Warren Whitlock

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When I saw that Aurora Gregory descibed herself as a lover of good cake, I have to find out more.  And more that that, I learned that she has the reputation of getting people onstage. I know that makes a huge different for any author, thought leader and of course, speakers.  Aurora Put it Well.. Public speaking is the fastest way to grow your career, build your business or move your message. Nothing beats networking from the stage where you are confirmed as an authority on your topic! But in order to speak, you have to get picked. Over 15 years of experience in writing speaker proposals for some of the biggest names in business went into this book. You’ll learn everything David, my co-author, and I have done to achieve a 60% proposal acceptance rate for our clients. Don’t struggle with speaker proposals. Learn what to do to land gigs where you speak in front an audience filled with potential customers.

About Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv  Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying “Stop Boring Me!” You cannot connect meaningfully with your audience if you bore them. There’s just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human.  The good news: it doesn’t have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don’t worry – this is not about theatricality, so you don’t have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page – or business stage, if you like – can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it’s focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say “aww yeah!”

Alisa Maclin, IBM VP of Marketing for IBM Mobile Enterprise, discusses how mobile will impact new ways of working, live at IBM InterConnect. Find out more at IBM.com/mobilefirst.

Amber Armstrong, IBM Director of Social Business Market Evangelism, discusses what role social plays in business, live at IBM InterConnect. Amber Armstrong is the IBM Director of Social Business Market Evangelism. She is a global marketing leader with rich expertise in marketing strategy, digital, global demand generation, social media, employee advocacy, campaign execution, business partner marketing, vendor management, and branding.

IBM is a world-class technology company, and we'll be sitting down with some of their movers and shakers at IBM InterConnect to find out how new developments and ways of thinking will affect how we work in the future. Join us as we talk with:  Saurabh Calla, IBM product developer, on how Verse will create a new way to workBrian Fanzo and Bryan Kramer, digital strategists, on how different generations envision the future of workAmber Armstrong, IBM Director of Social Business Market Evangelism, on what role social plays in businessAlisa Maclin, IBM VP of Marketing for IBM Mobile Enterpriseon how mobile will impact new ways of working

Finding the right question is more important than chasing the right answer For almost two decades, brothers Jeffrey and Bryan Eisenberg have been recognized by their peers as authorities in marketing optimization, analytics, and customer-experience design. While deeply grateful for their success, they remained unfulfilled by unanswered questions. The two most common troubling questions asked by executives and entrepreneurs were, “What is the secret to selling more?” and “Why doesn’t my team get it?” What is the Buyer Legends Process? Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process. These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom. Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.

Today's show is brought to you by PUBL... Got a document? You can have a mobile app in minutes. Get your free trial today at PUBL.COM <-- opens in a new window so you can continue to enjoy the show   Jay Baer is the founder of ConvinceandConvert.com and host of the Social Pros podcast. Known as a hype-free social media and content strategist and speaker, he is also the author of the New York Times bestseller Youtility: Why Smart Marketing is About Help not Hype. Jay has consulted with more than 700 companies on digital marketing since 1994. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. At Convince & Convert, he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually.

Today's show brought to you by PUBL.COM LIMITED TIME: Publ.com is FREE for you. Try it now at publ.com     Today we're talking about the buzz phrase "Content Marketing"  Over the last 40 years, I've been creating content for radio, TV, newsletter, the Internet and now social media. Its format and creating methods have changed, but the basics of telling a story and engaging an audience remains the goal. No one knows this better than today's guest, Alan Bechtold. Alan has been making a living, and living his way, his whole life. He shares some of that, but most of the show is meant to explain how you can use the tools today to make your own content and share easily with your prospects, customers, audience and fans while postitioning yourself and your company/brand as the experts in your field. I know Alan will resonate with you as he does with me. Listen in on our conversation and connect with Alan Bechtold at emediamoguls.com

Today's show brought to you by PUBL.COM LIMITED TIME: Publ.com is FREE for you. Try it now at publ.com   Derek Coburn is the Founder and CEO of cadre, an un-networking community in Washington, DC and Baltimore, MD, which currently supports over 100 CEOs and business leaders and has hosted numerous bestselling authors and important public figures. He began his career as a financial advisor in 1998 and built a thriving wealth management practice, mainly by outworking everyone else. When the economy took a turn for the worse, he had to devote more attention to his existing clients and had less time for "traditional networking". He began to experiment with his own ideas, which included creating an informal "un-networking" group consisting of his best clients and other top professionals. These techniques tripled his revenue -- in just 18 months -- and improved the quality of his business and life. Derek's passion for connecting remarkable professionals led him to start cadre, and now, to write his first book.

Mike Robbins is the author of three books: Focus on the Good Stuff; Be Yourself, Everyone Else is Already Taken, and Nothing Changes Until You Do. As an expert in teamwork, emotional intelligence, and the powers of appreciation and authenticity, Mike delivers keynote addresses and interactive seminars that empower people, teams, and organizations to work together effectively and be more successful. He has inspired tens of thousands of people around the world to reach new levels of awareness and productivity, both personally and professionally. His clients include some of the top organizations and institutions in the world, such as: Google, Wells Fargo, Adobe, Charles Schwab, Twitter, the U.S. Department of Labor, Gap, New York Life, Stanford University, Chevron, eBay, Kaiser, UC Berkeley, Genentech, the San Francisco Giants and many others. He has been featured on ABC News, the Oprah radio network, in Forbes, the Washington Post, the Wall Street Journal, and many others. He hosted his own radio show called Let’s Get Real on Energy Talk Radio, and since 2008 has been a regular contributor to the Huffington Post.

For a limited time, you can take the $37 Fascinate Assessment for FREE.. go to http://HowTheWorldSeesYou.com/you and use wwhitlock for the assessment code. (Offer good while supplies last and may end at any time.. it's 3 minutes. Do it now!) Sally Hogshead measured hundreds of thousands of people to identify a scientific approach to personality branding. Over the past decade, her team has uncovered surprising trends about why certain people and companies succeed. Today, Sally teaches how to communicate and captivate in a world with a 9-second attention span. When you fascinate a customer or employee, you immediately engage their interest. They’re more likely to remember you, trust you, respect you, and buy from you. But if you fail to fascinate, they’ll move on to the next option. As a world-class branding expert, Sally discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best. Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, including almost every major international advertising awards. In fact, she was one of the most awarded advertising copywriters right from start of her career. She showed the world the best of how we see a brand, and today she does the same for people and companies across the globe. To break through and stand out in any competitive environment, you must understand how to fascinate.

Great leaders are remembered as great leaders long after their career. Those known as leaders now have an easier time becoming the great leaders we will admire later. Today, more than ever, it's important to be known for what you do. The Internet makes it possible to look up anyone in real time, so your merits will be known to all those (billions) connected.  There's no shortcut to excellence, but there are methods to sync your true value with what is perceived online.  Mitchell Levy has been publishing the thoughts and ideas of leaders for years and brings us insights into best practices for establishing oneself as a thought leader today.

Raj Singh is a mobile industry veteran and blogger with over a decade of experience working in all aspects of the mobile industry. Raj is a regular mobile writer and speaker including formal and guest blogging. Raj has also made contributions to a number of mobile user and expert groups including the JCP, MMA and the Bluetooth SIG. Raj is CEO and Founder of Tempo AI, Inc. Tempo AI was incubated at SRI International (birthplace of Siri) where Raj was an EIR (Entrepreneur in Residence). Designed to help busy professional prepare for what’s next, Tempo Smart Calendar is like having an assistant anticipate what you need and surface that information right in the calendar, when you need it most. By eliminating the need to use multiple apps to discover mutual contacts, cull relevant emails, find contact information, notify attendees if you’re running late or get directions to your next event, Tempo does more in one tap so you never miss a beat.

JP Maroney is an American entrepreneur and CEO of Marocom Group, a collection of companies and joint ventures involved in publishing, media, training, consulting and internet commerce. Self-described as a serial business-builder, JP started his first venture at age 19. Soon after marrying, JP and his wife, Tonya, launched an advertising and marketing agency that created print media and eventually ventured into radio marketing campaigns. At age 22, JP and Tonya created their first magazine, a travel-oriented publication called Escape Magazine. That led to JP buying a weekly classifieds marketing newspaper called PennyWise. At age 25, JP lost everything — went bankrupt, and had to scramble to survive — working as a waiter, shoe salesman and pizza deliveryman. But, his fortune changed when he started publishing another magazine, then sold it in 1999. Then JP launched yet another business as a speaker, author and publisher of training programs. Today, as co-founder and Chairman of Marocom Group, JP controls ventures in publishing, media, training, consulting and internet commerce. A thorough researcher, writer and best-selling author, JP is the author or co-author of more than 30 books and audio/video learning systems. His articles and columns appear in dozens of print and online publications throughout the US and Internationally. He has also collaborated, organized and published business and self-improvement books with more than 70 other speakers, trainers and consultants. A frequent keynote and seminar speaker, JP has lived through what most speakers can only “talk” about. He teaches proven principles, ideas and strategies that have been hammered out on the anvil of experience.

David C. Levine has seen more financial products, services, and transactions than most investors will see in a lifetime. David was the Director of National Sales for one of the financial services industry's fastest growing independent broker-dealers which at its peak had over 1,000 registered representatives. Most recently, David was the Director of Business Development for the broker-dealer and registered investment advisor divisions of a publicly traded financial services firm with hundreds of brokers, tens of thousands of clients, and billions of dollars of assets under management. David has been licensed as a general securities representative, a registered principal, investment advisor and insurance agent for Life, Health, Variable, Fixed, and Equity Indexed Annuities. David also successfully developed and licensed Retirement Planning software to a top 10 Mutual Fund Company. David left the financial services industry behind to help protect investors going forward. He is the founder and CEO of InvestorProtector which is the first of its kind independent, objective, and non-conflicted subscription service that helps investors protect their investments and life savings. His book, The Financial Fix, confirms what many investors suspect: Wall Street is rigged. It reveals in meticulous detail how investors consistently and repeatedly become victims of a deeply flawed and conflicted system. Most important, 20-year securities industry veteran David C. Levine shows investors how to protect themselves.

Entrepreneur, speaker and author Jay Maharjan's latest book is Winning Lessons for Entrepreneurs in the Conceptual Economy. A new economic model is unfolding gradually before our eyes, but the future remains unclear. While we don't yet fully understand this new model, one thing is for sure: The Knowledge economy we have come to know is changing. With a unique background in engineering, art and management, Maharjan is singularly qualified to lay out the clear challenges and opportunities that both entrepreneurs and the workforce will encounter in this new economy. Through personal anecdotes -- ranging from his first internship where he devised an entrepreneurial solution that saved Chrysler millions...to his successful launching and scaling of companies in multiple verticals -- Maharjan provides the reader with a roadmap for navigating the changing economic landscape. Jay started his entrepreneurial career in 2001 with one of his earlier companies selected as THE 'start up' company that was ahead of its time -- to embrace risk-taking in open-source innovation. He also produced and hosted over 20 entrepreneur television series that aired on the national and regional media outlets. His unbiased leadership work related to fostering entrepreneurship and local economies has been recognized by leadership at various levels.

Mark Shaefer, Executive Director of {grow}, is among the most acclaimed and accomplished marketing consultants in America, with a special emphasis in social media marketing.  He's an AdAge magazine “Power 150″ marketing blogger, TweetSmarter 2011 Global Twitter User of the year, and Peer-elected 2011 B2B Twitter User of the Year. He has won numerous international awards for his blog {grow}, is the author of three bestselling marketing books, and owns seven patents. His book The Tao of Twitter is the best-selling book on Twitter in the world and was named the B2B Magazine (UK) social media book of the year. His book Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it a “path-finding” and “essential” book. Mark has 30 years of global sales and marketing experience and two advanced degrees, in business and applied behavioral sciences. He is a globally-recognized business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies.

Dr. Joe Rubino, CEO of the Center For Personal Reinvention, is acknowledged as one of the world's foremost experts on the topic of elevating self-esteem. He is a life-changing personal development and success coach on how to restore self-esteem, achieve business success, maximize joy and fulfillment in life and productivity. He is known for his groundbreaking work in personal and leadership development, building effective teams, enhancing listening and communication skills, life and business coaching and optimal life planning. His 12 best-selling books and audio programs are available in 24 languages and in 59 countries and include: The Self-Esteem Book: The Ultimate Guide to Boost the Most Underrated Ingredient for Success and Happiness in Life.The Success Code, Books I & IIThe Magic Lantern: A Fable about Leadership, Personal Excellence, and EmpowermentThe Legend of the Light-Bearers: A Fable about Personal Reinvention and Global TransformationThe Seven Blessings: A Fable about the Secrets to Living Your Best Life31 Ways to Champion Children to Develop High Self-Esteem Dr. Joe offers powerful personal and group coaching to support business success and life fulfillment.

Shel Horowitz is an author, international speaker, columnist, and marketing consultant. He believes that businesses can succeed by embracing principles of honesty, integrity, and environmental responsibility. The first of his books on marketing was published in 1985, and since then he has written several other award-winning books and hundreds of articles on marketing. His focus has been primarily on ethical, green, and frugal marketing. Stressing values-based, big-picture marketing that tends to be less expensive than traditional approaches, he develops marketing methods and materials based in such guerrilla marketing techniques as forming partnerships, attracting media publicity, and using social media effectively. Shel was still a teenager when he started doing publicity and marketing for grassroots environmental and community organizations with zero promotional budget. There wasn’t even money available for stamps, so he hand-delivered press releases on a three-speed bicycle. Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal. Now, for over thirty years, he’s helped businesses, nonprofits, and community groups identify their key message and get it out to the public with little or no expenditure. He has been quoted or cited in over 70 books, and blogs at GreenAndProfitable.com. His eighth book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet, was #1 Environmental category bestseller on Amazon, and has made the category bestseller list at least 30 times.