DiscoverUnprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners
Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners

Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners

Author: Felly Day | Content Repurposing Expert

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This podcast is where small business owners learn to build their businesses unprofessionally.

It’s high time to stop stressing about having perfect content and a conventional marketing strategy. I want you to embrace your unprofessional side and learn to succeed on your own terms. No copy-paste strategies will be found here.

Tune in each Thursday when new episodes air, and let’s build your business unprofessionally.
126 Episodes
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AI is all the rage right now, but there's one way I don't see enough entrepreneurs taking advantage of it: custom bots.I sat down with Christina, owner of Percision Edge to talk about the 2 bots she's built me and how other business owners can be creating custom bots to support their delivery and grow their list as a lead magnet.Meet Christina:Christina Sims is an award-winning AI consultant, developer, speaker, and founder of Precision Edge AI, a certified AI consultancy. She has led AI-driven transformations for over 150 organizations, optimizing operations, cutting costs by $1M+ annually, and generating $100M in revenue. She also created the T.I.M.E. framework, a methodology guiding organizations in AI adoption for ethical implementation and measurable impact. After a life-threatening childbirth, Christina became committed to helping founders achieve success without sacrificing personal well-being with AI-driven tools for efficiency, profitability, and sustainable growth.www.instagram.com/iamchristinasimswww.precisionedgeai.comFree AI Lead Magnet Ideator: https://bit.ly/aileadmagnetideator⁠⁠⁠⁠Find Felly:⁠fellyday.com⁠⁠threads.net/@fellyday
On this episode of the Unprofessional Marketing series, I sit down with the content writer from my team to discuss SEO blogging and why it's so valuable for entrepreneurs short on time.We also get into AI blogging and using AI to support your blog because I know so many of you want to be able to make the best use of your time.Meet Mckayla:Hi!!! I'm Mckayla, SEO strategist, blog content writer, and obsessive mediocre crocheter. I'm utterly in love with creating sustainable SEO strategies (that, of course, goes well with blogging), but also helping service providers grow without maxing out their mental capacity. I've been blogging for over six years and have worked with freelancers, agencies, and small business owners — everything I share is based on real-life application because life is easier without the guesswork.https://thecommamamaco.com/https://thehobbymom.com/https://www.threads.net/@commamama.co⁠⁠⁠⁠Find Felly:⁠fellyday.com⁠⁠threads.net/@fellyday
What even is Substack? And how can an entrepreneur use it to support their marketing efforts?Listen to Sara ramble on about how she uses Substack and why you actually don't need to be jumping on this newest platform.Meet Sara Noel:Sara Noel is a Website Copywriter, Marketing Mentor, Unapologetic Squirrel (aka ADHDer), Champion of Single Moms, World's Loudest Noah Kahan Fan, and the most unfiltered business owner on the Internet. She's the proudest F-bomb-dropping New Englander you'll ever meet, the "queen of over delivering" (according to her students and clients), and she's wicked obsessed with helping business owners learn how to write better website copy.www.betweenthelinescopy.comwww.betweenthelinescopy.com/sprintwww.betweenthelinescopy.com/subscribe⁠⁠⁠⁠Find Felly:⁠fellyday.com⁠⁠threads.net/@fellyday
This episode is perfect if you're feeling stagnant in your branding. With a theme, you can breathe new life into the fonts and colours that make up your online identity.I'm so excited for you to learn all about what a brand theme is and how you can get started creating yours today.Meet Aiza:I’m Aiza, Brand Chef aka brand designer of Studio Coya 👩🏻‍🍳 I whip up creme de la creme branding for service providers, turning their brands and signature offers into THE thing their clients crave. Oh, and I do it in 7 days.studiocoya.com/kneadathemeFind Felly:⁠⁠Fellyday.com/⁠⁠⁠⁠instagram.com/fellyday⁠
Have you been curious about the shelf life of the Remix? I sat down with 2 time purchaser Colie James to talk about all the ways she's used her first Remix over the last year.Not only did she ditch Instagram, she also changed up her offer suite post Remix. But that didn't stop her from using the 100 custom content ideas we'd provided for her.Meet Colie:Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. With 12+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].The truth—automated systems can save us all from being overworked and overwhelmed.https://coliejames.com/podcastConnect with Felly:fellyday.com/remixthreads.net/@fellyday
Listen as I break down 2 carousel posts on Instagram for 2 very different coaches. One is a functional health coach and the other focuses on life and business. Both have content full of juicy nuggets that I dive into and expand on all the different content they could be making based off of a first read through of their content.The Remixed Content:Lindsay: https://www.instagram.com/p/DH_vAdDJDc_/Kristina: https://www.instagram.com/p/DH_HRNbTMYF/This is my second live Remix on the podcast. If you want to hear the first, scroll back to episode 100, where I remixed content for an SEO expert and an operations assistant.Book your Remix today: fellyday.com/remixConnect with Felly: instagram.com/fellyday
Tired of guessing what makes a good case study?Jocelyn has made a name for herself in the online space as the one to know if you want to create good case studies that convert your audience faster.She not only shares the 4 types of case studies she teaches in her program, she also gets into when and how to create a system to collect them.Meet Jocelyn:Jocelyn is a journalist turned case study and content consultant guiding coaches and service providers inside Best Seller to share client case study stories that turns fears, doubts, and hesitations about joining your offer into full-body conviction that they can achieve the result, making your offer their easiest yes and best investment. You can dive into her world by watching her free micro-class, 4 Types of Case Study Stories You Need to Tell to Create Your Best Selling Launches.Connect with Jocelyn:⁠https://scaleyourresonance.com/class⁠⁠https://www.threads.net/@scaleyourresonance⁠⁠⁠Find Felly:fellyday.comthreads.net/@fellyday
I wanted to celebrate 100 episodes by doing something special and what better way then to take a piece of content and turn it into 10.Let me know if you want more live Remixes and I'll throw up a Thread where you can volunteer to have your content included.The Posts I was using to Remix:@jesscreatives https://www.threads.net/@jesscreatives/post/DHMTG2VRer7@remote.ops.partner https://www.threads.net/@remote.ops.partner/post/DHTPwk5RFqzRemix one of your posts with Flynn, my flea market muse. He'll give you 3 content ideas to go out and create today! ⁠fellyday.kit.com/gptCome find me on:⁠⁠⁠⁠Fellyday.com⁠⁠/Services⁠⁠⁠⁠⁠⁠threads.net/@fellyday⁠⁠
Knowing your content intentions will help you create content that drives your audience to take the actions you want them to.Two episodes ago, I shared about Content Angles, this is the step that comes before them. Once you know your content intentions, using angles becomes a no-brainer. To get a deeper understanding of the CLIP framework, check out the private podcast, Upcycle your Content: fellyday.kit.com/leadmagCome find me on:⁠⁠⁠Fellyday.com⁠⁠/Services⁠⁠⁠⁠threads.net/@fellyday⁠⁠
Want to see more sales? Start repeating yourself more.I'm a big believer that repetition builds reputation, so inside this episode, you'll learn the signs that you're not repeating yourself enough and how to know when you've finally made it. Come find me on:⁠⁠⁠Fellyday.com⁠⁠/Services⁠⁠⁠⁠threads.net/@fellyday⁠
Let's do a deep dive into Content Angles.Angles are the final stage of my content repurposing framework CLIP when we get into the Perspective you bring to your content. I've previously talked about this in episode 84 - the Best Repurposing Tip I Know.Come find me on:⁠⁠Fellyday.com⁠⁠/Services⁠⁠threads.net/@fellyday⁠
Part 2 of the Season 4 kick off and I'm sharing all the numbers that made up my year.You're about to hear which metrics have grown and which didn't, along with the data of where my sales are coming from and what's working on the revenue front.Come find me on:⁠Fellyday.com⁠⁠threads.net/@fellyday⁠
Let's kick of fSeason 4 of the Unprofessional Entrepreneur with a deep dive review of my life last year.This is an honest reflection on different aspects of my personal and business life in 2024. I touch on my finances, offers, weight and relationships. It truly is a tell-all episode.Investments I recommed:Ellen Yin - Grow your Show: https://www.ellenyin.com/a/2147833896/FyVo6faTCeels Lockley - Dreamium: https://felly_day--ceelslockley.thrivecart.com/dreamium-2/Come find me on:Fellyday.comthreads.net/@fellyday
And that's a wrap on season 3 of the Unprofessional Entrepreneur! I can't believe we've put out another 25ish episodes in 2024, we're so close to episode 100!! In this episode, I'm sharing a recap of what went well and what needs work from the first 6ish months of 2024, how I prepared for my time off for my wedding and what I'm looking forward to for the rest of the year. Come find me: fellyday.com instagram.com/fellyday threads.net/@fellyday
Tired of the rat race that is social media marketing? Well good news, there's a lot of alternatives if you don't want to dance around and post daily. I share 4 different platforms that let you market your business effectively without any social media and how they actually pair really well together. Learn to DIY content repurposing with my private podcast where I teach you how to turn 1 post into 10. https://fellyday.ck.page/leads Come find me: fellyday.com/services instagram.com/fellyday
This week, I brough on an honest to god Marketer. Someone who went to school and worked in corporate as a marketer and has brought that into the world of online business. Join myself as Kierra as we discuss the different types of data, using data and being a faceless brand in 2024. Connect with Kierra: Take her Launch Quiz: https://quiz.tryinteract.com/#/66623c4d464dd20015d2ff37 https://www.instagram.com/klc.thestudio/ Come find Felly: fellyday.com/services instagram.com/fellyday
I've been saying since the beginnning of the year that I would either invest in Linkedin or Pinterest Management. I wanted a new marketing platform that I could be 100% hands-off. Well in this episode of the Unprofessional Entrepreneur, I share the steps I went through to find a Pinterest manager, the calls I had and what were the deciding factors of why I chose House of Ivy to pin for FDStudio. Check out my Pinterest Manager: https://www.instagram.com/houseofiveypinterest/ https://houseofiveypinterest.com/ Come find Felly: fellyday.com/services instagram.com/fellyday
The one platform I talk about all the time but don't use myself: Linkedin. This week, I'm joined by Jen Hartmann, founder of Neat the Agency, to discuss how she signs the majority of her clients and attracts speaking opportunities through Linkedin marketing. We cover the direction that Neat is heading through business acquisitions and then get into the types of content that do and DON'T work to bring in clients to your services on Linkedin. Connect with Jen: As CEO and founder of NEAT, Jen’s worked with companies of all sizes – including local startups and billion-dollar companies— to launch new products, boost brand awareness, and drive website traffic through innovative marketing strategies customized to your unique business. In her down time, she explores Louisville with her fiancé and bernese mountain dog, trains for half marathons and is (obviously) tasting new bourbon! Come find Felly: fellyday.com/services instagram.com/fellyday
Have you heard of the term white labeling before? What about strategic partnership? In this episode, I discuss the different types of referral-based relationships you can and should be creating in the online space. I also share about white labeling, what it is and why I'm looking to forge that type of partnership for FDStudio. Come find me: fellyday.com/services instagram.com/fellyday
We've talked about podcasting and podcast guesting on this show before but today I'm joined by Chelsea who is an OG podcaster. She's been running In My Non-Expert Opinion for 7 years now and has guested and helped her clients land guest spots of ALL sorts of different shows. Come listen to us talk about Chelseas journey as a podcast host, the benefits and results we've both seen from our guesting and why you need to start guesting for your own business. Connect with Chelsea: https://www.instagram.com/chelseariffe/ https://bio.site/chelseariffe Come find me: fellyday.com/services instagram.com/fellyday
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