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VUX World

VUX World

Author: Kane Simms

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Your detailed guide through the voice-first revolution. Turning you into an epic voice user experience designer, developer or all-round, clued-up voice-head. Whether you're an individual, an agency, a brand or a newbie, we'll help you take advantage of the biggest shift in user behaviour since the smartphone.
52 Episodes
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VUI design best practice for kids Alexa skills with the BBC's Paul Jackson
We're honoured to be joined by Paul Jackson, Senior Designer at the BBC, to discuss how the Beeb are approaching VUI design, with a particular focus on designing Alexa Skills for kids.Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioVUI design for kidsThe BBC is killing it in voice right now. It's one of the only companies with a full in-house voice and AI team and it consists of tens of people. It's investing heavily on what it believes is the future of content. This week, we're lucky enough to step inside the BBC and see how it's approaching voice design.We speak to Senior Designer on the Voice and AI team, Paul Jackson, about his experience in creating the CBeebies Alexa Skill and how you can apply the learnings to your voice user experiences, regardless of whether you're creating for kids or not.We discuss:The make-up of the BBC's Voice and AI teamHow the BBC are thinking about and approaching voiceThe challenges of Natural Language Understanding with kidsUser research findings from testing skills with kidsTranslating real-world insights into mimicked voice experiencesBest practice for designing VUI experiences for kidsSome of the BBC's 12 principles of designing for voiceLimiting options and choiceBalancing discovery and choiceThe use of sound, audio and recording with talentThe implementation approach and skills within skillsRelease cycles and continuous improvementThe whole episode is littered with clips from the CBeebies Alexa Skill as we move through the conversation and highlight examples of design thinking and how it translates to the end-result.This one is not to be missed.LinksFollow the BBC UXD team on Twitterand InstagramFollow Paul on Twitter and InstagramEnable the CBeebies skillHead to Mobile UX LondonEnquire about the Designing for Voice Course(mention VUX World to save 10%)
The latest in voice SEO and discoverability with John Campbell
Discussing the latest insights and research in voice SEO and showing you how you can get discovered on Google Assistant, with the MD of Rabbit and Pork, John Campbell.Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioVoice SEOVoice SEO is a roaring-hot topic. All the top marketing and business publications have been writing about the importance of voice searchall year. But, little has been documented on how to actually do anything about it. Until now.John Campbell is the Head of SEO at Roast, London, and has more recently become the founder and MD of a new voice agency, Rabbit and Pork.John's experience in the SEO field is serving him ideally in breaking into the voice assistant space. Through using traditional SEO tools and techniques, John has been experimenting with ways in which brands can be found on voice assistants, and he joins us this week to share what he's learned recently.It'll blow your mind.In this episodeIn this episode, you'll learn some practical tips on what you can do to have your content found on Google Assistant. Using the latest research, data and insights, John takes us through some of the work he's been doing recently and shares the results he's been achieving.Amongst other things, we discuss:Implicit invocationsWhat they are and how they're usedThe benefits of being the implicitly inovocated action, including gaining search volume data and keeping people engagedHow past advice on the web is a little out datedDeveloping a strategy for your own business/skillHow to set up implicit invocations on Google Assistant and Amazon AlexaWhat results can you expect?What the future could hold with implicit invocation rankingHow to find key phrases that people might be voice searchingWe discuss Roast's studies of 10,000 key phrases and discuss the trends in how Google Assistant serves results, including starting to rank actions in search results and serve them as a higher priority that featured snippets. The graph below, for example, shows how, prior to an action existing, Google Assistant wasn't serving a search result at all. Once the action was launched, Google Assistant started sending people to the action, rather than serving nothing.We discuss how you can spot these opportunities and create an action where there isn't currently a Google Assistant search result.Explicit invocationsWhat it is and how it's usedHow you can promote your action or skill, including how to target specific Alexa or Google Assistant owners in online adsHow to measure the success of promotional activityWe also discuss the future of voice SEO and where it's all heading, including skill-to-skill connections and much, much more.LinksVisit the Roast websiteRabbit and Pork website (coming soon)Follow Rabbit and Pork on TwitterFollow John Campbell on Twitter Follow Roast on TwitterCheck out the latest Voice SEO report from Roast
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