Today on Useful Creator we are answering the question: How do you grow your business…when people only trust you?In this episode, I sit down with Conrad, the founder of Affordable Imports Studios and we unpack something most entrepreneurs don’t talk about:How personal brand success can help your business grow while at the same time slow your business scaling. We talk about:- The moment he had to leave his job and go all in And the the sacrifices required to build something sustainable- The difficulty of transferring trust from a person to a brand- Why investing in people beats investing in systemsWe also get into his honest opinions on content:- And why community beats cold marketing almost every time- Why for him word-of-mouth is still king- And how problem-solving, not marketing, became the core of his businessIf you’re trying to build a brand…If you’re wrestling with the balance between personal identity and company growth, You’re going to want to hear this one.
What if going viral is actually the worst thing that could happen to your content?Today I’m talking with Kess Ramsey stand-up comedian and digital creator about how he uses content strategically to build real audiences and sell real shows. We talk about content, comedy, brand deals and what social media is really for.In this episode We break down:- Why you stop obsessing over views and follower counts- The difference between being funny online…and being funny on stage- Why creators should expect their first 100 videos to fail- And how creating content the way he loves to do it, got him a brand dealIf you create content, want to create content, or feel stuck posting my conversation with Kess will change the way you think about it.My newsletter: https://jumabannister.com/newsletter/Socials:https://www.linkedin.com/in/jumabannister/https://www.tiktok.com/@jumabannisterhttps://www.instagram.com/jumabannister/Audio Only Podcast:Apple: https://podcasts.apple.com/us/podcast/useful-creator-i-help-professionals-become-consistent/id1702087688Spotify:https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
In this episode I sit down with Brendon, founder of a high-energy experiential events company that’s now celebrating 20 years in business, long before Instagram, TikTok, or even real social media marketing existed.We talk about:→ How he discovered he was dyslexic and how that completely changed the way he learned and built his business→ Why word-of-mouth built his company…but content is now essential for attracting the right kind of client→ His strong opinions on behind-the-scenes content and why showing the human side of production matters more than polished highlight reels→ And how he thinks about content as a way to pre-sell the feeling of an experience before a client ever meets him”This is a conversation about growth, storytelling, and using content to attract alignment not just attention.My newsletter: https://jumabannister.com/newsletter/Socials:https://www.linkedin.com/in/jumabannister/https://www.tiktok.com/@jumabannisterhttps://www.instagram.com/jumabannister/Audio Only Podcast:Apple: https://podcasts.apple.com/us/podcast/useful-creator-i-help-professionals-become-consistent/id1702087688Spotify:https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXusl
What if the biggest mistake most content creators make…is talking too much?Today I sit down with Julian Rogers, a veteran Caribbean journalist who’s spent over 6 decades interviewing everyone from politicians to everyday people and he has strong opinions about how content should be created. In this episode we’ll coverWhy silence can be more powerful than talking, and how leaving gaps can expose truth… especially when someone isn’t being honest.Julian also explains why preparation is non-negotiable, including the extreme lengths he’s gone to just to be competent enough to ask the right questions.And we go deep on storytelling why most modern content misses the human impact, and how one event can ripple across families, communities, and history itself.And finally, he breaks down why storytelling isn’t about headlines, but about understanding who is affected, how, and why that story actually matters.If you’re a creator, journalist, podcaster, or business owner using content to build trust, this episode will recalibrate how you show up on camera.Enjoy my conversation with Julian.Watch on YouTube:https://www.youtube.com/watch?v=fD5Ryz2rkEE Connect with me: https://www.linkedin.com/in/jumabannister/ https://www.tiktok.com/@jumabannister https://www.instagram.com/jumabannister/Audio Only Podcast: Spotify: https://open.spotify.com/show/1oRjO5e0HJCrnHXwLIXuslMy newsletter: https://jumabannister.com/newsletter/Socials: https://www.linkedin.com/in/jumabannister/https://www.tiktok.com/@jumabannisterhttps://www.instagram.com/jumabannister/
What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos. In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps businesses thrive. 👉 In this episode, you’ll hear: - How Rendelina built an authentic husband-and-wife brand that resonates with thousands. - Why positivity and trust are at the heart of their content. - The story behind their viral doubles reviews and the emotional connection people have with food. - Lessons on working with businesses, building partnerships, and navigating criticism. - Their future plans beyond food content: Production, storytelling, and maybe even a Caribbean action-comedy film. 💡 Whether you’re a content creator, business owner, or just a fan of doubles and good vibes, this interview is packed with inspiration, real talk, and practical tips (including Rendel’s top editing advice). Recorded on location at Next Gen Brewing, San Fernando (thanks to Kareem & Priyanka for hosting us!). 🔗 Connect with Rendelina: YOUTUBE: https://www.youtube.com/@rendelina1 FACEBOOK: https://www.facebook.com/Rendelina1 INSTAGRAM: https://www.instagram.com/rendelina_ Follow me: 📩 Join my newsletter: https://jumabannister.com/newsletter/ 💼 Connect with me on LinkedIn: https://www.linkedin.com/in/jumabannister