VO BOSS

BOSSes, are you re-recording your auditions until you're blue in the face? 🎤 Anne Ganguzza and Lau Lapides reveal why voiceover perfectionism is actually keeping you from getting cast! In this episode, we dive into the "tormented artist" mindset and explain why "trying to be perfect" is the fastest way to sound boring and unmarketable. Learn how to let go of the "safety take," trust your first few recordings, and focus on progress over perfection. In this episode, you'll discover: The Audible Grunt: Why listeners can hear when you're "trying" to sound a certain way. The 10-Second Decision: Why casting directors ditch perfect reads for authentic ones. The "Don't Do That" Trap: Why you can't teach a negative and how to redirect your brain. The Power of Bloopers: Why imperfection is actually more memorable and human. Sounding Boards: How to use colleagues to snap out of a perfectionist spiral. If you're ready to stop being your own worst enemy in the booth, this episode is for you!  

BOSSes, Anne Ganguzza welcomes  powerhouse talent Mark Rider, whose voice has defined campaigns for Ford, Game of Thrones, and Spider-Man: No Way Home. Beyond his iconic sound, Mark is a dedicated coach and creator of the VO Life Coach app. In this episode, we explore the parallel between jumping horses and taking creative risks, the "10,000-hour" journey to natural delivery, and why a healthy voice acting mindset—rooted in self-care and mental clarity—is the only way to survive the high-pressure world of trailers and promos.     Chapter Summaries: Horses, Fear, and Character Building (01:48) Anne and Mark bond over their shared passion for horses. Mark notes that jumping a 1,200-pound animal requires staring fear in the face—a skill that translates directly to the booth. They discuss how "eating dirt" (falling off) builds the resilience and character necessary to handle rejection and technical failures in a voiceover career. The Birth of the VO Life Coach App (05:19) Mark shares the "come to Jesus" moment that led to his app. Wrestling with his two loves—performing and coaching—he sought a way to "clone himself" to provide spiritual and professional guidance to talent globally. He emphasizes that "unstucking" talent often involves addressing life strategy rather than just reading scripts. The Myth of "Just Be You" (21:45) Mark issues a controversial reality check: the advice to "just be you" is often misleading. Most scripts are not written for your natural persona. He argues that you must "finish the sentence"—it's about you acting. Successful talent are voice artists who use their unique personality as a tool to inhabit characters and scenarios that are fundamentally different from themselves. The 10,000-Hour Matrix (16:39) There are no workarounds for experience. Mark describes reaching "Year 15" as a "Matrix moment" where auditions began to move in slow motion. He explains that sounding "natural" is a learned skill that only comes after thousands of hours of breaking down copy and internalizing intonation until it becomes instinctual. Zen vs. Chaos: Promo vs. Corporate (41:13) Mark and Anne compare their working styles. While Anne thrives in the "Zen" flexibility of non-broadcast corporate work, Mark admits he craves the "psychotic" chaos of trailer and promo work—getting out of bed at 12:45 AM because a network needs a tag immediately. They agree that the industry has enough room for both mentalities, but you must know which one feeds your soul. Inner Dialogue: Your Biggest Enemy (42:22) Mark's biggest piece of advice for any voice acting mindset is to gain control over your internal dialogue. You don't fail because someone pulls you down; you fail because you allow your own "demons" to tell you that you aren't enough. He recounts wisdom from Maurice Tobias: "Get your life straight first, or the acting won't matter."     Top 10 Takeaways for Voice Actors: Resilience is Rooted in Experience: Much like riding, you aren't a professional until you've "fallen off" and gotten back up several times. Strategize Before You Launch: Don't rush into getting a demo Invest time in planning and building a foundation so you do it right the first time. Self-Care is Non-Negotiable: Your mental and physical health directly affects your vocal production. Put your sanity first. Master the "Unstuck" Mindset: When you feel stuck, it's often a sign that you need to shift your focus from performance to business strategy or mental clarity. Experience Takes Time: Respect the "10,000-hour" rule. Longevity comes to those who are willing to put in the years of daily practice. "Be You" Means "Act as You": Learn to bring your unique spirit to scripts that weren't written for you. It's about authentic interpretation, not just reading. Find Your Niche Energy: Determine if you prefer the stability of corporate narration or the adrenaline of "right now" promo work. The Power of "No": Having the confidence (and the savings) to say no to low-paying, high-stress jobs is a hallmark of a VO Boss. Use Creative Promotional Tools: Mark's "Be Awesome" BBQ sauce serves as a brilliant conversation starter and follow-up tool for building client relationships. Your Inner Voice Rules: Monitor your self-talk. If your internal dialogue is negative, your performance and business growth will suffer.  

Pricing for Profits: Your Voiceover Pricing Strategy Voiceover Pricing Strategy BOSSes, Anne Ganguzza and Tom Dheere (The VO Strategist) tackle the often-intimidating world of money. Whether you are setting rates for your very first gig or deciding when to give yourself a "raise" after a decade in the booth, having a clear voiceover pricing strategy is vital. This episode explores the power of industry standards like the GVAA rate guide, the psychology of "perceived value," and why the highest-paying clients are often the easiest to work with.     Chapter Summaries: The Industry Benchmarks (01:43) Tom establishes the two core pillars of voiceover rates: SAG-AFTRA Collectively Bargained Agreements (CBAs) and the Global Voice Acting Academy (GVAA) Rate Guide. While the union sets the floor for broadcast work, the GVAA has become the non-union industry standard. The hosts emphasize that even new talent should aim for these benchmarks because clients pay for the voice, not the years on a resume. The "Confidence Workaround" (10:52) For talent who feel "timid" about quoting high numbers, Tom shares his secret weapon: The Screenshot Strategy. When a client won't provide a budget, Tom provides a quote based on the GVAA guide and includes a link or screenshot. This shifts the "blame" from the actor to the industry standard, instantly boosting professional authority. The Low-Budget Paradox (16:08) Anne and Tom discuss a hard truth: the lower the price, the higher the stress. Clients who undervalue voiceover typically demand more retakes and have more "nitpicky" tendencies. Conversely, high-budget clients understand the value of collaboration and are generally more pleasant and professional to work with. When and How to Raise Your Rates (18:37) Raising your rates doesn't require a public announcement. The hosts recommend a "sneak-in" approach: incrementing rates on a project-by-project basis or with new clients. They suggest two primary triggers for a raise: your skills have demonstrably improved (you are "better" at the craft), or the cost of living/business overhead has increased. Direct Marketing vs. Pay-to-Play (30:01) While pay-to-play sites (Voice123, Voices.com) often set the budget for you, direct marketing requires you to lead the negotiation dance. The hosts argue that a balanced voiceover pricing strategy uses all lead generation tools—agents, casting sites, and direct outreach—to ensure a steady flow of diverse opportunities. Negotiation as a Skill (13:28) Before rate guides existed, actors had to be "tough" negotiators. Anne encourages talent to ask clients, "Does this fit within your budget?" as a simple way to open an honest dialogue without burning bridges. Remember, a "no" from a client isn't a failure—it's just one data point in a long-term career marathon.     Top 10 Takeaways for Voice Actors: Use the GVAA Guide: It is the "gold standard" for non-union rates. Keep it open whenever you are quoting a project. Price for Quality: Don't undercharge just to get the job. A low price often signals low quality or lack of professionalism to the buyer. Ask for the Budget First: Always ask the client for their budget before providing a quote to avoid leaving money on the table. Leverage the "Confidence Workaround": Use screenshots of industry rate guides to justify your quotes and relieve personal anxiety. Identify Perceived Value: If you have branded yourself well and provide a premium product, you can strategically charge above the minimums. Avoid the Race to the Bottom: Under-cutting your peers on low-budget sites doesn't build a sustainable career; it only attracts high-stress clients. Raise Rates Incrementally: Don't announce a general price hike. Slip small increases into your next quotes as your experience grows. Differentiate B2B vs. B2C: VO is a Business-to-Business industry. Treat your clients as professional partners, not retail consumers. Strategic Volume Discounts: Only consider lower rates if a client guarantees a high volume of consistent work (but get it in writing). The Power of "No": Being willing to walk away from a bad deal is the ultimate sign of a VO Boss.  

BOSSes, are you tired of hearing "give me more YOU " and having no idea what it means?  Anne Ganguzza and Lau Lapides reveal the secret to an authentic voiceover performance and how to stop sounding like a polished caricature! This episode is a masterclass in performance mindset. Learn why acting is actually reacting, how to find the "pain point" in every script, and why your unique personality is the only thing that can't be replicated by AI. In this episode, you'll discover: The Casting Secret: Why directors ask for "you" when they really mean "wake me up!" Pain Point Performance: How connecting to a simple discomfort makes your read 100% more believable. The Spec Trap: Why following directions too closely can actually kill your authenticity. The Empathy Angle: How to make dry corporate or medical narration sound like you actually care. The "Hugs Blanket" Strategy: Why Anne's tangent about Minky Couture is a perfect example of a bookable read. If you're ready to stop over-layering your acting and start being a Real Boss in the booth, this episode is for you!  

BOSSes, Anne Ganguzza and Tom Dheere (The VO Strategist) ring in the new year with a reality check on modern voiceover career strategy. In an industry increasingly influenced by AI and market saturation, the "throw everything at the wall and see what sticks" approach is no longer viable. This episode is a deep dive into the power of focus—mastering one genre at a time, picking the right marketing portals, and closing the "relevance gap" by becoming a high-level human storyteller.     Chapter Summaries: The Relevance Gap and AI (10:45) Tom introduces the "relevance gap"—the widening space between aspiring talent and working professionals. He argues that AI is rapidly consuming low-budget, entry-level work. To remain relevant, talent must move beyond simply "reading well" and invest in high-level storytelling skills (acting, improv, etc.) that AI cannot yet replicate. The Danger of the Multi-Demo Rush (03:55) The hosts notice a troubling trend: new talent getting five demos produced before they've mastered a single genre. This lack of focus leads to "sucking at everything." Anne emphasizes that even 20 coaching sessions might not be enough to reach the competitive level required for a professional demo in today's saturated market. Passion vs. Pragmatism: Reconciling Your Goals (15:19) While many enter VO wanting to do anime or video games, the market for corporate, e-learning, and medical narration is significantly larger. Tom suggests a pragmatic voiceover career strategy: use "bread and butter" genres like corporate work (where there are over 33 million potential clients) to fund your passion projects in character and animation work. The Myth of Social Media ROI (24:34) Tom reveals startling statistics on social media ROI for voice actors: Facebook (0.77%) and Twitter (0.69%) pale in comparison to LinkedIn (2.74%). While still low, LinkedIn represents a business-minded audience. The hosts warn that "enpoopification"—the decline of social media quality due to algorithms and AI—makes it harder than ever to find work through standard posting. The "New SEO": Getting Found by Chatbots (27:39) Anne shifts the focus to a forward-thinking strategy: SEO for AI. Companies are increasingly asking chatbots like ChatGPT or Claude for voice actor recommendations. To stay competitive, talent must populate their websites and blogs with high-quality, human-written content that these bots can index and recommend. The 2026 Focus Challenge (30:21) Tom issues a challenge to all VO Bosses: Pick one genre, one casting site, and one social media platform to focus on this year. By concentrating energy rather than scattering it, talent can build true momentum and authority in a specific corner of the market.     Top 10 Takeaways for Voice Actors: Close the Relevance Gap: Invest in professional acting and storytelling training to stay ahead of AI-generated voices. Focus on One Genre First: Master the nuances and audience of one genre before producing a demo or marketing yourself in another. Market Pragmatism: Target the corporate and e-learning markets for consistent cash flow while you build your "passion" skills in animation. Avoid "Demo Bundle" Traps: Be wary of packages offering multiple demos for a deal; quality training takes time and individual focus for each genre. Audit Your Marketing Portals: Don't join every pay-to-play site at once. Pick one that aligns with your primary genre and master its algorithm. Prioritize LinkedIn: For B2B genres like corporate narration, LinkedIn offers a significantly higher ROI than other social platforms. Optimize for AI Search: Ensure your website's FAQ and Home pages are rich with pertinent information so chatbots can find and recommend you. Use Low-Budget Sites as Proving Grounds: Use sites like Fiverr or Casting Call Club for practice and project management experience, not as a final career destination. Human Content Wins: Write blogs and website copy with a "human-first" approach to reclaim search authority from AI-generated spam. The Foundation is Acting: Foundational acting skills are transferable across all genres. Master the craft first, and the genre proficiency will follow.

Building a sustainable voiceover career in 2026 requires more than great performance—it means understanding how agencies submit talent, how online casting has evolved, and how discoverability now works in an increasingly digital and AI-influenced landscape. Today's voice actors need clarity, adaptability, and a strategy grounded in how the industry actually operates. In this episode of VO BOSS, Anne Ganguzza and J. Michael Collins sit down for a candid conversation about modern voiceover career strategy. Together, they explore how submissions are filtered behind the scenes, why becoming a trusted, go-to talent matters more than constant chasing, and how marketing, SEO, and emerging AI search tools now play a role in being found. This episode offers practical, experience-based insight into building a career that's positioned for long-term success.      Chapter Summaries: The Entrepreneurial "Happy Accident" (04:14) JMC reflects on a 30-year career built on "happy accidents" and flying by the seat of his pants. He emphasizes that a successful voiceover career strategy requires constant evolution. He discusses his "full circle" journey—starting in traditional studios, becoming a pioneer of online casting, and returning to a heavy focus on agency and broadcast work. Legwork and the "100 Touches" Rule (09:56) The hosts discuss the significant increase in effort required for modern talent. JMC suggests that the old standard of 20 daily marketing "touches" is obsolete; today, a competitive voiceover business requires closer to 100 touches a day (auditions + direct marketing) to maintain a tough climb in a saturated market. Demystifying the Agency World (09:29) JMC addresses a common misconception: agents are not scary gatekeepers; they work for you. He breaks down how agency submissions really work—where hundreds of voiceover auditions may be received for a single role, but only a small, carefully selected group is ever sent to the client. For voice actors, success comes from shifting the focus away from constant outreach and toward becoming a trusted, go-to talent within an agency's roster.  The New Frontier: LLM Search and SEO (21:07) Anne and JMC dive into the "New SEO." Beyond traditional Google rankings, talent must now optimize for AI chatbots like ChatGPT and Claude. JMC reveals he is booking multiple jobs per week from clients who found him by asking an AI bot for recommendations. This requires a comprehensive digital footprint that AI models can crawl and trust. Longevity and the "Five-Figure Wall" (16:04) JMC offers blunt advice for newer talent: getting to those first $20,000–$30,000 in annual revenue is the hardest part of the job. Once you hit that low five-figure traction, scaling to six figures is often a faster process because you have already developed the resilience and technical skills needed to survive rejection. The Immersion Strategy: VO Conferences (32:39) As the producer of VO Atlanta, One Voice USA, and his signature Euro Retreats, JMC explains why live events are the ultimate "Super Bowl" for career growth. He discusses the difference between intimate retreats (EuroVO) and massive immersion events, emphasizing that the relationships and "lifelong families" built at these conferences are often more valuable than the sessions themselves.     Top 10 Takeaways for Voice Actors: Embrace the Hustle: Aim for 100 marketing touches or auditions daily to stay ahead of the competition. Optimize for Chatbots: Ensure your website content is detailed and clear so LLMs like ChatGPT can index you for specific genre recommendations. Agents are Partners: Treat agents as people who work for you; focus on becoming the "easy choice" that they prioritize for shortlists. Traditional SEO Still Matters: Being on Page 1 or 2 of Google provides "walk-in business" that allows you to stop constant chasing. Focus on High-Tier Portals: If using pay-to-plays, aim for top-tier memberships (like 123 Platinum) to bypass the saturation of lower tiers. LinkedIn is the Pro Choice: Focus your social media marketing on LinkedIn, where professional grade buyers live, rather than consumer-heavy sites like Facebook. Persist Past the First $30k: Realize that the first five-figure stretch is the most difficult; the snowball effect happens once you establish a baseline. Demos are Still Non-Negotiable: You cannot get agency representation or high-end direct work without an award-winning, professional demo. Invest in Live Connection: Attend conferences like VO Atlanta or One Voice to build the "community family" that sustains a long-term career. Do It Your Way: Forge your own path by blending old-school agency work with new-school direct marketing and SEO strategy.  

BOSSes, do you cringe when you hear your own playback?  Anne Ganguzza and Lau Lapides reveal why how to love your voice is the most important mindset shift you can make for your voiceover career! This episode is a "VO Valentine" to all the talent struggling with self-doubt. Learn why professional commitment beats romanticized expectations, how to handle negative feedback without spiraling, and why resilience is your true superpower. In this episode, you'll discover: The Comparison Trap: Why wishing you sounded like someone else is sabotaging your unique brand. Love as a Professional Commitment: How to stay in the game even when you "hate" your performance that day. The "Avalanche" Effect: How to stop one bad comment from ruining your entire business. Healing Through Gratitude: Anne Ganguzza's powerful story of perspective following a major health challenge. Why Love Sells: How to use genuine emotional connection to make your auditions stand out to clients. If you're ready to stop the self-sabotage and start thriving in the booth, this episode is a must-watch!  

BOSSes host Anne Ganguzza is joined by co-host Lau Lapides and special guest Carol Alpert (voice actor and on-camera coach) to tackle the industry's most persistent headache: the inability of talent to follow instructions. Whether it's ignoring age ranges in casting specs, butchering file naming, or losing patience during a live session, failing to follow the "rules" of an audition is the fastest way to get your file tossed. The hosts stress that being a "trained actor" means being disciplined enough to read between the lines and respect the client's process. The Casting Filter: Why 70% Get Ditched (01:48) Lau Lapides reveals a shocking statistic: in a recent casting for 35–45 year olds, 70% of the auditions were from talent clearly outside that age range. Agents use specs to filter talent quickly; if you submit for a role you clearly don't fit, you are essentially asking to be ignored. Following the demographic specs is the first step in following directions in voiceover. The File Naming Pet Peeve (07:04) Proper file naming is not just a suggestion; it's a structural necessity. When an agent or casting assistant is processing hundreds of files, an incorrectly named file can disrupt their entire workflow. Lau notes that talent often doesn't see the "assembly line" of 10–40 people involved in a single gig; naming your file correctly shows you respect their time. "Early is On Time": The Reality of Deadlines (11:12) While some pay-to-play sites are instantaneous, agency turnarounds are often measured in hours. Lau asserts that the strongest auditions usually come in within the first few hours of a posting. Being "trained" means having the discipline to interpret, record, and execute an audition professionally and quickly without procrastinating. Cold Reading and Tracking Skills (13:05) A common reason talent fail to follow directions is a lack of ocular tracking skills. Many people listen to content rather than reading it, leading to a decline in the ability to scan a script and pick up nuances quickly. The hosts recommend cold-reading classes to ensure your eyes can track words and directions simultaneously. Live Direction: Active Listening and Communication (31:09) During a live directed session, following instructions becomes a matter of active listening. Lau recommends repeating directions back to the client to ensure clarity. She also warns that talent are often replaced not because of their voice, but because of a poor attitude or lack of patience when being redirected. The "Relationship" Slope: Business vs. Contract (41:23) While it's important to stick to contracts, the hosts discuss the value of being cooperative. Doing an extra tag or a small favor can "earn" you a client for the next ten years. It's about weighing small battles versus the long-term war of building a sustainable career through professional relationships.   Top 10 Takeaways for Voice Actors: Read the Specs Twice: Ensure you fit the age, gender, and ethnicity requirements before stepping into the booth. Master File Naming: Follow the naming convention provided exactly. It is the most common reason auditions are discarded without being heard. Early is Best: While you should never rush quality, aim to submit your audition as early as possible to capture the agent's attention. Practice Cold Reading: Maintain your ocular tracking skills by reading aloud for at least 15 minutes a day to stay sharp for quick turnarounds. Listen and Repeat: In directed sessions, repeat the client's instructions back to them to confirm you understand the requested adjustment. Silence Your Ego: If a client asks for 100 takes, provide them professionally. Frustration or an "attitude" is a faster way to get fired than a bad take. Check Your Tech: Before a live session, verify that SourceConnect and your DAW are updated and functioning. Technical failures are a failure to follow prep instructions. The Agent is the Middleman: Don't get annoyed if your agent doesn't have every answer; they copy and paste exactly what the client gives them. Interpret, Don't Just Comprehend: Moving beyond just "reading the words" to understanding the story is part of your professional instruction. Build the Relationship: Being cooperative and "easy to work with" is often more valuable to a client than being the most talented person in the room.  

BOSSes, are you being sold a voiceover dream that's actually a nightmare?  Anne Ganguzza and Tom Dheere expose the predatory world of "demo mills" and reveal why your VO demo  might be holding you back! This episode is your survival guide to the industry's biggest investment. Learn how to spot red flags, understand why "four hours of coaching" is a scam, and how to ensure your demo actually gets you cast. In this episode, you'll discover: The $3,000 Mistake: A real-world story of a talent who was taken for a ride by bad training. Genre Mixing Red Flags: Why putting promo spots on a commercial demo kills your credibility. Performance vs. Voice: Why "golden pipes" aren't enough to make a demo serviceable. The Stock Script Trap: How generic copy makes you blend in instead of standing out. Recourse Strategies: What to do if you've already spent money on a sub-par demo. If you're ready to stop being a "hobbyist" and start building a competitive voiceover business, this episode is a must-watch!  

BOSSes, are you ready to become "undeniable" in the voiceover industry?  Anne Ganguzza sits down with Matthew "Slim Da Reazon" Parham (Director of Operations at NAVA) to discuss the high-stakes world of authentic voiceover casting and vocal advocacy! Matthew shares his journey from professional musician to a top-tier voice actor for Marvel and ESPN, while revealing what happens behind the scenes on Capitol Hill. In this episode, you'll discover: The NAVA Mission: How voice actors are fighting for the right to own their own voices in the age of AI. The Cadence Secret: How to transition from slam poetry and hip-hop to a "universal" commercial sound. Authentic Casting: Why the "lived-in experience" is your most valuable asset as a performer. The AI Reality: Why luxury brands and politicians will never fully replace the human connection. The "ZFG" Mindset: Why audacity is the secret ingredient to booking major global brands. If you're serious about the future of your voiceover business, this conversation is essential viewing!   Connect with Matthew: Instagram: @slimdareason Website: matthewparhamvo.com Connect with NAVA: Website: navavoices.org Connect with VO Boss: Twitter: @vo_boss Instagram: @vo_boss Facebook: /VO BOSS YouTube: VO BOSS  

BOSSes, feeling down because everyone else seems to be booking but you?  Anne Ganguzza and Danielle Famble reveal why comparing your voiceover success to social media "vague bookings" is the fastest way to kill your career momentum! This episode is a masterclass in business mindset. Learn why the "national commercial" you're jealous of might not be the windfall it seems, and how to reclaim your joy by minding your own business. In this episode, you'll discover: The Reality Behind the Post: Why you can't trust the financial perception of social media wins. Social Media Palate Cleanse: Why Danielle took a year-long hiatus and how it helped her business. The Danger of Rate Shaming: Why your financial strategy and rates are your business alone. From Jealousy to Celebration: How truly being happy for others can actually manifest success for you. Hidden Cuts: The agents, managers, and taxes that turn a "big gig" into a smaller reality. If you're ready to stop doomscrolling and start thriving in your own booth, this episode is a must-watch for every VO Boss!  

BOSSes, Anne Ganguzza and her superpower co-host, Lau Lapides, assert that subtext in voice acting is the single most important element for delivering a powerful, unique, and castable performance. The bosses challenge the common mistake of literal reading, offering practical strategies—from audience analysis to efficient marking—that elevate a performance from predictable to profound.     Chapter Summaries: Subtext Defines Uniqueness (01:00) Lau states that subtext—the underlying interpretation of a line—is what makes a talent unique. The hosts explain that relying solely on obvious language or descriptive adjectives leads to predictable, robot-like reads. The true power lies in making nuanced choices about what the words really mean to the listener. Audience and Empathy are Everything (02:44) Subtext is entirely dependent on who you are talking to. Anne uses the example of corporate narration: the subtext for an investor (focused on financial facts) is different from the subtext for a consumer (focused on customer service and product benefits). The acting choice must be rooted in empathy and understanding what the listener cares about. The Structural Journey of the Script (14:30) Every script has a structural journey: introduction, series of steps, and conclusion. The subtext should align with this journey. The hosts emphasize that if you are running out of breath , it is the dead giveaway that you did not prepare the story, as natural conversation doesn't require breath struggle. Techniques for Finding the Subtext (22:34) To efficiently analyze copy, the hosts recommend: Improv and Translate: Improvise the script in your own words to capture the genuine emotional wash and then plug the original words back in. Marking: Use clear broadcast-style marking to denote phrasing and intent, but also pay attention to the ellipses and punctuation for clues about the emotional context. Use AI as a Tool: Paste ambiguous scripts into an AI tool (like a chatbot) and ask, "What is the purpose of this script? Who cares about this information?" to provide a jumping-off point for human interpretation. Avoiding the Literal Trap (23:37) The hosts caution against taking common acting advice too literally. For example, constant smiling throughout a read, or persistent upspeak at the end of every sentence, sounds unnatural and is perceived as not genuine. Your performance must always reflect how you would behave and sound in a real-world conversation. The Brilliance of a Point of View (25:16) Subtext gives you a clear point of view. The hosts provide a simple example: saying "Are you wearing those pants?" can be interpreted in dramatically different ways (anger, excitement, disgust) depending on the subtext. This intentional interpretation is what makes your audition unique and elevates it above the predictable melody.     Top 10 Takeaways for Voice Actors: Subtext is Everything: The emotional core and underlying meaning of your script is what makes your performance unique and castable. Analyze Your Audience: Base your subtext on who the listener is (consumer, investor, business-to-business) and what they care about most. Translate into Your Own Words: Use the "improv and translate" technique to efficiently find the genuine emotional wash before recording. Embrace Emotional Ambiguity: Simple sentences can hold complex, contrasting subtext. That complexity is your unique acting choice. Use AI to Find Backstory: Use AI as an analysis tool to find information about the brand and the script's purpose, but always apply your human interpretation. Pacing is Preparation: If you struggle for breath, you have not prepared the story correctly. Good actors always know how to naturally navigate long sentences. Mark for Meaning: Pay close attention to punctuation and structure (ellipses, introductions, conclusions) as cues for shifts in subtext. Avoid the Literal Trap: Do not read adjectives literally (e.g., constant smiling). Your emotional choice must align with authenticity, not simple description. The Share is the Subtext: Your goal is to share the story with the listener, not talk at them or talk in your head. Point of View Stands Out: An audition with a clear, intentional point of view, even if surprising, will always get shortlisted over a generic, predictable read.  

BOSSes Anne Ganguzza and Tom Dheere (The VO Strategist) detail the foundational strategy for achieving your voice acting career goals in the new year. Using a proven five-category system taught by industry veteran Dan Duckworth, Tom provides a structured method for turning ambition into executable action plans. The hosts emphasize that in a career where you wear all the hats, efficiency, education, and a healthy mindset are the keys to long-term success.

BOSSes, Anne Ganguzza is joined by premier coach Dave Walsh for a deep conversation on navigating personal and professional challenges in chaotic times. They assert that the solution to anxiety and stress is to stop focusing on external chaos and instead, live and work from a place of internal purpose and core values. This episode offers powerful insight into why purpose-driven voice acting is the only way to achieve authentic connection and career longevity.  

BOSSes, Anne Ganguzza is joined by multi-award-winning global voice actor Toby Ricketts to explore the mindset and techniques required for world-class, remote performance. Toby, who works across British, Australian, New Zealand, and American markets from his remote New Zealand studio, emphasizes that the true superpower for acting for global voice actors lies in intuition, emotional connection, and deliberately making unexpected choices to capture a listener's attention.  

BOSSes, Anne Ganguzza and Danielle Famble dive into the uncomfortable reality of voice actor negotiation and handling lowball offers. This episode provides essential strategies for maintaining grace, protecting your worth, and ensuring you don't burn bridges when you have to say no. The hosts stress that money is the language of business, and understanding negotiation as a collaborative process is key to long-term success.

BOSSes, Anne Ganguzza and her superpower co-host, Lau Lapides, dive into the non-negotiable reality of voiceover demo production. The bosses address why many voice actors—especially those starting out—try to cut corners on their demos, despite the demo being the primary portfolio piece used to land agents and get work. This episode provides essential, current advice on what makes a demo effective, what red flags to avoid, and how to manage the realistic expectations of investing in a long-term voice acting career. 00:03 - Anne (Host) Hey guys, it's Anne Ganguzza here. Are you ready to find your life purpose and live a happier, more fulfilling life? My coaching services can help you discover your true passions and align them with your goals. Let's start that journey today. Visit anneganguzza.com for more information.  00:31 - Speaker 2 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  00:45 - Anne (Host) Hey, hey, everyone, welcome to the VO Boss podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, and I'm here with the lovely Miss Lala Pita. Hey, we're back, and better than ever. Annie, I'm so glad to be back with you. We are back. Ah Lala, it's been a week, oh my gosh, it's been a week.  01:06 It's been kind of a crazy year so far, hasn't it? It has, I mean, it's just been a little chaotic. I've dealt with a lot of students recently who come to me that want coaching, but before they want to get coaching, they want me to listen to their demos, and so I'll have a quick listen. I mean, I do an actual, I have an actual like process where, if you want half an hour of my time, I'll actually evaluate your demo spot by spot and give you tips. And I like the fact that I offer it as a service because I don't want people to think I'm just here to sell them demos.  01:42 Yeah, of course, but I listen to a lot of demos that are self-produced and demos that have no production under them, and then demos that have a lot of production under them. And you know, I know it's a topic that you know we tend to talk about quite a bit, all about demos. But demos are just so darn important because it really is the product by which you get hired a lot of times. I mean, in addition to auditions, of course, you know, because the client always wants to hear you know your voice with their brand, but really to get your foot in the door. In a lot of places, that demo that showcases what your voice sounds like in the genre in which you want to work is so important. And it's interesting how many times I'll talk to a student who wants to kind of cut the corners on that and they don't have the money. And yet the demos that I'm hearing are not doing them any favors and not getting them any work. Right.  02:39 - Lau (Host) And there's so many tips you and I could like give about the do's and don'ts of demos, but I think it changed, like what's trending now and the faux pas that are happening are happening, that are a little bit newer these days and it's good to talk about and especially.  02:55 - Anne (Host) I like your angle from—I have my angle from the non-broadcast side and I want to hear your angle from the broadcast side. How much are demos being used to cast people? How much do the demos count when you're listening to that in comparison to the auditions? Talk to me about the casting process and how often are demos being used for that? That's a great question. That's a great question.  03:20 - Lau (Host) You know, the anecdote that I come up with is, or the analogy I come up with is, reminds me of college. College was always a necessity for people who are going into white collar careers. Ok, nowadays it's a little bit different.  03:36 - Anne (Host) Do you?  03:37 - Lau (Host) need a college degree to go into many careers. Maybe not, probably not, but when you earn a college degree, oftentimes it says to an employer that you've gone to the highest level of due diligence in your education and that, to me, oftentimes, is what demos represent. Sometimes you literally don't need demos, like literally, we won't be submitting your demo to a client On the most literal basis, I will not be sending your client 98% of the time to our clients, but it shows us that you are a working, professional, high-level industry talent. So there's a screening.  04:13 - Anne (Host) And that you take your career seriously. I think you take your investment seriously.  04:17 - Lau (Host) There's a screening to that it's a portfolio piece, sure. So I would say, yes, you do need it, but no, you do not need it for every single individual job that comes through, because they're going to be demo reads on the scripts.  04:30 - Anne (Host) Now I'm going to counter that, because you are speaking from the broadcast sense of the word. Typically, because you cast a lot for commercials and broadcast style jobs. For non-broadcast, which is a lot of the industry as well, demos can sit on your website and be available 24-7. When you don't have time to audition, and that is the biggest point that I'd like to make is that if you do not have an audition, they sit on your website as a portfolio, as a demonstration of what it is that your voice sounds like, and it can be a way to get your foot in the door.  05:04 If somebody hears that demo and then they're like, oh, I like that voice, and then maybe they want you to audition or it just it allows people to kind of sample the product, sample the product before they decide if they want to hire you, and I think that it's a very valuable piece to have on a website. So if you're a talent that's going to do not I mean I don't know any talent that just does broadcast I mean maybe some it's a very tiny few that just do broadcast, but that doesn't do non-broadcast as well. So I feel like that demo as a portfolio. I remember when you used to go on job interviews and you had to have things in your portfolio.  05:44 I mean, I did when I went on job interviews.  05:46 - Speaker 2 (Announcement) I had a portfolio. I did too, yes.  05:48 - Anne (Host) And this is really your portfolio and I think just like— Totally agree as anything right. Presentation is everything I'm all about. Presentation, yeah, Do you know what I mean? I do? Presentation in marketing, presentation in the way you dress, presentation where you present yourself to people. I think presentation for your product is important and that is your demo.  06:11 - Lau (Host) And thank you for qualifying that, because I was speaking from a commercial mindset and it is great to have it on your website. You really should have those on your website because you're going to get private clients, you're going to get audiobook clients, you're going to get all sorts of potential clients that need to hear samples of your work. In my world, every day I will ask for submissions, commercial demo submissions for the agency but how much we're actually using them in-house once we've accepted you into the agency?  06:43 - Anne (Host) is getting minimal. But you need one to get into the agency. Is that correct? For the most part, yeah, you do.  06:49 - Lau (Host) You do because otherwise we would just have you do random reads which we want to hear produced reads. So it makes sense to absolutely have that commercial demo. But be careful, like and we'll talk about that some of the tips about like what is in that that is working on your behalf and what is working against you.  07:08 - Anne (Host) Yeah, yeah.  07:09 Right, I mean, there, you know I'm going to say, first of all, anything that is not produced right. First of all, I mean we can talk the DIY. I mean the DIY is not typically produced because, again, you need, like, if you're going to put music under it, sound effects, you need a license for that to be, you know, to legally. You know, put something on your website and I feel like, if it's not produced, then it kind of tells people that you're just there in your home studio with a mic and you didn't want to put any sound effects or music under it, and so therefore, it's kind of like a half-finished product to me. Yes, and yes, it showcases your voice, but it also showcases that maybe you could be a hobbyist or that you are not making the investment to create a produced sample, which I think is important because, again, you know, it's everything. I mean the client needs to hear what your voice will sound like in a fully produced spot, I believe that I agree, and you know what I do.  08:06 - Lau (Host) When we're looking at bringing new talent, I typically make a habit of saying who produced your demo?  08:11 Now, a lot of agents won't ask that, but I do because I know the producers and I know who's who. So I'll ask them who produced your demo? That'll tell me one thing and then, well, they certainly have to send me a commercial demo. I find one of the biggest problems out there is they're sending me the wrong demo. They're sending me, say, you know, an animation demo, character demo, which I love because we're doing more animation jobs, but the bread and butter is still the commercial for most of us. And so you have to really target, like who are you sending your portfolio to and who are their clients, what kind of work do they represent? And send them the right demo, send them the most appropriate demo. Don't assume oh, I have four other demos, is that good enough?  08:52 - Anne (Host) Well, yeah, I mean like a corporate demo.  08:55 You're like you need a commercial demo first and foremost because that's where you as an agent make your money right In the broadcast, but non-broadcast but it's not to say that your agent won't hire you for a corporate job.  09:11 It's nice to have that corporate demo. I'm going to say that the rest of the demos outside of your com

BOSSes, Anne Ganguzza and Tom Dheere share decades of combined experience, reflecting on the realities of voice acting career longevity. From the cassette tape demo era to today's digital age, the hosts emphasize that sustaining a career for 20+ years requires more than just talent—it demands resilience, strategic goal setting, and a deep sense of gratitude to combat the inevitable inconsistency of the industry.

BOSSes, Anne Ganguzza is joined by the extraordinary Tina Marasco, Head of Casting at Sound and Fury, a respected coach, and the voice of HGTV's Love it or List it. With over three decades of experience spanning agency, acting, and casting, Tina offers indispensable casting director secrets for bridging the gap between a voice actor's truth and a client's real-world needs. 00:03 - Anne (Host) Hey VOBoss family Anne Ganguzza here as we wrap up the year. I just want to say thanks for being a part of this amazing community and because you bosses deserve a little holiday love, I'm giving you 10% off all demos and coaching through December 31st. Your demo discount is automatically applied and for coaching, just enter code COACHINGBFF at checkout. Treat yourself to some career growth this season at anneganguzzacom.  00:36 - Speaker 2 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  00:55 - Anne (Host) Hey, hey everyone, welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and today I am thrilled to welcome the amazing Tina Marasco, head of casting at Sound and Fury, respected voiceover coach and the voice of HGTV's Love it or List it. With over two decades of experience as an agent, actor, casting director oh my gosh, everything. Tina brings an incredible perspective on what connects talent to opportunity, and that's, I think, what we're all looking for. So I think we're going to have a great talk about authenticity, longevity and how to basically bridge the gap between the actor's truth and a client's real-world needs, which is something that I think is so important for us to get that perspective. So, tina, thank you, thank you, thank you. I know you're important for us to get that perspective. So, tina, thank you, thank you, thank you I know you're busy for joining me.  01:50 - Tina (Guest) Oh my gosh, Thank you so much for having me.  01:58 - Anne (Host) I'm very excited to be with you. I know I'm really excited, so let's talk about how it all started. I mean, you have worn so many different hats agent, actor, casting director, coach when did you start with? What did you start with? How much time do we have?  02:10 - Tina (Guest) It's like when blind doors roam the earth. I started in the William Morris mailroom in New York City in like the 90s. Okay, the heyday of you know the wild agent life Pushing the mail cart somehow. Wow, yeah, no, I was literally like doing the swimming with sharks situation and floated all over. I was in a bunch of different departments and then ultimately landed in the commercial department and my then, like, everything was lumped together. So VO on camera, soaps, they were all lumped together and my boss was the VO Maven.  02:49 Her name is Carol Baker and she's not in the business anymore, but I didn't even know what a voiceover was when I sat on that desk and it's funny because, like Terry Berlan was a casting director in New York at the time, so I was like an assistant and Terry would be calling in breakdowns and now we're both casting directors in LA. It just it feels like 72 lifetimes ago. So my, my boss, you know, basically taught me everything there was to know about voiceover and then I spent three years there, then flipped over to ICM in New York and that's really where I cut my teeth, because ICM does not have a scale voiceover department, meaning people like you and me auditioning. They only represented celebrities. So when I went over there they tasked me to start the department.  03:37 So I started from scratch. I had not a single client and went out every night to Broadway and off Broadway and performance art and you know comedy clubs and I say this all the time like my bartender at the Raccoon Lodge ended up being Sally Winters and like one of the biggest voices of the last couple of decades. So I would find talent from all different walks of performance life, bring them into our studio at ICM and kind of teach them how to do it. So that's kind of how I learned, and that's how I learned how to produce demos because nobody had any recorded material, so for us to sort of send it out and announce our department. I produced like 60 demos for our agency reel and it was literally like thrown into the fire and figured it out, ladies.  04:28 - Anne (Host) So but it worked out. That is so impressive because you pretty much built it from the ground up and you basically learned everything along the way, and I love that. I kind of think I always describe myself as I just learned by the seat of my pants, because it's like here, here's the job, do it, and then you've just okay, well, here we go. But I think that probably prepared you for a long career in doing this. I mean, I would imagine that you love what you do because you're still doing it.  05:00 - Tina (Guest) I do. And then I took a very circuitous route. I left being an agent and somehow got struck by lightning and decided I wanted to be an actor.  05:09 So I went back to graduate school for acting for three years kind of like hid away and got all of that training. And then I, the scenes voiceover Sure Paired with my newly you know tuned voice and speech training and my acting training, voiceover was sort of like the natural next progression for my performing career. Oh, absolutely yeah. So I, you know, got an agent right away and started working right away and then was really chasing on camera pretty hard. Like my goal was to be like a series regular on a sitcom, like that was the dream. And you know I did a zillion guest stars but I just never got that. You know, like that regular, regular role.  05:54 And all along the way voiceover was always like my steady boyfriend. It was always like it was always there, it was always giving me a hug and you know, finally I was like why am I treating you like you're you know this side piece over here Like I should really nurture this relationship a little bit more. And so I really started focusing hard on that and all along the way I've always coached. And then eight years ago, almost coming up on eight years, I partnered with Sound and Fury and went to the casting side of things. But I still act sometimes and I still do voiceover, but mostly right now I am coaching and casting that is kind of my day-to-day regimen.  06:37 - Anne (Host) So what brought you into the casting part of it? Was it just something that was an opportunity that presented itself, or it was something that you had always wanted to get into?  06:46 - Tina (Guest) Yeah, it was kind of serendipitous. So Carly Silver, who was my agent at Atlas, left Atlas to go to Sound and Fury, like maybe a year or so before this happened. And she was, she knew she was going to be going on maternity leave and really it was just her and the owner of the company, Jill Kershaw, and they really needed somebody to cover for her. And you know, so it was presented to me as can you just cover for like three months? You sort of have the skill set and yeah, and I was like sure I'll give it a shot. And I really was so naive I really thought I was gonna be sitting in my pajamas and be like, oh, this sounds good, this sounds good, this sounds good. And then the fury of Sound and Fury raged into my life and I came how?  07:34 - Anne (Host) appropriate for the name.  07:36 - Tina (Guest) It's not like a cute little, you know, kind of on the side, it is a full time commitment and so I remember like thinking, gosh, I don't know if I'm going to make it through three months of this Like how. Like, how does anybody like do this all day? And it's been eight years so. But we have the best team in the business, like our. It's all women, we are so well-oiled and I mean that sounded kind of funny, but I completely got where you're going but we have such a great powerhouse team and it just makes a pretty.  08:20 You know, I wouldn't say it's difficult, it's not brain surgery, but it is a pretty laborious process what we go through and it just makes it so joyful and fun and collaborative because everybody on our team is so fantastic.  08:34 - Anne (Host) Well, I think you know, for most talent in the industry, what they lack is that, that perception or that education about what really goes on in casting, that perception or that education about what really goes on in casting. So, from your perspective, tell me about like a typical day for you casting a project and what is all involved, because I think for us, we absolutely need to understand it in order for us to, I think, do better and be more successful.  08:59 - Tina (Guest) Yeah, and I would love to. I would love for actors to know all of you know what goes on behind the scenes. So every time we start a project, no matter how big or small, we do a creative call with the ad agency creative team and you know we spend a good amount of time on Zoom with them, sort of you know, trying to dissect every little detail and nuance we can get out of them as to how, what they want to hear in their perfect voiceover. And you know, on that call we hear consistently, no matter how high profile the project or how small and like it's a first time, you know, advertiser, they all want the same thing. They all want. They always say, and the answer is yes.  09:42 The reason we're paying you to cast this and we're not doing it ourselves is because we really want you to find people who sound like they've never done voiceover before.  09:49 Now that does not mean give it to your drunk uncle at Thanksgiving and expect him to be able to work his way through the copy, right? What they really mean is they want everything to sound exactly like you and I are conversing right now. What actors don't realize is that the conversational sound that everybody's kind of cultivated has just become another b

BOSSes, Anne Ganguzza is joined by Danielle Famble and special guest Jennifer Clark (Host of Human Kindness at Work podcast) for a Boss Money Talk Series crossover episode. They explore the profound impact of charitable giving. This episode demonstrates that giving—whether time, money, or relationships—is not just good for the soul; it's a strategic act that combats hopelessness, strengthens local ties, and creates powerful networking opportunities for your voiceover business.   00:01 - Anne (Host) Hey guys, Anne Ganguzza here. Imagine a voiceover journey where every step is filled with discovery and growth. That's the path I want to work on with you, through nurturing coaching and creative demo production. Let's unveil the true potential of your voice together. It's not just about the destination, it's about the gorgeous journey getting there. Are you ready to take the first step? Connect with me at anneganguzza.com.  00:32 - Speaker 2 (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, anne Ganguza.  00:51 - Anne (Host) Hey, hey, everyone, welcome to the VO Boss podcast and the Boss Money Talk series. I'm your host, Anne Ganguza,z and today's show is a very special crossover moment. I'm joined by my regular Boss Money Talks co-host, Danielle Famble, financial strategist, voice actor and the person who keeps our boss business brains sharp. Yay, yay, hey, Anne, hey, and we're teaming up with the amazing Jennifer Clark, a powerhouse voice actor and the host of the Human Kindness at Work podcast. Today, we're going to talk about the power of giving, how it fuels mental wellness, strengthens our brand and builds real community in the voiceover world and beyond. And we'll also be talking about 100 Voices who Care, which is a charitable organization led by these two powerhouses that supports local communities by combining donations to impact local charities. So let's get into it, ladies. Thank you so, so much for joining me today. Thanks for having us.  01:48 - Speaker 4 (Host) Anne.  01:48 - Anne (Host) Yay, I'm very, very excited to talk to you guys about this, because I think this is something that it exists and every time there seems to be, let's say, possible issues in the community or you know people that need help, we get those GoFundMes, we get people who talk about, you know, donating to charities and stuff like that, and I think it's something that we need to really talk about more, about how it can affect us in a positive manner and also how it can affect our businesses. So let's maybe start by talking about the psychology of donating and giving. And, jennifer, I know, in your Human Kindness podcast you which is wonderful, by the way, guys, you absolutely must tune into that you talk to people all the time about giving and human kindness, and so what are your thoughts about you know, what are the benefits of giving?  02:43 - Speaker 4 (Host) Well, I'm not a doctor, but I can speak as someone who has been, you know, intentionally giving for most of my life, and as I'm talking to guests who are really active in their community and showing human kindness at work. What I see in myself and in people that I'm talking to is that it does something for our mental health. It's really easy to look at the world, especially right now, and you wake up every day and there's another crazy thing going on. The world is constantly on fire and it's really easy to get depressed fast. I mean, that's the fastest ticket to depression, right? Just read the news, right and we lose sight of all the really good things that are going on in the world. We lose sight of the really good people that there are.  03:36 Being a part of giving is like linking arms and finding all those people in your local community and the world at large that are doing the work. They're trying to bring change, and it's really uplifting. It's one of those things I don't know what it's called, but it's kind of like when you're looking for something you know when I wanted to buy a new vehicle, I had never seen anybody drive this vehicle and then all of a sudden, when I was like I want a Volkswagen Atlas. I saw it everywhere, Absolutely everywhere. And it's the same with giving. When you look around and you're like man, nobody is doing anything, Nobody is getting involved. In my community, Nonprofits are suffering. But then you start getting involved, you will make connections like crazy and you'll start seeing all of the good and it is so uplifting. It really does change your perspective.  04:34 - Anne (Host) Oh, absolutely I can imagine, because, especially now, just with the craziness, as you mentioned, of the world, and there's a lot of times when I will open up my social media and then, oh my goodness, just start reading or the news and I just start to feel hopeless and what can I do? What can I do? First of all, to feel, because it's making me feel bad and not like I don't know, functional in a lot of ways, and I want to be able to help and I don't know how to help. And I think this is one way that we can focus on something that can absolutely make a big difference in our lives and, of course, other people's lives as well, and to be able to connect with people who are doing good in the world. That gives me hope.  05:25 - Speaker 4 (Host) And I think sometimes we look at problems and it's so overwhelming and we think we have to reinvent the wheel, Like oh. I got to start a nonprofit or fix the solution. There are already boots on the ground that are doing work. So making a difference, giving of yourself your time, your resources, your energy, doesn't have to be hard. It's just a matter of finding something that you want to give yourself to, and don't reinvent the wheel, just join into the good work that's already going on. Yeah.  05:56 - Speaker 3 (Host) It kind of reminds me of that.  05:57 I think the quote is attributed to Mr Rogers, or maybe Mr Rogers did the quote from someone else, but the look for the helpers quote I was.  06:07 I was speaking with a friend of mine who we were both sort of commiserating about what was going on in the world and how frustrating it is, you know, with money being pulled from certain social organizations and that's their lifeline, and she worked for one of those organizations and she was like of those organizations and she was like you know, we can get upset about it, we can get mad about it, we can feel hopeless about it. Or you can look for the helpers. You can look for the people who are out there like you said, jennifer boots, on the ground doing the good work, and it changes your psychology to see, okay, these are the possibilities, this is what's out there, these are the people who are already doing the work. How can I help them? And when you can look at that and you can find that pattern, recognition of people helping the helpers, then you can figure out how you can put your hand behind the plow and do something too.  06:58 - Anne (Host) What do you think are the things that stop people from either looking for this or from donating? And, of course, I think one of the biggest things that people will say is but I don't have any money. I don't have the money to donate. I can barely keep myself surviving in today's world. What do you say to that?  07:17 - Speaker 4 (Host) I would say we have to look beyond just finances. Financial giving is really important, especially for local nonprofits, but we have so much to give. You have to look at yourself as a whole. So you have energy, you have time, which I think are your two greatest resources, and you have money. You have relationships. So, looking at those four areas of your life, where can you give in those time, energy, money, relationships? And if you really are, I've been in times of your life. Where can you give in those time, energy, money, relationships? And if you really are, I've been in times of my life I am strapped for cash. You know, my husband was unemployed a few years ago, like it was super tight. So I get it. There are legitimate times that you don't have any extra money, but you still have time, energy relationships that you can give to.  08:19 - Anne (Host) So I would say look at that whole picture, not just your pocketbook their energy or their relationships because I love that you mentioned relationships too, because connecting with people who may have at the time the financial resources to help or other methods and sources to help is also a wonderful way to give back.  08:40 - Speaker 3 (Host) Yeah, social capital is a huge one because you never know what that connection that you are making between two people or groups or organizations, what that will do and that will yield in their life.  08:54 So that's a huge one, even looking outside of the box.  08:58 I was just reading a story about a woman who was at a park with her kids and noticed that there were some kids who didn't seem like they were being attended to by an adult and, instead of making an assumption, what she decided to do was essentially just take care of those kids for a little bit of time.  09:16 And she was offering her time as a resource, as essentially child care, and not making an assumption about what was happening with the parents or anything else in their situation. She was like, ok, I'm a safe place, I'm a safe person and I can provide some, some respite for these parents who may be further away, who need a little bit of time away. And she did that and that was her way of giving back. And she, when she was explaining it to me, or when she was explaining it and I was reading about that story it's not something I think that people think about off the top of their head Like, oh, this time that I have, or the ability to care, is a resource like do an inventory and audit