Video Talks by Quickchannel

In this episode of Video Talks, we sit down with Ida Sjöberg-Dahlgren, CEO of the Stockholm-based production company Mbrace. With a career spanning from Washington D.C. to leadership in Sweden, Ida shares a strategic snapshot of the audio and video industry today. In this interview, we discuss: The AI Revolution: Why AI is a powerful tool for creativity but hasn’t yet solved the ”cheap, fast, and high quality” trilemma. Social Media Shifts: How the transition from horizontal (1920×1080) to vertical formats is fundamentally changing framing and storytelling. Client Management: The importance of ”stripping away industry language” to avoid misunderstandings and deliver on business objectives. Leadership & Growth: Ida’s personal journey into leadership and why personal development is crucial for leading creative teams. Diversity in AV: Navigating a male-dominated industry and the tangible benefits of diverse teams in production. Whether you are a video professional, a marketing lead, or a business owner, this conversation provides essential insights into staying relevant in a rapidly evolving market. & The post The Future of Video Production: AI, Social Media & Strategy with Ida Sjöberg-Dahlgren (CEO of Mbrace) appeared first on Quickchannel.

In this episode of Video Talks, behavioural scientist and marketing researcher Erik Modig from the Stockholm School of Economics unpacks how audiences really process video communication today. He explains why most brands misuse the classic marketing funnel, why middle‑of‑funnel “education” content often fails, and how motivation and attention should shape everything from hooks to format and length. Erik shares practical guidance on balancing creativity with efficiency, what metrics actually matter, when video first makes sense for an organisation, and how AI will raise the quality bar rather than level the playing field. The post The Death of the Funnel: Erik Modig on Attention, Storytelling and the Future of Video Marketing appeared first on Quickchannel.

If you are looking for inspiration for your Employer Branding strategy or want to know how AI and ”Live Shopping” could impact B2B, this episode is for you. The post How PwC Sweden humanizes its brand with video appeared first on Quickchannel.

AI acts as a massive accelerator for productivity, but if your organization isn’t aligned, it will just move you in the wrong direction faster. In this episode of Video Talks, Carl sits down with Niklas Hagen, CEO of Hive Streaming, to discuss why live video is becoming more important—not less—in an AI-driven world. The post The future of live video in the AI era | Niklas Hagen (Hive Streaming) appeared first on Quickchannel.

In this episode of Videotalks, Carl Wadmark sits down with Staffan, creator of Histreamers, to explore how automation, smart cameras, and software-driven workflows are redefining modern video production. Staffan shares the origin of his tool, his background in programming and event filming, and how these technologies make productions more efficient, sustainable, and accessible. We dive into automated camera systems, AI-powered scene detection, robotics in video, multi-platform streaming, and how reducing travel and on-site staff can transform today’s audiovisual industry. A must-listen conversation for anyone working with live video, events, or digital transformation. The post Disrupting live broadcast productions with Staffan Westelius at HiStreamers appeared first on Quickchannel.