VidTao Podcast

What makes video advertising work on platforms like YouTube ads and TikTok ads (and more)? Find out where creativity and science cross in the video ads we see daily. Tune into the VidTao Podcast and get all the scientific insights straight from the source. We interview executives, deep learning experts, and marketing professionals. Our aim is to outline the thought process behind these ads. Why is deep learning and psychology essential for a successful video marketing campaign? What do AI and the 15-second ads on YouTube have in common? How can marketers influence our emotions? Press "play" and figure it out!

Email Outreach Secrets - with Elyse Savaki

Try Vidtao’s YouTube ad library for FREE here: https://vidtao.com [Sponsored] Get a free Direct Response Video Traffic & Creatives brainstorm session here: https://inceptly.com/call _ In this episode of the VidTao Podcast, we welcome Elyse Savaki, a renowned email and outreach writer extraordinaire. Elyse has been instrumental in driving sales through her exceptional email copy and strategies, some of which have been so effective that they are still in use today. Join us as we dive int...

07-25
39:02

Cold Outreach Strategies for Agencies - With Matey Tsolov & Boyan Parushev of The Marketing Family

Try Vidtao’s YouTube ad library for FREE here: https://vidtao.com [Sponsored] Get a free Direct Response Video Traffic & Creatives brainstorm session here: https://inceptly.com/call _ Get ready to dive deep into the world of cold outreach with the masterminds behind The Marketing Family! In this episode, we welcome Matey Tsolov, the visionary owner, and Boyan Parushev, his indispensable right-hand man. These two trailblazers have revolutionized cold outreach strategies across email, Lin...

06-28
50:53

Breakthrough Marketing Direct Response Secrets - with Master Marketer Roy Furr

Try Vidtao’s YouTube ad library for FREE here: https://vidtao.com [Sponsored] Get a free Direct Response Video Traffic & Creatives brainstorm session here: https://inceptly.com/call _ Join us on today's VidTao podcast as we dive deep into the world of direct response marketing with the incredible Roy Furr. A true thought leader and specialist in the field, Roy brings a wealth of knowledge and experience, particularly in the groundbreaking work of Eugene Schwartz, author of "Breakthrough...

06-25
54:00

YouTube Organic Secrets: How He Scaled to 300k YouTube Subs & converted them into paying customers

Try Vidtao’s YouTube ad library for FREE here: https://vidtao.com [Sponsored] Get a free Direct Response Video Traffic & Creatives brainstorm session here: https://inceptly.com/call _ Join us as we delve into the world of YouTube growth strategies with Maximilian Häusner. In this episode, Maximilian shares his journey of building an incredible business through organic tactics on YouTube, eventually transitioning into paid strategies. Get ready to learn invaluable insights and tactics fr...

05-06
51:14

Secrets of a Million Dollar Per-Day Campaign - Behind the Scenes with GeekOut's James Van Elswyk

🎁 Claim your free 7-day trial of VidTao YouTube ad library here: https://app.vidtao.com 👉 Want to learn, LIVE from the best performance marketers in the game? Save on GeekOut NYC tickets (livestream or in-person) here: https://blog.vidtao.com/geekoutnyc 📈 Schedule your free Direct Response YouTube ad consult here. James Van Elswyk is a vastly experienced entrepreneur in the performance marketing space. He's co-founder of GeekOut education, Purple Leads, and several other major marketing-rel...

04-23
58:27

Use this "Podcast Tour" Tactic to Drive Insane Growth (No Matter Your Audience Size) - Lukas Selman

Try Vidtao’s YouTube ad library for FREE here: https://vidtao.com [Sponsored] Get a free Direct Response Video Traffic & Creatives brainstorm session here: https://inceptly.com/call _ Join us in this enlightening episode as we dive into Lucas Selman's innovative approach to business growth through targeted podcast tours. Lucas breaks down his strategy in detail, offering listeners a blueprint for amplifying their reach and impact in their respective industries. Whether you're a buddin...

03-26
44:29

Are High Ticket Funnels “Dead”? VidTao Podcast with Nic Kusmich

Try Vidtao’s YouTube ad library for FREE here: https://vidtao.com [Sponsored] Get a free Direct Response Video Traffic & Creatives brainstorm session here: https://inceptly.com/call _ Learn more about Nic Kusmich’s approach here: https://www.nicholaskusmich.com/ Are you frustrated with lackluster lead generation and stagnating sales? Tired of endlessly tweaking your funnel with no results? Joining us today is superstar digital marketer Nicholas Kusmich, who has generated over $600 mill...

01-30
51:17

AI Custom LLMs for Conversion Rate Optimization? - SiteMana Founders Interview

Try Vidtao’s YouTube ad library for FREE here: https://vidtao.com [Sponsored] Get a free Direct Response Video Traffic & Creatives brainstorm session here: https://inceptly.com/vidtao _ In this episode, we go deep with the founders of Site Mana (https://sitemana.com/), Peter Li (https://twitter.com/Nyceane) and Letian Liu (https://www.linkedin.com/in/letian/), to learn how leveraging artificial intelligence can transform your lead generation and boost your bottom line. You'll discover ...

01-11
44:40

How to Bootstrap (& exit) Software Companies & Avoid Shiny Objects with Melissa Kwan

Try Vidtao’s YouTube ad library for FREE here: https://vidtao.com [Sponsored] Get a free Direct Response Video Traffic & Creatives brainstorm session here: https://inceptly.com/vidtao _ Dive into the entrepreneurial spirit with today's VidTao podcast as we welcome the remarkable Melissa Kwan (https://www.linkedin.com/in/melissakwan/), a three-time bootstrapper and the visionary behind eWebinar.com. With a history of building and selling two major software companies, Melissa bring...

01-08
54:13

AI Video Production with Waymark - VidTao Podcast with Alex Persky-Stern

Dive into the world of AI-based video creation with Alex Persky-Stern, the dynamic CEO of Waymark! Ever imagined converting your landing page into an awe-inspiring video in just under two minutes? 😲 That's Waymark for you. From initial creation to final tweaks, Waymark is revolutionizing the video content game, and it's all in this episode. Join us as Alex unveils the story behind Waymark's meteoric rise, their innovative approach to customer acquisition, and a LIVE demo of the tool. 🎥 Plus,...

10-03
34:34

How to 5X Your Online Course Sales - with John Ainsworth

Join us as we dive deep with marketing maven John Ainsworth, the CEO of Data Driven Marketing. Ever wondered how to squeeze more profit out of each site visitor or email subscriber? John unveils his top 8 strategies to amplify customer value 📈💰 From mastering the front-end funnel to marketing to your existing audience, discover the tactical tweaks that have sky-rocketed his clients’ monthly revenues by 3X, 5X, or even more! 🚀 Dive into click secrets, ad tweaks, conversion magic, and the art...

09-28
45:52

How to Scale DTC from 8 to 9 Figures per year with Will Hughes - VidTao Podcast

🎙️ Get ready for a groundbreaking journey of creativity and success on today's VidTao Podcast! Join us as we dive into the world of direct response marketing with none other than the legendary Will Hughes, the "nine-figure man" who has taken three companies from low eight figures to the elusive nine-figure mark! In a world where everyone is obsessed with tactics and hacks, Will Hughes reveals the secret to massive success – mindset shifts and out-of-the-box thinking. Say goodbye to copyin...

07-24
55:03

AI Expert Sam Woods: Exploring the Future of AI in Marketing - Tools, Tactics, and Ethical Dilemmas

Ready to dive into the future of marketing? We've got a mind-blowing episode of the VidTao Podcast lined up for you today! Join us as we embark on an exhilarating journey with the brilliant Mr. Sam Woods, a true trailblazer in artificial intelligence and machine learning applied to marketing. From the beginning of the AI revolution in 2016, Sam has been at the forefront, pioneering innovative strategies that have transformed the marketing landscape. Forget about those run-of-the-mill tactics...

07-21
59:01

Linkedin Ads for Growth: Lessons from $20M spent in 2023 - VidTao Podcast with Fredrik Vikström

Join us on this electrifying episode as we sit down with Fredrik Vikström, the Co-Founder of Brandrunner, a LinkedIn ads specialist agency. With an impressive track record of managing a staggering $20 million in LinkedIn advertising in Sweden alone, Fredrik brings invaluable expertise to the table. Whether you're a seasoned agency owner or just starting out, this podcast is an absolute goldmine for your B2B endeavors. Discover the three stages of legs in advertising, delve into Friedrich's s...

06-28
48:32

How to Boost Your Digital Marketing Sales Process with Trenton Romph - VidTao Podcast

Welcome to the VidTao Podcast, where we explore the depths of business strategies and uncover the secrets to success. In today's captivating episode, we have the privilege of speaking with Trenton Romph, the brilliant mind behind Clozd, a venture-backed win-loss analysis software, and service. Join us as we delve into the realm of sales, gaining a profound understanding of your market, and discovering the art of pivoting your company and product offerings based on invaluable feedback. Trento...

06-27
56:37

AI Royalty-Free Music Generator Beatoven.ai - VidTao Podcast with Mansoor Khan

In today's episode of VidTao Podcast, we have a truly remarkable guest, Mansoor Khan, the Co-founder, and CEO of Beatoven.ai. Beatoven.ai is an extraordinary AI music generation tool that empowers you to effortlessly create royalty-free music that perfectly matches your desired mood and sequence. With just a few clicks, and in a matter of seconds, you can craft incredible soundtracks that captivate your audience. The growth this tool has experienced in recent months is nothing short of mind...

06-26
35:20

Data-Driven Marketing Secrets Revealed: A Deep Dive with Mozart Data Founder Peter Fishman

Welcome to the captivating world of the VidTao Podcast, where we bring you the latest insights and breakthroughs in data. In this episode, our co-founder Ian Nagy sits down with the brilliant mind behind Mozart Data, Peter Fishman. Mozart Data is revolutionizing the data landscape with their state-of-the-art platform that centralizes, organizes, and analyzes data like never before. Join us as we uncover how Mozart Data empowers business owners, marketing leaders, and anyone dealing with data...

06-06
47:28

Growing from zero to 200k+ paid users - with Hassan Mumel, Head of Growth at Abhi.com.pk

Join us as we sit down with Hassan Mumel, the Head of Marketing and Brand Experience at Abhi.com.pk, one of Pakistan's most phenomenal success stories! This Y Combinator-backed startup has taken the fintech world by storm, amassing hundreds of thousands of users in less than two years. In our captivating conversation, Hassan reveals the secret sauce behind their incredible growth: putting customers first! Discover the power of engaging with your audience and aligning your marketing and prod...

06-05
42:12

Next-Level Productivity + Building a Data Agency - with Louis Shulman

Are you struggling to make sense of the data you collect and use it to grow your business? Look no further than today's episode of the VidTao Podcast! In this episode, we are joined by Louis Shulman, co-founder of Orbit Metrics, a leading data and analytics agency. Louis shares his insights on applying analytics and data science to scale your business and become a plug-and-play data partner. As a marketer, you'll learn valuable tactics, strategies, and approaches to take your data analysis ...

05-01
01:00:47

Building Custom Software with Alina Laukiene - VidTao Podcast

In this captivating episode of the VidTao Podcast, join us to discuss the transformative potential of custom software development in marketing with Alina Laukiene, a seasoned expert from Xplicity, a renowned Lithuanian software development company. From the most intricate applications to straightforward yet powerful solutions, Alina and her team have an impressive portfolio of projects under their belt. Together, we'll unravel the ideation process, explore the ease of execution, and emphasiz...

03-30
30:45

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