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Under the Influence with Jo Piazza
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Under the Influence with Jo Piazza

Author: Jo Piazza

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Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.

309 Episodes
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Patagonia isn’t just an outdoor brand. It’s a company that has quietly shaped how we dress, how we think about the planet, and how business can act in the world. Today we're talking to New York Times reporter David Gelles about his new book Dirtbag Billionaire, tracing Patagonia founder Yvon Chouinard’s journey from dirtbag climber to the creator of a brand with outsized cultural influence. Grab a copy of Dirtbag Billionaire here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Stephen and Bret—aka the Broadway Husbands—have spent their careers lighting up the stage, from The Little Mermaid to Billy Elliot. But their most moving performance is the life they’ve built together as husbands and now as dads. In this episode, they join Committed to share their story: how they met in sobriety, fell in love over Christmas parties and theater trips, and eventually tied the knot with a rooftop proposal at the Empire Hotel. They talk candidly about their four-year surrogacy journey, the emotional rollercoaster of becoming parents, and the ways fatherhood has reshaped their relationship, their boundaries, and their priorities. We also get into how they balance Broadway careers, creative projects, and parenting, while still making space for each other as partners. And yes—there’s singing, laughter, and plenty of joy. Stephen and Brett’s love story is not just a Broadway tale, it’s a human one—about resilience, partnership, and building a family against the odds. Follow the Broadway Husbands here. You can see Bret's Go Fund Me here. Binge all the episodes of Committed here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What happens when your peak career years collide with your peak fertility years? Journalist Danielle Robay shares her unfiltered story of freezing her eggs—the painful parts no one talks about, the aftermath, and what she wishes she’d known before she started. Listen to Danielle's Podcast Question Everything here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
We’ve been sold the myth that entertaining means a spotless house, endless cooking, and perfection. Dan Pelosi—aka Grossy Pelosi—believes the opposite. His new cookbook Let’s Party shows why the best gatherings come from embracing imperfection, celebrating the everyday, and keeping food joyful and easy. In this episode, Dan shares why a good menu is really about confidence, why dips are the little black dress of parties, and how to show up as both a great host and a great guest. Let’s Party is out now—your blueprint for gatherings that feel simple, fun, and full of connection. Order Let's Party here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Today, we are sharing my recent interview on the Webby Award-winning daily podcast Totally Booked with Zibby. Hosted by Zibby Owens, Totally Booked delivers interviews with the best, buzziest, and underrated authors to share work that’s truly worth your time. For more episodes, follow Totally Booked with Zibby on Apple Podcasts, Spotify, or wherever you get podcasts. New episodes are released daily! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Most of us don’t know how to put on a duvet cover without swearing, let alone clean a dryer vent before it catches fire. Enter Casey Finn, creator of The DIY Playbook, who has spent over a decade proving that anyone can take control of their home. In this episode, she breaks down the hacks that actually work, the real price tags behind renovations, and why the least sexy chores are the ones that save you the most money. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
This week’s episode is part back-to-school survival guide, part summer highlight reel, and part investigation of parenting double standards. We reflect on the chaos and joy of crisscrossing the country on book tour with three kids, what we learned about road-tripping as a family, and why hiking with toddlers is best done with candy. Also why do dads traveling with kids get treated like heroes while moms get judged? Plus: the reality of childcare, the myth of “parenting experts,” and what it really takes to keep all the balls in the air as working parents. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Five years ago, I was a new mom recording a podcast in my closet, wedged between a toddler and a baby who wouldn’t sleep. For the past few months I had been exhausted, leaking milk, hating my husband and endlessly scrolling Instagram, wondering why my messy, chaotic life didn’t look like the linen-clad perfection of the moms in my feed. So I decided to start reporting on the world of mom influencers. That reporting turned into a revelation. Those “perfect mothers” weren’t just moms, they were marketers. They weren’t just sharing their lives, they were selling them. That was the start of this podcast. At the time, mom influencing was still dismissed as fluff. Now it’s a multi-billion dollar industry shaping how we shop, vote, and even think about gender roles. But the mission of Under the Influence has never changed. It has always been to pull back the curtain on the industries and ideologies that tell women who we should be, and to ask what’s really being sold when we scroll. So in celebration of our five-year anniversary, we’re rerunning the very first episode, A More Perfect Mother, the blueprint for everything we’ve built together. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
When Kate Strickler started Naptime Kitchen in 2015, it was just a way to share the meals she cooked while her baby slept. Now it’s a thriving brand, a sold-out book tour, and a must-follow for anyone who wants real-life motherhood content that’s actually doable. We talk about the evolution of Instagram, reframing how we talk about work with our kids, and the small, practical changes—like showering in the dark—that can change your day. Plus, why “attainable over aspirational” might be your new life motto. Follow @naptimekitchen for everyday cooking inspiration, practical advice, and Kate’s musings on motherhood. Order the book I Just Wish I Had a Bigger Kitchen here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
My friend Kristen is a woman in her fifties who has never lost anyone close to her. So her decision to embark on the journey of becoming a death doula could at first seem like a strange one, but when you get to know her it makes perfect sense. Join Kristen as she tackles the universal experience of death with humor, honesty, and sincere introspection. Through personal stories, interviews, and her journey to becoming a death doula she explores how we mourn and how to prepare for life's final chapter. This podcast is for anyone curious about life, loss, and finding laughter along the way. Binge all the episodes of Death Virgin here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
We live in a culture of more. More toys. More shoes. More jumpsuits buried in the back of the closet. But what happens when you try to break free from the endless cycle of buying, decluttering, and buying again? This week’s episode takes you inside a self-proclaimed “low-buy summer,” a real-world experiment in owning less and living with more intention. The first half features Diane Boden of Minimalist Moms on how to reset your relationship with stuff—practical hacks like closet tricks, tiny habits, and the emotional archaeology of letting go. In the second half, we tackle the chaos of kids’ closets with Jackalo founder Marianna Sacks, exploring how fast fashion took over children’s clothing and how parents can push back with sustainability, hand-me-downs, and circular fashion that actually works. Listen to the Minimalist Moms podcast here. Learn more about Jackalo here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
The patriarchy is getting a rebrand. From tradwives to “soft girl” culture, conservative influencers are using the language of feminism to sell women a polished version of submission. In this episode, Dr. Nicole Mason, the policy expert who coined the term “she-cession,” explains how this messaging is pulling women out of power and why the left still doesn’t have a strong counter-narrative. The conversation digs into the unfinished business of feminism, why equality feels so hard to sustain, and how younger women are being seduced by curated fantasies of homemaking and “letting men lead.” Nicole also shares insights from her groundbreaking U.S. Women’s Power and Influence Index and breaks down what is really behind the stubborn wage gap. This is a conversation about power, work, motherhood, and the cultural battle over women’s choices and how we can finally stop carrying it all alone. Subscribe to Dr. Mason's newsletter here. Learn more about Future Forward Women here. Follow Dr. Mason on Instagram here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
This week I am bringing back one of my favorite episodes of Too Much Money, the show I created with Doree Shafrir of Forever 35 about the ridiculous sh*t that billionaire do with their billions. This one is a delight. What’s the gift that keeps on giving and giving and giving? Immortality of course, and it is the eternal brass ring that so many billionaires are trying to get their grubby hands on. Join us as we tell the tale of centi-millionaire Bryan Johnson’s efforts to reverse his biological age. This real life Benjamin Button takes more than a hundred supplements a day, only eats in the morning and gets injections of his teenage son’s blood. But at what cost? Is living forever worth it when you strip life of all its joys? Binge all the episodes of Too Much Money here. Find Forever 35 here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Sleep is not a luxury, a reward, or a wellness trend. It's a biological necessity. In this episode, writer and sleep coach Lindsay Scola shares her journey from high-functioning burnout to a late-in-life narcolepsy diagnosis, and why she's helping others rethink their relationship with rest. The conversation explores why traditional sleep advice often fails, how the sleep industry profits from our exhaustion, and what actually helps—from sound sleep masks to mocktails to restoring cast iron skillets on YouTube. This is a no-shame, no-snake-oil guide to making sleep work for your real life. Learn more about Rest Assured and all of Lindsay's sleep work here. Join our newsletter community here. Pre-order EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Sometimes the only thing that gets you through real life is diving headfirst into someone else’s dumpster fire. This week we’re talking about the celebrity memoirs that make you so happy you're not famous! From Ione Skye’s steamy Gen X nostalgia to Mariah Carey’s perfectly chaotic brilliance, we unpack the stories that stick with us, the confessions we wish more people would make, and why every woman needs at least one ride-or-die friend to stop her from marrying a man named Sticky Ricky. Joining us is celeb memoir guru Chelsea Devantez, author of her own memoir, I Shouldn't be Telling You This, and the creator of the wonderful podcast Glamorous Trash. Buy Chelsea's book I Shouldn't Be Telling You This here. Binge Glamorous Trash here. Join our newsletter community here. Pre-order EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Rain on your wedding day is supposed to mean good luck, but for Allison and John, it meant they were about to have the worst year of their lives. From John experiencing a life-changing set-back in his career, to Allison losing her beloved mother to a rare neurological disease, their time as newlyweds was anything but peaceful. But in the inaugural episode of the podcast, John and Allison dissect how this rough patch ultimately strengthened their commitment to an institution that many feel is no longer necessary. If you would like to submit a “Marriage Moment’ or suggest a future episode topic, email us at ⁠startermarriagepodcast@gmail.com⁠. Learn more about the possibilities of modern marriage with a copy of ⁠I DO (I THINK): Conversations About Modern Marriage⁠. Purchase Allison’s new romcom novel ⁠Save The Date.⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices
What happens when filtered faces look more real than real ones? This episode dives into the strange collision of plastic surgery, social media, and AI. Why are celebrities suddenly confessing to nose jobs and boob lifts? And how is the algorithm shaping what we think we’re supposed to look like? We talk to top plastic surgeon Dr. Jonathan Zelken about what’s actually possible—and what’s pure fantasy. When perfection is everywhere, it’s hard not to feel like your perfectly good, perfectly human self somehow isn’t enough. Learn more about Dr. Zelken here. Join our newsletter community here. Pre-order EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What if the entire wellness internet—bee venom facials, jade eggs, raw dairy—could be traced back to one woman? Gwyneth Paltrow didn’t just win an Oscar and marry a rock star. She built Goop, turned luxury wellness into a global machine, and maybe even helped create the Maha influencer pipeline. Journalist Amy Odell, author of the brand-new biography Gwyneth, spent three years and 200 interviews uncovering Gwyneth’s meteoric rise, the media’s obsession with tearing her down, and how she rewrote the rules of modern fame. Order GWYNETH here. Follow Amy on Substack here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
So many of us are wondering why our government is not working for us today. Why our representatives are so ineffectual - simple bills that would protect so many vulnerable children from lead exposure like The Lead Paint Right to Know Act get stuck in committee and never brought to the floor for a vote regardless of the fact that it passed the assembly with the largest margin yet: 106 to 40. You're about to listen to LEAD, an audio drama made by a mom who's son suffered from extensive lead poisoning and what's she doing to make sure it doesn't happen to more children. Listen to more episodes of LEAD here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
If you’ve said the word perimenopause anywhere near your phone lately, you’re probably being served a firehose of hormone hackers, estrogen patch evangelists, and protein-powder miracle cures. I hate most of these influencers and their content. But I also love that we’re finally talking about what’s happening to our bodies. In this episode, I talk to OB-GYN Dr. Kim Einhorn founder of The Menopause Collective about all the stuff we were never taught in health class: murder-scene periods, 3 a.m. night sweats, hormone therapy, and how to actually prepare for this next stage of life. We get into why the healthcare system is failing us, what questions to ask your doctor, and how to tell if you’re getting the runaround. It’s smart, messy, deeply personal and the first in a series of honest conversations about perimenopause. Follow Dr. Kim Einhorn on Instagram here. Learn more about the Menopause Collective here. Join our newsletter community here. Pre-order EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Comments (9)

Veronica Wilson

Jo Piazza platforms women who think all autistic people should be killed before birth. I'm pro choice but anti Nazi and anti eugenics. and I have autism. hearing such horrible dehumanising hate go completely uncorrected and not be commented on at all is disgusting. this show pretends it's exploring solutions to the problem of sharenting but is just as abusive as the 8 Passengers channel in its promotion of abusive parenting ideologies and social darwinism. y'all ain't slick

Jan 25th
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Veronica Wilson

commenting again before I delete this download without listening. the episode where a woman proudly champions the eradication of unborn autistic people was so disgusting. I thought this podcast would be critiquing and exposing the abusive practices of sharenting but instead you seem happy to elevate the voices of parents that are actively trying to harm children for their own gain. you should have a trigger warning anytime you platform eugenics even on accident. just horrific

Jan 25th
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Veronica Wilson

you really platformed a woman who bragged about knowing someone who is trying to ERADICATE autistic people in the womb. disgusting. eugenics isn't cute. you're still very ignorant about what you're doing and keep platforming really BAD people. check out mom uncharted on Instagram if you want non abusive non ableist content. seriously disgusting. I'm autistic and will be telling everyone I know that this podcast platforms people who want to ERADICATE/murder us.

Jan 23rd
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lynn

her saying "shitfuck of a dumpster fire" over and over and over makes me think of her as a not cool mom who is trying to be cool by swearing even though it's pretty obvious she never really swears in everyday life. girl stopppp

Apr 1st
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lynn

i have to be honest I completely agree with the GOMI lady, like who is the person we blame for this, it should be the influencer who is reading all the crap about herself! just ignore them.

Mar 25th
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lynn

i think you mean Hillary from boston 🙄🙄

Mar 25th
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lynn

this is the episode that makes the whole thing really gross. well done!

Mar 12th
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lynn

cant recommend this enough

Mar 3rd
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lynn

I'm not a parent nor will I ever be one but this should be mandatory listening for everyone it's EXCELLENT

Mar 3rd
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