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Unforgettable Presentations

Author: Darren LaCroix, Mark Brown

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Attention experienced corporate presenters, public speakers, professional speakers and pastors.

Do you want to deliver a good, a great or an unforgettable presentation?

Get insights from behind the scenes on some of the most unforgettable presentations ever delivered.

√ What's the story behind the presentation?
√ Where did the idea come from?
√ How did they prepare it?
√ How did they execute it?

Join World Champions of Public Speaking, Mark Brown & Darren LaCroix. They have been world-class speaking coaches for over a decade and have trained presenters in over 14 countries. You'll love their chemistry and wisdom.

What will you hear?
Some episodes will be rock-solid content, some episodes will be interviews with presenters who delivered an unforgettable presentation.
320 Episodes
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Imagine a life-threatening tragedy, a miraculous fight for recovery, later speaking to more than 2,700 global audiences, and then the international release of a major motion picture about your life.   That’s the story of today’s guest as Mark and Darren have a heart-to-heart chat with John O’Leary, subject of the 2025 film SOUL ON FIRE. John shares his journey and offers firm yet loving advice on professional speaking. He also dispenses wisdom and encouragement on living a meaningful life, from a perspective that will help any presenter to become unforgettable.   SNIPPETS:   • Don’t run from your scars   • Don’t seek an average life   • Say “Yes!”   • Love your life even when it’s ugly   • Your life: What  GIFT   • You’re invited to become a hero   • Remind others what courage looks like amidst pain   • You must step through the process of building your presentation   • Become better at building your business   • Tell the truth   • Be wide open to feedback   • Seek bigger impact; bigger stages and bigger paychecks will follow   • Focus on your craft and be humble   Check it out: https://soulonfiremovie.com/  
Perhaps you’ve heard a speaker say something like, “Excuse my slide!” Today Darren and Mark talk frankly about why speakers make excuses for poor slides and offer firm suggestions for preparing and presenting effective, professional slides.   SNIPPETS: • One slide, one point   • If you have  a lot of detail, put it in a handout   • You must be able to defend your slides   • Think of what the audience sees   • What does the audience need to know?   • Simplify your slides   • Use fewer words on the slide, then explain as you present   • Magnify the point you wish to make   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com  
What does it take to win the National Speakers Association’s LAST STORY STANDING competition?   Today, Mark and Darren get answers from the 2025 winner, Michelle Hutchings-Medina. She shares her journey, her process, and the lessons she learned along the way. Her wisdom will help any presenter on their path to delivering an unforgettable presentation.   SNIPPETS: • Rethink how you use your voice   • Marry your creativity to your desire to have an impactful message   • Spend an hour every day working on your speaking   • Do your best around your intention and let go of the outcome   • Sometimes your message isn’t for a particular audience   • Much of the exposition in your stories is not relevant   • In rehearsals, ask for specific feedback   • Your story is like having a conversation with the audience   • Stay in touch with yourself, your values, and your why   • On contest day, get rest, do vocal exercises, pray/meditate   • For contests/timed talks, factor in beats for gasps and laughs   • Speak to let the audience feel something different Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com  
The use of AI has become prevalent, but how much should you use AI to develop and present your speech?   Today, Mark and Darren are joined by their fellow World Champion and Certified Speaking Professional, Ed Tate, as they discuss ways to ethically use AI as you create your unforgettable presentation.   SNIPPETS:   • AI can be relied on too heavily   • There always has to be a human in the middle   • Be committed to YOUR content   • Be connected to YOUR content   • Use AI as an intern   • Let AI help, but don’t rely on it   • Use YOUR voice   • Own your speech   • Don’t be lazy   • Bring your personality to every presentation   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com  
Darren freely admits that early in his career, he resisted writing out his presentations because he always spoke from the heart. In this brief episode, he and Mark discuss the value of speaking from the heart, and the additional benefit of doing so with the right preparation and structure.    SNIPPETS: • Speaking from the heart is good, but passion doesn’t equal effectiveness   • The heart isn’t the best editor   • You can’t edit what isn’t written   • What’s in your mind doesn’t always come out of your mouth   • Speak in a way that the audience can absorb the message   • Speak from your heart into a device/app that can transcribe it   • Edit your transcript, use a proper structure, and prepare to present   • Words prepared from the heart, spoken from the heart, will land on the heart   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com
When is it too late to start a speaking career? Today Mark and Darren discuss this question with Julia Nicholson and Maria Garaitonandia, both mature presenters, at the beginning of their speaking careers. They talk about their concerns, their plans, and their process for achieving success later in life. Darren and Mark cite examples of well-known speakers who became professionals after the age of 40, and their guests also offer encouragement to anyone who wants to start their speaking journey during their later years.    SNIPPETS:   • Follow your purpose   • Use your experience to shorten your learning curve   • Investigate what it takes   • Join Toastmasters for the art   • Join NSA for the business   • An NSA Academy program is a good investment   • Avoid naysayers and keep the wind beneath your wings   • Connect with pros and build a network   • Have fun and enjoy the journey   • ** Greats like Zig Ziglar and Les Brown began their careers after 40 **     ** SOURCE: ChatGPT
“Can’t I just add a couple of exercises to my keynote and create a killer training program?” Over the past two decades, Darren and Mark have heard that question numerous times, and the short answer is “No.”   Today, they get comprehensive answers from their fellow World Champion and Certified Speaking Professional, Ed Tate...the trainer’s trainer. Not only do they discuss the differences between speaking and training, but they also delve into the mindset and methods that will help you deliver unforgettable training.   SNIPPETS:   • Speaking and training are different   • Keynotes contain a higher level of abstraction   • Keynotes affect thinking, training affects behavior   • Audience engagement is key   • Make ideas actionable   • Instructions have various levels   • Provide content in digestible pieces   • Serve different learning styles   • Repetition is your friend   • Give content in different modalities   • Debrief activities   Check out Train-the-Trainer Workshop: https://www.stagetimeuniversity.com/workshops/train-the-trainer/
Well-chosen quotations, song lyrics, poetry and statistics can enhance any presentation. However, it’s important to attribute the sources and let our audiences know the sources for validation. If we don’t attribute, we might become unforgettable…for the wrong reason.   SNIPPETS:   • Provide the sources for polls, studies, statistics, and research findings   • “Studies show”, “research proves,” “a recent poll reveals” isn’t enough   • Attribute lyrics, quotations poetry etc. to their source   • Quote accurately; someone always spots errors   • Misquoting can negatively affect your credibility   • Do your due diligence and verify quotations and sources   • Verify using more than one source   • Don’t use too many quotations/lyrics/statistics, etc.   • Use AI wisely and verify the results that AI provides   • Never plagiarize; you will harm your reputation   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com
Jim Rohn is often quoted as saying, “You are the average of the five people you spend the most time with.” Today Mark and Darren speak with Julia Nicholson, a former executive who finds value in Jim’s words. She is passionate about spending time with world-class communicators, and she shares lessons that she is learning along her journey to becoming unforgettable   SNIPPETS: • Find your purpose and LIVE your purpose   • Success fills your schedule, significance fills your soul   • Know where you are in your speaker process   • Develop your craft   • Lean in and learn   • There’s no substitute for getting on stage   • Find the coach who is the right fit for you   • You’re more effective when you’re DRIVEN, not COMPELLED   • Don’t just create a speech, create an unforgettable speech
In this second and final conversation about RHETORICAL DEVICES, Mark and Darren once again review Mark’s winning Toastmasters speech, identifying ways that RHETORICAL DEVICES enhanced his presentation. THIS IS PART TWO OF TWO.   SNIPPETS: • Rhetorical devices multiply your message   • A rhetorical device can help to personify inanimate objects   • Rhythmic rhetorical devices make your message more sticky   • Rhetorical questions provide moments of introspection   • Rhetorical devices can provide a frame of reference   • Employ these devices to help your audience to ‘see’ characters and situations   How to Write Your Own Introduction: https://markbrownspeaks.com/set-up-your-success-with-your-introduction/   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com
RHETORICAL DEVICES are language tools that help presenters to be more compelling and memorable…and there are more than forty such devices.   Darren examines Mark’s Toastmasters World Championship-winning speech, and together they discuss how Mark used some of them effectively. By applying rhetorical techniques, you can elevate the impact of your presentation.   SNIPPETS: • Use rhetorical devices to connect emotionally   • Elevate your audience’s experience   • Tools like HYERBOLE can elicit humor when used well   • Rhetorical devices add rhythm to a story and make it memorable   • Couple rhetorical devices with body language   • Combine delivery and rhetorical devices to bring your audience into the scene   How to Write Your Own Introduction: https://markbrownspeaks.com/set-up-your-success-with-your-introduction/   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com  
You’ve worked hard on your presentation and it’s time to rehearse for readiness. In this episode in the series on their book DELIVER UNFORGETTABBLE PRESENTATIONS, Mark & Darren share tips for adding the final touches before taking the stage. This episode covers Step #7: OWN YOUR STAGE.   SNIPPETS: • Use your script to indicate emotions, stage movement, pauses, and more   • Create a stage plan   • How you use your stage will enhance your audience’s experience   • Don’t memorize your talk; internalize it   • Your audience wants you to be present, not perfect   • Walk through your presentation   • Rehearse for a live audience and CRAVE FEEDBACK   • Use slides as guides   • Well-chosen props and illustrations clarify, solidify, and edify your message   • Get a qualified coach   How to Write Your Own Introduction: https://markbrownspeaks.com/set-up-your-success-with-your-introduction/   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com
Impactful presentations are memorable, and today Darren and Mark share techniques for adding this final touch to your presentation before taking it to the platform. This episode covers Step #6: MAKE IT UNFORGETTABLE.   SNIPPETS:   • The more complex your topic, the more you need a simple structure   • Make your points digestible   • Use a proven story structure   • The ‘THEN/NOW’ model is a powerful option   • Show a day in the life of the main character   • Introduce a challenge   • You must have a guru, guide, source of wisdom   • The character must experience a change   • Your Foundational Phrase will make your message memorable   • Cater to different learning styles (See podcast episodes 70, 71 & 72)   How to Write Your Own Introduction: https://markbrownspeaks.com/set-up-your-success-with-your-introduction/   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com
A weak presentation closing can dilute your message and at worst, nullify your impact. In Part 4 of this series, Mark and Darren explore both principles for a solid closing, and mistakes that inexperienced presenters tend to make. This episode covers Step #5: CREATE YOUR COMPELLING CLOSE.   SNIPPETS:   • Your close should reinforce your premise   • There are several closing options   • Select the most appropriate closing for your specific presentation   • The DIALOG CLOSE is a flexible and easy option   • A compelling close is an opportunity to repeat and reinforce a guru’s wisdom   • Internalize your closing; know it cold   • Prepare your closing and opening like choosing slices of bread for a sandwich   • Avoid the common mistake of delivering multiple closings   • Use Q & A to set up your closing   • NEVER end on Q & A; leave one final point that inspires your audience   How to Write Your Own Introduction: https://markbrownspeaks.com/set-up-your-success-with-your-introduction/   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com
“Open STRONG!” This is Darren’s advice in Part 3 of this series as he and Mark explain the ‘WHY’ and the ‘HOW’ behind an unforgettable presentation’s opening. This episode covers Step #4: CREATE YOUR STRONG OPENING   SNIPPETS:   • Set the stage with your introduction   • Your opening sets up your premise   • The opening sets the trajectory of the listeners’ experience   • Open strong   • Explore various opening options   • Use effective opening words   • Be concise and precise   • Avoid platitudes until after your strong opening   • Choose opening words carefully and deliberately   • Internalize your opening; know it by heart   How to Write Your Own Introduction: https://markbrownspeaks.com/set-up-your-success-with-your-introduction/   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com
In Part 2 of this series, Darren and Mark discuss the importance…and the benefits…of having a world-class presentation structure. This episode covers Step #3: STRUCTURE THIS!   SNIPPETS:   • The ‘Tell them, tell them, tell them’ structure is rudimentary and limited   • The ‘Tell a story make a point’ structure lacks cohesiveness   • Good structure gives your audience clarity and gives you confidence   • The Fripp Speech Model provides the perfect structure   • Solid structure makes your content digestible    • An effective structure allows you to organize your thoughts logically   • Proper structure allows easy customization   • Proper structure is flexible and can be used for virtually any presentation   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com
An unforgettable presentation requires an unforgettable process. Today Mark and Darren begin breaking down their 7-Step speech process, laid out in their book DELIVER UNFORGETTABLE PRESENTATIONS. This episode covers STEP #1: FINDING YOUR CONTENT, and STEP #2: CLARITY, CLARITY, CLARITY!   SNIPPETS:   • You need an unforgettable process   • It’s your responsibility to give your audience next steps   • FIND CONTENT from your own life and experience   • Don’t undervalue your expertise   • Start with what you know   • Build your story folder   • Be clear about your premise   • Give information in context   • Don’t give your audience a reason to take a mental detour   • Don’t leave unanswered questions in your audience’s minds Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com
In Part 2 of their conversation about the Top Ten Mistakes, Darren and Mark talk with Stage Time University faculty member Mike Davis about mistakes #5 through #1 in the countdown.    SNIPPETS:   • Identify the guide/guru/compass, which may not be a human   • The hero should not solve their own problem   • It isn’t just about what changed, but about how the character grew   • Give your audience time and room to reflect on the character’s development   • Give the hero a time limit to reach their goal   • Create and escalate conflict   • Be clear about the hero’s goal; not what, but why   • Specificity and clarity are key   • Engage the audience immediately   • Don’t open with trivialities like the weather or how nice it is to be there   1. Weak or Wandering Openings Why it matters: If you don’t hook the audience in the first 15 seconds, you risk losing them entirely. Many speakers start with platitudes or overused statements instead of tension, emotion, or curiosity.
 ✅ Fix: Begin with a vivid image, jarring question, or a clear inciting incident. (Craig Valentine: “When they’re predicting, you’re connecting.”)   2. The Main Character Lacks a Clear Goal or Stakes Why it matters: Without a specific goal and consequence, the story feels directionless and unmotivated. The audience won’t care what happens next. 
✅ Fix: Use the ABS AND section to define the character's goal, traits, and motivation.   3. Stories Skip the Struggle Why it matters: Too many stories jump from the problem to the resolution. They miss the BUT—the emotional depth, obstacles, and low point that make the payoff matter.
 ✅ Fix: Amplify conflict. Show the tension before the turn. That’s where connection lives.   4. Resolution Without Reflection Why it matters: The SO isn’t just about what changed—it’s about how the character grew, and what we can take away. When this is rushed or vague, the audience misses the lesson.
 ✅ Fix: Let the character experience change and articulate new insight. Use dialogue, emotion, and detail.   5. The Guide Isn’t Clear (or is the same person as the hero) Why it matters: Without a separate Guide figure, the story sounds like self-congratulation. That breaks trust. 
✅ Fix: Show who offered perspective, wisdom, or a framework that shifted the main character’s path.   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com
Over the years Darren and Mark have made…and seen…several mistakes. Today they’re joined by Stage Time University faculty member Mike Davis as they discuss the mistakes they see most often…even after 30+ years of coaching. This episode feature mistakes #10 through #6 in the countdown. Avoiding these will help you to be unforgettable on the platform.   SNIPPETS:   • Avoid ending on Q & A or with a ‘THANK YOU’ slide   • Circle back to your opening and end with impact   • Can your audience see themselves in your story   • Do research and homework to relate more closely with your audience   • Use present tense and phrases like “let me take you back…”   • End with punchy, concrete words   • Show the consequences of actions NOT taken   • Be clear on what is at stake   • Avoid continuous narration   • Use dialogue, body language and facial expression for depiction   6. Too Much “Tell,” Not Enough “Show” Why it matters: Narrating facts and feelings doesn't activate the audience’s imagination. The brain craves visuals, dialogue, and motion.
 ✅ Fix: Include short bursts of scene-based storytelling. Show reactions. Use dialogue. Let us see and feel it.   7. Unclear If-Then Stakes Why it matters: Without an IF-THEN, there’s no urgency. No reason to act. No consequence for staying the same. 
✅ Fix: Highlight the risk: “If I stayed silent, we would have lost the client. If I spoke up, I might get fired.”   8. Repetitive Sentence Structures or Passive Voice Why it matters: Flat rhythms, present participles, or soft endings weaken emotional impact and energy. 
✅ Fix: Use nouns and verbs up front. End sentences with punchy, concrete words. Vary rhythm.   9. No Audience Relevance or Personalization Why it matters: Some stories sound good but don’t connect. If the audience can’t see themselves in it, they tune out.
 ✅ Fix: Ask the reflective question during the story: “Have you ever felt like that?” or “What would you have done in that moment?”   10. Ending With a Fizzle, Not a Frame Why it matters: If the ending feels rushed, abstract, or purely emotional, the story won’t stick. 
✅ Fix: Reframe the opening or image in a new way. Bring the story full circle. Land with clarity and resonance.   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com
At some point in your speaking career, you will have to travel…sometimes overseas…and it’s important to be prepared. Proper preparation includes getting ready for your presentation, and more. Darren and Mark break down their preparation process and provide tools to help any speaker prepare for their unforgettable presentation.    SNIPPETS:   • Prepare tech tools for your presentation   • Prepare to be present   • Create a TRAVEL CHECKLIST   • Bring travel adapters/chargers   • Pack for at least one extra day   • Keep a travel event folder with contact info, travel and event itinerary, etc.   • Make copies of your passport   • Learn about your audience, get an attendee list, connect on LinkedIn   • Make sure you have the correct visa for specific international locations   • Secure a Letter of Invitation if required for international events   • Use gift cards and your books as gifts for the tech team, drivers, event staff   • Do venue walkthrough post-event to ensure you have chargers, cables, drives   • Prepare your unforgettable presentation   Work with Mark and Darren: https://www.stagetimeuniversity.com/get-a-speaking-coach/   Check Out Stage Time University: https://www.stagetimeuniversity.com  
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Comments (2)

Christine Halbe-Moore

this was so helpful and powerful thank you for sharing!!!!!

May 9th
Reply

ID3807359

Very informative podcast on Ted Talks! Wow! Great episode! I’m inspired to apply for a Tedx talk.

May 31st
Reply