Vision Voices

From Marketing to Transformation: how to grow in your marketing role, how to stay human in the digitally first world, how to take a leap of faith within the corporate structure and follow the adventure. This and much more in our chat with Georgia Watson. Visit website: www.visionvoices.me

Let’s talk live about what’s working in B2B marketing now. Let’s go backstage and speak to the leaders and founders who roll their sleeves and get the job done every day in the times that have changed, who keep shaping new trends, start new conversations, build new teams. Join us to bring in your point of view and real examples of the marketing that works today. Visit website: www.visionvoices.me

In this episode of Vision Voices: The Arabic Series, Lara sits down with Radwa Hassan to unpack the deeply personal and often unspoken question many people carry: “Is my Arabic good enough?” What begins as a conversation about dialects quickly becomes a reflection on identity, belonging, and the emotional weight that language carries—especially in a place as diverse as the UAE. Radwa, an Egyptian native Arabic speaker and mother raising her children in Dubai, shares how the Arabic she grew u...

In this episode of Vision Voices – Arabic Series, Lara sits down with psychologist Areej Khataybeh for a conversation about identity, belonging, and mental well-being in Dubai and the UAE. They explore how Arabic psychology, faith, culture, and modern life intersect — and how living between cultures shapes who we become. From the ancient concept of healing the “diseases of the heart” to navigating expat life in Dubai, this episode offers a grounded, insightful look into what it means to buil...

AI isn’t just changing marketing — it’s rewriting the rules of how teams create, plan, and grow. In this episode of Vision Voices, host Lara talks with Lillian Pierson, P.E., a Fractional CMO and AI Marketing Instructor at LinkedIn Learning, about what happens when businesses start replacing human workflows with AI systems. In this episode we explore: • How AI is transforming marketing strategy, content, and automation • What to automate — and what should stay human • The hidden risks of AI-...

Dubai and Abu Dhabi’s job market is evolving fast. In this Vision Voices episode, former big-tech HR executive David van Lochem explains how AI and the augmented workforce are reshaping careers in the Gulf. We unpack what universities should really teach in an AI master’s (leaders with transformation skills, not just coders), the rise of DIY AI ($20 tools, agentic workflows), and why human + AI beats human vs AI. You’ll learn practical plays for SMBs and enterprises: wher...

Most brands still treat YouTube like an archive — webinars, clips, and press videos. But the companies winning attention today treat it like strategy. In this episode of Vision Voices, Lara and Valeria Korotina (former YouTube lead and media strategist) unpack what makes channels like Alex Hormozi and Ali Abdaal work — and how their lessons apply to B2B marketing. We explore: • Why YouTube is the most trusted platform for long-form attention • What B2B can learn from kids’ content — authent...

In this STEP 2025 special, Lara sits down with Stefania Brunori — Personal Branding & Social Media strategist, 2x TEDx Speaker, Wellbeing Entrepreneur, Consultant, Coach, and Trainer — to explore the rising importance of mindfulness in business, leadership, and daily life. In this insightful conversation, Lara and Stefania dive into: - Why multitasking is a myth (and how it hurts productivity) - How mindfulness helps leaders, founders, and teams reduce stress & stay focused - The ro...

Ever wondered how English words slip into everyday Arabic? In this episode of Vision Voices, we dive into the fascinating mix of language and culture — from words like “influencer,” “fashion,” “podcast,” and “video game” to timeless expressions like “habibi”. Language isn’t just about words — it’s about identity, tradition, and how cultures evolve. Join us as we explore how Arabic embraces modern terms while staying rooted in history and values. 🔔 Don't forget to like, comment, and subscrib...

In this special last-minute episode, Lara spoke with Dean Seddon, CEO of Maverick, right after the Epic Content Workshop in Dubai. In this very honest and straight-to-the-point conversation about content strategy, AI, and the future of long-form vs short-form media, they cover: ✅ Is podcasting still relevant in 2025—or is video taking over? ✅ How to grow a YouTube channel in a crowded space ✅ Business vs. Creator model: Which makes money faster? ✅ The rise of AI-generated content and the fut...

In this episode of Vision Voices, Lara speaks with Lucy Chow, investor, futurist, board director, and advocate for women in leadership. The conversation covers Lucy’s professional journey in the UAE, her work in supporting entrepreneurs and female investors, and her involvement in initiatives such as the Women of the Future UAE project. Topics discussed include: - The funding gap for female founders and factors that contribute to it - Unconscious bias in early-stage investments - The import...

In the new Vision Voices podcast serial, we dive into the heart of Arabic culture, language, and identity. In this episode, join Lara and Radwa Hassan as they explore the powerful meanings behind some of the most commonly used Arabic expressions, such as Yalla, Khalas, and Inshallah. These aren’t just words — they carry generations of tradition, faith, and lived experience. 🎙️ What you’ll hear in this episode: - Why “Yalla” isn’t just “let’s go” – it’s a call to action rooted in spirituali...

In this powerful conversation, Lara sits down with Nancy S. Habashi from Inlight Consulting to explore how emotional intelligence (EQ) is reshaping the future of business, leadership, and branding—especially in high-pressure environments like Dubai’s startup and corporate scene. Nancy shares her unique perspective on: ✅ Why EQ outperforms IQ in real-world business success ✅ How leaders can build emotionally intelligent company cultures ✅ The role of self-awareness, empathy, and adaptability ...

In the new Vision Voices Podcast episode, from #Step2025 serial, Lara is joined by Chetna Chada, Founder & CEO of Silver Fin Digital, to break down what it really takes to build successful products. Chetna shares why many startups fail, the importance of validating assumptions, and how to stay truly customer-obsessed. The conversation covers: - The shift from feature-heavy MVPs to problem-led design - Opportunities in legacy industries like construction and insurance - Real use cases of...

What does it take to lead in marketing, find your voice, and succeed as a woman in business in the MENA region? In the new episode of Vision Voices, Lara welcomes Heba Sayed, marketing leader with 20+ years of experience across IBM, LogRhythm, and the broader tech landscape in the Middle East. Heba shares her journey from being a quiet contributor in Egypt to becoming a public speaker, thought leader, and Head of Marketing and Communications in a fast-moving, male-dominated industry. ...