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Welcome to Upside, a limited series podcast for brand owners, brand managers and the digitally curious. In each episode we'll be sharing insights and strategies that have helped us and over 100 brands grow to dominate the online marketplace.
We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world.
So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.
We'll dive into the most common questions we get from founders, explore the nuances of consumer behaviour and reveal our formula for success. Whether you’re a seasoned brand manager or just starting out, tune in for bite sized insights and practical advice to help you thrive in the digital world.
So join us on this journey, avoid common pitfalls and learn what it takes to win in todays competitive marketplaces. Lets get started and make the most of the Upside.
111 Episodes
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In this episode of Upside, Ali Shariat and Leon Rymer break down the biggest announcements from Amazon Accelerate in Seattle and the Unboxed advertising conference in San Francisco. We analyze Amazon's new AI-powered Seller Assistant, sponsored prompts, and the expansion of global warehousing and distribution facilities in China. We also explore multi-channel logistics improvements, listing protection updates, and new advertising solutions from Unboxed like Diva Plus and full-funnel campaigns.
In this episode, Ali Shariat and Leon Rymer break down the FTC and 22-state lawsuit alleging Amazon secretly manipulated ad costs over seven years across Sponsored Products, Brands, and Display ads. They explain how Amazon allegedly used hidden "soft reserves" to quietly turn second-price ad auctions into first-price auctions, causing sellers to pay their maximum bids up to 80% of the time. Learn about the leaked internal emails, Amazon's weak public defense, and three tactical steps sellers can take right now to lower costs and protect their ad budgets.
In this episode of Al's Wacky Business Ideas, he pitch zero- and low-cost side hustle concepts that anyone can launch over a single weekend. From consignment e-commerce reselling and hyper-local print-on-demand merch to an automated grocery price-comparing app and seasonal house decorating services, explore creative ways to make extra cash with minimal upfront investment.
In this episode, Ali Shariat and Leon Rymer break down the seven critical ways your e-commerce dashboard might be lying to you. From misleading review averages and brand ad spend traps to hidden cash flow delays and inventory rank drops, they unpack why top-level metrics rarely tell the whole story and how to dig deeper into your numbers.
In this episode of Upside News, Ali Shariat and Leon Rymer break down the latest AI and e-commerce news. We debate if OpenAI's ChatGPT 6 Astra signifies the AGI era, explore Amazon's Rufus rollout on WhatsApp, and analyze TikTok Shop opening EU markets to UK sellers.
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