A lot has been going on in the adult beverage world over the last couple weeks and the guys discuss some of the bigger ones including Siebel moving their school to Canada, Rogue abruptly closing shop and the feds put the ban hammer down on THC drinks. Get coffee delivered to your door with Trade. Follow United We Drink on their social media channels. BlueSky Instagram Facebook
Tom Barris has been selling and marketing beer in Florida for over a decade. From working for local Florida breweries to selling beer for a Spanish, family owned brewery to now being at the helm of an importer that brings in some of Europe's premier beer brands. He's done a lot. Tom talks candidly with the guys about his career and the fun challenge of selling import beer in the American market. UPDATE: Mike mentions in the intro the Global Beer carries Weihenstephaner. This is not correct and meant to be Schneider. Get coffee delivered to your door with Trade. Follow United We Drink on their social media channels. BlueSky Instagram Facebook
Small breweries usually don't have the budget for a marketing person, let alone a team. What's it like to try to get word out about your brewery when your skillset doesn't include marketing and neither does your budget. The guys discuss marketing your brewery at a small scale. Cook like a pro with Made In Cookware. Follow United We Drink on their social media channels. BlueSky Instagram Facebook
In the early 2010s it seemed like every aspiring brewery was crowd funding to kick start their businesses. After some businesses on the brink of closing tried to capitalize on crowd funding the method seems to have dried up for businesses. The guys discuss this and what they think happened. Cook like a pro with Made In Cookware. Follow United We Drink on their social media channels. BlueSky Instagram Facebook
In the early days of craft beer the brewpub was a popular spot in many cities. Maybe they were known more as a restaurant that brewed beer than a brewery with food but chains of brewpubs were popping up all over the place. Today the days of the brewpub seem to be in the past despite many taprooms looking to add food. What went wrong and can brewpubs make a come back? Cook like a pro with Made In Cookware. Follow United We Drink on their social media channels. BlueSky Instagram Facebook
A lot has happened with some of the US's larger breweries. The guys tackle some of the big news items such as 21st Amendment's closure, Jim Koch retaking the reigns of CEO at Boston Beer and Sierra Nevada's release of Pils. Cook like a pro with Made In Cookware. Follow United We Drink on their social media channels. BlueSky Instagram Facebook
Sam Harriman of Sisyphus Brewing, in Minneapolis, joins the show to talk about how his brewery's taproom became just as well known as a stand-up comedy venue as it is a brewery. Sisyphus has had albums and specials recorded there, national acts perform and even was visited by Michael Che on a whim. Sam is an open book with nothing to hide about his business in this fun conversation. It's cold brew season and get coffee delivered to your door with Trade. Follow United We Drink on their social media channels. BlueSky Instagram Facebook
The show is joined by a couple former guests. Phil Palmisano is the Director of Innovation for Monster Brewing Company and a former co-host of the podcast. Eric Hild is the Head Brewer for Blackstack Brewing. Two very different jobs at two very different sized companies. The guys ask them where they see the current state of alcoholic beverages and where they see it going. It's cold brew season and get coffee delivered to your door with Trade. Follow United We Drink on their social media channels. BlueSky Instagram Facebook
Total Wine and More appears to be shrinking their beer section and that's not totally unexpected. The guys talk about the contraction of beer sections in the off premise retail segment. Cook like a pro with Made In Cookware. Follow United We Drink on their social media channels. BlueSky Instagram Facebook
Mike and Kevin get hypothetical and talk about how they would open a bar in today's world. Location, theming, food and drinks are all on the table. What would they do to make a great bar? Cook like a pro with Made In Cookware. Follow United We Drink on their social media channels. BlueSky Instagram Facebook
It's become increasingly clear that beer style names don't mean as much as they used to. IPA has become a seeming catch all along with Lager. Do consumers even care about true definition of style or do they just want flavors descriptors? The guys talk about what styles even mean anymore. It's cold brew season and get coffee delivered to your door with Trade. Follow United We Drink on their social media channels. BlueSky Instagram Facebook
For a few years now when the "next big thing" for beer comes up the topic is rarely beer related. THC, coffee, spirits and seltzers are all things that breweries are getting involved in that are, in fact, not beer. The guys discuss these and if there are any things beer related that can shine. It's cold brew season and get coffee delivered to your door with Trade. Follow United We Drink on their social media channels. BlueSky Instagram Facebook
Adam Feingold is the former owner of Bangin Banjo Brewing. He sold the company he started and it still exists today, albeit under a different name. We talk him about how he came to the tough decision and what made him sell instead of closing. It's a perspective rarely seen in the brewery world. It's cold brew season and get coffee delivered to your door with Trade. Follow United We Drink on their social media channels. BlueSky Instagram Facebook Threads
Major venues and companies want sponsors and the big beer companies have long been traditional players in these areas. When craft breweries start to get involved the price tags to play can be mind boggling. What do small breweries do to try to stay relevant while not bursting the bank? Cook like a pro with Made In Cookware. Follow United We Drink on their social media channels. BlueSky Instagram Facebook Threads
The guys decide to break the AI out for one more go. First, they ask it to revitalize an existing brand and what it would to increase sales and visibility. Second, they inquire with it to revive a closed brand. What does it think would work? How hilarious are these options? It's cold brew season and get coffee delivered to your door with Trade. Follow United We Drink on their social media channels. BlueSky Instagram Facebook Threads
AI is making so much stuff and a lot of it is controversial. So the guys decide to try using AI to plan out a brewery. Both Kevin and Tim input the same prompts and get two different brewery concepts. The results include branding, beer names, sales strategy, location and so much more. Some of it is pretty good. Even more is hilarious. What do they think? Cook like a pro with Made In Cookware. Follow United We Drink on their social media channels. BlueSky Instagram Facebook Threads
Joe Ploof runs Hanging Hills Brewing, a company that was a brewery and then became a contract brand. He is about to take another new step and he will get to that but only after he, Mike, Kevin and Tim talk about a lot of other things. Get coffee delivered to your door with Trade. Follow United We Drink on their social media channels. BlueSky Instagram Facebook Threads
Today's episode is interesting, in that it develops as it goes. The original idea heads out the window as Kevin and Mike discuss how they viewed the industry change over the last decade and what their own experiences during that were, both as a drinker and working in it. Cook like a pro with Made In Cookware. Follow United We Drink on their social media channels. BlueSky Instagram Facebook Threads
When a brewery sees growth there is a lot of money that has to go into scaling up operations. New equipment and employees are needed. You need to order more ingredients. The increase in sales can offset those costs eventually. But what happens if a sales channel closes? It can be tough to regain those sales. The guys discuss this delicate situation of growth in today's episode. Get coffee delivered to your door with Trade. Follow United We Drink on their social media channels. Twitter Instagram Facebook
Tariffs are coming and they are going to impact breweries, distilleries, wineries and consumers. Mike, Kevin and Tim discuss the aspects of booze making that consumers might not know about and how the prices at retail are going to be affected. Get coffee delivered to your door with Trade. Follow United We Drink on their social media channels. Twitter Instagram Facebook