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Unconventional SMB

Author: Jon DeCoste

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A Podcast that explores everything Small & Medium Businesses, offering a unique platform where SMB owners share their stories, insights, and valuable lessons learned along their journeys. Not only celebrating the successes, we discuss current challenges faced by owners and seek to connect them with resources and individuals who can help break through those barriers.

SMBs are the foundation of the economy and provide unique opportunities to generate positive impact + profit. Owning and operating an SMB can be a rewarding, exciting and humbling career path, however, the decision should not be taken lightly.
Alongside these inspiring interviews, our podcast features solo episodes with the host discussing topics crucial to the growth and transition of SMBs. 

Our Purpose is to empower Owners to build stronger, higher-impact businesses through learning, networking, peer support and unconventional thinking

7 Episodes
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SummaryAdam Martenson founded AJM Environmental in 2012 after working in environmental consulting. Initially a contractor for Cenovus, he managed their environmental programs and later took on regulatory monitoring, reducing costs and streamlining operations. As the oil and gas industry faced challenges, Adam's network grew as assets were sold and teams moved, enabling AJM Environmental to expand and gain new clients through excellent service and strong relationships.By 2018-2019, the company...
SummaryTrevor Muir, President of Surepoint Group, shares his journey of starting and growing his business and his experiences with mental health. He grew up on a farm, learning important life skills but lacking emotional awareness. He started his own company, Matrix Measurement, and later joined SurePoint as one of the owners. SurePoint experienced exponential growth, going from 15 to 250 employees in five years. Trevor shares his experience of hitting rock bottom and how it became a cat...
SummaryIn this engaging podcast episode, host Jon explores the remarkable journey of Shawn Kersey, a seasoned entrepreneur in the telecommunications industry (Also, 2015 Ernst & Young Entrepreneur of the Year). Shawn shares nearly three decades of insights, starting from his initial foray into structured data wiring in 1988 to developing multiple successful businesses. Hailing from Halifax, Nova Scotia, Shawn's path from trade school to becoming a telecom industry leader is filled with le...
SummaryTaylor Carcasole, shares his journey of operating an agriculture business early in his career and then acquiring a software development and design agency. He discusses the lessons learned and challenges faced in both ventures. Taylor emphasizes the importance of trust and transparency in acquiring businesses and building relationships with sellers. He also highlights the need for professionalization and improving financial reporting in small businesses. Taylor's role in the business in...
SummaryGlenn Moore, the founder of Vantage Logistics, shares his journey of transitioning from a successful career in the energy industry to starting his own technology business. He started his career in logistics and operations at Plains Midstream in Canada before moving to California to gain more experience in the industry. It was during this time that he identified the inefficiencies and pain points in the logistics and supply chain processes. He decided to start Vantage Logistics to addre...
SummaryThe conversation explores the challenges of small businesses, the importance of relationships, and the entrepreneurial spirit in Western Canada. In this conversation, Michael shares his insights on the power of challenging customers and how they can be an opportunity for growth. He also discusses his personal health challenges and the importance of support and positivity during difficult times. Michael then dives into his business, Inosol Health, and its product SolveStrips, highlighti...
ETA search update What is working for deal flowLeave value along the journeyTwo opportunities in Western CanadaOffer to connectCONNECT🎙️ Postcast Guests: Canadian SMB owners interested in chatting about your story, insights, and lessons. https://www.jotform.com/form/24049840...🗞️ Unconventional SMB Newsletter: A precursor to the podcast. 👉 Pantheon Row Ventures: Acquiring, operating, and building SMBs with profit + impact as a core value https://www.pantheonrowventures.com/👉 Connect wit...
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