In this engaging conversation, Anna Rósa Parker shares her journey from Iceland to New York, exploring her transformation from a theater actor to a lifestyle mentor and executive coach. She emphasizes the importance of storytelling in both personal and professional realms, highlighting how intuition and authenticity play crucial roles in personal development and branding. Anna discusses the challenges of navigating stuckness, the significance of curiosity, and the impact of AI on storytelling. She also shares insights on building a personal brand, the importance of empathy, and her upcoming app that merges technology with coaching. Chapters 00:00 Introduction to Anna Rósa Parker03:57 From Theater to Coaching: A Journey of Self-Discovery07:08 The Art of Storytelling in Coaching10:00 Intuition and Creativity: Tapping into Inner Wisdom12:48 Creating Your Own Life: Understanding Worthiness16:06 Navigating Stuckness: Simplifying Life and Work19:02 The Role of the Body in Authentic Living21:45 Curiosity as a Driving Force24:36 Reinventing Routines for Entrepreneurs29:44 Building Confidence and Authenticity in Branding31:10 The Role of Storytelling in Brand Development33:11 Leading with Heart: Authenticity in Teams34:39 Values and Integrity in Business36:34 The Impact of Technology on Branding and Storytelling40:55 Creating an App: Merging Ideas and Technology43:15 Empathy and Community Engagement in Entrepreneurship46:22 Understanding Roots: Compassion and Empathy49:04 Curiosity and Creativity in Daily Life50:58 Knowing Your Story to Shape Your Future Interested in learning more about the E.V.O.K.E Method or working with Anna? Click here!
In this conversation, Jeremy Rivera speaks with filmmaker Vega Montañez about his journey from music to filmmaking, the impact of streaming platforms on the industry, and the challenges of marketing films in the digital age. They discuss the importance of the theater experience, the need for in-person engagement, and the evolution of internet discovery. In this conversation, Vega Montañez and Jeremy Rivera explore the complexities of independence, the impact of nostalgia on storytelling, the challenges of introducing new intellectual properties in the film industry, and the evolving landscape of streaming versus theatrical releases. They also discuss the flawed metrics used to evaluate films and the importance of representing life experiences beyond traditional narratives, particularly for young adults. Vega shares insights into his current projects, emphasizing the need for diverse storytelling. takeaways Vega Montañez transitioned from a music career to filmmaking. His first film was self-produced with the help of friends. Streaming platforms have changed the landscape for indie filmmakers. The theater experience offers a unique engagement that streaming cannot replicate. In-person marketing events can create stronger connections with audiences. Digital marketing often lacks effective options for film promotion. The distractions of home viewing can diminish the movie experience. HBO could capitalize on its cinematic TV shows by screening them in theaters. The internet has shifted from exploration to algorithm-driven content consumption. Memorable experiences are crucial for audience retention. Independence is often an illusion shaped by external factors. Nostalgia influences our consumption of media, often at the expense of innovation. New stories struggle to emerge in a market dominated by sequels and franchises. The film industry needs to take more risks on new intellectual properties.
In this conversation, Jeremy Rivera interviews Cari McGee, a seasoned Washington real estate agent & Broker, about her journey in the industry since 2004. They discuss the evolution of digital marketing, the importance of social media, and the power of storytelling in real estate. Cari shares her experiences with clients, emphasizing the emotional aspects of buying and selling homes. She also highlights her community engagement through the Rockstar Rewards Program and the significance of local connections. The conversation touches on the balance between technology and personal interaction in real estate, as well as the insights gained from nonverbal communication during client interactions. In this conversation, Cari McGee and Jeremy Rivera explore the intricate dynamics of real estate transactions, emphasizing the importance of understanding human cues and personality types. They discuss how these elements influence communication and marketing strategies, particularly in the context of digital marketing. The conversation also delves into the differences between residential and commercial real estate, the impact of seasonality on sales, and the significance of maintaining a proactive mindset in the industry. Ultimately, the discussion highlights the need for realtors to adapt their approaches based on client personalities and market conditions. Cari has been a real estate agent since 2004. Having a personal website gave Carrie an early advantage. Facebook became Carrie's primary social media platform. Storytelling is crucial in connecting with clients. The Rockstar Rewards Program fosters community engagement. Building local connections enhances business success. Technology cannot replace the human touch in real estate. Nonverbal communication is key in understanding clients. Maintaining relationships with clients is essential for long-term success. The cost of acquiring new clients is higher than retaining existing ones. Understanding human cues is crucial in real estate transactions. Client interviews can provide valuable insights for marketing strategies. Different personality types require tailored communication approaches. Digital marketing should consider personality types for effective content. Residential and commerc...
In this conversation, Mario Wissa shares his journey towards mastering communication, emphasizing the importance of self-communication and empathy in building meaningful connections. He discusses how effective communication is essential in management and creating a culture of transparency and inclusivity in the workplace. Mario highlights that communication is a continuous process that involves understanding oneself and others, and he provides insights on how to foster a supportive environment for personal and professional growth. Epic Quotes From the Episode: "Once you find your it, there's no turning back." "Show them better, and they will do better." "We do not see how things are. We see them how we are. When we mindfully and intentionally share our imperfections and flaws, that actually brings us together and creates a more cohesive work environment." "You have to be mindful of the "have-to's" you use on yourself to grow and explore your unlimited potentials." Three Fundamental Types of Communication: There are three fundamental types of communication that everything else falls under. First is interpersonal communication – one-on-one interaction. Second is group communication, which involves three or more people and can include organizational communication, hierarchy communication, and strategic communication. The third represents more than 50% of Mario's research, intrapersonal communication – how we converse with ourselves. This is the bedrock of all other communication types. If we want to create meaningful connections with others, it starts with having a happy, relaxed, and fun connection with ourselves. Curious about your communication style type? Take the quiz here! Other Resources Mentioned: Brené Brown- The Power of Vulnerability The Power of Your Subconscious Mind Mario's book: Empowering Communication Unleashed
In this episode of the Unscripted Small Business Podcast, host Abbey Crane interviews John Steger, the founder of Foxmoor Studio, a custom woodworking business. John shares his journey from a childhood passion for woodworking, inspired by his father, to establishing a successful business. He discusses the challenges of starting out, the importance of sustainable practices, and the role of online platforms like Etsy in growing his customer base. John also reflects on the balance between creativity and business operations, the importance of community engagement, and his future aspirations for Foxmoor Studio. Motivational Quotes From Our Conversation: "You have to know better to do better." "I want to keep it as simple as possible." "Even when it's slow, just keep one foot in front of the other, and it always picks up." "Find a niche item, something unique. That's the key." Purchase from Foxmoor Studio an incredible Cookeville woodwork shop or from Mountain Top Candle Shop here! Exerpts: Abbey Crane What other things have led to more growth for you? We were recently talking with Kelvin Dorsey who's got an unconventional newsletter, which made me think about non-traditional marketing efforts...Are there any other things that your shop has kind of led to that you've been really excited about? Jon Stager You know, since moving here, I have mostly focused on online sales. And Etsy's been great to expand my horizons because it's such a wide marketplace, literally worldwide. Although I focus mostly on North America. I've had some sales in Australia and England. But yeah, so it's really expanded my horizons. I almost haven't needed to sell locally as much. I guess when I moved here, I had my client base already, because I had started in Pennsylvania. So now I'm trying to kind of tap into the local market more, like forcing myself to just not be content with online sales, but really. Yeah, I'm excited to start going to local markets and selling in person. The local art scene in Cookville is really awesome. And I feel like just a matter of focusing and building up an inventory, that's the hardest part. I get busy with these online sales and whatnot. It takes up a lot of your time and then just a matter of setting aside time to make these items to have in stock to bring to shows. That's something I look forward to exploring. Abbey Crane: You've maintained a simple business model as a sole proprietorship. Tell us about that decision. Jon Stager: I'm sort of a minimalist within reason! I I prefer the warm comfort of cabins over luxury cabo experiences. There's something authentic about living simply, surrounded by natural materials. My shop is about 30 feet from my cabin, so my home and work life are very entwined. I chose to remain a sole proprietorship because I want to keep things as simple as possible. I'm not trying to become a big corporation with people working under me and building things that just have my name on them. I respect the craft too much for that. I'm sort of a minimalist within reason, though my shop can be a little cluttered! My shop is about 30 feet from my cabin, so my home and work life are very entwined. I chose to remain a sole proprietorship because I want to keep things as simple as possible. I'm not trying to become a big corporation with people working under me and building things that just have my name on them. I respect the craft too much for that.
In this conversation, Nicky Billou shares his inspiring journey from being an immigrant in Iran to becoming a successful entrepreneur and thought leader. He emphasizes the importance of freedom, human connection, and reframing sales as service. Nicky discusses the challenges of navigating the digital age while maintaining authentic relationships and outlines essential qualities for business success. He also defines thought leadership and its significance in the business world. Key Takeaways: Nicky's journey from Iran highlights the value of freedom. Entrepreneurs must champion freedom to thrive. Sales should be reframed as service to help others. Human connection is vital in business, especially post-COVID. Digital marketing is noisy; authentic connections matter more. Successful business owners must be decisive and committed. Investing in personal development is crucial for success. Thought leaders are known for their unique insights and contributions. Building relationships creates opportunities for business growth. Loving the process is essential to achieving desired results. Interested in working with Nicky? Click here! Want to read even more thought-provoking material? Purchase one of his books here!
In this conversation, Max Emma and Abbey Crane sit down and talk about Max's journey from immigrating to the United States to becoming a successful entrepreneur and CEO of multiple businesses in the franchising industry. They discuss the various challenges he has faced, including personal bankruptcy, and how these experiences shaped the way he runs his businesses today. Max also shares more information on the process of franchising, including the legalities involved and the need for thorough market research. If you have ever been interested in what owning a franchise could look like and mean for you as a business owner, you won't want to miss this episode! Inspiring Quotes From the Conversation: "Don't have your mind set on one thing because it's in your business plan or it's in your head. Be open because you don't know where the road is gonna lead you." "Success isn't just about the business – it's about creating a life you love while building something meaningful." "With a franchise, you're getting proven systems and processes." "I was always either dwelling on past mistakes or dreaming about the future until I realized I couldn't control either. What I can control is the present moment." "I don't want anybody to buy a job – this is an investment in your future." Work with Max here!
In this engaging conversation, Rachel Smalling shares her journey as a small business owner in Cookeville, Tennessee. From launching the Lakeside Inn during the pandemic to expanding her portfolio with the Sportsman's Lodge and the 1854 Cocktail Bar and Lounge, Rachel discusses the challenges and triumphs of entrepreneurship. She emphasizes the importance of community support, digital marketing, and maintaining quality in her offerings. Rachel also provides valuable insights for aspiring entrepreneurs, highlighting the significance of passion, market research, and building a strong network. Rachel Smalling has multiple small businesses in Cookeville, TN. The Lakeside Inn was purchased during the COVID pandemic. Running a motel involves constant availability and mental challenges. Building a reliable team is crucial for small business success. The Sportsman's Lodge was a partnership with her partner's parents. Digital marketing is essential but can be overwhelming for small businesses. The 1854 Cocktail Bar was inspired by a trip to New York. Quality ingredients are prioritized in the cocktail offerings. Networking and community support are vital for entrepreneurs. Aspiring business owners should focus on authenticity and market needs.
In this conversation, Abbey Crane interviews Kelli Jones, a trademark and contract lawyer, discussing the importance of trademarking for businesses, the differences between trademark and copyright law, and the impact of AI on legal practices. Kelli shares insights on the risks of not trademarking, the costs involved, and the necessity of having well-drafted contracts. The discussion emphasizes the need for legal protection in business to ensure growth and sustainability. Key Takeaways: Trademarking is essential for brand recognition and protection. An LLC does not provide ownership of a brand name. The first to file a trademark has the strongest rights. AI-generated content may not be legally owned by the user. Contracts should address all potential scenarios to avoid disputes. Trademark registration can take over a year to complete. Legal advice is crucial for effective contract drafting. Budgeting for legal needs is important for business planning. Rebranding due to trademark issues can be costly. Understanding the difference between trademarks and copyrights is vital for business owners. Interested in working with Kelli or want access to her templates? Click here!
In this conversation, Doug Johnson, a CPA, shares his journey from corporate accounting to entrepreneurship, emphasizing the importance of accessibility and partnership in accounting. He discusses the challenges of starting his own firm, the significance of understanding business structures, and common misconceptions about tax deductions. Doug provides valuable insights on when to hire an accountant, strategies for optimizing taxes, and the importance of tracking expenses. He concludes with advice on personal taxes and the key considerations for scaling a business. Key Takeaways: Small businesses often lack the processes of larger companies. Accessibility is key in providing accounting services. Hiring an accountant makes sense when net profits reach around $100K. Many believe they need an LLC to deduct expenses, which is a misconception. Buying items solely to reduce tax bills is not a sound strategy. Estimated tax payments help avoid tax sticker shock. Keeping receipts is crucial for substantiating deductions. Taking risks is essential for building the life you want. Interested in working with Doug? Check out his website here!
In this conversation, Jeremy Rivera and Sal Tirabassi discuss the role of fractional CFO services in modern businesses, particularly in the context of remote work and digital transformation. Sal explains how fractional CFOs provide high-quality financial strategy services to emerging businesses, emphasizing the flexibility and cost-effectiveness of these services. They explore the importance of analytics in CFO work, the challenges faced by businesses in financial distress, and the impact of digital marketing and AI tools on financial operations. Sal shares insights on the priorities for new clients and the satisfaction derived from delivering actionable insights that transform client perspectives. Notable Quotes From the Conversation: "Remote work has changed the landscape. Now businesses aren't limited by geography - they can access world-class financial expertise from anywhere." "The most exciting part is seeing clients go through that 'aha moment.' When data validates their business instincts, it completely transforms how they make decisions." "Building trust with clients isn't just about numbers - it's about delivering insights that change their perspective and elevate their business." "In emerging businesses, we have the opportunity to shape the entire financial story. We can help founders turn their vision into measurable success." "AI and machine learning aren't just tools - they're giving smaller businesses access to the same sophisticated financial analysis that was once only available to large corporations." Learn More From Sal: Find him on LinkedIn under Sal Tirabassi, visit his website at CFO Pro Analytics.com, or read his technical articles on Substack at salvatoretirabassi.substack.com
In this conversation, John Cousins shares his journey from being an engineer to becoming a successful entrepreneur and investor. He discusses the challenges of partnerships, the impact of AI on the future of work, and the potential for automation to reshape industries. The conversation emphasizes the importance of adapting to change and leveraging technology to enhance productivity and creativity. He discusses the importance of pivoting in business, the necessity of continuous learning and adaptability in a rapidly changing world, and the significance of financial literacy through accessible education. John emphasizes the value of side hustles and the need to embrace failure as a part of the learning process, encouraging listeners to take action and refine their ideas through experimentation. Top Quotes from the Episode: "There's really two things I think that businesses do. Either they solve some pain that we have , or they bring us some sort of delight, some sort of joy. And in both those ways, I think that AI can help us." "In entrepreneurship, it's persevere or pivot." "I think everybody should have a couple of side hustles, a couple of side businesses that they're working on, some sort of plan B- like an inflatable sail boat in case you lose your main source of income." " Find out how you learn, so that when the time comes, if you ever have to quickly scramble and learn something new, you have the habits and the skill sets to be able to do that." " Thinking about our lives is kind of like a business. Business skills, just some business skills are good for everybody." "Try something and then be ready for feedback." "Courage is not being fearless, but acting in the face of fear." "Perfection is the enemy of good enough." "If you're not embarrassed by your product launch, you've waited too long to launch." "You have to fail to succeed." Download John's book on the topic of focus here! Register for MBA A$AP here!
In this conversation, Abbey Crane and Dr. Andy Neillie explore the key differences between managers and leaders. Dr. Andy shares insights from his journey into leadership, emphasizing the importance of passion, character, and competence. They discuss the challenges new managers face, especially in today’s evolving workplace, and how leaders must adapt to retain top talent. Dr. Andy introduces his framework of the four leadership necessities—conviction, competence, character, and covenant—and highlights how communication and personal connections are crucial in remote work environments. They also touch on balancing outcomes with team needs, investing in leadership development, and the importance of self-care for leaders. Resources Mentioned: The Golden Principles: Life Lessons from Man's Best Friend by Dr. Andy Neillie Dr. Andy's 20 Leadership Books for 2024 The 21 Irrefutable Laws of Leadership by John Maxwell The Discipline of Market Leaders by Michael Treacy and and Fred Wiersema Practicing the Way by John Mark Comer
SEO book author Jeremy Rivera interviews Téa Phillips, the founder of ATS Innovations and inventor of the Metaflex glove, designed to help individuals manage arthritis and other hand conditions. Téa shares her journey from concept to market, discussing the challenges of product development, regulatory hurdles, and her strategies for marketing and distribution. She emphasizes the importance of community, resilience, and building a supportive network as an entrepreneur. The conversation also touches on the evolving landscape of digital marketing and the significance of creating a resourceful community around her product.
In this episode of Unscripted Small Business, Abbey Crane interviews Stephanie Hayes, an acquisition entrepreneur and business strategist/coach. They discuss the often-overlooked topic of exit strategies for entrepreneurs, emphasizing the importance of aligning business models with personal values and understanding the various types of business assets. Stephanie shares her journey into entrepreneurship, her insights on acquisition entrepreneurship, and the differences between consulting for large corporations versus small businesses. The conversation highlights the need for entrepreneurs to think about their long-term goals and the creative options available for exiting their businesses. Killer Quotes "You're a unique individual with unique experiences and unique needs and wants. You've got to build your business around that." "Don't hesitate to get started now. Even from the very, very beginning, there are things that you can do to keep defining and working towards what your longer term strategy is." "Oftentimes, entrepreneurs think they have a marketing problem, but really, what they've got is an alignment problem. And they’ve got to go back to the very beginning to make sure that the business they're running is actually aligned with who they are, what they want, and what they need from their business." "You get to choose your exit, and you get to define what that looks like for you." "You have to be willing to change your beliefs in order to grow." Key Takeaways: Exit strategies are incredibly important elements of the business model to consider. Acquisition entrepreneurship allows for growth without starting from scratch. Aligning business models with personal values is crucial for success. The Growth and Profit Business Model Framework helps in building valuable assets. Small business consulting is more emotionally driven than corporate consulting. It's never too early to start thinking about exit strategies. Identifying business assets can significantly increase a business's value. Selling parts of a business is a viable strategy for entrepreneurs. Avoid rigid structures when planning your exit strategy. You can define your own exit strategy based on personal goals
In this episode of the Unscripted Small Business Podcast, Abbey Crane interviews John David Graham, founder of Good Samaritan Home. John shares his remarkable journey from a series of career changes to establishing a nonprofit that provides housing for homeless individuals and ex-offenders. He discusses the challenges of expanding their mission, overcoming community misconceptions, and the importance of kindness and action in creating change. John emphasizes the significance of stable housing and independent living for rehabilitation, as well as the need for patience and listening in supporting individuals on their journey to recovery. The conversation highlights the impact of Good Samaritan Home in the community and the lessons learned along the way. In this conversation, John David Graham discusses the challenges of navigating the nonprofit sector, including the complexities of grant applications and the importance of accountability. John emphasizes the need for compassion in managing a support team and the significance of humility in nonprofit work. He also reflects on his personal experiences, the inspiration behind his book, and the value of second chances in life. Ultimately, he conveys a message of perseverance and the importance of giving back to the community.Sample of The Conversation: Abbey Crane: What's your approach to reintegration? John David Graham: It's about habilitation, not rehabilitation. We provide stable housing, teach basic life skills—making your bed, being responsible—and connect people to job programs and reentry services. It all starts with a safe place to live. Abbey Crane: How do you handle mental health needs? John David Graham: Mental health is a big challenge. We focus on small tasks like showing respect or cleaning up after yourself. Sometimes it's just listening and connecting. That can make a big difference. John David Graham: Life isn't a sprint, it's a marathon. You may fall, but if you keep going, you'll reach your goal. It's about forgiving yourself and pushing forward. Abbey Crane: Let's say someone wants to be a professional chess player, a marathon runner, business owner selling board game tables, and an author. What advice would you give someone juggling multiple dreams? John David Graham: Do your best in whatever you're doing. If you want to be an actor, wait tables during the day and be the best at it. In my case, I didn't expect to make money from my book. I wrote it because I wanted to share a message. Just give it your all and keep moving forward.
Happy to announce the new series of Unscripted interviews, with a new host Abbey Crane who will be talking to SMB owners, founders and creators to learn about their challenges, successes and insights.