View From Afar

How do you build a travel company that prioritizes purpose over profit—and still succeed? For James Thornton, CEO of Intrepid Travel, it starts with transparency, ambition, and a commitment to local communities. In this episode of View From Afar, he chats with Afar director of podcasts Aislyn Greene about how he's steering one of the world's most beloved adventure travel companies through challenges like overtourism, climate change, and the evolving expectations of modern travelers. In this episode you'll learn: How Intrepid creates its annual Not Hot List of emerging destinations and ensures they're ready for sustainable tourism. Why the company banned elephant rides in 2014 and how transparency drives trust with travelers. What it takes to become a B Corp- certified travel company—and why it took three years. How Intrepid co-designs trips with Indigenous communities and women-focused travel groups. Don't miss these moments: [01:45] How James Thornton got into the travel space. [03:00] Examples from Intrepid's 2025 Not Hot List, including the island in Croatia that was a military zone until the 1980s—and why it's perfect for travelers seeking authentic experiences. [10:30] Why women are the primary decision-makers in travel and how Intrepid is responding with women-only expeditions. [18:00] The challenging three-year journey to B Corp certification and why it was worth it. [24:00] James's pandemic-era crisis leadership and his open letter to travelers. [32:00] The loneliness pandemic and why human connection matters more than ever in travel. Featured in this episode Intrepid's 2025 Not Hot List destinations including Vis Island, Croatia; Sierra Leone; and the Tian Shan Mountain Range, Kyrgyzstan Intrepid's women-only expeditions in Jordan, Morocco, Iran, India, Turkey, and many more countries Intrepid's Reconciliation Action Plan for Indigenous tourism in Australia Resources Explore Intrepid's 2025 Not Hot List Download Intrepid's open-source B Corp Guide for purpose-led businesses Explore Intrepid Travel's trips and experiences Stay Connected Sign up⁠ for our travel industry newsletter, Afar Advisor. Sign up for our podcast newsletter, ⁠⁠Behind the Mic⁠⁠, where we share upcoming news and behind-the-scenes details of each episode.  Explore our other podcasts, ⁠Unpacked,⁠ where we dig into the trickiest topics in travel, and ⁠⁠Travel Tales⁠⁠, which celebrates first-person narratives about the way travel changes us. View From Afar is part of ⁠⁠Airwave Media⁠⁠'s podcast network. Please contact ⁠⁠advertising@airwavemedia.com⁠⁠ if you would like to advertise on our podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

In July 2025, a video from veteran safari guide Nick Kleer went viral, showing more than 150 safari vehicles crowding a single wildebeest crossing in Tanzania's Serengeti. The chaotic scene sparked outrage and raised urgent questions about overtourism in East Africa's most iconic wildlife destinations. But the issue is much more nuanced. In this episode of View From Afar—the first in a larger safari series that will continue into 2026—Afar senior deputy editor Jennifer Flowers speaks with two veteran safari industry leaders about the crisis threatening the Great Migration and what can be done to ease overtourism, while protecting wildlife and local livelihoods. Guests Nicky Fitzgerald - Co-founder of Angama, with 45 years in the safari industry Joss Kent - CEO of &Beyond, lifelong Kenya resident and conservation advocate In this episode you'll learn How social media's "seven-second soundbites" have reduced the year-round Great Migration to a single Instagram moment Why guides face enormous pressure to deliver river crossings, even when it harms wildlife The role of government regulation, park fees, and resource management in controlling crowds How global hotel brands entering the safari space are changing the landscape What travelers can do to experience the migration responsibly Key moments [03:13] How the industry arrived at this moment [07:56] Why this isn't just about river crossings - every major wildlife sighting faces vehicle pressure [10:16] The complex question of who's responsible: guests, operators, guides, or governments [20:28] The Ritz-Carlton Masai Mara controversy and environmental impact concerns [30:05] How to encourage travelers to see the migration responsibly [33:42] The role of social media [39:33] What's at stake if the industry doesn't change course Resources Read Jenn's full interview with safari guide Nick Kleer (who filmed the viral video) Read the transcript of the episode Learn more about Angama's safari lodges Explore &Beyond's lodges and experiences Be sure to subscribe to the show and to sign up for our podcast newsletter, ⁠Behind the Mic⁠, where we share upcoming news and behind-the-scenes details of each episode. And explore our other podcasts, Unpacked, where we dig into the trickiest topics in travel, and ⁠Travel Tales⁠, which celebrates first-person narratives about the way travel changes us. View From Afar is part of ⁠Airwave Media⁠'s podcast network. Please contact ⁠advertising@airwavemedia.com⁠ if you would like to advertise on our podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

America's birthplace of the revolution is writing new chapters while honoring its historic legacy. In this IPW 2025 episode, recorded live from the conference floor, Martha Sheridan, president and CEO of Meet Boston, joins Afar editorial director Billie Cohen to discuss how the city balances its Revolutionary War heritage with contemporary attractions and diverse neighborhoods. The conversation covers Boston's ongoing America 250 celebrations, which began early with events like the 250th anniversary of the Boston Tea Party in 2023 and will culminate in a spectacular Fourth of July 2026 celebration featuring the World Cup and tall ships. Martha also discusses emerging neighborhoods like Allston-Brighton with its New Balance development and the Boston Art Triennial running through October, which uses public art installations to guide visitors through over 20 neighborhoods. Addressing current challenges in international tourism, Martha emphasizes Boston's welcoming message under diverse leadership and the city's continued appeal for business travelers, evidenced by major conventions like Bio bringing 20,000 scientists from around the world. She concludes by highlighting Boston's unique characteristic: the ability to experience vastly different cultures and atmospheres within a 10-minute walk between neighborhoods. What You’ll Learn The city’s governor, lieutenant governor, and mayor are all women 2023 was the 250th anniversary of the Boston Tea Party Boston is planning a massive 4th of July celebration for 2026 and will host several World Cup matches.  This year is the very first Boston Triennial, through October 2025. Boston has 23.5 (yes, .5) diverse neighborhoods.  Key Moments [05:07] The city’s governor, lieutenant governor, and mayor are all women, and Sheridan credits this trio with helping make Boston an open and welcoming city. [06:01] Boston has been celebrating since 2023, which was the 250th anniversary of the Boston Tea Party. [9:02]: Allston–Brighton is one neighborhood that may be less known to tourists, and New Balance built a track there surrounded by a development with restaurants, shops, and activities.  [10:37] Sheridan stresses that tourism can support community needs by creating jobs, attracting new businesses, and helps strengthen local businesses such as restaurants.   Resources Read the transcript of this episode Learn more about Meet Boston Listen to Martha's podcast, Boston Found Find Meet Boston on Facebook, Instagram, and TikTok Read Afar’s recent Boston coverage I 🇺🇸 America 250 Update: In 2026, Boston will host seven World Cup matches and has a blowout 4th of July celebration planned. Previous Episode: Julie Coker, President and CEO of NYC Tourism and Conventions, on how the city is unlike any other in the world. Complete Series: View From Afar Also in this IPW series: Hear from Angela Val, President and CEO of Visit Philadelphia, on how the City of Brotherly Love lives up to its name. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

New York City continues to set the global standard for urban tourism, and its newest tourism leader is ready to build on that legacy. In this IPW 2025 episode, recorded live from the conference floor, Julie Coker, president and CEO of New York City Tourism + Conventions, joins Afar editorial director Billie Cohen to discuss her vision for the Big Apple's tourism future. Julie, who started her role in December 2024, brings extensive experience from leading tourism organizations in Philadelphia and San Diego. The conversation covers New York's remarkable resilience and recovery speed compared to other major metropolitan areas, particularly following COVID-19. Julie also discusses the city's ambitious plans for upcoming major events, including hosting eight FIFA World Cup matches in 2026, celebrating the city's 400th anniversary in 2025, and participating in America's 250th anniversary celebrations with events like Sail Forth 250, featuring over 30 tall ships gathering in New York Harbor. Julie also addresses current challenges facing international tourism, including geopolitical tensions and visa wait times, while emphasizing her commitment to ensuring tourism benefits reach all five boroughs and underserved communities. What You’ll Learn Etihad Park, a dedicated soccer stadium, will open in Willets Point, Queens in 2027. How Coker and her team aim to spread the wealth of tourism across all five boroughs.  The big plans for NYC's 400th birthday celebration and America 250.  Key Moments: [06:28] Coker believes NYC bounced back from the pandemic more quickly than other cities because of “the diversity of the economy, the people, and the resources that we have.” [08:41] Diversity of offerings is key, and NYC continues to add new attractions, like Etihad soccer stadium, opening in Queens in 2027.   [12:09]: NYC will celebrate its 400th birthday this year on September 7th with a huge, free event around Broadway.  Resources Read the transcript of this episode Learn more about NYC Tourism + Conventions Find NYC Tourism + Conventions on Facebook, Instagram, and TikTok Read Afar’s recent New York City coverage 🇺🇸 America 250 Update: NYC will host eight World Cup matches in 2026. Etihad soccer stadium is set to open in Willets Point, Queens in 2027. 📊 By the Numbers:  International travelers are just 20 percent of NYC’s visitors but make up 50 percent of its visitor spending.  Previous Episode: Tamara Pigott, Executive Director of Visit Fort Myers, on transforming southwest Florida into a world-class destination Up Next: Martha Sheridan, President and CEO of Meet Boston. Complete Series: View From Afar Also in this IPW series: Hear from Kristen Reynolds, President & CEO of Choose Chicago, on how the city celebrates diversity, inclusion, and the Pope (of course). Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Southwest Florida is proving that beach destinations can evolve beyond sun and sand while maintaining their natural magic. In this IPW 2025 episode, recorded live on the conference floor in Chicago, Tamara Pigott, executive director of Visit Fort Myers, joins Afar editorial director Billie Cohen to share how she's helped transform the region into a world-class travel destination over her 25 years with the organization, including 10 years in the top position. Tamara discusses how Fort Myers, Sanibel Island, and Captiva Island have become household names while balancing tourism growth with environmental conservation. The region stands out as the "seashell capital of America" and maintains nearly 70 percent of Sanibel Island as preserved land with strict building height restrictions. The conversation covers the ongoing recovery from Hurricane Ian, a Category 5 storm that hit in 2022, and how the tourism industry has rebounded with over 80 percent of accommodations now reopened destination-wide. Tamara also explores emerging trends like solo travel and how the region's vibrant downtown districts are creating urban experiences that complement the natural coastal attractions. What You'll Learn Sanibel Island is home to the Bailey-Matthews National Seashell Museum with interactive experiences for all ages Nearly 70 percent of Sanibel Island remains preserved land with strict development guidelines Fort Myers has developed beyond beaches with vibrant downtowns, breweries, entertainment districts, and cultural attractions The region attracts visitors with household incomes over $100,000 who are seeking "respite getaway without a passport." Key Moments [Beginning] Tamara explains how the Fort Myers region offers a "natural experience" with migratory birds, dolphins, and manatees beyond traditional beach tourism [Middle] Discussion of Hurricane Ian recovery efforts, with over 50 percent of island accommodations now reopened and destination-wide recovery at over 80 percent [Middle] Tamara shares advice for other DMOs facing natural disasters: build deep relationships with emergency management, mayors, and community leaders before crisis hits [End] Exploration of solo travel trends and how Fort Myers caters to travelers aged 45-55 seeking peaceful getaways Resources Read the transcript of the episode. Visit the Visit Fort Myers website and social media handles. Learn more about the Bailey-Matthews National Seashell Museum on Sanibel Island. Explore Fort Myers' downtown district with the Luminary Autograph hotel and entertainment options. Discover Bonita Springs' riverside downtown area with breweries and parks. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on ⁠Instagram⁠ and ⁠TikTok⁠ for behind-the-scenes IPW content. ⁠Sign up⁠ for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, ⁠Travel Tales⁠, where we share first-person narratives of trips that have changed us, and ⁠⁠⁠Unpacked⁠⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Maine is proving that small state thinking can yield big tourism results while staying true to its roots. In this IPW 2025 episode, recorded live on the conference floor in Chicago, Maine Office of Tourism Director Carolann Ouellette joins Afar editorial director Billie Cohen to discuss her unique journey back to leading Maine tourism for a second time, having previously held the role from 2010 to 2016 before launching the state's groundbreaking Office of Outdoor Recreation. Drawing from her aviation industry background—her father was a Pan Am pilot and she worked as a flight attendant—Carolann brings a traveler's perspective to destination marketing. Her strategy focuses on connecting like-minded but disparate groups to create authentic experiences, from boutique hotels in historic properties to unique outdoor adventures. Under her "Forged by Nature" brand platform, Maine is positioning itself as a destination where landscape inspires everything from outdoor recreation to artisanal crafts and culinary experiences. What You’ll Learn Why Ouellette created Maine’s Office of Outdoor Recreation How tourism can really have an impact at a very local level in a small state like Maine.  Maine now has its first professional soccer team, the Hearts of Pines For America 250, the state is creating the 250-entry Maine Atlas. Key Moments [06:17] The state has had a lot of investment in historic buildings like windmills and mansions being turned into hotels.  [11:17] Maine’s Office of Outdoor Recreation works with high schools, community colleges, and universities to help students learn more about working in the outdoor recreation economy. [14:39]: The tourism office is focused on finding things that attract visitors that also have an impact at a very local level.  [16:12]: For America 250, the state is putting together the Maine Atlas with 250 entries covering its recent history.   Resources Read the transcript of this episode Learn more about the the Maine Office of Tourism and Visit Maine Find Visit Maine on Instagram and Facebook Read Afar’s recent Maine coverage Previous Episode: Anne Sayers, Wisconsin Secretary of Tourism. Up Next: Tamara Pigott, Executive Director of Visit Fort Myers. Complete Series: View From Afar Also in this IPW series: Hear from Stacy Ritter, President and CEO of Visit Lauderdale, on ensuring Fort Lauderdale is welcoming to every type of traveler.  Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Wisconsin is proving that the Midwest can surprise travelers while breaking tourism records. In this IPW 2025 episode, recorded live on the conference floor in Chicago, Wisconsin Secretary of Tourism Anne Sayers joins Afar deputy editor Michelle Baran to discuss how the state has achieved three consecutive record-breaking years of tourism growth under her leadership since December 2020, expanding from six media markets in 2019 to 14 today while transforming perceptions of the destination. A key part of Anne's strategy has been reframing Wisconsin as a four-season destination, showcasing winter activities like skiing, snowmobiling, and cozy cabin experiences to combat the perception that it's only a summer getaway. She emphasizes Wisconsin's unique blend of iconic American brands like Harley-Davidson, architectural treasures from Frank Lloyd Wright, and genuine Midwestern hospitality that creates unexpected discoveries for visitors. As Wisconsin rides momentum from hosting major events like the Ryder Cup and political conventions, Anne's vision is to establish the state as a must-visit domestic leisure destination where travelers can "discover the unexpected" throughout the entire state, from the Apostle Islands in the north to countless surprises in between. What You’ll Learn:  Wisconsin is bursting with outdoor activities, including winter surfing and rockclimbing Wisconsin has a festival dedicated to when a piece of Sputnik fell in Manitowoc Wisconsin has 600 varieties of cheese. Wisconsin is the birthplace of Frank Lloyd Wright. Key Moments: [02:38] Sayers started her role in December 2020, and Wisconsin Tourism has now had its third record-breaking year in a row. [06:49] Wisconsin excels in celebrating winter with all kinds of outdoor fun, including skiing, snowmobiling, and walking on frozen lakes.   [8:53]: Visitors can see Frank Lloyd Wright’s home and a school, place of worship, and conference center all designed by him. [11:13]: Wisconsin is home to the world’s largest refracting telescope.   Resources Read the transcript of this episode Learn more about Travel Wisconsin Find Travel Wisconsin on Facebook and Instagram Read Afar’s recent Wisconsin coverage Previous Episode: Brad Dean, President & CEO of Explore St. Louis, on the city’s incredible momentum. Up Next: Carolann Ouellette, President of the Maine Office of Tourism. Complete Series: View From Afar Also in this IPW series: Hear from Kristen Reynolds, President & CEO of Choose Chicago, on how the city celebrates diversity, inclusion, and the Pope (of course). Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Washington D.C. is proving that America's capital can separate politics from place while breaking tourism records. In this IPW 2025 episode, recorded live on the conference floor in Chicago, ⁠Destination DC⁠ president and CEO Elliott Ferguson joins Afar deputy editor Michelle Baran to discuss how the city welcomed a record-breaking 27.2 million visitors in 2024, generating $2.3 billion in tax revenue while preparing for major events like America 250 and the NFL Draft. Ferguson, a seasoned tourism leader who's navigated everything from 9/11 to January 6th, explains D.C.'s unique challenge of marketing a destination that's both the seat of government and home to 700,000+ diverse residents. He reveals how the city's "There's Only One DC" campaign showcases its international character—with over 175 embassies and a thriving cultural scene—beyond the traditional monuments and museums experience. What You'll Learn Ferguson describes D.C.'s vibe as globally diverse, where residents embrace people from all backgrounds in a city with 175+ embassies. Prior to leading tourism efforts, Ferguson has been with Destination DC since 2001, becoming CEO in 2009. How to position D.C. as more than just suits and politics—showcasing neighborhoods, architecture, and local culture. Where visitors can experience the "real D.C." beyond federal buildings, including festivals, restaurants, and community celebrations. Key Moments  [08:45] Ferguson jokes about not wearing a suit on stage to counter the stereotype that everyone in D.C. talks politics and wears formal attire. [12:30] Asked about D.C.'s appeal, Ferguson notes that families might initially choose Disney World, but D.C. visitors are "wowed" by free, interactive museum experiences. [18:15] A big challenge is separating the 535 members of Congress from the 700,000+ residents who call D.C. home and embrace diversity. [24:20] Ferguson emphasizes that despite political climate changes, D.C. hasn't "taken our foot off" DEI efforts or run from the acronym. Resources ⁠ Read the transcript of this episode⁠ .⁠ Learn more about Destination DC⁠ . Find Destination DC on ⁠Instagram⁠, ⁠Facebook⁠, and ⁠YouTube⁠ . Read Afar's Washington D.C. coverage⁠. Previous Episode: ⁠Walt Leger of New Orleans & Co on recovering from crises and how his city is "built to host." Up Next: Brad Dean, president and CEO of Explore St. Louis Complete Series: ⁠View From Afar⁠  Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on ⁠Instagram⁠ and ⁠TikTok⁠ for behind-the-scenes IPW content. ⁠Sign up⁠ for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, ⁠Travel Tales⁠, where we share first-person narratives of trips that have changed us, and ⁠⁠⁠Unpacked⁠⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media's podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

St. Louis is proving that America's heartland is ready for a renaissance, blending iconic history with entrepreneurial energy. In this IPW 2025 episode, recorded live on the conference floor in Chicago, ⁠Explore St. Louis⁠ president and CEO Brad Dean joins Afar editorial director Billie Cohen to discuss how the Gateway City is reimagining itself as a destination for urban exploration while celebrating major milestones like Route 66's centennial and America's 250th anniversary. Dean, who officially started his role in February 2025, chose St. Louis over offers from New York, Chicago, and San Francisco because of the city's incredible momentum—including major downtown redevelopment, a newly approved entertainment district, and massive investments in the airport and convention center. The conversation reveals the surprising gap between visitor and local perceptions of St. Louis, with guests consistently ranking the dining, history, art, and culture as extraordinary. Dean also highlights St. Louis's remarkable commitment to accessibility—residents voted to tax themselves so major attractions like the world-class zoo and art and history museums remain free to visitors. What You'll Learn Dean describes St. Louis as the "original gathering place" where rivers converged and westward expansion began, now evolving into a playground for urban exploration. Prior to leading Explore St. Louis, Dean helped transform Myrtle Beach and rebuild Puerto Rico's tourism after Hurricane Maria. How St. Louis residents voted to tax themselves to make major attractions free, demonstrating the community's commitment to hospitality. Where visitors can experience authentic St. Louis beyond downtown, including unique neighborhoods with rich history and vibrant culture. Key Moments [03:15] Dean reveals that St. Louis was the first place he vacationed as a seven-year-old from rural Illinois, planting the travel seed that shaped his career. [08:45] Asked about St. Louis pizza, Dean explains how the thin-crust style originated from local farms and today Imo's makes every pizza downtown near the convention center. [15:30] Dean discusses how the gap between visitor and local perceptions is "as big as I've ever seen," with visitors consistently surprised by the quality of dining and culture. [22:40] The recently reopened old courthouse showcases consequential American history, including Dred and Harriet Scott cases and Virginia Minor's fight for women's voting rights. Resources ⁠Read the transcript of this episode. ⁠ ⁠Learn more about Explore St. Louis⁠. Find Explore St. Louis on ⁠Instagram⁠, ⁠Facebook⁠, and ⁠YouTube⁠. ⁠Read Afar's St. Louis coverage⁠. Previous Episode: ⁠Elliott Ferguson of Destination DC on separating politics from place⁠. Up Next: Anne Sayers, Wisconsin's secretary of tourism Complete Series: ⁠View From Afar⁠ Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on ⁠Instagram⁠ and ⁠TikTok⁠ for behind-the-scenes IPW content. ⁠Sign up⁠ for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, ⁠Travel Tales⁠, where we share first-person narratives of trips that have changed us, and ⁠⁠⁠Unpacked⁠⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media's podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

New Orleans is proving its resilience and redefining what it means to be "built to host" major events. In this IPW 2025 episode, recorded live on the conference floor in Chicago, New Orleans & Company president and CEO Walt Leger joins Afar editorial director Billie Cohen to discuss how the city bounced back from tragedy to deliver an unprecedented run of iconic events—Taylor Swift's Eras Tour, Super Bowl LIX, and Mardi Gras. Leger, a former Louisiana state legislator turned tourism leader, explains New Orleans' unique "vibe," a place where music emerges from every corner. He reveals how the city's two-mile triangle connecting the French Quarter, convention center, and Superdome creates a campus-like experience with 26,000 hotel rooms, but emphasizes that infrastructure alone doesn't make a destination—it's the people who truly make New Orleans "built to host." The conversation addresses the New Year's Day terrorist attack on Bourbon Street and how the city responded with defiance rather than fear, doubling down on joy in a distinctly American fashion. Leger shares current safety data showing violent crime down 70 percent and explains how the community rallied to successfully host major events just days after the tragedy, while also discussing challenges like balancing 385,000 residents with 19 million annual visitors. What You’ll Learn Leger describes the vibe of New Orleans as music everywhere, all the time. Prior to heading the tourism board, Leger was a lawyer and a state legislator. How to balance making New Orleans attractive for tourists while still supporting residents and local communities. Where you can find green space in New Orleans and avoid the French Quarter’s crowds.  Key Moments [04:02] In a two mile triangle, New Orleans has the French Quarter, the Superdome, and the convention center, plus 26,000 hotel rooms.  [06:26] Asked what is the vibe of New Orleans, Leger says “long before people were talking about work-life balance, we were living it.” [11:45]: A big challenge right now is short-term rentals, which can cause locals to see visitors in a less positive light.  [16:38]: New Orleans wants to ensure that one single act of terror doesn’t deter people from enjoying Bourbon Street, which remains very safe.  Resources Read the transcript of this episode Learn more about New Orleans & Company Find New Orleans & Company on Instagram, Facebook, and YouTube Read Afar’s New Orleans coverage Previous Episode: Caroline Beteta of Visit California on sustainable tourism. Up Next: President & CEO of Visit Buffalo Niagara. Complete Series: View From Afar Also in this IPW series: Hear from Helen Hill, President and CEO of Explore Charleston, about how the city showcases all of its history, good and bad. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Buffalo is experiencing a renaissance that's transforming America's perception of this western New York destination. In this IPW 2025 episode, recorded live on the conference floor in Chicago, Visit Buffalo Niagara president and CEO Patrick Kaler joins Afar editorial director Billie Cohen to discuss how grassroots community investment is reshaping the city's tourism landscape. Kaler highlights Buffalo's architectural treasures, including one of the world's most complete Frank Lloyd Wright restoration projects at the Martin House the former Buffalo State Hospital for the Insane, which has been transformed into a boutique hotel and architecture center called the Richardson Hotel. He also explores the emerging African American Heritage Corridor, featuring revitalized historic sites like the Colored Musicians Club & Jazz Museum and Michigan Street Baptist Church, a former Underground Railroad stop. The conversation addresses Buffalo's current challenge—a 20 percent drop in Canadian visitation due to political tensions rather than economic factors. Kaler shares how the destination is pivoting to domestic markets like Boston, Philadelphia, and Chicago while maintaining outreach to Canadian travel writers through creative care packages, positioning for recovery when diplomatic relations improve. What You’ll Learn Where to find Kaler’s favorite Buffalo wings  That the city is home to one of the largest and most completely restored Frank Lloyd Wright houses in the country. Buffalo has a rich Black history; sites include the Colored Musicians Club and Michigan Street Baptist Church, once an Underground Railroad stop. Key Moments [5:54] Frank Lloyd Wright’s Martin House, which had been sitting vacant, was brought back to life thanks to grassroots investments and community organizing.  [09:13] Buffalo has been restoring sites central to the city’s rich Black heritage, such as the Colored Musicians Club and Michigan Street Baptist Church, a stop on the Underground Railroad.  [11:50]: Visitation from Canada is down 20 percent, due to political messaging. Resources Read the transcript of this episode. Learn more about Visit Buffalo Niagara Find Visit Buffalo Niagara on Instagram, Facebook, and TikTok Read Afar’s Buffalo coverage Previous Episode: Walt Leger of New Orleans & Company on New Orleans’ unbeatable vibe. Up Next: Elliot Ferguson, Destination DC. Complete Series: View From Afar Also in this IPW series: Hear from Stacy Ritter, President and CEO of Explore Lauderdale, about how Greater Fort Lauderdale welcomes every single traveler with open arms. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

California's tourism powerhouse is gearing up for its biggest decade yet. In this ⁠IPW 2025⁠ episode,  recorded live on the conference floor in Chicago, ⁠Visit California⁠ president and CEO Caroline Beteta sits down with Afar deputy editor Michelle Baran to discuss how nearly three decades of experience has shaped her strategy for promoting the nation's top tourism revenue generator. Beteta reveals the counterintuitive challenge of mega-events like the ⁠2026 World Cup⁠ and ⁠2028 Olympics⁠—how they can actually deter leisure travelers despite the global spotlight—and shares lessons learned from Paris about maximizing these opportunities. She also discusses California's approach to crisis communication, from putting recent L.A. wildfires and protests into proper context to reassuring international visitors that "everyone is welcome." Beteta also highlights what's transforming the Golden State—billions in new infrastructure including LAX's $30 billion upgrade, ⁠Disneyland's 70th anniversary⁠ celebrations, and emerging destinations like the new tent resort ⁠The River Electric⁠ in Sonoma—all while maintaining the state's commitment to sustainable tourism through comprehensive stewardship planning. What You’ll Learn Though the fires in January 2025 were severe, they impacted only 2 percent of LA County Domestic tourism is strong in California—80 percent of visitors come from the U.S.—and, like many others, the state has seen a dip in international inbound travel. New developments are in the works, including a $30 billion expansion at LAX and a hospitality campus in Orange County. California is ready to welcome visitors before and after the 2026 World Cup and the 2028 Summer Olympics Key Moments [09:15] Over 80 percent of California's visitors are domestic travelers.  [11:34]: According to Beteta, they have not had any reports of visitors on tourist visas being detained at a California airport.  [13:29]: New hotel openings include Gaylord Pacific Resort on the water in Chula Vista, just outside San Diego, and The River Electric, a glamping resort and swim club in Sonoma.  [15:09] Beteta explains that being green and sustainable is part of California's DNA, and that extends to the hospitality industry. Resources Read the transcript of this episode Learn more about Visit California Find Visit California on Instagram, Facebook, and TikTok Read Afar’s recent California coverage 🇺🇸 America 250 Update: California will host several World Cup games in 2026 and LA will host the 2028 Summer Olympics.  Previous Episode: Kristen Reynolds, Choose Chicago. Up Next: Walt Leger, New Orleans & Company. Complete Series: View From Afar Also in this IPW series: Stacy Ritter, President and CEO of Visit Lauderdale, talking about Greater Fort Lauderdale’s impressive diversity, welcoming mindset, and beautiful beaches. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chicago is poised for a global spotlight with the historic appointment of Chicago-born Pope Leo. In this IPW 2025 episode, recorded live on the conference floor in Chicago, Choose Chicago president and CEO Kristen Reynolds sits down with Afar deputy editor Michelle Baran to discuss how her unconventional journey from Arizona tourism to Long Island destination transformation has prepared her to lead the Windy City's bold marketing vision. Reynolds shares how Chicago is doubling down on its "Never Done, Never Outdone" campaign to celebrate the city's diversity and inclusion values, even while challenging false narratives about urban safety. Reynolds also reveals what's on the horizon—the Obama Presidential Center opening in 2026, America 250 celebrations highlighting Chicago's role in the nation's evolution, and the city's record-breaking $20 billion tourism impact—as well as her newfound appreciation for Chicago's unmatched culinary scene and James Beard Award winners. What You’ll Learn Three Chicago restaurants/bars won James Beard awards this year The Pope’s appointment will be a tourism boon for the city The ⁠Obama Presidential Center⁠ is opening in 2026 and will include a garden and athletics complex One of the biggest tourism challenges is a false narrative about the city’s safety Chicago’s biggest international source markets Where Kristen Reynolds takes her friends and family when they visit Chicago Key Moments [08:42] Chicago’s biggest tourism challenge is a false narrative about the city’s safety. [11:00]: Winter in Chicago may be tough, but this is when you’ll find the best deals and fewest tourists [12:08]: It’s essential that any elected official understands the value of what the tourism industry brings to the community  [13:42] Chicago had 55 million visitors in 2024 and saw over $20 billion in tourism economic impact. Resources Read the transcript of this episode Learn more about Choose Chicago Find Choose Chicago on Instagram, Facebook, and TikTok Read Afar’s recent Chicago coverage 📊 By the Numbers:  Chicago has 77 neighborhoods and, in 2024, saw more than 55 million visitors.  Previous Episode: Stacy Ritter, Visit Lauderdale. Up Next: Caroline Beteta, Visit California. Complete Series: View From Afar Also in this IPW series: Hear from Angela Val, President and CEO of Visit Philadelphia, about how this welcoming city is the birthplace of democracy. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Fort Lauderdale—Florida's LGBTQ+ capital—has proved that staying true to your values can be the best marketing strategy of all. In this IPW 2025 episode, recorded live on the conference floor in Chicago, Visit Lauderdale President and CEO Stacey Ritter sits down with Afar deputy editor Michelle Baran to discuss how her unconventional path from lawyer to politician to tourism leader has shaped her bold approach to destination marketing. Ritter shares how Fort Lauderdale has doubled down on its "Everyone Under the Sun" campaign to celebrate diversity and inclusion, even amid challenging political climates in Florida—all while successfully differentiating the region from Miami as a diverse, more relaxed, flip flop–friendly destination. Ritter also reveals what's on the horizon—Fort Lauderdale is hosting IPW 2026 at its newly expanded convention center with an 801-room Omni Fort Lauderdale hotel on the Intracoastal Waterway—as well as her newfound obsession with pickleball and the destination's first Michelin-starred restaurant. What You’ll Learn How Greater Fort Lauderdale ensures visitors know that everyone is welcome here That Fort Lauderdale represents 170 nations and people who speak 148 languages, all united in making visitors feel genuinely welcome and at home An Omni hotel at Fort Lauderdale’s convention center opens in September 2025 Fort Lauderdale is not a suburb of Miami, despite what a map may show you That Visit Lauderdale is a tourism agency that leads with its values: being open and inclusive to everyone Ritter’s insider tips for the best of Fort Lauderdale Key Moments [04:25] When Florida's tourism site removed its LQBTQ+ content, Greater Fort Lauderdale—the LGBTQ+ capital of Florida—doubled down, embracing its history.  [07:31] A new facility has opened in Snyder Park with more than 40 pickleball courts, a bar and restaurant, and a lake with a beach. (You’ll find Ritter there.) [9:44]: Ritter reminders listeners that “failure is an option in life, but not trying is never an option”  [13:06] What makes Ft. Lauderdale so enticing? Warm water, top-rated restaurants you can access by boat, and great shopping.  Resources Read the transcript of this episode. Learn more about the Visit Lauderdale. Find Visit Lauderdale on Instagram, Facebook, and YouTube. Read Afar’s Fort Lauderdale coverage. 📊 By the Numbers:  Broward County’s 2 million residents come from 170 countries and speak 140 languages. Ten percent of Broward’s residents are directly or indirectly employed in tourism. Fort Lauderdale has 24 miles of beach. Previous Episode: Josh Earnest, Executive Vice President of Communications and Advertising of United Airlines. Up Next: Kristen Reynolds, President and CEO of Choose Chicago. Complete Series: View From Afar Also in this IPW series: Hear from Angela Val, President and CEO of Visit Philadelphia, about how this welcoming city is the birthplace of democracy. Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

The single biggest thing that will improve our air travel system and make it better for everyone involved? Government investment, says Josh Earnest, Executive Vice President of Communications and Advertising of United Airlines. In this IPW 2025 episode, recorded live on the conference floor in Chicago, Josh Earnest sits down with Afar deputy editor Michelle Baran to discuss United's ambitious strategic vision, from massive international route expansion to onboard innovations like Starlink WiFi across their entire fleet. Earnest candidly addresses the Newark Airport challenges that plagued travelers earlier this year, explaining how government-imposed flight limits have transformed it into the most reliable airport in the New York area with 85 percent on-time performance. Drawing from his experience as former White House Press Secretary, he also tackles the intersection of travel and politics, discussing how changing perceptions about America affect international tourism while advocating for crucial air traffic control infrastructure investments that could revolutionize the flying experience for everyone. What You’ll Learn How United asked the government for help to deal with the Newark challenges How the pandemic changed the way United designs its route network planning That United may not have the cheapest tickets, but believes it offers the most value by having good service, reliability, and convenience.  That United flies to about 144 international destinations, 34 of which have no flights from other U.S. carriers.  That United’s 10-20 year plan includes not only offering the best possible customer experience but also one that’s kinder to the environment. Key Moments [03:46] Following challenges at Newark, including limited capacity and staffing shortages, United asked for and received more federal regulations for the airport.  [05:37] By far the biggest thing the federal government can do that would have the most impact on air travel is to invest in the infrastructure of air traffic control.  [09:26] 80-85 percent of United’s travelers are people in the U.S. buying tickets to travel internationally, so the airline hasn’t seen a huge impact from the major decrease in inbound international tourism. [10:43] Earnest would like potential international visitors to try not to judge the country based on what our politicians say or what they may see on social media, but to come see the U.S. for themselves. [12:44] During the winter 2025 season, United will be increasing its flights from Chicago to warm weather places like Florida by as much as 15-20 percent. Resources Read the transcript of this episode Book a flight with United Find United on Instagram and Facebook Afar’s air travel coverage  Previous Episode: Adam Burke, President and CEO of Los Angeles Tourism and Convention Board. Up Next: Stacy Ritter, President and CEO of Visit Lauderdale. Complete Series: View From Afar Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Los Angeles is proving that resilience and opportunity go hand in hand. In this IPW 2025 episode,  recorded live on the conference floor in Chicago, Los Angeles Tourism & Convention Bureau President and CEO Adam Burke sits down with Afar deputy editor Michelle Baran to discuss how L.A. is transforming challenges into catalysts for growth. From navigating the aftermath of January's devastating wildfires and recent protests to preparing for the 2026 World Cup and 2028 Olympics, Burke shares how the city's incredible diversity—with residents from 140 countries speaking over 220 languages—makes it uniquely positioned as a welcoming global destination. What You’ll Learn Though the wildfires were catastrophic, less than 2 percent of the L.A. region was affected.  The U.S. has gone from having a $50 travel trade surplus to a $50 million deficit L.A. is the first urban destination in the U.S. to join the Global Sustainable Tourism Council. How Los Angeles Tourism helps smaller, diverse-owned businesses have better access to the power of tourism Key Moments [04:13] LA. is a true global city; residents come from 140 different countries and speak over 220 different languages. [08:08] During Dine LA restaurant week, Los Angeles Tourism and Bank of California were able to donate $100,000 to wildfire relief efforts. [11:12]: One of the most important things a tourism organization can do is be a trusted and reliable source of information. [12:48]: Over the last 15 years, Brand USA has generated $24 for every $1 it spent promoting tourism across the country.  Featured Topics L.A. as one of the most diverse and inclusive destinations globally The 2026 World Cup and the 2028 Summer Olympics How community support helped LA businesses recover after the January 2025 wildfires Travel and tourism as a form of diplomacy Where Burke takes his family and friends when they visit—all without a car. Resources Read the transcript of this episode Learn more about Discover Los Angeles Find Discover Los Angeles on Instagram, Facebook, and TikTok Previous Episode: Bill Hornbuckle on the importance of government-travel industry collaboration Up Next: Josh Earnest, Executive Vice President of Communications and Advertising of United Airlines. Complete Series: View From Afar Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when a casino CEO takes on America's tourism challenges? In this IPW 2025 episode,  recorded live from the conference floor in Chicago, MGM Resorts CEO and U.S. Travel Association Chair Bill Hornbuckle sits down with Afar deputy editor Michelle Baran to discuss the state of international inbound travel. Hornbuckle has watched Vegas transform from a "free food, free rooms, come gamble" destination to a sports and entertainment hub where, for hotels like the Bellagio, 70 percent of its revenue is non-gaming. Now he's applying those lessons to America's bigger challenge: turning a $50 billion tourism deficit into a surplus while preparing for major events like the World Cup and America's 250th anniversary. With Chinese visitors down 50 percent, lengthy visa wait times, and travelers facing hours-long immigration lines, Hornbuckle argues that America's fragmented approach to tourism—spread across multiple government departments—is holding the nation back. His solution mirrors what worked in Vegas: bringing everyone together behind a unified vision. What You’ll Learn How spending in Vegas has changed since the 1980s What major sports events are coming to Las Vegas in 2025, 2026, and beyond.  That funding the FAA is crucial for increasing inbound international tourism How long it can take for a train line to open without public sector support That the U.S. tourism sector needs government support to survive Key Moments [04:45] In the 1980s, 80 percent of revenue was tied to the casino and 20% to rooms; today 70 percent of revenue at the Bellagio, for example, is not related to the casino. [09:51] How can the tourism industry work with the government to ensure visas are processed faster and airport lines move more quickly? [13:45] The Brightline train connecting LA and Las Vegas is $10 billion project 25 years in the making.  [16:52]: The U.S. Travel Association wants visitors to know that, despite the rhetoric people may hear, they’re very welcome. Featured Topics The way travel to Vegas has evolved in the past few decades The U.S. travel industry needs significant government support to continue The essential need for visitors to feel welcome, starting with faster visa processing How critical it is to have enough staff at airports across the country Resources Read the transcript of this episode Learn more about the U.S. Travel Association Find U.S. Travel Association on Instagram and Facebook Previous Episode: Angela Val on how Philadelphia, the birthplace of democracy, is for everyone. Up Next: Adam Burke, CEO and President of Los Angeles Tourism. Complete Series: View From Afar Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Asheville, North Carolina, is known for many things: a pristine location in the Blue Ridge Mountains, an incredible arts and music scene—and more recently, Hurricane Helene, one of the most destructive storms in U.S. history. But since the storm hit in September 2024, the town has invested heavily in rebuilding, and it (and most of Western North Carolina) are eagerly welcoming visitors once more. In this special IPW 2025 episode, recorded live from the conference floor in Chicago, Vic Isley—president and CEO of Explore Asheville—sits down with editorial director Billie Cohen to discuss what she loves about living in Asheville and how community has been key to the area's recovery, with restaurants and farms collaborating with distillers and breweries in new ways, musicians signing on for a concert to raise money for recovery efforts, and so much more. What You’ll Learn That Asheville is surrounded by two of the most-visited national parks in the country How community was essential in Asheville and Western North Carolina’s recovery from Hurricane Helen About Asheville’s role as a live-music powerhouse Key Moments [01:22] Vic’s top three reasons you should visit Asheville  [03:57] A beloved local restaurant is expanding and opening an oyster bar [05:22] Community collaboration is a major part of Asheville’s rebound after Hurricane Helene [15:07] Why an Asheville rooftop bars tour is a unique way to get to know the city Featured Topics The role that community played in post–Hurricane Helene recovery The importance of building strong relationships with partners Lesser-known ways to explore Asheville Resources Read the transcript of this episode. Find Explore Asheville on Instagram, Facebook, and TikTok   Listen to Eric Church’s “Carolina” IPW 2025 conference information Want to plan your own Asheville trip? Here’s where Afar’s co-founders, Joe and Greg, went in January 2025. Hotels The Restoration Radical HotelThe Kimpton Hotel Arras Restaurants and Bars The Draftsman Afterglow Golden Hour The Med Chestnut Huli Sue’s BBQ The Admiral Ukiah Up Next in This Special Live IPW Series Geoff Freeman, President and CEO of the U.S Travel Association Stay Connected Subscribe to View From Afar to catch all 20 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this IPW 2025 episode, recorded live from the conference floor in Chicago, Visit Philadelphia president and CEO Angela Val shares her hope that "everybody sees each other as human beings first." And she explains how Philadelphia's core value as the City of Brotherly Love means that no matter your lifestyle, religion, race, or ethnicity, "in this place you will be able to be yourself, feel a sense of belonging and be welcomed." Val sits down with Afar deputy editor Michelle Baran to discuss Philadelphia's "In Pursuit of a More Perfect Union" initiative, the groundbreaking TED Democracy event launching in June, and how the birthplace of democracy is hosting six FIFA World Cup matches, the MLB All-Star Game, and a supersized July 4th concert as part of America's 250th celebration. What You’ll Learn Philadelphia has James Beard Award winning- and Michelin-starred restaurants  TED Democracy and Visit Philadelphia have partnered for a three-year series of TED talks on the impacts of democracy. How to get off the tourist trail in Philadelphia Where Angela takes her friends and family when they visit Visit Philly and Angela’s hopes for the next 10 years in Philadelphia Key Moments [07:04] Visit Philadelphia signed a three-year partnership with TED Democracy for a series of talks about the impact of democracy. [09:23] Philadelphia is a walkable, green city easy to reach from New York and Washington, D.C. [15:50]  Philadelphia is celebrating 52 things that happened in Philadelphia and changed the world, like democracy. [17:30]: Angela would like to see Philadelphia able to put more into its artists, the people who actually produce art. Featured Topics Philadelphia is a welcoming place for everyone The city as the birthplace of democracy and the epicenter of America 250 celebrations Major upcoming events include the PGA championship, six World Cup matches, and the MLB All-Star Game Exploring lesser-visited parts of the city Resources Read the transcript of this episodeListen to Visit Philadelphia x TED Democracy  Visit Philadelphia’s site Find Visit Philadelphia on Instagram, Facebook, TikTok, and YouTube How to explore Philadelphia like a local 🇺🇸 America 250 Update: Big upcoming events for Philadelphia in 2026 include the MLB All-Star Game, the PGA Championships, and six World Cup matches. Previous Episode: Helen Hill on how Charleston showcases all of its history. Up Next: Bill Hornbuckle, CEO and President of MGM Resorts International and chair of the U.S. Travel Association. Complete Series: View From Afar Stay Connected Subscribe to View From Afar to catch all 19 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices

Charleston hid their tea instead of throwing it in the harbor—and that's just one of the surprising stories that the historic city has to share with visitors. In this IPW 2025 episode, recorded live from the conference floor in Chicago, Explore Charleston president and CEO Helen Hill sits down with Afar editorial director Billie Cohen to share how Charleston recently broke records for hotel nights and airport passengers—and how the city has expanded its tourism impact over the years. As Charleston celebrates more than 350 years of history and gears up for America's 250th anniversary, Hill reveals how the city ditched the "Moonlight and Magnolias" narrative to tell authentic stories—from their capitalist Tea Party to the Revolutionary War fort built with spongy palmetto logs that absorbed British cannonballs. Plus, she shares why heirloom tomatoes and Gullah Geechee cuisine are helping bring the community together. What You’ll Learn That Charleston is home to the country’s very first museum, the Charleston Museum. That Charleston is showcasing its true, sometimes painful history with sites such as the International African American Museum. The unusual role Palmetto trees played in the revolutionary war The country’s oldest synagogue is in Charleston, the Kahal Kadosh Beth Elohim Synagogue. Key Moments [02:56] New luxury properties are opening, including a Four Seasons. [04:55] Explore Charleston’s decision to showcase all of its complex history [8:28] Some of the city’s most celebrated chefs are bringing Gullah Geechee food culture to a wider audience  [17:07] South Carolina’s deep agricultural traditions lead to plenty of local produce  Featured Topics The impact increased flights to Charleston has had on tourism The oldest museums and synagogues in the country The importance of reconciling with and showcasing painful history Visitors booking trips closer to their travel dates Resources Read the transcript of this episode Visit Explore Charleston’s site Find Explore Charleston on Instagram and Facebook See Afar’s take on what to do in Charleston 🇺🇸 America 250 Update: The fall 2025 opening of the Cooper Hotel on Charleston Harbor, a Revolutionary War site Previous Episode: Geoff Freeman on how the U.S. can welcome more international visitors. Up Next: Angela Val, president and CEO of Visit Philadelphia. Complete Series: View From Afar Stay Connected Subscribe to View From Afar to catch all 19 IPW episodes this week. Follow @AfarMedia on Instagram and TikTok for behind-the-scenes IPW content. Sign up for our travel industry newsletter, Afar Advisor. Rate and review the show to help other travel professionals discover these insights. Explore our other podcasts, Travel Tales, where we share first-person narratives of trips that have changed us, and ⁠⁠Unpacked⁠⁠, which unpacks a tricky topic in travel each week. This IPW 2025 special series was recorded live in Chicago. View From Afar is a production of Afar Media and a part of Airwave Media’s podcast network (email advertising@airwavemedia.com if you would like to advertise on our podcast). The podcast is produced by Aislyn Greene and Nikki Galteland, with assistance from Michelle Baran and Billie Cohen. Music composition from Epidemic Sound. Learn more about your ad choices. Visit megaphone.fm/adchoices