Vietnam Innovators

<p>Vietnam is forecasted to be one of the fastest-growing economies in Southeast Asia and the world. To understand the dynamics behind Vietnam’s miracle growth, Vietcetera meets with business leaders every week to discuss the country’s future growth prospects. We also learn how they build and manage teams and why they think innovation will be key to Vietnam’s role in the world order. You can find more information about this Podcast at https://vietcetera.com/en</p>

Leader from McKinsey: Can AI be powerful enough to replace us? | McKinsey & Company | EP 372

As AI becomes increasingly prevalent, many companies are exploring ways to leverage the technology to enhance strategic effectiveness. However, the real advantage lies not simply in the tools themselves, but in how organizations use their existing data - from historical performance and operational efficiency to market expansion potential. When integrated effectively, AI can offer deeper insights into opportunities and challenges, while a clear understanding of the business remains essential to success.AI tools are most powerful when combined with human judgment. While AI can accelerate processes and improve analytical accuracy, strategic decision-making, creativity, and organizational alignment continue to rely on human thinking. It is the synergy between AI and human intelligence that enables a more holistic and sustainable approach to strategy.Listen to Mr. Bruce Delteil, Lead of Asia Strategy Service Line, McKinsey & Company, in episode 372 of the Vietnam Innovators podcast, as he shares insights on how organizations can harness AI and data to strengthen strategic development in today’s business environment.____Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

12-25
33:29

From Empathy To Purpose: A Leader Built On Protecting People | Sandro Bucchianeri, NAB | EP 371

In the digital era, cybersecurity plays a critical role in business, especially banking, as transactions, data, and customer interactions increasingly rely on technology. Beyond protecting financial and personal information from growing cyber threats, cybersecurity teams help build secure yet seamless systems that enable smooth transactions and support long-term customer trust.When implemented effectively, cybersecurity moves beyond being a passive defense function and becomes a strategic enabler, helping banks improve customer experience and maintain competitiveness in a digital-first environment.To explore this role further, Vietnam Innovators Podcast – Episode 371 features a conversation with Sandro Bucchianeri, Group Chief Security Officer at NAB.With more than 25 years of experience in cybersecurity, including 15 years in executive leadership roles such as CISO and CSO, Sandro has worked with multinational organizations, led global teams, and delivered large-scale strategic transformation programs. Combining deep expertise in risk management, security, and legal frameworks with an innovative mindset, he shares a clear and practical perspective on why cybersecurity matters—not only for organizations, but also for customer trust and experience in the digital age.Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

12-23
41:44

Opella: Thương hiệu "mới" cho những giá trị chăm sóc sức khỏe bền vững | Valentina Belcheva | EP 370

Opella is a leading consumer healthcare company with over 100 global brands. In Vietnam, Opella is well-known for its trusted brands,including Enterogermina, Calcium Corbiere, Telfast, Lactacyd, etc. With a world-class plant and R&D center in Ho Chi Minh City, Vietnam is one of the company’s key strategic markets. Guided by the mission “Health in Your Hands,” Opella delivers science-backed, safe, high-quality healthcare solutions that make self-care simple as it should be.In this episode of Vietnam Innovators, we speak with Ms. Valentina Belcheva, Country Head of Opella Vietnam. With over 20 years of experience, Ms. Belcheva has led major business transformations and brand building projects across Europe.Vietnam is the first Asian market she has led — a strategic market globally that is entering a phase of accelerated growth, where she believes Opella can create sustainable and differentiated value._____Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

12-20
41:44

How Game Developers Grow Sustainably with App Quality & AI | Ömer Yakabagi & Božo Janković | EP 369

Launching a digital product is easier than ever, yet sustaining steady growth remains a major challenge. A deep understanding of user behavior and needs, combined with optimized experiences, enables business models to operate effectively without disrupting engagement and retention. In this context, balancing revenue with user experience through high-quality ad experiences and AI doesn't just increase LTV for sustainable growth; it also streamlines resource management and boosts operational efficiency. To provide an actionable playbook for Vietnam’s rapidly evolving digital market, Google partners with Vietnam Innovators. From apps and games to e-commerce, businesses gain the knowledge and tools necessary to achieve sustainable growth, with advanced technology and advertising solutions serving as key enablers.In episode 369 of the Vietnam Innovators podcast (English), Božo Janković, Head of Ad Monetization, GameBiz Consulting & Ömer Yakabagi, Founder, Gamigion, share in-depth insights on strategies and practical approaches for optimizing ad revenue and fostering long-term growth in the gaming industry.Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

12-17
40:55

Leading globally with Vietnamese's resilience | Hanh Tran, NAB Innovation Centre Vietnam | EP 368

As Vietnam emerges as a leading destination for global technology centres, innovation, creativity, and digital transformation have become central to the country’s growth story. Once a relatively young technology market, Vietnam is now demonstrating its ability to deliver advanced solutions that boost efficiency and strengthen international competitiveness.In this context, Global Capability Centres (GCCs)—technology and operations hubs established by international corporations—are playing a key role. These centres deploy cutting-edge technology, streamline processes, and introduce innovative approaches to support global operations, while elevating Vietnam’s position in technology and innovation.In this week’s episode of Vietnam Innovators, join host Hao Tran in conversation with Ms Hanh Tran, General Director of NAB Innovation Centre Vietnam. Tune in to hear her share the journey of bringing NAB’s Innovation Centre to Vietnam, building a world-class technology team, and developing digital solutions that power NAB’s operations worldwide.Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

12-04
37:32

SSI Managing Director: Why Vietnam Joining the FTSE 100 Could Change Everything | EP 367

Amid the ongoing transformation of Vietnam's financial and capital markets, investment prospects and economic growth opportunities have become increasingly significant. Developments in supply chains, Vietnam’s strategic position within the region, and the recent FTSE upgrade collectively present a distinctive opportunity for both domestic and international investors. This period marks the entry of substantial capital flows into Vietnam, fostering the potential for sustainable advancement in the capital markets and the broader economy.In order to fully leverage these opportunities, a thorough understanding of fundamental investment principles and sound financial management practices is paramount. Discipline, authenticity, and a client-centered approach are essential for constructing effective strategies, mitigating risks, and navigating a rapidly evolving market. Mastering these principles is critical for transforming challenges into competitive advantages and capitalizing on opportunities in a sustainable manner.In today’s episode of Vietnam Innovators, Thomas Nguyen, Managing Director & Chief Global Market Officer, SSI Securities Corporation, provides in-depth insights on investment strategy, risk management, and financial discipline.____Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

11-27
41:07

How I Trained 2,000 Underprivileged Youth Into 5-Star Hospitality Talent | Jimmy Pham, KOTO | EP 366

Amid Vietnam’s rapid economic and social transformation since the late 1990s, stories of resilience, opportunity, and positive change have become an integral part of the country’s development journey. From a nation where the majority of people once lived day to day through manual labour, Vietnam has gradually created opportunities for young people, especially those from disadvantaged backgrounds, to access education, vocational training, and essential skills for the future.In this context, sustainable support models have also emerged, laying the foundation for broader social and workforce development. Among them, KOTO, founded by CEO Jimmy Pham, has become a pioneering organization, focusing on vocational training in the hospitality industry while also nurturing life skills and providing career guidance to prepare youth for professional work environments.Join host Hao Tran in a conversation with Founder and CEO, KOTO - Jimmy Pham, as he shares the journey of building the organization and his insights on vocational training and career development.___Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

11-18
37:08

If winning is easy, everybody would do it | Patrick Wright, National Australia Bank (NAB) | EP 365

As digital transformation accelerates globally, Vietnam is emerging as a regional hub for technology and creative talent. A young and skilled workforce, combined with a rapidly expanding startup ecosystem, has positioned Vietnam as an attractive destination for investment in data, cloud computing, and artificial intelligence. These drivers are fueling widespread digitalization across industries, particularly in the financial and banking sectors.The presence of global financial and technology corporations in Vietnam plays a crucial role in connecting local talent with international standards. Establishing innovation and technology centers by multinational banks not only generates large-scale employment opportunities but also transfers knowledge, modern processes, and operational culture — enhancing Vietnam’s competitiveness on the global technology map.In this week’s episode of Vietnam Innovators (English), host Hao Tran speaks with Patrick Wright, Group Executive for Technology & Enterprise Operations at National Australia Bank (NAB). Patrick shares the story behind building NAB’s Innovation Center in Vietnam, his perspective on Vietnam’s strategic role in the bank’s global technology ecosystem, and his reflections on leadership, innovation velocity, and the future of banking in the age of AI.Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

11-11
30:23

The Playbook: How Game Developers Monetize in Vietnam? | Daphne Tan, Quyet Phung | EP 364

Vietnam is witnessing a significant advancement in its digital economy, where technology and a culture of innovation have emerged as pivotal drivers of growth. Across sectors ranging from gaming and digital content creation to essential applications, domestic technology enterprises and entrepreneurs are not only aligning with global trends but actively shaping them. Within a few years, numerous Vietnamese game and app development studios have evolved from modest beginnings into internationally recognized organizations, exemplifying strategic vision and a resolute ambition to expand.However, this remarkable progress presents a deeper challenge: converting creativity into a sustainable and scalable business model. From enhancing user experiences and harnessing emerging technologies such as artificial intelligence to establishing sophisticated advertising ecosystems, this endeavor requires strategic insight and the capacity to adapt swiftly to evolving circumstances.In this episode of Vietnam Innovators Podcast, we are joined by Daphne Tan, Director for Global Partnerships, Sell-Side Monetization at Google, and Quyet Phung, CEO of XGame Studio Vietnam. They reflect on their journey from an initial survival phase to realizing aspirations on a global stage, offering nuanced perspectives on entrepreneurship and the enduring power of conviction in achieving sustainable success.---Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

11-04
53:03

Locket Founder: I built this app for my girlfriend and it took off! | Matt Moss | EP 363

On social media, anyone can become the “best version” of themselves, with perfect photos and carefully selected moments. Yet behind this polished appearance, the sense of genuine connection has gradually faded. Many young people are now looking for a way to share that feels closer and more sincere, where emotions do not need to be edited or displayed, but can appear in their most natural form.From that simple desire, Locket Widget was born. The app allows users to send photos directly to the home screens of their friends and loved ones, bringing back a sense of authentic connection with the people who truly matter.The story of Locket also reflects the power of an idea rooted in everyday emotion. What began as a small project created as a gift for the founder’s girlfriend quickly became a global phenomenon with millions of users. Its journey shows that when technology is built upon human feelings, it can not only create something useful but also inspire empathy and connection in the digital era.In this week’s episode of Vietnam Innovators (English), join host Hao Tran in a conversation with Matt Moss, Founder of Locket Widget, to explore how he turned a personal project into a globally loved product, and how young creators today are redefining the relationship between technology and human emotion.---Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

10-28
34:03

Former US Ambassador: That Vietnamese woman left a great impact on my career! | Ted Osius | EP 362

Since 1993, Vietnam has undergone a remarkable socio-economic transformation, lifting over 40 million people out of poverty. The national poverty rate fell sharply from approximately 58% in 1993 to just 1.9% in 2024 (Báo Kiểm toán Nhà nước, 2025). The economy also maintained robust momentum, with GDP expanding by an estimated 7.09% in 2024. According to the Government’s Resolution, Vietnam’s GDP reached USD 476.3 billion, positioning the country 33rd globally (Vietnam Laws, 2025). These achievements underscore Vietnam’s sustained economic resilience, deepening global integration, and growing capacity for innovationThe Vietnam-U.S. partnership has been instrumental in this trajectory. Cooperation between the two nations has broadened across key pillars including trade, education, environmental sustainability, and security, enabling Vietnam to engage more substantively in the global value chain.In this week’s episode of Vietnam Innovators (English), host Hảo Trần interviews with Ted Osius, former U.S. Ambassador to Vietnam and currently President & CEO of the US-ASEAN Business Council. Drawing on more than three decades of diplomatic experience and first-hand engagement with Vietnam’s evolution, Ambassador Ted Osius reflects on milestone moments, the role of innovation and technology, and how Vietnam is steadily asserting itself as one of the region’s most dynamic emerging economies.____Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

10-16
48:32

The future of financial protection & investment in Vietnam | Prudential Vietnam | EP 361

According to Vietnam Briefing, the middle class in Vietnam accounted for only around 13% of the population in 2023, yet it is projected to rise to 26% by 2026 and surpass 50% by 2030. This rapid expansion, accompanied by an annual growth of 8–10% in disposable income, is driving major shifts in spending habits and financial priorities. Beyond essential needs, more families are now allocating resources to healthcare, lifestyle, education for their children, and long-term planning. This marks not only a change in consumer behavior, but also a turning point in how society perceives the value of preparation.In this context, Prudential Vietnam has chosen to remain steadfast in its mission and core values, rather than focusing on short-term gains. The company places sustainability, transparency, and quality at the heart of its strategy, creating an impact that extends beyond products and services. From the leadership team to the entire organization, a shared sense of responsibility serves as the guiding principle for every decision. This consistency has enabled Prudential to stand out and affirm its leadership role within the community.In this week’s episode of Vietnam Innovators Podcast, join host Hao Tran in a conversation with three senior leaders of Prudential Vietnam: Kevin Kwon (CEO), Conor M O’Neill (CFO), and Manish Gurbuxani (CSTO & Interim CCMO). Together, they discuss the future of financial protection in Vietnam, and Prudential’s pioneering role in supporting families to feel secure today and prepared for every life, for every future.Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

10-03
47:53

CEO Nestlé Vietnam: Building a better future by empowering youth | Binu Jacob | EP 360

Sustainability is more than technology or global reach, it is about people. For Nestlé, the heart of this journey lies in Vietnam’s young generation. With their discipline, resilience, and growing spirit of innovation, they are not only shaping Vietnam’s future but also creating opportunities for Nestlé to deepen its long-term partnership with this dynamic market.To place young people at the center of its strategy, Nestlé has launched a series of forward-thinking programs designed to inspire, challenge, and develop talent. The recent NesUp Hackathon stands out as a powerful example. Rather than relying on traditional interviews, the program created a dynamic arena where young participants could demonstrate creativity, teamwork, and problem-solving through real-world challenges.The program delivered impressive results, with nearly 15,000 applications and over 100 young talents showcasing their skills at the Hackathon. These outcomes highlight a simple truth: when given the opportunity, Vietnam’s young generation is ready to take it and grow their potential.In this special episode of the Vietnam Innovators Podcast, Binu Jacob, Chairman & CEO of Nestlé Vietnam, shares Nestlé’s long-term vision for Vietnam and how empowering young people is key to building a more sustainable and inclusive future.---Listen to this episode on YoutubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

09-30
34:12

Plan Local, Think Global: Financial Strategies For The Future | EP 359

Wealth management is not merely about safeguarding or growing assets today — it is about laying the foundation for the future. What may appear to be local decisions, such as investing in real estate, education, or capital allocation, are increasingly shaped by global dynamics.This is precisely where international financial institutions play a critical role. With deep expertise and far-reaching networks, they provide the insights, tools, and strategies that empower asset owners to manage resources effectively while creating lasting value in an interconnected world.In today’s podcast, host Hao Tran will be joined by two distinguished guests to share practical perspectives on this subject: Mr. Manpreet Singh, Interim Head of International Wealth & Premier Banking at HSBC, and Ms. Nguyen Thi Thuy Son, Deputy Managing Director and Head of Wealth Management.---Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

09-16
37:09

Google’s Industry Head: How Vietnam’s Culture Reaches the World? | Rafael Scislowski | EP 358

In just a decade, YouTube in Vietnam has grown into a vibrant creator community with more than 140,000 channels crossing 10,000 subscribers. Over half of the watch time for Vietnamese content now comes from international audiences, proving its global appeal. At the same time, the platform has become an economic engine, helping creators turn passion into sustainable careers  (Internal Data YouTube).This influence has made YouTube the heart of Vietnam’s digital culture. From pho and banh mi to music, travel and gaming, every field has found its voice and community on the platform. For brands, it is no longer just a place for visibility but a trusted environment to build long-term connections with audiences.In this week’s episode of Vietnam Innovators (English Edition), we sit down with Mr. Rafael Scislowski, Industry Head, Google Vietnam. From global case studies like Red Bull to real-world practices in Vietnam, Rafael shares how brands can leverage YouTube’s creator ecosystem to turn attention into trust and trust into real business impact.Tune in to learn why YouTube – together with its growing creator community – not only reflects Vietnam’s digital culture but is also shaping the nation’s presence on the global stage.---Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

09-11
42:35

TK Nguyen: We might lose the game, but Vietnam wins global’s heart | EP 357

For fans of Vietnamese Esports, the name GAM Esports LoL needs no introduction. For those less familiar, this week’s episode of Vietnam Innovators (English Edition) is your chance to get to know the team – through the story of TK Nguyen, CEO of GAM Entertainment.As the organization behind GAM Esports, GAM Entertainment has built Vietnam’s top League of Legends team. With multiple titles in the Vietnam Championship Series (VCS), GAM has proudly represented the nation at global tournaments like the Mid-Season Invitational (MSI) and the World Championship. Their fast, bold, and creative playstyle has made them a symbol of Vietnam’s Esports talent and ambition.But GAM is not just about competition. It stands for the drive to put Vietnamese Esports on the world map and to bring gaming closer to mainstream culture.At the center of it all is TK Nguyen (Anthony Nguyen). Before stepping into Esports, he built a successful career in entertainment and F&B. During the COVID-19 pandemic, he recognized the incredible opportunity in Esports and committed to shaping its growth in Vietnam.Join us for episode 357 of Vietnam Innovators (English Edition) to hear his journey – and the future of Esports in Vietnam.---Listen to this episode on YoutubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

09-04
32:05

Nuclear Investor: Is Vietnam’s future defined by nuclear power? | Tiến Nguyễn, General Partner, Earth Venture Capital | EP 356

Nuclear energy has long been surrounded by controversy, often defined by concerns over safety and memories of past accidents. Today, however, it offers significant potential: the ability to deliver reliable, large-scale electricity with near-zero carbon emissions, making it a strong candidate to support the global clean energy transition. Still, major hurdles remain — from the high upfront costs and the challenge of managing radioactive waste, to widespread public skepticism. A balanced perspective is essential: nuclear energy should be considered both for its opportunities and its limitations in shaping a sustainable energy future.In this week’s episode of Vietnam Innovators, host Hao Tran engages in an in-depth conversation with Tien Nguyen, General Partner at Earth Venture Capital. Together, they explore the complex yet timely topic of nuclear energy - its opportunities, challenges, and potential to serve as a cornerstone in Vietnam’s transition toward a cleaner, more sustainable, and reliable energy future.---Listen to this episode on YoutubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

08-28
46:35

Years in Vietnam: A Frenchman on Vietnam’s Creative Transformation - Matthieu Castaigne | EP355

Trong kỷ nguyên số, khi video ngắn và nội dung sáng tạo trở thành “ngôn ngữ chung” của người dùng toàn cầu, các thương hiệu cần nhiều hơn một agency truyền thống – họ cần một đối tác vừa am hiểu công nghệ, vừa sở hữu tư duy sáng tạo mang tầm quốc tế.Thành lập tại New Zealand năm 2011, Shuttlerock đã nhanh chóng phát triển thành công ty sáng tạo toàn cầu với mạng lưới văn phòng tại New York, London, Berlin, Paris, Singapore, Tokyo và TP. Hồ Chí Minh. Công ty chuyên cung cấp giải pháp quảng cáo video ngắn và nội dung kỹ thuật số, tối ưu hóa cho các nền tảng xã hội hàng đầu như Meta, TikTok và Google.Với hơn 300 nhân sự quốc tế, Shuttlerock kết hợp tự động hóa và tư duy sáng tạo để biến ý tưởng thành những chiến dịch quảng cáo hiệu quả, phù hợp với xu hướng tiêu dùng hiện đại. Tại Việt Nam, Shuttlerock Vietnam được thành lập từ năm 2019 với trụ sở tại quận 1, TP. Hồ Chí Minh, tập trung vào thiết kế đồ họa chuyển động, công nghệ dữ liệu và phát triển giải pháp sáng tạo cho thị trường trong nước và toàn cầu.Đừng bỏ lỡ tập 355 của Vietnam Innovators Podcast (tiếng Anh) để lắng nghe những chia sẻ từ Matthieu Castaigne, Director – Shuttlerock Ho Chi Minh Studio, cùng Vietnam Innovators Digest 🤗____Listen to this episode on YoutubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

08-21
26:26

Art Director reveals the genius of Disney, Pixar & Marvel - Tamir Nadav, Kokku | EP 354

The global gaming industry is entering a period of rapid growth, where developers are fiercely competing for players’ attention and time. According to Newzoo’s latest report, the global games market generated USD 187.7 billion in 2024 (Dân Trí, 2025) - a figure that reflects immense potential but also raises the bar for product quality.In this context, game art has become a critical “weapon” - from character design and world-building to the careful selection and harmony of colors, sound, and animation, ensuring every detail works together to create a vivid, engaging experience that keeps players coming back.In this week’s Vietnam Innovators Podcast (English edition), our guest is Mr. Tamir Nadav, Head of Creative at Kokku - one of the largest game development studios in Latin America. With over a decade in the industry, he blends creative vision and strategic thinking to craft captivating game worlds, and shares his insights on AI trends as well as the growth potential of Vietnam’s gaming sector.If you want to uncover the secrets behind turning a game into a phenomenon embraced by millions, don’t miss this episode!___Listen to this episode on YoutubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

08-12
26:00

Google's Director: How AI disrupt the marketing world in Vietnam - James Lange, GGL Vietnam | EP 353

As of April, Vietnam recorded 104.7 million mobile broadband subscriptions, marking a 14.4% increase compared to the same period last year (VnExpress, 2025). This clearly reflects the growing dominance of mobile-first behavior among consumers. In response, Google is adapting its advertising solutions to better align with local user habits. From integrating Click to Zalo and YouTube Shopping to applying AI in ad optimization, these strategies are designed to help businesses reach their customers more effectively in a digital landscape increasingly centered around mobile devices. In this week’s episode of the Vietnam Innovators podcast, we speak with James Lange, Customer Solutions Director, Google Vietnam. With over 15 years of experience leading digital growth initiatives across the US and Asia, James is a key figure in driving the adoption of AI-powered marketing solutions among Vietnamese businesses. In conversation with host Hao Tran, he shares strategic perspectives on how Google is localizing its technologies to support Vietnam’s digital transformation.If you're a marketer looking to better understand how to reach Vietnamese consumers, don’t miss this episode of Vietnam Innovators.Listen to this episode on YouTubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

08-07
45:09

Bích Nhật Phạm

tập này hay waa

05-14 Reply

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