Uncooked

In this episode of Defending Depth, Jacqueline explores what happens when brands accumulate strategy without ever making room to decide what stays and what goes. As CMOs come and go, teams inherit a growing pile of purpose statements, brand frameworks, campaigns, and guidelines until the one true thing about the brand gets buried. In 8 minutes, she shares: Why brand accumulation is really a backlog of unmade decisions. How feeling pressure to “put your stamp on it” creates more clutter for CMOs. Why the best first CMO move is to take inventory: open the boxes, then keep or pitch. Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.See omnystudio.com/listener for privacy information.

Anna Rembold doesn't buy the excuse that event ROI can't be measured. In this conversation, Jacqueline sits down with the founder and CEO of Metavent to unpack the most common reason for “bad events” and why so many agencies build to a budget instead of a goal. Anna and Jacqueline also explore how registration data and CRM integration turn an attendee’s good feeling into a real number, and why AI is about to push people back toward real rooms. Listen in to find out: Why the business goal comes before the guest list  The three numbers that prove your event actually worked The one question to ask before you build a trade show booth  Why AI makes a real handshake worth more This is a masterclass for business leaders who need a real framework for proving event ROI to the C-suite. If you want to know how Anna builds events that earn customer loyalty and leadership confidence, this is the episode for you.  About our Guest:Anna Marie Rembold is the founder and CEO of Metavent. She's spent 20 years in the event industry, earning a spot on BizBash's list of the 500 most influential event professionals and landing Metavent at #403 on the Inc. 5000. Clients bring her in as a designer, a negotiator, and a strategic advisor, in that order. Connect with Anna on LinkedIn: linkedin.com/company/meta-vent/ and learn more at https://www.metavent.io/. Is your brand ready for an evolution? There's few key questions that can get you started. Contact Jacqueline Lieberman at www.brandcrudo.com or [email protected] and we'll walk you through them.See omnystudio.com/listener for privacy information.

In this episode of Defending Depth, Jacqueline takes us inside a dinner with ten senior leaders who, within ninety seconds, were all performing their professional personas. She shares what happened when one guest put down his fork and told the truth—and why that moment is the whole reason she does this work. The episode makes the case that the most valuable customer insight doesn’t live in a survey or a Zoom call. It lives in a room where someone finally feels safe enough to go first. In 6 minutes, she shares: What it takes to for a leader to feel safe being vulnerable in a professional setting. What they reveal when leaders stop reciting their LinkedIn bios and start telling the truth. The one thing AI cannot automate, and why your edge depends on it. Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.See omnystudio.com/listener for privacy information.

Episode Title: AI Should Attack Your Work In this episode of Defending Depth, Jacqueline explains how the true power of AI tools can be seen when you ask them to break your work. She shares how using AI as a sparring partner to stress-test and strengthen thinking produces strategy you can defend, giving you an edge over those who use AI to validate their work.  In 8 minutes, she shares: How AI-generated output accepted without scrutiny is fueling a wave of mediocrity. Why using AI to poke holes in your thinking privately makes your work easier to defend in the real world. The human move that no AI can make and why it's your biggest advantage. Defending Depth is a short-form version of the Uncooked podcast. These episodes share our point of view on deep, strategic thinking for marketers working in an age of AI, speed, and constant content creation. Be more interesting. Receive clear ideas twice a month you can explore with like-minded people in your circle. Join deep thinkers here: Defending Depth.See omnystudio.com/listener for privacy information.

Infobip has made your life easier, you just don't know it. That bank verification code. The fraud alert. The text from your Uber driver. Infobip has powered the customer communications behind some of the world's biggest brands for over two decades.   In this episode Ben Lewis, VP of Marketing and Growth at Infobip joins Jacqueline to break down how a global B2B brand evolves from the inside out and what CMOs can steal from their playbook.  In this episode: The IQ + EQ rebrand. How Infobip shifted from engineer-first messaging to a framework that balances technical credibility with human impact. The Haas F1 partnership. How two self-described underdogs used a Formula One sponsorship as a pipeline accelerator. Brand vs. demand gen. How Ben keeps long-game brand investment alive when leadership wants pipeline numbers now.  The takeaway for CMOs: you don't have to be the loudest brand in the room to be the most trusted one. But your positioning has to be documented well enough that when you hand it to a team, a tool, or a new hire it still sounds like you.  About our Guest: Ben Lewis is VP of Marketing and Growth at Infobip, a global leader in omnichannel engagement powering messaging, authentication, and advanced customer engagement for brands worldwide.  Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-lewis-082b7915/ and learn more at www.infobip.com.  Is your brand ready for an evolution? There’s few key questions that can get you started. Contact Jacqueline Lieberman at www.brandcrudo.com or [email protected] and we’ll walk you through them.See omnystudio.com/listener for privacy information.