In today's episode, MaryLeigh Bliss, Chief Content Officer at YPulse, discusses insights from their recent fashion preferences report based on a survey of 1,500 young North American consumers. She explores how the fear of seeming "cringe" leads many to avoid clothes that look "try-hard," and how comfort has become a defining aesthetic—with sweatpants now acceptable almost anywhere. The conversation also looks at how TikTok and Instagram often act less as discovery tools and more as validation loops that reinforce existing styles. Bliss explains why luxury branding struggles to resonate with generations raised on big-box retail, how thrifting is motivated more by price than sustainability, and why the renewed interest in "going-out" clothes may reflect a broader desire for in-person connection.
Logos do more than identify a brand—they shape how we experience it. In this episode, Qing Tang, Assistant Professor of Marketing at Hong Kong Baptist University, discusses research she and her colleagues published in the International Journal of Research in Marketing on logo design and perceptions of luxury. While many companies have shifted toward clean, minimalist logos, research findings reveal that more complex designs can actually heighten perceptions of exclusivity and craftsmanship. The conversation examines the trade-offs between luxury and approachability, why some brands revert to older, more intricate logos, and how logo design choices play out across industries and digital platforms. Whether you're managing an established luxury house or building a new brand, this episode offers evidence-based insights into how subtle visual cues influence consumer judgment—and why logo redesigns deserve more strategic consideration than they often receive.
Out-of-home advertising is delivering stronger results than many digital-first channels. Dan Levi, EVP & CMO of Clear Channel Outdoor, shares insights from a five-year study with Kantar that proves OOH drives awareness, intent, and brand favorability—and amplifies the impact of other media. Learn how marketers can measure performance, optimize creative, and integrate OOH into modern campaigns.
Is the agency world oversupplied—or just under differentiated? In this episode, Gabriella Mirabelli speaks with Robin Bonn, CEO of Co:definery and author of Market of One, about why most agencies struggle to stand out—and how they can fix it. They discuss the myths of procurement power, why "our people" isn't a strategy, and how smart specialization can transform your business. Whether you're leading an agency, consulting firm, or any service-based business, this conversation is packed with actionable insights on pricing, positioning, and building a truly unique market presence.
YPulse Chief Content Officer MaryLeigh Bliss shares the latest insights into how Gen Z and Millennials are reshaping entertainment and news consumption. From YouTube's dominance to TikTok's growing role as a news source, Bliss reveals what young audiences are watching, how they engage with content, and who they trust. Discover what today's viewing habits mean for brands and media alike.
What does it mean to market AI to marketers? Typeface CMO Jason Ing joins Gabriella Mirabelli to share how his team is cutting through the noise, helping brands integrate AI without disrupting workflows, and shifting the focus from flashy tools to real outcomes. Learn how agentic AI is changing content creation—and why marketers are uniquely positioned to lead the AI revolution.
Subscription businesses live and die by churn—but its impact goes far beyond lost customers. In this episode, Professor Barak Libai discusses research he and his colleagues conducted that reveals how churn reshapes growth, revenue, and market potential -- and what that means for anyone building or investing in a subscription model.
What makes consumers truly love a brand? In this episode, Allison McClamroch, Head of Brand US at Zeno Group, shares insights from Zeno's latest research on brand love and loyalty. Discover how generational values, social media influence, and cultural relevance shape brand relationships—and what brands must do to earn and keep loyalty in today's competitive landscape. A must-listen for marketers, brand strategists, and communicators.
Discover the 10 emerging trends shaping Gen Z and Millennial culture, from accessible adventures to TikTok mini-series. YPulse's MaryLeigh Bliss unpacks what these shifts reveal about young consumers and why they matter for brands.
Andre Banks, founder of NewWorld, unpacks how media, identity, and culture intersect—and what it means for modern marketing. Learn why cultural intelligence matters more than ever in building trust and relevance today.
In this episode, Welf Weiger, Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss research he and his colleagues conducted on social media marketing and customer engagement. Together, their work uncovers surprising findings about how brand advocacy and criticism influence not just public perception, but also the purchasing behavior of the advocate or critic themselves.
This episode explores the evolution of Josh Dorfman's personal brand in sustainability, from The Lazy Environmentalist to climate-tech ventures like Plantd and Supercool. Josh shares how authentic storytelling, strategic pivots, and mission alignment shaped his journey — and how he's used his platform to engage new audiences with climate solutions.
Discover how Gen Z and Millennials really want to be marketed to. YPulse's Tori D'Amico reveals fresh data on social media habits, influencer trust, and the platforms driving engagement and sales. Learn which content formats work best, what fuels social commerce, and how identity shapes brand interactions.
Struggling to cut through the noise of today's media? In this episode, Kira Shishkin, CEO of informed, shares how his minimalist, SMS-based news service delivers unbiased, ad-free updates that resonate with busy professionals and Gen Z alike. Discover how informed is redefining news consumption (and marketing) in the age of information overload. If you're curious about how to market a minimalist product in a maximalist world, this episode is worth a listen.
Explore the hidden flaws in A/B testing on platforms like Google and Meta. In this episode, marketing professor Johannes Boegershausen reveals why ad delivery algorithms often undermine true randomization and what that means for marketers and researchers. Learn why platform-based test results shouldn't be over-extrapolated—and how to run more reliable experiments.
In this episode, executive coach Luciana Núñez shares actionable insights from her book Coaching Power. She explains how leaders can drive performance by balancing coaching, managing, and leading — while building a strong coaching culture. Perfect for professionals looking to lead with clarity, empathy, and impact.
In this episode, YPulse's MaryLeigh Bliss discusses Gen Z and Millennials' renewed interest in in-person events. She shares key trends from YPulse's latest report, including venue preferences, the rise of brand pop-ups, and how brands can create immersive, shareable experiences. Learn what young consumers want from real-life events, and how your brand can meet them there.
In this episode, leadership expert Mike Peterson, author of Leading in the Age of Digital Disruption, shares actionable strategies for navigating rapid change in today's workplace. Discover how trust, transparent communication, and accountability can empower leaders to drive clarity and performance during digital transformation. A must-listen for professionals facing disruption across industries.
Marketing researchers Jacob Almaguer, Reto Felix, and Colleen Harmeling unpack the strategic use of emojis in brand communication. Their conceptual framework explores how emojis shape clarity, intimacy, and consumer perception — highlighting the importance of context, audience, and cultural nuance.
In this episode, David Hirshfeld, founder and CEO of Tekyz, shares practical insights on leadership, culture, and what distinguishes successful ventures from those that fail. He reflects on lessons from his own entrepreneurial journey, including both a successful exit and a company that didn't make it.