set it and forget it" system.Profit First Friendly Banks: Discussion about banks like Relay Bank that facilitate the Profit First system with multiple account setups.The Embodied CFO: Shannon introduces her program to help business owners understand their relationship with money and overcome limiting beliefs.Why Listen?This episode offers practical advice and insights on how to implement the Profit First system effectively. You’ll learn how to manage your business finances with less stress and gain a better understanding of your money mindset, leading to improved profitability and financial stability. Whether you're a seasoned MSP or just starting, this episode provides actionable steps to transform your business finances.Companies, Tools, Books, and Websites MentionedFit for Profit: https://fitforprofit.com/Relay Bank (Sign up here): https://fitforprofit.com/relayRelay Bank (Website): https://relayfi.com/Profit First Book by Mike Michalowicz: https://amzn.to/4kF4sSz=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

03-05

32:23

Uncle Marv kicks off this episode with Melissa Hockenberry. Melissa recounts her early days at Autotask, how she transitioned from retail and non-profit roles into the tech industry, and her passion for customer success. They explore Melissa's transition into consulting, driven by a desire to help MSPs improve their customer relationships and business processes.Melissa shares her insights on how MSPs can enhance customer experience by focusing on empathy and clear communication. She challenges the common practice of discounting block hours and emphasizes the importance of understanding customer profitability. They explore the significance of building trust and ease in customer interactions.The conversation also touches on the importance of employee motivation and creating a consistent customer journey. Melissa emphasizes the need for MSPs to define their identity and vision to drive strategic decision-making and achieve sustainable growth.From Retail to Tech: Melissa shares her journey from JCPenney and the United Way to becoming a product support specialist at Autotask, highlighting the unexpected turns and valuable lessons learned along the way. Her story emphasizes the importance of being open to new opportunities and leveraging diverse experiences.The Customer Empathy Gap: Melissa discusses the lack of empathy she often sees among MSPs and stresses the importance of understanding the customer's perspective. She advocates for putting on "customer goggles" to better anticipate customer needs and improve communication.Profitability and Pricing Strategies: Melissa challenges the conventional wisdom of discounting block hours and urges MSPs to focus on profitability. She emphasizes the importance of aligning pricing strategies with business goals and rewarding desired customer behaviors.Building Relationships for Retention: Melissa emphasizes that strong customer relationships drive customer retention and, ultimately, revenue growth. This approach is presented as a more sustainable alternative to constantly chasing new customers.Why Listen?This episode provides valuable insights for MSPs looking to improve customer retention, increase profitability, and build a sustainable business. Melissa's unique background and practical advice offer a fresh perspective on the challenges and opportunities in the IT industry.Companies, Tools, Books & Websites MentionedKaseya:https://www.kaseya.com/JCPenney:https://www.jcpenney.com/United Way: https://www.unitedway.org/First Things First Training and Consulting: https://ftftac.com/First Thing First, by Consumed by Fire: https://tinyurl.com/3xk3p7zrForbes:https://www.forbes.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

03-05

41:35

Uncle Marv and Brian Weiss kick off their chat at Zero Trust World 2025, discussing the conference's unique focus on education and practical application rather than just sales pitches. Brian shares his experience using ThreatLocker in a co-managed service provider setting.The conversation dives deep into ThreatLocker, with Brian explaining how his company deploys its various modules and the benefits of using the unified package. They explore the value of CyberHero support. Uncle Marv shares his experience as a solopreneur managing ThreatLocker, noting a significant reduction in support calls.The episode wraps up with a discussion of ThreatLocker's latest announcements, including the user store, web control, and ThreatLocker Detect. Brian gives his expert insights on how these new features address critical security gaps and enhance overall protection.Zero Trust World Conference: Brian Weiss expresses that he is impressed by the conference's focus on education and real-world application. Uncle Marv highlights the conference's ability to teach people outside of the space what they do and why.ThreatLocker Deployment: Brian discusses his company's deployment strategy for ThreatLocker, emphasizing the value of the unified package and the importance of CyberHero support. They touch on application allow-listing, ringfencing, elevation, network control, and data storage control.CyberHero Support: Brian explains why he feels CyberHero support should be required, highlighting how it helps MSPs avoid misconfigurations and improve their ThreatLocker hygiene. Uncle Marv shares his experience managing ThreatLocker as a solopreneur without CyberHero.New ThreatLocker Features: The pair explores ThreatLocker's new features, including the user store (for approved apps), web control (for enhanced DNS filtering), and ThreatLocker Detect (for EDR-like capabilities). They discuss how these features fill critical security gaps and enhance overall protection.Why Listen?This episode offers a rare blend of practical advice, real-world experience, and insightful analysis of the latest cybersecurity trends. Whether you're an MSP, an enterprise IT professional, or simply interested in Zero Trust security, you'll gain valuable knowledge and actionable strategies to improve your security posture.=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer ReadyTravel Sponsor: ThreatLocker=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

03-05

39:37

Uncle Marv kicks off March with marketing and money talk, welcoming back Dave Scott, who’s fresh off a fantastic year and ready to drop some serious knowledge. Dave emphasizes that MSPs need to ditch "guerrilla marketing" and start thinking about their sales and marketing like they do their client's tech stacks – with a strategic collection of AI and automation tools.But how do you avoid sounding like everyone else when using AI? Dave stresses that AI is still in its infancy and that successful MSPs need to find the right balance of art and science when evaluating and implementing these tools. He highlights the importance of not only using the tools but also understanding the data they provide to make informed decisions. Dave also shares how important it is to still go where your customers are, which may mean in-person events!Dave gets candid about the struggles he's faced in recent years. From a tough divorce to business partner issues and health scares, he shares how being open with clients actually strengthened those relationships. He underscores the importance of personal growth alongside business growth, urging MSPs to embrace discomfort and be willing to adapt.Main Topics Covered:Embracing AI in MSP Marketing: IT firms must adopt a tech stack of AI and automation tools for sales and marketing to drive growth.LinkedIn Lead Generation: Utilize LinkedIn by engaging daily, sharing valuable content, and directly connecting with ideal prospects.Balancing Digital and Traditional Marketing: Integrate in-person events with digital strategies to capture leads and nurture relationships effectively.The Importance of Vulnerability: Sharing personal challenges with clients can build stronger relationships and trust.Why Listen?This episode provides a clear roadmap for MSPs looking to modernize their marketing efforts with AI. Dave's practical advice on LinkedIn, content creation, and in-person events, combined with his honest take on the challenges of running a business, makes this a must-listen for anyone wanting to take their MSP to the next level.Discount?SGS AI Accelerator service – 50% off ONLY for your followers. It’s normally $1,500 bucks but only $500 for a limited time. Tell Dave that you heard about it from Uncle Marv.Companies, Books, and Websites:Scott Growth Strategies: https://scottgrowthstrategies.com/HubSpot: https://www.hubspot.com/Calendly: https://calendly.com/Mandy McEwen (Luminetics) https://luminetics.io/Chatbot: https://www.chatbot.com/MailChimp: https://mailchimp.com/Go High Level: https://www.gohighlevel.com/Buy Back Your Time: by Dan Martell: https://amzn.to/4ipsMWiDatto: https://www.datto.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

03-04

52:15

Uncle Marv kicks off the podcast live from Zero Trust World in Orlando, Florida, joined by JP Keesy and Martin Perkins of Tech Degenerates. They discuss their experiences at the conference, highlighting the diversity of attendees – from MSPs to enterprise IT professionals.The conversation explores the Tech Degenerates community, born from a need for face-to-face interaction and a desire to break down barriers within the IT world. JP and Martin emphasize the importance of having a space where people can share ideas, ask questions, and challenge each other's thinking. They touch on the shift from hourly billing to per-user/per-month models, and current cybersecurity concerns.The discussion shifts to vendor relationships. They talk about setting boundaries, communicating needs, and treating vendors with respect. JP and Martin stress the importance of reviewing your tech stack regularly and not being afraid to say "no" to shiny new objects. They both reveal it’s important to understand your data and be confident in the value you provide to clients.Main TopicsCommunity Building: JP and Martin discuss the importance of community in the IT sector, especially face-to-face interactions. They are trying to build an inclusive environment, where people can openly share ideas and experiences.Vendor Relationships: The trio dives into MSP/Vendor etiquette, emphasizing the need for clear communication and boundaries. They share tips on how to manage vendor interactions and ensure they align with your business goals.Tech Stack and Pricing: The group explores the anxieties around raising prices and evolving service models. The key is understanding your business data and confidently communicating value to clients.Why Listen?Get Real-World Insights: Learn from the experiences of IT professionals actively engaged in building a thriving community.Navigate the Vendor Landscape: Gain practical advice on how to manage vendor relationships effectively.Stay Ahead of the Curve: Discover the latest trends and challenges in cybersecurity and IT service delivery.Unfiltered Advice: Learn actionable steps to improve your business and lift the entire tech community.=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer ReadyTravel Sponsor: ThreatLocker=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

03-03

35:01

Uncle Marv kicks off a spontaneous chat with Wayne Selk at Zero Trust World 2025 in Orlando. Wayne is there to present on why cybersecurity is now simply the cost of doing business. He shares alarming stats from the Small Business Administration about security incidents and emphasizes that all businesses using technology are at risk.The conversation evolves into how solution providers need to change their approach, focusing on business risk and objectives rather than just tech specs. Wayne highlights that businesses must consider their objectives and work backward to identify and mitigate risks. Marv and Wayne then dove into a discussion about GTIA, formerly ChannelCon TIA, and how much the organization has evolved. Marv gave Wayne honest feedback and the two discussed some of the objectives of the organization, including rebranding.The duo then embark on a tangent about the pros and cons of Nashville, and Uncle Marv extends a personal invite for Wayne to come back to GTIA. The two wrap up with a discussion about family and travel.Main Topics CoveredCybersecurity as a Cost of Doing BusinessWayne argues that cybersecurity is no longer optional but a necessary expense for all businesses, regardless of size, due to the pervasive use of technology and the increasing threat landscape. He cites statistics on reported security incidents among small businesses to emphasize the point.Shifting the Conversation: Business Risk vs. TechnologyThe discussion highlights the need for solution providers to engage clients by focusing on business risks and objectives rather than getting bogged down in technical details. This involves understanding the client's business model and helping them mitigate risks that could prevent them from achieving their goals.GTIA (Formerly ChannelCon TIA) and the IT ChannelWayne extends a personal invite for Marv to come back to GTIA. The two talk about how the organization has evolved with a new focus back on the IT Channel.Why Listen?This episode offers a unique blend of high-level strategy and practical advice, perfect for MSPs, IT professionals, and business owners. You'll gain insights into reframing the cybersecurity conversation, understanding business risks, and connecting technology solutions to tangible business outcomes. Plus, the candid conversation about industry associations provides valuable context for those looking to engage more effectively with the IT channel.Companies and Websites MentionedThreatLocker: https://www.threatlocker.com/Global Technology Industry Association (GTIA): https://www.gtia.org/Small Business Administration (SBA): https://www.sba.gov/InfraGard: https://www.infragard.org/Trustwave: https://www.trustwave.com/ConnectWise: https://www.connectwise.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer ReadyTravel Sponsor: ThreatLocker=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

03-02

41:49

Uncle Marv kicks things off with Scully at Zero Trust World in Orlando, reminiscing about past radio shows and brainstorming show names. The Impact of COVIDScully and Uncle Marv discuss how the pandemic has changed the way we timestamp events and reflect on pre- and post-COVID life. They touch on how it has impacted travel and work-life balance, particularly for those in the IT industry.Sports NostalgiaFrom boxing legends like Mike Tyson and Evander Holyfield to NBA greats like Michael Jordan and LeBron James, they reminisce about the golden ages of various sports and debate the current state of the games. They express their disappointment in the all-star games because of showboating instead of true defense.College FootballThey dive into the controversial topic of college football playoffs, the exclusion of Florida State, and the influence of ESPN on conference favoritism. Scully and Uncle Marv passionately advocate for college athletes getting paid and critique the existing system.Education and Trade SchoolsThe podcast shifts to the value of college education versus trade schools, questioning whether a four-year degree is always the best path, especially with rising tuition costs. They also discuss the skills gap in the trades.Why Listen?This episode offers a unique blend of personal anecdotes, sports commentary, and industry insights, all wrapped in an engaging and humorous conversation. Listeners will gain a fresh perspective on how COVID has reshaped business, relive the glory days of sports, and ponder the future of education and athletics.=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer ReadyTravel Sponsor: ThreatLocker=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

03-02

33:27

Uncle Marv kicks off a fascinating discussion with Zulfiya Forsythe of Omadli Group and Dmitry Rudman of SafePoint IT about how MSPs can leverage the power of data and AI to better serve their clients. Zulfiya shares her journey from corporate accounting to becoming a data and AI expert, emphasizing the importance of curiosity and continuous learning. Dmitry discusses how a client led him to discover a partnership with Omadli group that allowed him to offer Business Intelligence as a Service. The trio explores real-world applications, including automating reporting processes and creating customized dashboards that provide actionable insights.Main Topics Covered:Zulfiya's Journey into Data & AI: From corporate accounting frustrations to SQL YouTube binges, Zulfiya's story is one of curiosity-driven career transformation.The MSP Opportunity: Discover how MSPs can leverage data analytics and AI to offer strategic business advice and unlock new revenue streams.Real-World Applications: Automating repetitive reporting, creating custom dashboards, and leveraging AI for customer service are just a few examples discussed.Copilot & Beyond: Explore the capabilities of Microsoft Copilot and how custom AI solutions can further enhance MSP service offerings.Implementation & Startup Time: Zulfiya and Dmitry provide practical insights into the time and resources required to implement data and AI solutions for MSP clients.Actionable Tips & Advice:Ask the Right Questions: MSPs should proactively ask clients about their reporting processes, data silos, and pain points to identify opportunities for improvement.Start Small: Begin with a single data source or a specific reporting challenge to demonstrate the value of data analytics and AI.Embrace Continuous Learning: Stay up-to-date on the latest trends in data analytics and AI to provide the best possible service to clients.Consider a Strategic Partnership: Partner with experts like Omadli Group to accelerate the implementation of data and AI solutions.Companies and Websites Mentioned:Omadli Group: https://www.omadligroup.com/ SafePoint IT: https://www.safepointit.com/ConnectWise: https://www.connectwise.com/QuickBooks: https://quickbooks.intuit.com/NinjaOne: https://www.ninjaone.com/Salesforce: https://www.salesforce.com/HubSpot: https://www.hubspot.com/Microsoft: https://www.microsoft.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

02-28

51:33

Marv and Dawn dive deep into the challenges faced by MSPs, from vendor frustrations to the ever-present need for robust cybersecurity. They discuss the surprising usefulness of ThreatLocker, with Marv admitting he uses ThreatLocker because Dawn told him to! The conversation shifts to vendor stacks, frameworks, and the elusive quest for industry standards, touching on the roles of organizations like GTIA (formerly CompTIA). They also explore the importance of understanding the "why" behind security solutions and the dangers of relying on "easy button" solutions that don't truly address underlying problems. The duo then veers off-road into a hilarious discussion about the Florida Man games.Zero Trust & ThreatLockerDawn discusses her experience using ThreatLocker, emphasizing the importance of understanding its functionality and the value of solutions like Cyber Hero.MSPs & Vendor RelationshipsAn in-depth look at the common frustrations between MSPs and vendors, including cold calling issues, pricing changes, and the need for better communication and empathy on both sides.Industry Standards & MaturityThe importance of establishing industry standards for MSPs, drawing parallels with professions like doctors and lawyers, and the challenges of finding consensus on these standards. The "Easy Button"Marv and Dawn explore the trend of vendors offering simple solutions that don't truly address the underlying issues, and the responsibility of MSPs to educate clients on existing product capabilities.Florida Man GamesA lighthearted tangent into the bizarre world of the Florida Man games, complete with alligator involvement and the potential for a meth cook-off (not really).Why Listen?This episode provides a candid and insightful look into the challenges and opportunities facing MSPs today. Whether you're grappling with vendor relationships, seeking to improve your cybersecurity posture, or just need a good laugh, this episode delivers practical advice and entertaining commentary.Links: ThreatLocker: https://www.threatlocker.com/Channel Pro: https://www.channelpronetwork.com/GTIA (formerly CompTIA): https://gtia.org/NIST: https://www.nist.gov/CIS: https://www.cisecurity.org/CMMC: https://dodcio.defense.gov/CMMC/SpecterX: (No website found)N-able: https://www.n-able.com/Nerdio: https://www.nerdio.com/FirmGuard: https://firmguard.com/CyberQP: https://cyberqp.com/PAX8: https://www.pax8.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Uncle Marv kicks off the show with a big shout-out to Danny Jenkins and ThreatLocker for the Zero Trust World experience. Despite being stationed next to the food (hello, noisy plate clanking!), Marv was thrilled with the turnout at his podcast booth. Listeners will be happy to know that he hasn’t forgotten about that 365 migration that just keeps on going!The main event? A chat with Brian Weiss from iTech Solutions about the groundbreaking announcements from ThreatLocker. They discussed the new patch management, user store, web control, and crowd control features. Brian, a partner advisory board member, shares his excitement about these updates, emphasizing how ThreatLocker is truly listening to its partners and delivering real solutions.Marv teases his upcoming adventure at the Florida Man Games, promising a wild report next week. He also shares updates on ASCII Edge in Costa Mesa, TechCon Unplugged, and next week’s guest, Tiffany Ricks from HacWare. It's an episode packed with tech insights and a peek into the lighter side of the IT world.Why Listen?This episode offers a unique blend of tech insights and entertainment. You'll get the lowdown on the latest from Zero Trust World, understand how ThreatLocker is changing the game, and enjoy a laugh-out-loud preview of the Florida Man Games. It's perfect for MSPs, IT professionals, and anyone who loves a good dose of tech with a side of humor.Actionable Tips and AdviceSwag Evaluation: Marv's advice to vendors: Make your swag good! Quality pens and useful items make a difference.Partner Advisory Boards: Brian highlights the value of being on a partner advisory board where your voice is heard and acted upon.Event Selection: With so many events, choose wisely. Focus on those that offer genuine education and networking opportunities.Companies and Websites MentionedThreatLocker https://www.threatlocker.com/Florida Man Games Official Trailer: https://www.youtube.com/watch?v=3P8Gt7hiPj8ASCII http://events.ascii.com/TechCon Unplugged http://techconunplugged.com/Ronald McDonald House: https://www.rmhc.org/Ninite: https://ninite.com/Action1: https://www.action1.com/NinjaOne: https://www.ninjaone.com/=== SPONSORSPremier Partner: NetAllyInternet Provider: RythmzDigital Partner: Designer Ready=== MUSIC LICENSE CERTIFICATEItem Title: Upbeat & Fun Sports Rock LogoItem URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UETItem ID: CSR3UETAuthor Username: AlexanderRufireLicensee: Marvin BeeRegistered Project Name: IT Business PodcastLicense Date: January 1st, 2024Item License Code: 7X9F52DNML=== Track: "Enough", NEFFEXMusic provided by https://slipstreammusic.comDownload / Stream: https://get.slip.stream/ertaCaListen on Spotify: https://go-stream.link/sp-neffex === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast