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© Copyright John Munsell (C/O Blogtalkradio)
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User Friendly Thinking interviews subject matter experts and industry thought-leaders on topics related to web design, content management, Internet marketing and social media. The show is sponsored by Web content management software company, Bizzuka, and is hosted by CEO John Munsell and marketing director Paul Chaney.
66 Episodes
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Shannon Hurst Lane roams the world in search of hotels with fantastic bathrooms, restaurants with delicious vittles, and nightclubs with potent libations. She thrives on the excitement and adventure of travel.
On the Friday, December 4, edition of User Friendly Thinking we're talking travel, seeing the world through Shannon's eyes as a travel blogger and writer.
Shannon has been called aficionado, wayfarer, and scribe (as well as many other things). Most of all, she loves life and the people she meets along the journey.
Shannon is also founder of Lane Media, LLC, a Louisiana-based company that develops media for all platforms, including print, web, television, and social media. The company has a strong focus on travel, food, wine and spirits industries but does consider projects in other categories.
We are fortunate to have Daniel Kehrer, Editor & Director of Content Development at Business.com, as our guest. Dan is a seasoned business professional with years of experience in everything from publishing to business ownership to entrepreneurship.
We're going to take advantage of his breadth and wealth of knowledge and cover a range of topics related to helping small businesses prosper in tough economic times.
Join us Friday, November 20, at noon central for a conversation with Dan Kehrer and learn what works for small business.
Is Facebook a tool that can be used for business? Marketing consultant Melissa Ward thinks so and she is going to share her insights on this Friday, November 13, edition of User Friendly Thinking radio.
Melissa is founder of NewWard Development LLC, an Internet marketing agency. She is also a Facebook marketing specialist who has helped a number of small businesses craft a vital presence on Facebook.
She will be sharing her insights on everything from why companies should have a presence on Facebook to how to setup a Facebook Fan Page.
If marketing via Facebook is still a riddle to you, join us this Friday, November 13, to solve it.
User Friendly Thinking airs at noon central.
On the Friday, November 6, episode of User Friendly Thinking radio, our guest is C. B. Whittemore, marketing consultant with Simple Marketing LLC.
We're going to be discussing flooring the consumer. Of course, there is more to the term "flooring" than meets the eye. C. B. was formerly Director, In-Store Innovation for Solutia's Wear-Dated carpet fiber.
We will be talking about ways to improve the customer retail experience and about businesses, both digital and brick/mortar, who are passionate about meeting the needs of their consumers and who successfully bridge traditional marketing with social marketing.
C. B. is also the editor of Flooring the Consumer, a blog about improving customer experience.
Join us Friday, November 6, at noon central for another edition of User Friendly Thinking radio.
If your company has yet to take the leap into the use of social media for marketing, join us this Friday, October 30, when we interview well-known marketing consultant Valeria Maltoni as she makes the case for social media.
We'll be covering such topics as why companies are slow to embrace social media, strategies for adoption, social media time management, and why companies firewall access to social media and what to do about it.
Valeria is a professional marketer with 20 years of real-world corporate experience, 10 of which online, across a broad array of mid-to-large sized companies.
She was handpicked by Fast Company to write about creating conversations between marketer and customer. She built one of the first online communities affiliated with the magazine.
Valeria's blog, Conversation Agent, is recognized among the world's top online marketing blogs.
This week's guest on User Friendly Thinking is the show's co-host Paul Chaney, Internet marketing director with Bizzuka, the company that sponsors the show.
Paul is the author of the newly-released book The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by John Wiley & Sons, Inc.
During this episode Paul will talk about the changes in cultural trends and consumer behavior that mandate the use of social media for marketing, discuss some of the more popular tools in use today, and share a three-prong plan of action for social media engagement.
Ed Bennett, Director of Web Strategy for University of Maryland Medical System joins John and Paul on the Friday, October 16 edition of User Friendly Thinking radio to discuss the state of healthcare and social media.
Ed has been chronicling the growth of social media in healthcare on his blog, Found in Cache, especially as it pertains to hospital's adopting its use.
In addition, we will discuss the role peer-to-peer healthcare plays and focus on what the future holds where this is concerned.
Ed's is one of the most highly-respected voices speaking to this issue. If healthcare marketing is a topic of interest to you, do not miss this episode! The show airs at noon central every Friday here on the Blog Talk Radio network.
Small business in small towns are what our guest on the Friday, October 9 edition of User Friendly Thinking radio is all about. They face unique challenges, especially during this recessionary period.
Small business marketing consultant, speaker and editor of Small Biz Survival, Becky McCray, joins John and Paul to discuss how small businesses can not only survive during the recession, but thrive as well.
In today's sputtering economy, when every company needs every customer they can get, properly managing those who are demanding and complaining can mean the difference between thriving and closing the doors.
To help companies manage those difficult customers, authors Marilyn Suttle and Lori Jo Vest have written Who's Your Gladys? How to Turn Even The Most Difficult Customer Into Your Biggest Fan.
Marilyn joins John and Paul on the Friday, October 2 edition of User Friendly Thinking to address that very issue. If you run a business, you have difficult customers, so you don't want to miss this episode.
User Friendly Thinking airs every Friday at noon central.
Pharma marketing consultant Steve Woodruff talks with John and Paul about how the pharmaceutical and healthcare industry is making use of social media.
Steve is Founder and President of Impactiviti. He’s known as the Recommendation Guy in pharmaceutical sales training.
He has a decade of experience consulting with numerous pharmaceutical clients on training and marketing solutions, including technology platforms and global applications.
The Friday, September 18, edition of User Friendly Thinking features Pam Slim, life coach and well-known author of the popular best-seller Escape From Cubicle Nation.
Pam is a seasoned coach and writer who helps frustrated employees in corporate jobs break out and start their own business.
She joins us to discuss how to navigate the terrifying yet gratifying transition from corporate drone to entrepreneur. She strikes a perfect balance between emotional encouragement and practical advice.
(Photo courtesy of CandleandRibbon.org)
Of all the shows we've done on User Friendly Thinking none is more important that the special episode we have planned for Friday, September 11, at noon central. We're going to honor our military and first responders.
Beth Wilson, Blog Talk Radio host on Navy Homefront Talk, president of Home Front in Focus and proud wife of a Navy veteran, will be joining John and Paul as our guest co-host.
In addition to Beth, Jake Rademacher, producer of Brothers at War, and National Guardsman Troy Steward co-host of You Served, a wonderful BTR show dedicated to those who serve in our military.
Not only that, we want you to join us in the BTR chat room and on Twitter to share your testimonials and words of encouragement that we will read live on the air!
Don't miss this special edition of User Friendly Thinking. It will be an episode we will long remember.
User Friendly Thinking airs every Friday at noon central.
MarketingProfs chief content office, Ann Handley, will be our guest on the Friday, September 4, edition of User Friendly Thinking radio which airs at noon central.
Among other topics, we will discuss content marketing and the impact such an approach can have on SEO, traffic, and conversions.
We're doing a UFT Radio first too. We're using Twitter to "crowdsource" topics our listeners would like to see discussed. Submit your idea via Twitter using the hashtag #uftradio.
Regardless of the topic, this promises to be an informative, entertaining conversation we know you won't want to miss! Join us Friday, September 4, at noon central for another edition of User Friendly Thinking radio. (And tell your friends about the show too.)
The Friday, August 14 edition of User Friendly Thinking features none other than Robert Scoble, better known as the Scobleizer. We're going to discuss a number of things including Facebook's acquisition of Friendfeed, Robert's latest venture , Building43, and get his insights on where the Internet is headed.
The will be a fun visit with an Internet technology icon. Join us Friday, August 14, at 3 p.m central (1 p.m. pacific).
Author Paul Dunay joins us on this Friday, August 7th edition of User Friendly Thinking radio to discuss his new book Facebook Marketing For Dummies.
Discover how to leverage the power of the Facebook community to achieve your business marketing goals.
The show airs at noon central. Join us!
Scott Schablow is our guest on User Friendly Thinking today at noon central. We're discussing the upcoming social media conference, Social South. We talking social media with a southern twang!
In-home parties have long been a popular way to market products like Tupperware, cosmetics, cookware and many other consumer goods and services.
Houseparty.com has a brand new spin on that tried-and-true form that involves social media and online word of mouth.
House Party CEO, Kitty Kolding, joins John and Paul to discuss how the company is creating a groundswell around this new, social media-inspired model.
Join us Friday, July 17, at noon central for another hour of informative banter on User Friendly Thinking radio.
On the Friday, July 10, edition of User Friendly Thinking radio we're joined by well-known public speaker, coach and author Dianne Legro to talk about how social media has opened new opportunities for speakers.
In addition, Dianne will share some guidelines and best practices for those who want to start a speaking career.
In the age of the social web, companies can no longer afford to delay their response to the conversation taking place. They need guidance, structure and security when embarking down the road of social media and how to use it. Companies need a "risk aversion process" for learning social media.
Marc Meyer, our guest on the Friday, June 26 edition of User Friendly Thinking, will help companies understand how to engage the social media conversation without controlling it, and reduce the risks associated with it as well.
Marc, a principal at Digital Response Marketing Group, has been showing companies the way for more than 13 years. He takes technology and simplifies it so that it that makes sense for the small business owner and corporate executive alike.
Join us this Friday, June 26, at noon central as we learn to reduce the risk associated with participating in social media.
You purchased one of those Flip-style camcorders with the intent of using video to market your business, but seriously don't know where to begin.
Benjamin Wayne, CEO of Fliqz, an online video solutions provider, will walk us through the basics, and point out key business benefits.
If video is something you want to do...or do better, don't miss this show! Join us this Friday, June 12, at noon central for User Friendly Thinking radio.
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