WSJ Media Mix

<p>With lively analysis, timely insights and in-depth interviews, WSJ editors and reporters cover the fast-changing media and marketing business.</p>

Fox's Joe Marchese on Reinventing TV Ads

The Wall Street Journal's Amol Sharma and Suzanne Vranica talk with Fox's head of ad sales, Joe Marchese, about marketers' perception of TV ads versus digital ads and how he hopes to change the equation. Learn more about your ad choices. Visit megaphone.fm/adchoices

05-16
26:27

AwesomenessTV President Talks NewFronts

AwesomenessTV's Brett Bouttier joins the Wall Street Journal's Jack Marshall and Shalini Ramachandran to discuss digital content NewFronts, the evolution of online video networks and the future of TV. Learn more about your ad choices. Visit megaphone.fm/adchoices

05-01
21:23

O'Reilly's Exit and Google's Blocker

Wall Street Journal media editor Amol Sharma chats with reporter Joe Flint about Bill O'Reilly's exit from Fox News, while Jack Marshall weighs in on Google's ad blocking plans. Deputy media editor Sarah Rabil joins the roundtable. Learn more about your ad choices. Visit megaphone.fm/adchoices

04-20
16:20

Pepsi's Ad Controversy

The Wall Street Journal's Suzanne Vranica, Jennifer Maloney, Sarah Rabil and Jack Marshall discuss Pepsi's decision to pull a new commercial that united liberals and conservatives in a backlash that swept across social media. Learn more about your ad choices. Visit megaphone.fm/adchoices

04-05
20:22

Google's Ad Placement Controversy

The Wall Street Journal's Suzanne Vranica, Jack Marshall and Amol Sharma discuss the mounting controversy over Google's placement of ads on objectionable content like sites promoting terrorism, as a host of brands pull back spending with the tech giant. Learn more about your ad choices. Visit megaphone.fm/adchoices

03-27
17:40

Cable TV's Darwinian Moment

Media editor Amol Sharma chats with reporter Shalini Ramachandran and deputy editor Sarah Rabil about the cable bundle's future and why small channels are dying off. Learn more about your ad choices. Visit megaphone.fm/adchoices

03-21
21:20

Google's YouTube Gets Into TV

The Wall Street Journal's Mike Shields and Amol Sharma join Jack Marshall to discuss Google's new web-TV service YouTube TV, and what to expect from Snap Inc.'s upcoming IPO. Learn more about your ad choices. Visit megaphone.fm/adchoices

03-01
28:25

Time Inc.'s Jen Wong Talks Digital Transformation

Time Inc.'s chief operating officer discusses branded content, the rise of Snapchat and distributed media, and the company's bets on advertising technology. Learn more about your ad choices. Visit megaphone.fm/adchoices

02-08
29:04

Super Bowl Ads: The Good, the Bad, and the Ugly

Branding expert Allen Adamson joins the Wall Street Journal's Jack Marshall and Michael Shields to decode the best and worst ads from the 2017 Super Bowl. Learn more about your ad choices. Visit megaphone.fm/adchoices

02-06
24:41

Snapchat's Pre-IPO Ad Sales Offensive

The Wall Street Journal's Suzanne Vranica and Jack Marshall join media editor Amol Sharma to discuss Snapchat's talks with big media buyers for ad spending commitments in the range of $100 million to $200 million, and marketers' desire for an alternative to Google and Facebook. Learn more about your ad choices. Visit megaphone.fm/adchoices

01-25
18:23

Investor Jeremy Liew on Digital Media's New Era

Jeremy Liew of Lightspeed Venture Partners chats with WSJ media editor Amol Sharma and reporter Mike Shields about the future of ad-supported media, Facebook video, streaming TV and how he became Snapchat's first investor. Learn more about your ad choices. Visit megaphone.fm/adchoices

01-23
32:10

Why Quartz Wants to Be a 'Big Niche' Publisher

Jay Lauf, president and publisher of Quartz, talks about why the business publication is focused on ads over subscriptions, how it's betting on branded content and why it doesn't need an audience of 100 million to be successful. Learn more about your ad choices. Visit megaphone.fm/adchoices

01-12
29:18

How CNN Plans To Cover the Trump Administration

Andrew Morse, executive vice president of editorial for CNN U.S. and general manager of CNN Digital, talks about the "fake news" phenomenon, how the network is investing in new digital properties and how it thinks about platforms like Facebook and Snapchat. Learn more about your ad choices. Visit megaphone.fm/adchoices

01-04
38:44

Breaking Down the Biggest Media Stories of 2016

Wall Street Journal advertising editor Suzanne Vranica joins Jack Marshall and Steven Perlberg to talk about ad agency transparency. Then, Jack and Steven discuss the biggest advertising and media stories of the year, from Facebook's power to "fake news" to Gawker's fall. Learn more about your ad choices. Visit megaphone.fm/adchoices

12-28
36:27

NPR CEO Bets on Podcasts

NPR CEO Jarl Mohn talks about the future of the podcast industry, why terrestrial radio isn't dying and the role of public media in the news business. Learn more about your ad choices. Visit megaphone.fm/adchoices

12-20
32:51

Redstones Scrap All Plans for Viacom, CBS Merger

The Wall Street Journal's Keach Hagey and Amol Sharma join Steve Perlberg to break down what's behind Viacom's latest move to drop all plans to merge with CBS. Learn more about your ad choices. Visit megaphone.fm/adchoices

12-13
17:36

Marketers Can Learn From Trump, Says Jason Stein

Laundry Service CEO Jason Stein talks about how Donald Trump ran a better marketing campaign than most brands, how advertising and media are converging and why Snapchat poses an existential threat to Facebook. Learn more about your ad choices. Visit megaphone.fm/adchoices

12-07
35:17

Bloomberg CEO Justin Smith Talks Fake News Problem

Bloomberg Media CEO Justin Smith discusses Facebook's fake news problem during the election, why publishers have been ceding power to tech platforms and how Bloomberg is betting big on sponsored content. Learn more about your ad choices. Visit megaphone.fm/adchoices

11-30
30:24

Tony Haile on Digital Media's Biggest Challenges

Former Chartbeat CEO Tony Haile talks about the messy business of measuring digital media, how Facebook and Google have assumed the role of media companies in every way except creating content, and the vision for his new digital media startup Scroll. Learn more about your ad choices. Visit megaphone.fm/adchoices

11-16
31:32

Banker Terry Kawaja Talks Ad Tech's Shakeout

Media and advertising investment banker Terry Kawaja discusses how new buyers like AT&T and Verizon have entered into the M&A space, the growing dominance of Facebook and Google and why ad tech companies have had a rough time in the public markets. Learn more about your ad choices. Visit megaphone.fm/adchoices

11-09
38:18

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