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THE VISIBLE ENTREPRENEUR is the show for business owners who want to grow their visibility + publicity with easy-to-follow strategies. We love discussing traffic generators, income generators + breaking down exactly what is working right now in the online space. This is the place to come for motivation, education, comradery + support as you build your online empire. Each week we bring you actionable content, inspirational guests + exclusive gifts you can't find anywhere else. Host Michelle Lewis uses her history in Hollywood to cater visibility strategies that will work for you according to your unique personality. Having been featured in Entrepreneur On Fire, Huffington Post, Small Business Magazine + more, she is passionate about coming alongside lost + drowning entrepreneurs + putting them on a clear path of action to start seeing immediate results!
159 Episodes
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Without proper visibility, a business cannot attract the right audience or create a strong brand presence. In this episode, we will explore which systems accurately measure your visibility strategy, so you can focus on the right one.P.S. Join us inside Visibility Tools Masterclass to learn about the top 10 tools I use to run things on autopilot.Want to get a closer look at today’s episode?Connect with Michelle:• Instagram• Facebook• TikTok• LinkedIn
Building strong relationships with media outlets + journalist is crucial to securing consistent media coverage for your brand. Together, in this episode, we'll explore the best 5-step approaches to getting consistent media coverage + ways to help boost your brand’s visibility!P.S. I've figured out a Visibility + Publicity system that WORKS. I'll show you every single step for FREE in this video training series!Want to get a closer look at today’s episode?Connect with Michelle:• Instagram• Facebook• TikTok• LinkedIn
1In this episode, we'll discuss some common reasons why your website may not be converting traffic into subscribers + what you can do to improve your conversion rate!P.S. Try out SocialJuice yourself! 🌟 P.P.S. Take the Visibility Archetype Quiz to find out your strengths, weaknesses + what you should be focusing on with your visibility strategy! 🎨Want to get a closer look at today’s episode?Connect with Michelle:• Instagram• Facebook• TikTok• LinkedIn
Digital Marketing Personalization is becoming a buzzword, but what does it mean + how can entrepreneurs leverage it to increase their visibility and engagement? This blog will explore the basics of personalization and how to implement it in your marketing strategy.🎨 P.S. Take the Visibility Archetype Quiz to find out your strengths, weaknesses + what you should be focusing on with your visibility strategy!Want to get a closer look at today’s episode?Connect with Michelle:• Instagram• Facebook• TikTok• LinkedIn
Color is a crucial element of brand identity that can have a significant impact on consumer behavior and perception. What are your colors saying about your brand? 🎨 P.S. Take the Color Quiz to find the perfect color that will attract sales! Want to get a closer look at today’s episode?Connect with Michelle:• Instagram• Facebook• TikTok• LinkedIn
In this episode, we'll explore 6 powerful tools that successful entrepreneurs use to increase their automated sales and increase their revenue. We'll discuss how these tools work and provide real-world examples!P.S. Join us inside Visibility Tools Masterclass to learn about the top 10 tools I use to run things on autopilot.Want to get a closer look at today’s episode?Connect with Michelle:• Instagram• Facebook• TikTok• LinkedIn
I'll show you five tangible recession-proof business ideas you can implement immediately into your business to survive - if not thrive! - during an economic downturn like a recession.P.S. Join us inside Visibility Tools Masterclass to learn about the top 10 tools I use to run things on autopilot.Want to get a closer look at today’s episode? Connect with Michelle:• Instagram • Facebook • TikTok • LinkedIn
80% of people cite COLOR as the main reason they buy. But how come as entrepreneurs, they build skills in being better communicators, having stronger messaging, structuring funnels, posting on social media, making sales conversions, but zero attention is put on branding + visuals? In this episode, I'm explaining some misconceptions around the topic.More specifically, Misconceptions about brandingStatistics of color psychologyObjections about color in brandingImportance of visuals for marketing+ more!P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!
Do you think you have mastered your organic lead strategy? Are your sales funnels, opt-ins, tripwires + email sequences in place + powerful? If the answer is no, listen on. If the answer is yes, I think you'll still benefit from this refresher!We're discussing:Plugging the leaks in your sales funnelDeveloping your opt-inAdding your tripwireWriting an effective email sequenceAnalyzing your sales funnel statisticsYour organic marketing strategyVisibility and PR+ more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!
If you've gone through all of the necessary steps of picking a brand color... BUT YOU ABSOLUTELY HATE IT... don't worry! In this episode, we’re going to chat about how to fix the problem so you can get visible with your business NOW.More specifically, we're discussing:What to do if you hate your possible primary color choiceFocusing on your ideal client's primary emotional needAdjusting the tone of the primary brand colorMaking your primary color a secondary color in your brand photoshootLetting color psychology work for you+ more!P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!
In this episode, we are chatting about why your ideal client determines about 90% of your primary brand color choice. This can be a little bit controversial, but I've found it to always be true. I'm excited to share my experiences with you today.More specifically, we're diving into:Your ideal client is the heroSelecting your primary brand color with your ideal client in mindCreating attraction to your messaging through colorHow color psychology can help you to make an impactP.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!
In this episode, we're going to be talking about whether or not your brand needs a re-haul or just a refresh. This is something that can feel really confusing, because you're not really sure how much attention things need - if you should start over, or if you should just do some tweaking.More specifically, we're covering:Key components when considering a brand re-haul or refreshA brand refresh versus a brand re-haulUpcoming episodes of The Visible EntrepreneurP.S. I highly recommend the Converting with Color Masterclass. It’s completely free, and it’s a bit over 60 minutes of intensive education that will really open your eyes to the world of color.
In this episode, I'm breaking down the 7 primary colors you should be choosing for your brand color, + sharing what I think you should never use!More specifically, this episode dives into:My journey with color psychologyThe seven primary colors for brandingPhysical and emotional reactions to colorHow color psychology supports your messagingP.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!
Your potential clients and customers want to connect your face and your voice with your brand, so let's chat about gorgeous brand photoshoots!Specifically we're going over: Why you need a brand photoshootThe location of your brand photoshootYour look for your brand photoshootA shot list for your brand photoshoot+ more!P.S. I highly recommend the Converting with Color Masterclass. It’s completely free, and it’s a bit over 60 minutes of intensive education that will really open your eyes to the world of color.
Let's chat color personalities! When figuring out your color scheme, it is just as important to analyze your personality as it is your ideal clients’ personality. The sweet spot is the perfect blend of both.So how do you figure it out? Let's dive in!We're covering:Color personalities theoryColor psychology and branding+ more!P.S. Find your perfect brand color in minutes. Take the FREE QUIZ here!
Welcome to Season 5 of The Visible Entrepeneur!Welcome back :)This season, we'll be focusing on COLOR PSYCHOLOGY because it's been the biggest impact I could have ever had on my business.My goal with this season of the podcast is to break down what I know, so you can feel really confident about moving forward with your visual presence. It’s so much more than just your website. It's your brand photos. It's what you're wearing on camera every time you're interviewed. It's your press page. It's your funnels. It’s everything. As business owners, we should have a firm grip on our colors and why we chose them. We should be able to explain this in one sentence, just like we do with our pitches or our mission statements.In this episode, we discuss: the definition of branding vs color psychologychanging brand colors visual presence strategyP.S. Join us inside the FREE Converting With Color Masterclass right here!
What if video editing didn't have to be an extremely time-consuming task? What if you could save money if you've been outsourcing it?Meet Content Fries! An awesome video-editing tool for social media.Today, we're diving into:What Content Fries isA Content Fries tutorialWhy I recommend Content Fries+ more P.S. if you're struggling with your visibility + publicity, I've found a system that works! I'll show you every single step for FREE in this video training series!
Has having a free digital magazine ever crossed your mind? It can result in a steady stream of buyers + revenue into other aspects of your business. So what does it take to get started? In this episode, we're chatting with Erin Loman Jeck, an effective speaker who knows how to transform audiences from a psychological perspective. We're going over:Becoming a Speaking CoachErin's Traffic + Income GeneratorsRunning a MagazineThe Future of Erin's Business + more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!
A value ladder is the journey you take your ideal client on. As they go up the ladder, so do the cost of your services. This can range from a freebie, all the way to your highest-costing offer!So what should your value ladder look like in order to generate the most sales possible?Tune in, because in this episode, we're going over:The Value Ladder as a Customer JourneyFreebiesLow-ticket OffersMedium OffersHigh-ticket Offers+ more!P.S. If you want to figure out what your Visibility Archetype is, take the free quiz!
How do you get started on publishing books? What goes into the prep, plan + release? How does PR play a part in the process? How do you turn your book into a BESTSELLER?Don't let the book process scare you! Tune in for today's episode with Adriana Monique Alvarez, where we chat about:Empowering women to become authors + their own publishersThe PR side of releasing a bookBusiness strategy: traffic and revenue generatorsAdriana's advice for her younger selfTips for first-time authors+ more!P.S. if you're struggling with your visibility + publicity, I've found a system that works! I'll show you every single step for FREE in this video training series!
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