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Writers in Tech

Writers in Tech

Author: Yuval Keshtcher

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A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub.
Take our FREE UX Writing course: http://bit.ly/2PBDMWy
104 Episodes
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Check the AI for UX courseFree ux writing courseFollow Deiadora Blanche
Introduction to Tricia Hingpit, a freelance UX writer who owns her own agency.Hear how she rose from junior content writer to agency owner.How Tricia onboards her clients and her process for demonstrating the value of content and UX writing.How to determine which clients are one-timers and which will become retainer clientsStrategies for expanding her menu of services to include UX research and more.Knowing how to put an actual price on your services as a freelance UX writer.Methods of project management that have helped Tricia and her clients find happinessHow Tricia has used Notion, Slack, and automations to communicate effectively with clients throughout projects.Pro tips about meaningful communication and trust building.Knowing when a client just isn’t a good fit and how to gently fire themTips for maintaining a demanding work schedule and a life beyond work.Check out our free UX Writing course hereFollow Tricia on Linkedin
 Introduction to Michal Kessel Shitrit, localization and UX writing specialist.Michal's journey from translator to UX writing and localization expert.Discussion on the role of communication between content creators and translators.Challenges in localization: lack of context and constraints in content creation.Emphasis on the importance of UX writing skills for translators.Approaches to structuring localization processes in various company sizes.Benefits of working directly with linguists or localization managers.Overview of popular localization tools like Localize, Phrase, and CrowdIn.Integration of these tools with design platforms like Figma.The impact of AI and machine translation on improving localization efficiency.The necessity of human involvement for quality assurance in localization.Tips for planning a localization project, considering language requirements and feature prioritization.Iterative approach to localization and adapting to changing needs Check out our free UX Writing course hereFollow Michal on Linkedin
Take our free UX Writing and Content Design courseFollow Andrew's work hereFollow Yuval's Work here
We covered:How to use AI in your UX process.What are the different opportunities for UX writers and designers with the rise of AI products.What other events in history were similar to the AI revolution.trategies for integrating AI into user research and testing.The impact of AI on user interface design trends.Ethical considerations in AI-driven design choices.Predicting user behavior with machine learning and its effects on UX.The role of personalization in UX as powered by AI algorithms.Balancing human-centric design with AI automation.The future of UX professions in the age of AI advancements. For more about UX and AI take our free AI for UX courseFollow Jakob's work here
Check out our free UX Writing course: https://course.uxwritinghub.com/free_courseFollow Sharona on LinkedIn
We Talked About:The importance of having both design and UX thinking skills in any project.Her journey into product design and how to emphasize the value of real-time user feedback.Her experience on Survivor.Potential challenges in future UX, such as virtual reality and wearable tech, along with the merging of technology into everyday objects. Check out our free UX writing course:https://course.uxwritinghub.com/free_course And our brand new AI for UX course:https://course.uxwritinghub.com/free-course-ai-for-ux
Amanda Bridge shares her journey into UX writing, starting at Procore Technologies and later joining HubSpot as a senior content designer.Challenges of setting up a UX writing discipline within a large team and starting from scratch are discussed.Amanda's impactful work on HubSpot's Academy product to improve course applicability is highlighted.The potential impact of AI on UX writing is explored, with Amanda believing that AI will take over copywriting tasks, allowing content designers to focus on strategy and conversation within features.AI writing tools like Writer's Figma plugin are introduced, enabling content designers to add terms and snippets, promoting system-wide thinking in design and creating content consistency.The benefits and challenges of being embedded in specific product teams at HubSpot are discussed.Factors to consider when hiring a content designer, such as company size and product complexity, are mentioned.To enhance collaboration with designers, Amanda suggests content designers take an Intro to Product Design course or watch YouTube videos on design principles.The importance of content designers knowing how to work with design tools and manage copy within those tools is emphasized.The central theme of the episode, "Advocating for Your Content" encourages content designers to champion their craft and promote the value of content design within their organizations. Join our free UX Writing course: https://course.uxwritinghub.com/free_courseJoin our free AI for UX course:  https://course.uxwritinghub.com/free-course-ai-for-uxAmanda Bridge: https://www.linkedin.com/in/amandabridge/
Guest Jaime Walke, a principal UX writer and content designer at Booking.com, sheds light on his journey in the tech world, his role at Booking.com, and the company's pioneering work in UX writing. (01:22)Jaime  shares insights into the growth of the UX writing team at Booking.com, from a small team of 7-8 members to a flourishing team of nearly 80. (01:58)The duo discuss a project at Booking.com called A11y, which is dedicated to making products accessible for everyone and complying with legal standards. (03:24)Jaime Walke emphasizes the ethical considerations around accessibility, and its potential business benefits, given the increased buying power of people with accessibility needs. (19:14)Jaime Walke talks about his role in creating an inclusive screen reader experience for users, and why UX writing plays a crucial role in promoting accessibility. (23:39) Free UX Writing Course: https://course.uxwritinghub.com/free_courseFree AI for UX Course : https://course.uxwritinghub.com/free-course-ai-for-uxCheck out the UX Writing Academy: https://uxwritinghub.com/join-the-ux-writing-academy/Follow Jaime: https://www.linkedin.com/in/jaime-n-69746419/Booking.com's UX Writing Medium blog: https://medium.com/booking-writes
Key PointsThe conversation begins with an introduction of the UX Writing Hub and its resources, including a blog, a podcast, a weekly newsletter, and courses with AI components. (00:24)Nick Babich, a UX consultant and influencer, shares his approach to product design and his passion for sharing valuable information with the design community. (01:22)Nick discusses the role of AI in his design process, particularly how he uses GPT for user research, ideation, and prototyping. He shares how GPT helps him speed up his design process and prototyping. (01:58)The conversation shifts to the use of AI tools like Mid Journey and Stable Diffusion in design. Nick shares his experience with these tools and how they have impacted his design process. (03:24)The importance of UX writing in the era of AI is discussed. Nick believes that UX writing will be a top skill in the next decade as the quality of prompts has a direct impact on the output that AI tools produce. (19:14)Nick shares his content strategy, which involves identifying challenging tasks, finding solutions, and sharing these resources with the community. He encourages others to share their work and not be afraid of criticism. (23:39)LinksFree UX Writing CourseFree AI for UX CourseCheck out the UX Writing AcademyFollow Nick Babich
Join our free UX writing course: https://course.uxwritinghub.com/free_course Follow Jared Spool https://www.linkedin.com/in/jmspool/ Your host, as always, is me, Yuval Keshtcher. 
Show notes: Join our free UX writing course: https://course.uxwritinghub.com/free_courseFollow Jenn Shreve: https://www.linkedin.com/in/jenn-shreve/
Join our free ux writing course:https://course.uxwritinghub.com/free_course Follow Ben Davieshttps://www.linkedin.com/in/benjamin-w-davies/
Take our free ux writing course: https://course.uxwritinghub.com/free_course Follow our UX Writing newsletter: http://uxwritinghub.com/newsletter Follow the work of Mohana Das:https://www.linkedin.com/in/mohanadas-92/
Content designer Ilana Zholobovsky talks about how networking, books and AI can help people get into UX writing.The tech job market has taken a hit, but there are still opportunities out there. Ilana shares her best tips for those who are looking for a UX writing job or are trying to break into the field. We chat about:The importance of networking and how to do itFreelancing as a way to gain experienceDifferent ways of reading booksCollecting words and phrases around youThe current status of AI toolsLinksTry our free UX writing courseFollow Ilana on LinkedInRead The design of everyday things by Dan Norman 
Ben Pines, the Director of Content at Wordtune, is optimistic about the future interaction between people and chatbots. Wordtune is an AI writing tool that helps writers refine, tweak, shorten and expand their copy. The new extension Spices introduces fact-checking and source tracking for AI-generated content.Ben joined the podcast to talk about the next wave of writing. We chat about:The current AI hype and what might happen nextThe importance of UX and how it can make a differenceWhy AI will be a great thing for some writersHow AI may affect content marketingLinksTry our free UX writing courseFollow Ben on LinkedInCheck out WordtuneCheck out Wordtune’s YouTube channel
Lead UX writer Sherry Samtani talks about the different career directions UX writers can take, including content ops. Her current role at Halodoc, Indonesia’s main healthcare platform, has allowed her to develop in the area of content operations. We go through what content ops is, how it relates to UX writing and where you can learn more about it.You’ll also hear aboutThe current job market and future possibilitiesWhy UX writing has become a necessityHow to stand out as a UX writerAbout SherrySherry has a background as a freelance web content copywriter. She started getting UX writing jobs and took the UX Writing Academy course to make sure she had the basics covered.LinksTry our free UX writing courseFollow Sherry on LinkedIn
Aerial silk teacher Alexandra Spark shares how she transitioned to UX writing.Alexandra has a background in advertising, content management and technical writing. But it was her passion for aerial silk (a kind of performance acrobatics) that led her to switch careers.Tune in to hear her inspiring story! She also shares how she’s creating an app from scratch and much more:Carrying out content researchConducting user testingMaking a portfolioLooking for a UX writing jobLinksFollow Alexandra on LinkedInJoin the UX Writing AcademyTry our free UX writing courseCheck out Strategic writing for UX (book)Check out The design of everyday things (book)
Sarah Loigge shares how she found inspiration outside of work and overcame impostor syndrome with the help of Star Trek.Sarah has a background in software testing and product design. But she’s always enjoyed writing, so she made the transition to UX writing.She recently took on the challenge to develop the personality of a chatbot. She realized that she had no idea where to start and was hit by impostor syndrome. Tune in to learn how she got over it and at same time came up with a brilliant method to create the language of the bot.We also talked about:Using Frontitude and Ditto in Figma to manage copy and translationsWhy UX writers should consume as much art as possibleHow language learning can help UX writersInclusive writing and working with gendered languagesLinksTry our free UX writing courseUX Writing Academy Flex courseFollow Sarah Loigge on LinkedInWatch Lera Boroditsky’s Ted talk How language shapes the way we thinkCheck out the poetry of Sarah Kay and Savannah Brown
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