WARRIOR WEALTH

Garrett is joined for the first time by special guests in this, the final public episode of Warrior Wealth. If you’ve enjoyed the Warrior Wealth podcast and have gotten value from it, Garrett's encouragement to you is to get off the fuckin freebie sideline and get into the game by heading on over to warriorbook.com, bigmoneystylist.com, or wakeupwarriorwoman.com The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection In This Week's Episode....POWER Golden Nugget #1: Storytelling Garrett: Jeremy Finlay has been with me from the very beginning. Over the last four years, he has done tens of millions of dollars in sales by taking the belief and concept known as the Warrior’s Way to the marketplace. He has successfully designed and marketed a message that is actually unsexy and very unattractive: admit that you are a liar, you are full of shit, and you are absolutely the cause of all your pain. Jeremy: Most people think that advertising and marketing are the same thing, which is not true. They’re very different in approach. Distinguishing the difference allows you to see the difference, and being lethal at both allows you to separate the conversation. Advertising has to do with who you’re speaking to, and marketing has to do with what you’re saying, which is the message that is being delivered to the audience. QUESTION: What are you doing to level up your marketing and advertising skills? Golden Nugget #2: Stockton to Malone Garrett: Coach Sam Falsafi has been responsible for over 15 million dollars in personal, one on one, over the phone sales for Warrior. He is our lead coach and trainer. For Sam, the idea of sales has now turned into this idea of someone who brings it to a conclusion; someone who closes the loop that was initially incepted by marketing. Sam: Advertising and marketing positions a leader to actually take the next step and bring it to close. Maybe it positions a video as the leader, maybe it’s a physical person on the phone - whatever it may be, marketing positions the leader, and the leader brings it to a conclusion. [mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote] What is your understanding of your position as a leader? Golden Nugget #3: Deploy the Weapon Garrett: Jeff  McGregor dabbles in money and finances, high-level conversations about strategy, and where we’re going with the movement in general. He plays a key role when it comes to operations and finances. He and his team are the true foundation of Warrior. Jeff is the glue that makes fast execution sustainable. He brings order to the chaos. The beginning of 2017 was all about building the foundation -  every time we took a step forward, it was all about solidifying that level rather than just finding new routes. QUESTION: What condition is your foundation in? Golden Nugget #4: Universal Language Jeremy: Warrior changes your perspective of money. It changed mine. Money is not about money. Money is about freedom. Through Warrior, we change our perspective on what freedom means to us. This whole conversation about having it all is a nice catchy saying, but its’ s deep in terms of the way we express what true freedom looks like in our lives. The Universal language of freedom is money. Jeff: Where I came from, money needed to be kept in safekeeping whereas here, money is used to create new opportunities, and out of those opportunities, things develop, grow and change, and create more opportunities. It’s almost like a multiplier in a sense vs something that gets consumed. The key point is that it's used to create the opportunities for others to hear and live the message of the Warrior's Way. QUESTION: What is your story about money? Golden Nugget #5: Loop of Survival vs Loof of Purpose Sam: A man who is in the loop of purpose has a different relationship with money than a man who is stuck in the loop of survival. If we get stuck in that loop of survival for too long, we won’t have an opportunity to think about our purpose. There are so many men we talk to who are stuck in the survival loop. It takes an awakening message and a path for them to leap and find themselves in the purpose loop. Jeremy: Warrior wouldn’t be where it is if we just focused on keeping the cash that we've made. If you’re in the survival loop of "we have to keep everything just in case something bad happens," you’re not going to innovate. We’ve been able to grow so much because we've kept some cash, but we also understand there’s a purpose here; we’re not just here to keep it. Is your mindset shackling the cash you have? QUESTION: What loop do you find yourself operating from most of the time?   If the King doesn't rise, the Kingdom dies!  Quote of the Week: "Going forward with this podcast, it will become a Warrior Weekly training that will answer the questions and insights that exist around the topics of making money, keeping money, and growing money." --Garrett J White "What does abundance mean? What does prosperity feel like to you? It isn't about the money, it's about the ability to expand. Money is a tool we use to reach our potential as men. Money becomes neither here nor there in terms of good or evil, it becomes the tool of freedom." --Jeremy Finlay "With Jeff covering the foundation, two things came out of that: the maintenance of the roads and prevention, and looking forward into possible issues that could arise and course correcting before these issues actually show up so we never end up in a dead end." --Sam Falsafi "It’s going to be a deeper dive approach to numbers. There has to be intention and purpose behind the numbers all the way down to the bottom line. At the end of the day, the bottom line matters also." --Jeff McGregor

This is the fifth part of our five-part series in preparation for the Warrior Wealth Summit. In today's episode, we go deep into the conversation of Leadership. The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection In This Week's Episode....POWER Golden Nugget #1: Love Thy Neighbor as Thyself Leadership as a topic is not new by any stretch of the imagination when it comes to business and life. Most of us have considered that leadership itself is something that is found in some magic pill, a weekend seminar, or something that we can drink to instantly get our magic fix of the "seven steps to leadership." There is a simple principle that is laid out in the Bible. Jesus was asked which, out of all the laws that existed, was the most important one of all? Jesus responded with, "Love God." He then went on to say, "Thou shalt love thy neighbor as thyself." This last part of the equation is what everybody likes to snip out of the conversation, but that’s where the secret is found. QUESTION: What does it mean to you to be a leader?   Golden Nugget #2: Air and Rocks Here are the facts about life: You cannot love your neighbor if you hate yourself. You cannot love God if you hate yourself. If you hate yourself, then the only kind of leadership you can give is motivation, the motivation that comes from a leader who ultimately, at the end of the day, does not find himself worthy, loveable, or acceptable. When you attempt to lead another human being down a path that you have not been yourself, when you attempt and expect others to do what you have been unwilling to do, or when you expect from your team and from your clients behaviors that you will not demonstrate yourself, you have become nothing more than a leader with a glassful of air. QUESTION: What type of leadership do you demonstrate? Golden Nugget #3: If You Do Not Live It, Do Not Lead It Most people learn some shit and then think they’re ready to lead. They attend a webinar, go to a convention, or read a book and then they try to lead what they have learned. Individuals who lead what they have learned, have nothing to offer. They become exposed for the posers that they are. You must be willing to personally live what you have learned. It is the living of the thing that gives a man permission to lead. If you do not live it, do not lead it. You cannot fake what you have or have not lived. Every leader I have ever worked with who is lacking in the game of power as a leader in their organization comes down to one simple truth: they’re fuckin liars. They lie in their leadership and expect their people to live what they do not live themselves. QUESTION: Where in your life are you expecting others to live what you are unwilling to live? Golden Nugget #4: The King Eats First Cullen Talley: Many of you understand the King Eats First principle, yet you can’t stand in the space of that because you don’t hold it for yourself. You don’t love or honor yourself enough, causing others that are dependent upon you or are connected to you pay a price because you’re unwilling to be the king that eats first. Learn, live, and lead is an active tense verb. It's a state of mind and a state of being. It's a way that we actually operate and show up for the people we are responsible for, and the people that have put their trust in us. Do not lose sight of the fact that you have to be enough of a man to eat first and to stand in that space to create that. QUESTION: How are you deomonstrating and living this principle inside your family life? Golden Nugget #5: Collision Based Leadership Collison is the ability to course correct a situation and a person. As a leader, your entire role is to get clear on where you’re going, why as an organization you’re going there, where you’re at today, and then to align the troops on your team to get into formation to move towards that destination. This means that course correction is required. More often than not, the organization and the clients that you’re leading are requiring from you the discipline and the courage to collide with them when they are off course. Modern leadership requires you to collide. QUESTION: Where are you willing or unwiling to collide?   If the King doesn't rise, the Kingdom dies!   Quote of the Week: "Your people come to you looking for water or bread but you offer them nothing but air and rocks instead. Then you wonder why people don’t follow you, why your clients leave you; you wonder why your wife divorces you and why your kids despise you. At the end of the day, you have nothing to fucking offer." --Garrett J White "So many of us say we want to lead but we’re unwilling to have the collisions necessary. Colliding with myself is the only way I can see new possibilities." --Cullen Talley

This week in our podcast, we are releasing Part 4 of our Warrior Wealth series. We’re going to be talking about the not so sexy but vital topic of accounting and the game of numbers, and why knowing your numbers actually matters. The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection In This Week's Episode....PROTECTION Golden Nugget #1: Ignorance is Not Bliss I hear so many people talk about how they don’t care about money, yet at the end of the day if you don’t care about it, who’s going to care about it for you?  If you’re not all about the money inside of your business, what exactly are you all about? I have been on the journey of building big shit, only to watch the big shit I’ve built be destroyed because of a lack of focus and knowledge on the topic of finance, accounting, taxes and legal protection. These topics matter, but they’re not fuckin sexy. But they become sexy to an individual who actually wants to keep what they build. QUESTION: How has avoiding and ignoring the topic of taxes and accounting in your business affected it? Golden Nugget #2:  Make, Spend and Hope Most business owners and individuals get caught up in the game of make, spend, and hope: the repetitive cycle of make money, spend money, and hoping to maintain the money the rest of their lives. There are a few that understand that in order for the game to continue to rise and to work, an individual must keep money so that they can grow money; that the growth phase and the keep phase is almost more important than any other process that they could experience. QUESTION: What phase of the cycle are you currently in? Golden Nugget #3: Business Worth and Cash Flow A balance sheet gives an individual the opportunity to look at two things: their assets and their and liabilities. The overall goal of a balance sheet is to give someone the opportunity to declare what the worth of their business is. The more important game and the reason why most businesses are failing is that they don’t understand their income statement. It measures income against expense and through this tool we discover our cash flow. Nine times out of ten, a business will fall apart because of what is happening on the Income statement. QUESTION: This week in your business, how much money did you have coming in, and how much money did you have going out? Did you experience a profit this week? Golden Nugget #4: Backpack Pitchmen Most businesses wouldn’t be able to provide up-to-date books for last month, let alone what happened in the last year, and yet inside of that, they expect to be able to build and dominate. Without clear books, you have no clear looks; without clear looks, you have no potential to actually build a business that will last. So you build a business that you end up erasing every couple of years. Most people run their business by checking the balance of their bank account for the day and make their move based on the available cash; they measure their entire business based on what’s in their bank account today, although 30%-40% of the money is already spoken for. QUESTION: What do your books or lack of books reveal about your business? Golden Nugget #5: Fact or Fantasy The worst part about living in a world of fantasy when it comes to finances is that your decisions become nothing more than fiction, and nothing inside of what you’re building has a foundation of facts. If you don’t build a business driven by the facts, then you build a business driven by fantasy, and inside of that place of fantasy, your vision becomes nothing more than fiction. My whole world had fallen apart from the facts that I avoided. My strategy for dealing with the facts was to drink and yell at my wife. I was so terrified at my numbers that I would ignore my numbers, ignore reality, and create my own numbers in my mind. I eventually fell in love with numbers. I can deal with facts, but what I can’t deal with is fantasy -  the hope that shit’s going to work out. QUESTION: What world do you live in: the world of Facts, or the world of Fantasy?   If the King doesn't rise, the Kingdom dies!   Quote of the Week: "If I’m going to play part of the game, then I need to know the whole fucking playbook, I need to know what’s going on, I need coaches and players on my team who understand 80%-90% of the code that nobody has a clue about. If you play the game according to the rules the way the IRS has played them out, you can play into a game that actually allows you to eliminate 50-60% of your taxes." --Garrett J White

We've got the third edition for you this week of a five-part series as we continue to give you hour-long deep dive content, with an invitation to join us at the next Warrior Wealth Summit. The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection In This Week's Episode....POWER Golden Nugget #1: Fulfillment Strategy I’m going to help you understand about quality; how your fulfillment strategy and the way you build and fulfill your business comes down to the quality of the investment in the packaging, the positioning and the process that your clients and students experience. From our books to our live streams, from our black polos to our t-shirts and to our fuckin tattoos, what we do here at Warrior is about delivering unique and valuable experiences that actually ruin you, and that you might want to consider taking on the mission of ruining your clients forever. QUESTION: What do your products and fulfillment say about you and your business? Golden Nugget #2: What is Value? Firstly, it’s a perspective. What is valuable to one person is not valuable to another person. We’re selective in our perspective about value. Secondly, it’s preference. Value itself is ultimately identifying a problem that matters to a prospect, and that problem itself has the ability to eliminate or reduce levels of pain and bring about high levels of pleasure. And inside of all of this, you are able to take someone to a possibility. QUESTION: Are you targeting the people who value your product, service or experience? Golden Nugget #3: Hero's Journey Someone starts out on a journey and ends up in the same place he started, but he’s a different human being. He goes through a drift, he gets in a pit, he experiences a lift and he experiences re-birth. Every client who’s solving a problem inside of your world is going through this experience. This journey is a journey from the problem and the pain, down into the pit, and that pit takes us up to pleasure and possibility that’s offered up. All of this is being pitched inside your marketing. QUESTION: How can you use the Hero's Journey in your marketing? Golden Nugget #4:  Show Me the Money In my first ten years as an entrepreneur, I had never once considered that the greatest money that I would make would come from my willingness to see my clients, not as a one take transaction but to invest in my clients in a way that would have them wanting to stay with me for life. I started asking myself, “What would it take to keep this client for life?" There has to be a shift in where you see the value being created. Once you sell something there is a stewardship that falls upon your shoulders to deliver, and that value ladder you deliver on and the packaging and positioning, drive the pricing and the fantasy and connection of that prospect or client to you, to your brand and to the movement that you’re taking a stand for. QUESTION: How do you treat your leads and your customers? Golden Nugget #5: Client For Life When I started Warrior, I made this commitment: I’m going to invest in my people first. Our goal is to always outpace your investment. My goal is to make the free shit better than what you pay for so that the shit you pay us for, gets you results fast. We expect a shit load from our clients. We expect you to work and we expect you to do shit. But in order to authorize that type of demand from our students and clients, I’m going to invest in your first and I’m going to put you into a karmic debt with me. You’re going to know that when you step into a game with me in our companies, that we’re going to invest first and it’s going to put the debt on your side. QUESTION: What does investment into your people look like?   If the King doesn't rise, the Kingdom dies!   Quote of the Week: "When we say create value, value is determined by the consumer. Is your shit valuable? That depends. Will people pay for it? You might have valuable shit to offer, but you’re sending your advertising, sales and marketing at the wrong target, and because you’re targeting the wrong people, they don’t value you. All of it comes down to perception, perspective and preference." --Garrett J White

This week’s episode is from a livestream event leading up to the Warrior Wealth Summit in June of 2018. Garrett jumps into the topic of sales and ultimately the idea of frames. The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection In This Week's Episode....PRODUCTION Golden Nugget #1: Maintaining a Frame The beauty of technology: #1 it speeds life up and #2 it also fucks things up when it doesn’t work the way that you were intending. Livestream is a wonderful technology and is a beautiful way for us to teach train and educate. Sometimes it doesn’t work out and that’s ok because this is all part of what it is to build a business. Anytime that you and I are trying to make more money, keep more money and grow more money - anytime we’re inside the Warrior Wealth frame - we’re going to have to actually maintain the power of frame control. QUESTION: What is your experience of holding a frame when technology has stopped working for you?   Golden Nugget #2: The Land of Yes or No It doesn’t matter how great your marketing is if your ability to get people to do shit doesn’t exist. You have to have the courage to lead people by saying, "Here’s what I want you to do next.” Most of us don’t realize that sales is a function of leadership. Sales leads people down a path of a series of decisions, and if I've  done my job of pre framing and framing, I’ve created conditions for a person to make a decision of yes or no. If you are a person who operates on a daily basis from a weak stance and a weak frame that says I'm okay with giving maybes, then don’t expect to be someone who can collect the yes and no's. QUESTION: How are you doing with leading your children to a yes or no answer? Golden Nugget #3: I Am a Closer Most people don’t see themselves as a closer. They think that they can be about business and creation and never have to be in the uncomfortable position of calling people to task to do shit. They dance around the conversation of commitment and they dance around the conversation of getting off the middle of maybe. I Am a Closer is an identity, a willingness to look at yourself and say I am a person who ultimately commands the authority inside of my own world and inside the world of those I lead to make commitments. It’s not enough to just introduce ideas; ideas without implementation don't matter. QUESTION: Do you appreciate a woman who is direct and full of certainty, or do you think she's a bitch? Golden Nugget #4: Strategic Seduction Strategic seduction is the process of how I build everything.  Your sales and frame begin at the first contact and the first engagement across the board. Step #1 is communicating and getting clear in your message that speaks to the problem, the pain, the powerful possibility beyond the pain, the path a person would take, wrapped up with the courage to Pitch. At this point you are looking for Permission. Step #2 is giving them the data they gave you permission for in Step #1, and Step #3 is converting their mindset. This is the stage of taking someone through the most intense part of the journey of where they are and the possibility you have talked about back in Stage #1 QUESTION: How clear is your marketing message?   Golden Nugget #5: Reframe Their Story Your prospect is in a place where they think they cannot do it. #1 Their current word view which consists of their rules and stories. #2 Their self view which is the story the person has about themselves. #3 We need to deliver a roadmap which shows them the path between the problem and the pain to the possibility to the new identity of themselves and the word in which they operate. Stage #4 Compel Action. There has to be a 100% agreement by the prospect that "There is a problem, I see the pain in my life, and I want to solve it." They become 80% committed to the reality that you are the possible solution for them. #5 Close & Commitment  - Yes or No. #6 Collect Cash. They have arrived at the place where they will not longer tolerate the problem they have and are committed to solving it. QUESTION: How does your current view of yourself affect your buying decisions?   If the King doesn't rise, the Kingdom dies!   Quote of the Week: "I’m not a closer simply for the sake of being a closer. I’m committed to closing because I know what’s on the line. It's a future that you don’t even comprehend is possible. So we’re unapologetic with our close because the people who are a yes and who get it move into this step of becoming 100% connected to the fact that there is a problem, and become 100% committed to solving that problem." --Garrett J White

This week’s episode is taken from a livestream training in April 2018 with over 500 people in attendance desiring to learn more about Warrior Wealth. Garrett blends together the very different yet harmonious conversations of Advertising and Marketing to create a Road Map to take your business and life further when it comes to advertising the messages that matter to you. The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection In This Week's Episode...PRODUCTION Golden Nugget #1: Your Money Must Back Your Message When it comes to marketing and advertising, one of the things you actually have to look at is the time and investment into the quality of the advertising and the marketing that you deliver. I started looking at the advertising within this industry and noticed that the vast majority of the marketers I knew were cheap fucking bastards when it came to the positioning, packaging and promotion of the shit they were pitching. The way this entire experience for you is being contained is currently inside what we call a frame. Everything you are seeing is a result of our marketing and advertising strategy. It’s not just me giving you a pitch to invest in a ticket, its me showing you by what I do that we take our time, money and energy to back our message. QUESTION: What does the packaging and promotion of what you offer say about your company and what someone can expect to experience with you or your product? Golden Nugget #2: From Hope to Strategy You must have a paid advertising strategy rather than living off of hopium - an irrational or unwarranted optimism. What’s happened is that marketing has become a fucking shit show. You must also be able to operate like a sniper in the way you approach your content and advertising that you’re paying for. You must look for a specific target, have a specific outcome, and back that target with a specific action that you want them to take by paying to put your message into the feed and into the world that exists for your prospects. QUESTION: Do you advertise with hopeful, organic, general marketing or do you operate like a sniper? Golden Nugget #3: Leads on Demand A business either grows or dies based upon its lead sources. Most people are trained to think about marketing at the end of the conversation and spend their time building all their bullshit first, leaving marketing as an afterthought. The one conversation that actually matters is: Can you make it rain on demand? Can you produce a situation inside your business where there is a surplus of leads available to you, and inside of that where you get to choose who you want to do business with? QUESTION: When are you going to stop the chaos and burnout of constantly struggling to acquire leads? Golden Nugget #4: Pay to Play How much are you willing to pay today for a qualified lead? This question altered my reality because I had never, ever considered that I should Pay to Play. If you follow around successful businesses that have maintained and continue to grow systematically, you will see that they have a paid advertising strategy that backs their product, service or experience. Do we still do organic marketing? Of course! An example of this is we do podcasts and do posts all across social media that support our ads. You first have to be willing to pay to advertise for your leads. You want bigger results? You have to commit yourself to seeing and doing things differently. QUESTION: What is the actual dollar amount you would be willing to pay today for a qualified lead? Golden Nugget #5: Leads, Applications and Clients We had to look at the cost and at the dollars - how much $ we paid and how much $ we made. My focus was on the gap between two things: My Costs and my Dollars. Where the real money is made is in the strategic seduction of the leads and applications that did not initially buy. 90% of the individuals that you bring in through advertising will not buy from you in the first 90-120+ days. When you begin to advertise, you begin to recognize quickly that there is not the kind of money in advertising that you first assume. There is a world beyond the first pass that exists 3-6 months from now, and if you never stop advertising that means the dollars today are being cashed in on value created on leads acquired in the past 3-6+ months. QUESTION: What are you doing with the leads you acquire that don't initially buy from you?   If the King doesn't rise, the Kingdom dies!   Quote of the Week: "Pay to Play. This is the game. Stop fucking trying to play the game for free. At some point you have to cross the crevice of hope into the game of strategy and predictability by being willing to back your message with money, by advertising and putting your message into a location that allows you to experience the abundance of more leads than your company can actually service." --Garrett J White

 This week’s episode of Warrior Wealth has been pulled from the Warrior archives and features clips from the Warrior Wealth Summit in 2016 where Garrett dives into the topic of Protection, and how your Power actually sets up your Protection. The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection In This Week's Episode....PROTECTION Golden Nugget #1: Create, Stabilize and Maintain What is attainable and sustainable so you can stabilize your fitness and be doing some really cool shit at 60? At 80? What can you create so that you can stabilize and maintain your marriage? I tried a thirty minute sit down with my wife to have a serious conversation. We created one day of that. Couldn’t stabilize it, couldn’t maintain it. After twelve minutes we weren’t sure what to talk about. Who gives a shit if you live the Warrior’s Way and can create, but you can’t maintain it? For the first time in my life, I am bridling everyone. We have this board of ideas of cool shit we could do, but we don’t do.  And for the first time in my life I am interested in stabilizing, maintaining and Protecting the systems and protocols of my life across the board: my body, my money, my income streams and my marriage. QUESTION: What plans and systems do you have in place to stabilize and maintain what you are creating? Golden Nugget #2: Let Go to Protect I’m saying no to shit so that I can be present. There are people I distance myself from because they erode and are viruses to my Purpose. They’re not bad people, they’re just not people I’m choosing to be around because they erode my ability to maintain. There are certain belief systems I have divorced myself from because they don’t give me Protection, they make me weak. There are habits I have dropped because they don’t Protect, they destroy. I’m tired of a life of being the guy who burns his business to the ground every five years and starts all over again. QUESTION: What habits and belief systems do you need to let go of that are making you weak and don't offer you Protection? Golden Nugget #3: Torch the Build and Burn Every time you burn your shit to the ground, you get older and more fatigued and it becomes less desirable to start over. When you start to care more about the life you’ve created, you also start to care more about the people around that life that are part of it with you. For the first time in my life, everything is clean and paid off and I realize I don’t want to make the same mistakes I’ve made in the past. I don’t want to have another seven year cycle where I build really big and then spend another seven years into my fifties trying to rebuild, and then burn again and restart the cycle all over again in my sixty’s.  Now I create, I stabilize, I maintain and protect because I have stronger purpose across the board. QUESTION: What steps do you need to take to stop playing the Build and Burn Game? Golden Nugget #4: Hire the Right Tax Team After my hefty tax bill was wired to the government in 2015, my desire to produce and create came to a screeching halt for a day or two and I realized I needed to learn how to play this game. I invested 50K in a team to protect what I fuckin created. Within the Tax Code, only five to seven pages are written on what you have to do; the rest of the Tax Code has been written to tell you how to not pay taxes - legally. They told me: You’ve had the wrong guys on your team. You’ve been having people deal with the five pages; we’re going to have you deal with the other hundred. We’re going to do it legally and we’re going to show you how to protect it. They make it easy for guys like you to feed the economy. They use tax to manipulate the economy, and it’s deliberately built for you to circumvent paying tax so that you can pour money into the economy and force things to move and change. Tax is a game of manipulation of economy. QUESTION: Where across all areas of your life would hiring the right team help protect what you've been creating? Golden Nugget #5: Warrior Wealth Inside of My Warrior Wealth there are these two ideas of Production and Protection. These two concepts overlay each other in a big way. In Production: I’m a marketer, I’m a closer, I’m a leader not a Savior. In Protection: I’m my #1 Asset, my business is my #1 Investment. For me, here’s what the game has become: For the first time in my life after years of investing in myself,  I can honestly count on me: With three seconds left on the clock, I fucking take the shot every single time now. What are you committed to changing abut the investment in you: in Mindsets, Skillsets, and Purpose? If you are your #1 asset, what are you committed to doing to protect and to expand your mindset? What are you committed to doing to protect and expand your skillsets as a Producer? QUESTION: What are you doing to deepen, expand and clarify purpose through: Mindset, Skillset and Purpose?   If the King doesn't rise, the Kingdom dies!    Quote of the Week: "I look at how exhausting it has been to take my marriage from where it was to where it is today. There is no battery life left in me to even consider doing that again. Yet the energy to maintain it and continue to grow it into prosperity doesn’t take a lot; it just takes a little bit of conscious thought every day." --Garrett J White      

We've dipped into the archives for this week's episode of Warrior Wealth where you get access to a closed-door training from the Warrior Wealth Summit that focuses on the all important but oft times neglected topic of Marketing. The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection In This Week's Episode....PRODUCTION Golden Nugget #1: Diamonds in Your Own Backyard  Back in the day when I was running live mortgage events with 500 people in attendance, my team would gather their information, we would highlight the ones we could do mortgages with, and then we’d toss the rest. What I was essentially saying was go ahead and shred the resource for two years that would have sustained our fucking business. You are really excited about doing a Facebook ad campaign, and let's say you have 700 clients from the past 3 1/2 years. What are you doing with them? "But we’re really excited about a fb ad campaign." Shut the fuck up. What are you doing with the 700 clients right now? Are you even talking to them? QUESTION: What does your internal marketing system look like? Golden Nugget #2: Direct Response Marketing Direct Response Marketing is marketing that commands or demands a response. It's a Call to Action. We don't send anything to our clients or put any type of promotional material or information out that has not first been thought out as to the response that we are requiring or expecting from the piece that we are sending. Direct Response is an attitude of: I do not put out a message without a 'something to do' at the end. A ‘something to do’ is an attitude that changes the way you think, but it’s not always “buy my shit.”  There is no message sent without a clear Call to Action: Click This, Do This, Think This, Try This, Go Here, Consider This. QUESTION: How can you use this Call to Action inside of your marriage? Golden Nugget #3: Frame It When communicating your message, regardless of the modality that you use, the art and the science of it are the same - frame it. Here's what that looks like: 1) Position the problem, 2) Paint the Possibility, 3) Insert the Path - I can get us from here to here, 4) Pitch  - you’ve got to have the balls to be a leader who is ok with telling people to do shit. If you’ve  done this correctly, people won’t feel manipulated when  you tell them what to do to get access to what they want, that you’ve helped them clearly see what they want by positioning the problem, paining the possibility, inserting the path. If you don’t have the balls to tell people to do shit, they’re not going to do it, and then you’ll be frustrated because you still won't have the result you were looking for. QUESTION: Have you mastered the art of the Frame? Golden Nugget #4: The Marketing Dirty Work Everyone talks about wanting to do ads. If you don’t have clarity of what the fuck you’re trying to say, it doesn’t matter how much money you dump into advertising because nobody’s going to listen to you or give a shit with what you have to say. Once I know that a certain path is the one I’m supposed to take, I fucking burn anything else as an option. Marketing has been no different for me. I hired four marketing coaches all at the same time. At the end of the day, they knew that the best way they could help me was to open up space for me by asking the right questions. Why are we so successful? Because I had clear answers to these questions. QUESTION: Are you clear about the message you are sending? Golden Nugget #5: What Is Your Number? I had been in business for so many years and had never once considered that I could actually go buy a ticket to buy my ideal client; that if I could figure out the messaging and put the dollars with it, that I could actually go reach out into the marketplace and I could buy a client and bring him home. And then when I wanted some more, I could do it all over again. Knowing what a client is worth to you and knowing how much you’d be willing to pay to get that client, gives you courage as a businessman because you’re no longer sitting in a game hoping  that people will show up. QUESTION: What are you willing to pay for your ideal client?   If the King doesn't rise, the Kingdom dies!   Quote of the Week: "You are a hunter in the game of marketing. If you are willing to hunt, if you’re willing to figure it out - game over." --Garrett J White

You get access to a closed-door training from  the 2017 Warrior Wealth Summit in this week's podcast that focuses on The Formula: Facts + Feelings + Focus = Fruit. What does this all mean? It's a powerful formula that creates a purpose-driven life. And when we have Purpose, we have relevancy, which brings forth incredible power. The key is to implement it into your life consistently in order to obtain the greatest results. The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection In This Week's Episode....POWER Golden Nugget #1: Where Are You At Right Now? I have eliminated so much waste in my life in conversations of collision with other human beings because I put a timer on it. I’m listening and listening and then just cut people off. I’m like awesome, sounds great, where are you at right now? Most human beings do not live right now. They jump back and forth from the past into the future - shit I did yesterday, shit I’ll do tomorrow. They are ignoring 'now' thinking they can obtain some amazing target and blessing from heaven that will miraculously show up in the future with no change now. QUESTION: Where do you live and operate your life most often from: the Past, Present or Future? Golden Nugget #2: Facts and Feelings The present moment is your fulcrum. If you do not have the facts, you have no leverage. The man who has the most facts about what’s really going on controls the entire negotiation every single fucking time. My facts will always trump your fiction. We have to clear the game of their feelings, and to do this you've got to get the feelings out of the person you are talking to. If you try to nail someone to the wall with just the facts and they have not released their feelings about the facts, they will hate you and they won't see the facts. QUESTION: What facts in your life must you get really clear about? Golden Nugget #3: No Stack?  No Attack We get triggered into future fantasy or past pain. Past pain begins to distort future possibilities. The only way out of this for me is by doing a Stack, which is a series of structured questions written out as a purpose-driven journal entry. This is one of the most powerful tools inside of Warrior, so when I get stuck in fantasy, everyone else around me becomes a target, as well, because they enter my fantasy thoughts. The piece we have to engage with inside of ourselves is that you have to murder the fantasy in you. If you cannot murder the fantasy inside of yourself, you have no right to lead because you are a madman leading people to a very dark place. North Korea is a perfect example of this. QUESTION: When was the last time you journaled about something that was bothering you? Golden Nugget #4: The Fruit and the Chasm The ultimate game is for you to gather the facts on a person:  the facts about their fruit in the past, the facts about their fruit in the present, and the facts about the fruit they desire in the future. Everything begins with the facts. The fastest way to pull someone out of their past is to get them squarely present in the future by getting them squarely present in the now. You cannot grow from your past by looking at your past. Once I have done these two things - closed up the past and brought in the present and the future - what I’ve opened up is the Chasm. The Chasm is this void, a giant pit that exists between today and tomorrow, and there is a foundation under all of this which you must provide for each individual, and that is Focus. QUESTION: What questions do you ask your clients to gather facts about them? Are they effective? Golden Nugget #5: Focus The #1 challenge that people face coming out of fantasy is the ability to focus. Amidst the chaos that is happening all around them, how do you actually get someone to focus? Once we set a big target for them, we bring them back to today and ask them: What is the first thing you could do today? Part of your goal when you get someone to the ledge of the chasm is that you have to be the lunatic that gets them to jump. You as a leader have to lead them to the edge with the facts, the feelings and the fruit - with a vision on the future - and then have them jump. QUESTION: What experiences have you had when you were frozen on the ledge afraid to jump?   If you cannot murder the fantasy inside of yourself, you have no right to lead because you are a madman leading people to a very dark place.   Quote of the Week: "You only take them as far into the Chasm as you have the skills to bring them back out." --Garrett J White

This week’s episode of Warrior Wealth has been lifted from the Warrior archives and features clips from the Warrior Wealth Summit in 2016 where Garrett dives into the topic of Protection, and how your Power actually sets up your Protection. The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection In This Week's Episode....PROTECTION Golden Nugget #1: Create, Stabilize and Maintain What is attainable and sustainable so you can stabilize your fitness and be doing some really cool shit at 60? At 80? What can you create so that you can stabilize and maintain your marriage? I tried a thirty minute sit down with my wife to have a serious conversation. We created one day of that. Couldn’t stabilize it, couldn’t maintain it. After twelve minutes we weren’t sure what to talk about. Who gives a shit if you live the Warrior’s Way and can create, but you can’t maintain it? For the first time in my life, I am bridling everyone. We have this board of ideas of cool shit we could do, but we don’t do.  And for the first time in my life I am interested in stabilizing, maintaining and Protecting the systems and protocols of my life across the board: my body, my money, my income streams and my marriage. QUESTION: What plans and systems do you have in place to stabilize and maintain what you are creating?   Golden Nugget #2: Let Go to Protect I’m saying no to shit so that I can be present. There are people I distance myself from because they erode and are viruses to my Purpose. They’re not bad people, they’re just not people I’m choosing to be around because they erode my ability to maintain. There are certain belief systems I have divorced myself from because they don’t give me Protection, they make me weak. There are habits I have dropped because they don’t Protect, they destroy. I’m tired of a life of being the guy who burns his business to the ground every five years and starts all over again. QUESTION: What habits and belief systems do you need to let go of that are making you weak and don't offer you Protection?   Golden Nugget #3: Nix the Build and Burn Every time you burn your shit to the ground, you get older and more fatigued and it becomes less desirable to start over. When you start to care more about the life you’ve created, you also start to care more about the people around that life that are part of it with you. For the first time in my life, everything is clean and paid off and I realize I don’t want to make the same mistakes I’ve made in the past. I don’t want to have another seven year cycle where I build really big and then spend another seven years into my fifties trying to rebuild, and then burn again and restart the cycle all over again in my sixty’s.  Now I create, I stabilize, I maintain and protect because I have stronger purpose across the board. QUESTION: What steps do you need to take to stop playing the Build and Burn Game?   Golden Nugget #4: Hire the Right Tax Team After my hefty tax bill was wired to the government in 2015, my desire to produce and create came to a screeching halt for a day or two and I realized I needed to learn how to play this game. I invested 50K in a team to protect what I fuckin created. Within the Tax Code, only five to seven pages are written on what you have to do; the rest of the Tax Code has been written to tell you how to not pay taxes - legally. They told me: You’ve had the wrong guys on your team. You’ve been having people deal with the five pages; we’re going to have you deal with the other hundred. We’re going to do it legally and we’re going to show you how to protect it. They make it easy for guys like you to feed the economy. They use tax to manipulate the economy, and it’s deliberately built for you to circumvent paying tax so that you can pour money into the economy and force things to move and change. Tax is a game of manipulation of economy. QUESTION: Where across all areas of your life would hiring the right team help protect what you've been creating?   Golden Nugget #5: Warrior Wealth Inside of My Warrior Wealth there are these two ideas of Production and Protection. These two concepts overlay each other in a big way. In Production: I’m a marketer, I’m a closer, I’m a leader not a Savior. In Protection: I’m my #1 Asset, my business is my #1 Investment. For me, here’s what the game has become: For the first time in my life after years of investing in myself,  I can honestly count on me: With three seconds left on the clock, I fuckin take the shot every single time now. What are you committed to changing abut the investment in you: in Mindsets, Skillsets, and Purpose? If you are your #1 asset, what are you committed to doing to protect and to expand your mindset? What are you committed to doing to protect and expand your skillsets as a Producer? QUESTION: What are you doing to deepen, expand and clarify purpose through: Mindset, Skillset and Purpose?   I'm my #1 Asset and my Business is my #1 Investment.   Quote of the Week: "I look at how exhausting it has been to take my marriage from where it was to where it is today. There is no battery life left in me to even consider doing that again. Yet the energy to maintain it and continue to grow it into prosperity doesn’t take a lot; it just takes a little bit of conscious thought every day." --Garrett J White    

In this week's episode of Warrior Wealth, Garrett has you consider that when it comes to your business ventures, not everyone  you talk to should be involved in the conversation of what you’re selling - that everyone is not a fit for the product, service or experience you are offering to the marketplace. The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection In This Week's Episode....PRODUCTION Golden Nugget #1: Reserve the Right to Refuse Service Our ability to take a message forward to the marketplace demands and commands that you and I understand that not all products, services and experiences that we have to offer the marketplace are meant for every single person who may come in contact with that message. In my world, the single greatest move that we made in business is that we figured out who were the 98% of the marketplace that we didn’t want shit to do with. In fact, we send individuals to our competitors on purpose because they’re just the kind of assholes we don’t want here. QUESTION: When it comes to the game that you’re offering, have you deliberately created a strategy to keep most people out?   Golden Nugget #2 Who Is Your Ideal Client? Inside of our willingness to say no, we actually produce an opportunity for us to figure out who to say yes to. It’s not just our saying no that’s crucial, it’s the ‘who do we say yes to’ game. In order to say yes, it requires us to know that client - to know who we are actually speaking to. It requires us to passionately study the individuals we are saying yes to. It takes time, it takes commitment and it takes focus to recognize that the only way you can truly say yes or no is to absolutely know the individual that you are reaching out to. Ask yourself: What do I need to know about this person? Do I know about their pain and understand what it is they are going through? QUESTION: In your marketing, how are you speaking directly to your ideal client or prospect that you desire to have in your business consuming the products, services and experiences that you offer?   Golden Nugget #3: Speak to Their Pain You must figure out how to describe your ideal client's problem in a way that makes the biggest difference in and creates the biggest distinction between "here’s who we are and here’s who everybody else is." The Problem Process is linked to a pain that no one is talking about. If you can speak to the painful consequences outside of the primary problem, realizing that inside the intertwined games of Body, Being, Balance and Business one area cascades over and effects every other area of their life, you have some serious opportunity to gain leverage on that customer as a potential prospect and buyer inside of your process. QUESTION: When is the last time you had a conversation with your clients that goes beyond the surface level problem, actually talking about the short and long term consequences of that problem across all areas of their life?   Golden Nugget #4: Do You Give A Shit? The long term success of being inside the Business Game is to actually be in love with the space that you take a stand in. If you don't, more often than not you will find yourself uninspired to take the action necessary to not only say no to people, but being able to say yes to the right people and commit to building a business that actually matters - one that brings Purpose. If you believe in your product and service, and if you believe in what you do, then you are obligated to do everything in your power to market that at the highest level you possibly can and to service the highest number of people that you possibly can. The End. QUESTION: What might it look like if you built a business that matters to you and that has you waking up in a way that excites you?   Golden Nugget #5: You Must Be In Alignment The packaging and positioning of where you are in the marketplace ultimately drives the kind of people who are attracted to you. The products, services and experiences inside of my businesses are created for a specific type of person. Our marketing and price points reflect that, making perfect sense to the person it's designed to attract, while weeding out those for whom it is not a fit for. You must take a stand for who you are, who you represent and who you are going to serve. The moment that your positioning is out of alignment with the people, the problem and the process that you’re serving and creating - that is when chaos begins. QUESTION: What is the ultimate positioning that you are deliberately playing out and are committed to in your business in the marketplace? Quote of the Week: "This is an emotional game. There’s this piece inside of everyone that doesn’t not like to say no. We also don’t like to say no to someone who is showing or demonstrating that they are interested in what we’re providing, yet this is exactly the behavior that will guarantee and affirm failure for you or I inside the game of production: when we allow everyone to think they are a prospect; that everyone we discuss the message with is ultimately someone who should buy. Some of the worst transactions you will ever make as a businessman, is taking money from people who are not a fit for what you do."  

Power is a hard concept to grasp when we don't learn how to fight for it. Garrett tackles another week on Power inside of the strategy to gain Wealth in admitting that it's a Challenge to be a man, especially a businessman that has to support not only himself but hitting payroll and increasing the money that he's made in the first place. Fortunately for us all, his background in the banking industry has given him tools to face the pressures of being a businessman that is focused on accumulating wealth.   The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection In This Week's Episode....POWER Golden Nugget #1: Hope. Dream. Believe One of the hardest games to explain to an employee is that you have to be a special kind of crazy to want to run a business. Every morning when you wake up, there’s this fucking shit show that begins in your mind with thousands of stories of fear, doubt, worry and stress about all of your financial responsibilities and commitments. In his younger days, the two major financial commitments going on inside of Garrett’s world that he would stress about and lose his mind over, were his $20 cell phone contract and his $40 gym membership contract. Six months into the mortgage game with a negative financial IQ, Garrett eventually hits rock bottom inside a tiny cubicle where he hears the voice of Robert Kiyosaki through his shitty little headphones giving him the message of "hope, dream, and continue to believe." QUESTION: How have your financial responsibilities and commitments changed through the years? Golden Nugget #2: Perspective and Capacity Perspective is the only thing that gives us the power and the tools that we actually need. That it is our responsibility: to stay in a powerful perspective that gives you and I the opportunity to actually continue to create. My capacity and my perspective are directly correlated: there is a symptom and there is a source, and there’s a correlation between them that I am seeing. Most businessmen are limited by what they can see as a possibility. In order to change your perspective - in order to change what you can see and in order for you to paint a possibility that does not currently exist inside of you today - you have to actually shift the perspective that you have that is empowered by the power that you experience. QUESTION: What do you personally do to shift your perspective? Golden Nugget #3: Be-Do-Have Who you’re being, ultimately empowers what you are able to do, and what you’re doing ultimately delivers what you’re having. Your being is 80%-90% of your success in your doing. What I’m having today vs what I was having as a PE teacher; what I’m having today vs what I was having as a mortgage broker; what I’m having today, is in direct relationship to what I’m doing. QUESTION: How is who you are being affecting what you are having and experiencing in your life and business? Golden Nugget #4: Your Sleeping Patterns and Morning Routines Mean Everything When men ask me how to lead with more power inside of their business,  I ask them about their morning routine and their sleeping patterns. These two things will have some of the greatest impacts inside a man’s business and life than you could ever imagine. Fatigued men make fucking shitty decisions Your nervous system affects everything. It is arguably the tree of life inside your body. Your heart, brain, and nervous system are all connected must have sleep. Creative flow comes from a body that is rested, and when it's not you become a fucking lunatic inside the war of the game. QUESTION: How ruthless and lethal is your morning routine? Do you even have a morning routine? Golden Nugget #5: Take Mental Shits With the Stack Your purify your mind by getting all the shitty thoughts out of it. It’ s like taking a mental shit. When you go bed at night and then wake up in the morning, your mind is filled with shit. It doesn’t have truth in it. Most of you when you wake up go straight to social media and your mind is using all of that shit in its paranoid state to create fucking chaos in your mind. I use a tool every morning and I take a mental shit - literally. I get all of my negative thoughts out. I just vomit them. I type them up, I let my rage, anger, frustration and stress out in this strategic game of about 47 questions, and at the end I am done taking a shit and I have a clear action to take. QUESTION: Figure out what you need to do in order to get some Power in the morning - and then begin doing it.   If the King doesn't rise, the Kingdom dies!  Quote of the Week: "It’s very simple. If you want to produce more, you must have more power. If you want more power, you must have it all - which means, you must hit your Core 4 every single morning before you hit the door to go to war. You must take a shit through the stack, and attack with the stack the issues and triggers of your day every single morning. You must sleep well, and you must have a morning routine that works every day of the week." -Garrett J. White  

In This Week's Episode....PROTECTION Golden Nugget #1: Building Your Kingdom is Connected to Purpose This is about Legacy. This is about creating a life that matters. This is about leaving bread crumbs for your children so that they can do it better than you did. It's about protecting the life you have built. If Profitability becomes the standard inside your business and inside of your life, then the possibility to live your Purpose is unleashed. When you have no Purpose, there is no desire to protect that which you build and that which you say you hold close to your heart. Hopeless men cannot lead. Broke men cannot lead. Men without money will struggle to lead. The Voice cannot lead you when you do not have the resources to be used.   QUESTION: What actions are you going to take today to get connected with your Purpose? Golden Nugget #2: Don't Be a Cheap Bastard When to spend money and when to save money is a balancing act. If you have learned how to make money, at some point you have to see your life and investing in the experiences and legacy with your children, as worthy to invest in. You might be the guy who blows all of this money so he doesn’t have enough to take care of his family, or you are such a tight bastard that you devalue your Queen, won’t pay for the fucking ballet lessons for your kids, and end up being served divorce papers by your wife during your vacation because you've shown your wife and family that they aren't worth shit.   QUESTION: When are you going to start investing in your life: in your wife, your kids and yourself? Golden Nugget #3: The Queen Has to Live and Thrive I had never included my wife in the 'King Eats First' principle, which was not only causing chaos in my marriage, but was not creating an element of safety or security for my wife. This led me to this idea of  creating utter safety and stability for my wife by wrapping her up in a bubble of protection instead of exposing her to the elements.  I started putting money into an account every single month that my Queen has complete control over. It's literally the 'fuck off' account,  and it's also the stability account because at any given time she can open up the app on her phone and recognize that even though I am making a lot of ‘crazy' moves in business, she knows that back home she has fuck off money. One of the best business decisions I have ever made.   QUESTION: What are you getting from this conversation right now? Golden Nugget #4: The Castle Must Have Protection Cash is King in business. The business must have a vault and you’ve got to raise the floor in sustainable cash in the business. The business cannot continue to redline every month and your teams must know that you are not redlining. You have to get to a place where cash reserves exist for the business You are going to make decisions inside your business to build a movement that sometimes requires great amounts of cash.You need to make these moves without being in paranoia and scarcity. Do you currently have a vault of cash in your business that is not touched but is simply in play, protected from lawsuits and scrutiny, that sits in a situation that protects the business and your future?   QUESTION: What steps will you begin taking today to move away from a place of paranoia and scarcity and into a place of Abundance? Golden Nugget #5: The Mega Vault Backs Everything The Empire Vault or The Legacy Vault: This is the life and the breath of your Empire and Legacy. It is the red hot core of everything that exists. It is what fuels the war. The war is won by those who have the most advanced weaponry and the ability to support and sustain their military forces. It requires money. Building a movement is risky business because that means you are going to piss people off, and when you piss people off they attack. It’s not if, it’s a guarantee. Be willing to take a stand for something and guess what will come to your front castle door? An army to fight you.   QUESTION: What is inside your Mega Vault?   A Warrior King knows how to Make the Money, Keep the Money and Grow the Money.   Quote of the Week: "As men, we have lost the ability to have tokens and symbols that remind us of our codes, values and honor in our own lives. Most of us operate our day to day lives with very little to remind us of what we’ve been called to do. The Warrior’s Way is a belief system. It sits at the core of all my businesses. And inside of that code, the external expression of that as a man, a provider and a King comes down to three kings: Make Money, Keep Money and Grow Money." - Garrett J White  

In this week's episode Garrett is back from vacation and ready to share new insights on the topic of Profit from his experiences in Maui as well as the experiences from his past to shape the way in which he approaches making money now. It requires looking at profit from a different angle of making money and understanding its impact in our lives through the concept that dollars follow value instead of the other way around. The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection In This Week's Episode....PROFIT Golden Nugget #1: The Business of Profit The ultimate purpose of all business is to make a profit. In order to pull anything off inside of business, you have to actually give a shit about being profitable, and you must also be comfortable with the idea of being extremely profitable. The only game that exists is this rising, shifting experience of taking what was once a luxury and creating it as a necessity - expanding your standard for profitability inside of your business.   QUESTION: What was once a luxury for you that has now become a necessity? Golden Nugget #2: Growth and Expansion Why do I keep pushing? The purpose of my life is to expand. The purpose of my life is to grow. It will never be enough. It’s not about the money, it’s about the growth.  If you do not have large stockpiles of cash inside of the vault, and if you do not have recurring revenue coming in consistently every single day and every single month into your business - continually expanding the riverbeds - then what you are is a slothful businessman.   QUESTION: What's inside your vault?   Golden Nugget #3: The Discomfort of Profit There was a time when Garrett found all sorts of ways to give away and waste his money, finding ways to guarantee that he wouldn’t take home much money even though the business was doing well. He was uncomfortable with the idea of sitting on top of high level profitability in his business. The discomfort of profit becomes the constriction and suffocation of profitability. You will not continue to push if you are uncomfortable with the results of pushing - which is getting paid.   QUESTION: How has being uncomfortable with profit stifled growth in your business?   Golden Nugget #4: The Greatest Enemy to Profitability The fact and reality is this: when you don't come from much, it pushes you to produce and fucking hustle. Once you begin to build, you arrive at this second problem: abundance -  where your 'fight or flight' mechanism is shut off. The greatest enemy of profitability is being ok with the status quo. Your company begins to implode itself out of boredom or you begin to destroy your business and life out of boredom. You begin operating from a weird, twisted sense of protection that no longer forces innovation and expansion.   QUESTION: What are the roots of your experience with money?   Golden Nugget #5: Profitability Linked to Value Created Dollars follow value, and your value is the ability for you to solve problems for people. If you want to deliver more value, you have to solve more problems more efficiently for more people. The end. It is not rocket science. People need simplicity. Speak to them in real talk terms around problems and painful consequences and pleasurable possibilities. Present many case studies that demonstrate how to go from pain to possibility. Results are inarguable.   QUESTION: If you were to expand the profitability inside your business, what would you actually have to do? What is the one big thing that must change inside of your business to maximize your profits?   If the King doesn't rise, the Kingdom dies!   Quote of the Week: "Are you comfortable with being profitable, with being ok and unapologetic with the amount of money you spend, the lifestyle you live, the businesses that you build, the direction that you’re going, no matter if it means that the circle of influence that you’re currently with does not understand you, does not support you, and will not get you to the place you want to go - and know that you've got to let them go?"

In this week's episode, we take a peek inside the recent Warrior Business and Leadership Summit where Garrett leads businessmen through a series of conversations and exercises surrounding the topic of strategic marketing and how vital it is to the life and growth of their companies. In This Week's Episode....PRODUCTION Golden Nugget #1: Throw Yourself Under the Bus Most individuals have been taught to look perfect. We actually want to follow people who are not perfect. We want to follow people who fucking execute. When you begin to undress yourself with your words and you expose yourself to the world - when your show your humanity - you do it from power, not from a weak place, not from a victim place, but from a place of energy. Social media is filled with victims. They’re throwing themselves under the bus and asking you to save them. We strategically throw ourselves under the bus so we can show them how we pulled ourselves out: Hey, I was under the bus, I pulled myself out. If you want pulled out from under the bus I might be your guy because I know a few things about being underneath the bus.   QUESTION: What are your results from strategically throwing yourself under the bus?   Golden Nugget #2: Back Your Message With Money Numbers tell stories. Everybody’s got an idea to lead, everyone wants to build a movement, and everybody wants to build some shit until it costs money. Then you divide the posers from the players. The players know that no movement exists without money. Money is what pushes your message out into the world so that others can see it; it's what funds the movement and its growth. If you don’t have the courage to back your message with money, what belief do you actually have of your message? Zero.   QUESTION: How much money did you back your message with in the last 30 days? Does it back your true commitment to your message or is it lacking? Why or why not?   Golden Nugget #3: Your People Are An Asset Right after your advertising is your people. Put some sales in the middle so we can keep the people. Be straight with them, let them know what is happening. Transparency is crucial. You have a powerful group of smart people surrounding you - let them help you. When they are passionate about what you do, they will stay up late and work on things over the weekend with you to fix shit.   QUESTION: What steps will you take today to create a transparent environment? What belief or story do you need to let go of in order to make this happen?   Golden Nugget #4: Advertising: The Habit That Sets You Free Advertising is the arching bridge that will set you free in building a movement. Your current networks are too small to go find the people with the problems in the pain who want the pleasurable possibility in the pit that you create, who will go the distance to find you. They don’t know you exist. If shit is tight, you take everything you have and double down on marketing. Your only chance out is sales, and you can’t make sales if you don’t market. You pull all the money from advertising but you keep all of your people? That’s a guarantee you are going to have to fire them in six months.           QUESTION: How would you define a lead inside your business? How much is a qualified client worth to you and how much are you willing to pay to get one?   Golden Nugget #5: You Must Become a Mathematician Math backs my movement. This math and this equation TDS/TL = CPL changed my whole fucking game. This is how Warrior rose. You must become a mathematician. You must fall in love with math. Feelings won’t cut it. Learn to love numbers. If you don’t live by a Code inside your life of telling the fucking truth, it’s impossible to get the math to actually line up. You won’t look at the math at what it really is, you will create fiction around your facts. QUESTION: Do you know your numbers? If not, what are you going to do about it?    Quote of the Week: "Looking back, I don’t know how the fuck I ran a business. The only thing I can gather is that I had a lot of Red Bulls. Most of the time I didn’t have the numbers and couldn’t live in the facts. Most of my numbers were being driven by fantasy and fiction. I made business moves on fantasy and fiction, hoping that my fantasy and fiction would become facts." Garrett J White  ______________________________________________ The following topics will be discussed every month: Week 1: Power Week 2: Production Week 3: Profit Week 4: Protection   http://warriorwealthnow.com

In This Week's Episode....POWER Golden Nugget #1: Businessmen Are NOT Normal To become a successful entrepreneur, businessmen are not normal in how they approach the perspective of making more money, keeping more money and growing more money. Garrett will be grateful for the rest of his life from learning about how to approach money after reading the book, Rich Dad, Poor Dad by Robert Kiyosaki and the influence his game Cashflow had on his life as well as the lessons that he learned as a participant in Dan Sullivan's Strategic Coach that divides entrepreneurs up according to the amount of money they make. QUESTION: What perspective do you currently have regarding making money?   Golden Nugget #2: The Exposure of Building Billions While Garrett heard Robert Allen share his Vision to build a life worth billions of dollars, he realized that he hadn't seen himself bigger, exposing the limited perspective Garrett had. He learned that the amount of money that he was making is directly linked to his perspective, therefore what he believed in based upon his experience that his vision could only be so big. He learned that when attending business events, the information may be in the room, but the deals happen in the hallways. QUESTION: What is your overall vision? Where do you want to be in 20 years?   Golden Nugget #3: Meeting Yourself Much Older Garrett had a custom portrait painted for him that he has in his man cave that looks like an older version of himself, giving him continual inspiration to see himself from a higher perspective of where he wants to be 20 years from now When a man loses his vision, he loses perspective. And when he loses perspective, he loses power. He uses his experience with college football as an example of what happens when we lose our vision after not being clear about our perspective. The mindset of prevention is very similar to a man that doesn't want to lose. In that state, the businessman will lose every time. QUESTION: Who would you have to become to carry out your Vision?   Golden Nugget #4: Back and Forth from OC to NYC Garrett's vision has a desire to grow that produces more wealth than any perspective of power that comes from having a vision that consumed him after seeing a condo in NYC that he knows he will have, like the home that he has in OC because he knows that it requires knowing who he has to become to make that happen. If our vision is weak, our power will also lack continuity, which will continue to occur until you are willing to invest in yourself as your own #1 Asset, sharing your Vision with others that you trust to make your Vision become their Vision. When we are clear as a man that takes a stand, elite people will follow. Otherwise, you become the #1 Liability instead. QUESTION: What is preventing you from seeing your overall Vision? Where do you still lack perspective?   Golden Nugget #5: Experiencing the Pain of Being Completely Destroyed There's an arrogance that comes with not having the perspective of loss, which is why Garrett trusts men that have experienced the pain of seeing their business fall to the ground and learned how to rise back up through gaining a clearer perspective and vision. Only you can be the container for your power and vision to execute with courage. When you take your profits and invest it into your OWN business, you are investing in something you give a shit about because you're the Visionary for the company. All of that comes down to perspective through your Emotional IQ of dealing with growth, leadership and money. QUESTION: What is your Emotional IQ behind the power that you have inside of your business? How is that different than your current Financial IQ?   When a man loses his vision, he loses perspective. And when a man loses perspective, he loses power.   Quote of the Week: "My perspective is the limiter of my power and possibility. The most successful businessmen you will ever meet are men who have invested in perspective. They don't pay people to solve problems for them; they look for perspective. The amount of money that is made is directly linked to perspective and vision. Your power is lacking because your vision is weak. My vision sets the frame that gives me power to justify the investments that I make to invest in me as my #1 Asset."

In This Week's Episode....PROTECTION Golden Nugget #1: Wake Up to the True Power of Knowing Your Numbers The behaviors and patterns I established when I was a kid as a 'blow it spender' where I was blowing my paper route earnings on ice cream each week, came back to haunt me later in life. How I played out that bowl of ice cream is how I operated within my businesses for years. For my first 10 years as an entrepreneur, I didn't track shit. My books consisted of a year's worth of bank statements thrown into a box that I handed over to my accountant at the end of the year and said: figure it out. I was in the game of producing and spending, while dreading that once a year "day of announcement" when I would find out how much I owed in taxes - money I had already spent. QUESTION: If I asked you today to show me your numbers, would you be able to? Do you have the numbers at your fingertips, or are they virtually non-existent?   Golden Nugget #2: Know Your Numbers and You Accelerate a Level of Protection Within Your Kingdom One of the most powerful and fundamental ways to protect yourself inside of the game of building wealth is to know your numbers. If you don't know your numbers, you are making predictions into the future driven on fiction. If you don't know your numbers, you are exposing your business, your future, and your family to famine, because famine is the outcome of building your empire in fantasy. By not having your finger on the pulse called your numbers, you are the single biggest risk factor to your businesses and to your wealth. For years I was caught up in the cycle of build and burn, build and lose. Only when I began giving a shit about protecting what I had built, did that cycle stop. QUESTION: Stepping back and taking a look at where you are today, are you building and protecting your wealth, or are you on the road to famine? Golden Nugget #3: You Must Reside in the Land of Facts, Not Fantasy Men who don't know their numbers live in a land of fantasy and fuckin' make shit up. Fantasy feels nice and inside of it, you can create all kinds of fiction that you want. The fantasy is the place you think you are. The fiction? Those are the lies and stories you tell yourself about where you are. I was managing my businesses driven by the idea of what's in my bank account is the money I actually have. I came to find out that was not actually true. I was making decisions about moves I was going to make based on the fictional version of my numbers, rather than the factual numbers, which I had no idea what they were.   QUESTION: What lies and stories are you telling yourself and others about where you are in your business?   Golden Nugget #4: I Protect the Kingdom By Having A Vision For the Future When you run out of vision for yourself and your business, shit begins to go sideways. Burned out businessmen do stupid shit. The most dangerous businessman is the one who is creating from a place of boredom where there is no future vision. Maybe you're the guy whose lack of inspiration around the future is literally suffocating the people on your team. As the Chief Visionary Officer, you are the man that protects the game of your business. Everyone is driven off the vision of the mission you say you stand for. If you do not get a grip for yourself of the truth of your numbers and build for yourself a clear vision for your future, you're fucked. If your numbers are weak, unclear, and foggy, you are literally committed to destroying your company.   QUESTION: What level of passion and fire do you have around the businesses you are currently in and the role that you are playing within those businesses? Golden Nugget #5: Knowing Your Numbers Allows You to Have a Vault The #1 strategy to maximize the growth phase of money is to stabilize the vault and mote in and around your castle. Stored deep inside the vault within your castle is the capital of your humanity and the capital of  your cash  -  cash that backs up the kingdom. The vault is giving a shit about raising your standard. There's a desperation factor that comes to creating when you are running on borrowed money. Cash at the core of the castle gave me courage to expand the kingdom walls in ways I had never imagined possible, giving me permission to produce at an even bigger fucking level. If you are a married businessman with children, what I'm talking about is a principle called "Raise the Floor."   QUESTION: What steps do you need to take in order to begin creating your vault?   If the King doesn't rise, the Kingdom dies!   Quote of the Week: "The #1 strategy that a businessman can create to maximize production inside of his #1 investment, is to actually build and sustain larger and larger vaults at the core of his castle. This is a percentage of the revenue that is literally set aside in a protected vault that cannot be taken, that cannot be looted, that cannot be mooched, that cannot be stolen, and is not itself used as a resource, except for when the Kingdom is burning. And if you play the game correctly, the Kingdom is almost never burning."

In This Week's Episode....PRODUCTION Golden Nugget #1: Donating Pinky Toes and The Mindset Angle of Money Your business is a mirror of the power of the person that you allow yourself to be, and the way in which create profit comes down to the mindset that we have about money, which begins with how we were raised. While drinking with my college buddies, we were talking about donating one's pinky toe to science for $25K, and I said, "Yes I would" because of my little to no education about money   QUESTION: What was the upbringing that you had in regards to money?   Golden Nugget #2: Uncomfortable Having More Money When it came to investing, I learned that once I began making money after reading the book Rich Dad, Poor Dad I found that I didn't know how to handle money once I've made it, even though I was at one point the largest trainer of Robert Kiyosaki's CashFlow events in the Western United States. After a poor investment of $600K, it wasn't until my recovery years after losing even larger amounts of money, I learned an invaluable lesson of build, loss and rebuild.   QUESTION: What lessons have you learned from LOSING money?   Golden Nugget #3: Money is a Belief System We all approach money from the belief system of abundance or scarcity, but once we see it as a game, we'll be able to solve more problems for more people more frequently and remain in a state of abundance. The ironic thing is that some are extremely uncomfortable with having large amounts of cash sitting inside of their bank accounts, choosing to rather live in scarcity because it was a familiar place to be.   QUESTION: Do you look at money from a mindset of scarcity or abundance? Are you OK with large amounts of cash sitting in your bank accounts?   Golden Nugget #4: The King's Cash There are different kinds of profit: 1) The Kingdom Cash: Gross Revenue within Business 2) The King's Cash: Take Home Money Selling more does not equal more money and profit. There's a fundamental flaw in which businessmen believe that they keep what's left over after paying all of the other expenses. We look at money differently that's sitting inside of our kingdom and the money sitting in our personal King's account.   QUESTION: Do you pay yourself first or last, seeing yourself as your #1 Asset? Why?   THE KING EATS FIRST!   Golden Nugget #5: I Am Valuable In order for ridiculous amounts of return to occur within my life, I have learned to determine what amount I'm going to take out each month for myself FIRST and put it in what we call The Vault, which we'll talk about in the next episode. You are a BUSINESSMAN, and the world revolves around your courage, commitment and courage to take the risk and opportunities to get paid.   QUESTION: What is ONE THING that you are going to do today to apply 'the king eats first' principle into your life?   When in a state of abundance, we are able to solve more problems for more people more frequently.   Quote of the Week: "We were trained and influenced about the patterns we see the topic of money based on how we were raised and what kind of community we grew up in. Money is an idea and a concept that ultimately pushes us to a place of power to produce in the first place. And yet, if you operate from a place of scarcity and lack, it erodes the value of yourself, trusting others instead." "Abundance becomes this possibility that money is more of an idea than it is as an actual thing. It's a Game of numbers and a belief system that creates value for other people, solving problems, consuming more profits for more people more frequently. Solving more problems for more people more frequently will make scarcity no exist in your life."     http://warriorwealthnow.com 

In This Week's Episode....PRODUCTION Golden Nugget #1: If You Build It, They Will NOT Come This week we're talking about the first phase of actually getting money into our bank accounts, which segues into the other areas of Warrior Wealth for profit and protection. The mentality that if you build shit, clients will automatically come isn't a reality; it all comes down to Marketing & Sales. Everything that we believe comes down to these two tools linked up to fulfillment on what we're selling, leading Teams as strong producers.   QUESTION? What are you doing to currently secure your power?   Golden Nugget #2: Mythical ATM Machines and 401Ks As a young man, I didn't know a lot about business, but as I got money, I looked for a place in which to invest. I was always searching for this mythical ATM Machine that would set me free, not realizing that the #1 Asset that I could ever invest in was me. The reality of retirement plans comes down to investing money into other people's businesses, with little return for you. Instead, investments made in yourself and the people within your business will give you a far higher ROI then you'd ever get from various other investment plans.   QUESTION: Where are you currently focusing your ROI?   Golden Nugget #3: Looking at Ridiculous Numbers After breaking down the amount spent in passive income that comes from investments like stock or real estate to instead hiring another person to help build the business brings a ridiculous ROI difference, you will find people investing in YOU instead of investing in others. Hiring MORE people to bring out the vision that you have in expanding your market has been proven to bring tens of thousands of dollars MORE revenue into your life.   QUESTION: What is one thing that you can see would be a productive move by investing in you?   Golden Nugget #4: Investing in the Business of You The man who can make it rain controls the game, meaning that by producing leads, you are able to open the gate in which your leads come to you based off of how you have invested in marketing. To become a Master Marketer is comes down to literally declaring it: "I am a Marketer." The way you believe money is and the way you believe life is is driven by the way you react to marketing.   QUESTION: What marketing do you think influenced you to listen to this podcast?   Golden Nugget #5: "I am a Marketer. I am a Closer. I am a Leader, not a Savior" After we declare, "I am a Marketer" we then follow this up with "I am a Closer" in order to present a further possibility by selling something that will help your clients, which then builds your business. These two statements are followed up with "I am a Leader, not a Savior" meaning that I cannot save others. We LEAD people based upon what we've learned and lived. We build wealth on predictable principles based upon our #1 Investment, which is our business.   QUESTION: What is one thing that you're going to do today to be a Marketer, Closer and Leader within your life?   If the King doesn't rise, the Kingdom dies!   Quote of the Week: "Your ability to be wealth comes down to your power to influence and persuade through your ability in Marketing. The #1 Asset you can invest in is yourself. And then invest in people and your own business. " --Garrett J White

In This Week's Episode....POWER Golden Nugget #1: Assets and Liabilities Defined As you may recall about Garrett's background regarding money, he started searching for purpose and the topic of Power, linked with the principle of having a #1 Asset, getting used to being told no and learning about how to deal with rejection. An Asset brings value to the table and a Liability takes the value away. The greatest liability and asset inside of your world is YOU: Time under tension and a belief in oneself is the #1 Asset an investor can learn.   QUESTION: What are the Assets and Liabilities within you?   Golden Nugget #2: Deal with the Scarcity Virus to Build Empires and Kingdoms Building successful businesses comes about by seeing yourself that generates power, but it will not deliver up lasting results if you try to find the power outside of yourself, giving yourself permission to make, save and protect money. The Scarcity Virus is this belief that there's only a certain amount of things in your life, and when it comes to money as something that you never feel like you have inside of or around you, you will never see a world of prosperity, which was broken down in Robert Kiyosaki's book, Rich Dad, Poor Dad for Garrett that the greatest risk to his wealth was his psychology.   QUESTION: Do you see the way in which you make money from the place of scarcity or prosperity? Why?   Golden Nugget #3: Exposed to Prosperity Instead of Scarcity Garrett's wife was raised in prosperity and exposed him to a whole new life that he had never known existed, seeing that abundance was a mindset. Your psychology is linked up to your capacity, and your ability to do is driven by your capacity and your power that you have as an idea of being a powerful creator to produce more to become more.   QUESTION: What is your psychology behind wealth? Is it scarcity driven or prosperity driven? Why?   Golden Nugget #4: Using Suits to Hide For years Garrett avoided wearing suits because he used to wear them to hide, a symbol that masked the truth inside of him, no matter how much he made, feeling like he was never enough. Now he wears suits because he likes them. Garrett will put his money on the guy that has fire and potential to learn what is required because of the power that he is accessing inside over the "educated" men that seem to have all of the answers because I have the thing that money can't buy, which is certainty inside of myself. It's the only currency that matters inside of a businessman today   QUESTION: What did you have to go through in order to gain certainty within yourself? If you lack certainty, what would bring that out within you?   Golden Nugget #5: Uncovering The Warrior's Way Piece by Piece and Bit by Bit It took everything falling apart for Garrett to find answers within himself after no longer being able to find them anywhere else, asking himself, "What is it that makes me feel powerful?" From 2009-2012 he sought the formula, convinced that life could be measured and rebuilt back to certainty and power, going back to the basics until he found a surge of energy come to him that created what is now known as the Core 4 (Body, Being-Spirituality, Balance-Family, which came later, and Business).   QUESTION: What makes you feel powerful?   If the King doesn't rise, the Kingdom dies!   Quote of the Week: "One of the greatest challenges when it comes to the business of wealth has little to do with tactics and tools and a lot to do with the commitment within you. It's not about the lack of knowing what to do, but not having the courage and power required to produce the results that you desire. When it comes to building wealth, the one place you need to build stability is the stability inside of YOU."   --Garrett J White     http://warriorwealth.com