DiscoverWatch4thehook Business & Entrepreneur Podcast: A Small Business Podcast for Small Business Owners
Watch4thehook Business & Entrepreneur Podcast: A Small Business Podcast for Small Business Owners
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Watch4thehook Business & Entrepreneur Podcast: A Small Business Podcast for Small Business Owners

Author: Micheal & Tatiana Parker

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We will give you an in-depth look at what really goes on for small business entrepreneurs. You all will get to peek behind the curtains of the business world with Micheal and Tatiana Parker, the CO-Owners of WATCH4THEHOOK apparel brand. We will give you an unfiltered perspective to what really goes on in their day to day lives as business entrepreneurs. Tha Hook is any unforeseen circumstance that is hindering you from achieving the greatness you SEEK in LIFE. We hope to inspire entrepreneurs to fight for their dreams. We won't hide any real truths from our listeners and know you all will keep on Hooking Up With Us. The road less traveled is never easy but it deserves to be traveled, nevertheless. We invite you all on this entrepreneurial journey with us as we work to hopefully leave a Legacy Greater Than Us!!!!

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***** Subscribe today to our podcast on your favorite podcast player*****2025 was marked by significant political upheaval globally and in the U.S., intensifying conflicts and a rapid advancement of artificial intelligence. Long story short, it has been a very long year for small business owners. A year of business getting the short end of the stick in more ways than one. The road to success became a lot bumpier, harder, and some businesses bowed out gracefully. Lots of things went wrong in 2025, and the word for 2026 is COMPLETION!!! #newyear #resolutions #2026 #entrepreneur #success #investment #goals #newgoals #mindset #businesssavvy
***** We Need Your Support by Downloading This Podcast Today*****Podcast fade, or podfade, refers to when a podcast stops producing new episodes, usually due to the creator losing steam from understanding the work, losing interest, or getting overwhelmed by consistency. It's a common challenge where initial enthusiasm wanes, leaving listeners hanging without closure, but it can be avoided by batch recording, choosing a passionate topic, and planning strategically. Tune into this episode and see if you as a podcaster are running out of steam.#podfade #podcastfade # stoppodcasting #tiredpodcaster #notmakingwaves #talkingtoyourself #nonewlisteners #noonelistening #monetization #brokepodcaster
*****Download the Best Small Business Podcast Today*****The Unmet need of college primarily refers to a financial gap: the difference between the total cost of attendance and a student's available financial resources, including grants, scholarships, and their expected family contribution. This financial barrier is widespread and has significant consequences for student access, persistence, and overall well-being. Tune in to this episode and see if you are in the unmet need category for your child's college education.#unmetneed #financialaid #pellgrants #COA #SAI #FAFSA #governmentassistance #loans #studentloans #FannieMae #debt
*****Please Help Grow Our Podcast By Downloading Just 1 Episode Today*****Home equity loan is a second mortgage that provides a lump sum of cash upfront with a fixed interest rate and a set repayment schedule. Using home equity to finance a child's college education is an option that provides access to potentially lower interest rates and larger borrowing amounts compared to other loan types, but also carries the significant risk of losing your home if you default on payments. Your home can be used as collateral, but that is just a reassurance to the lender you are really reliable to pay the loan back. Tune in to this episode and see if you as a parent may need to use your home or business as a way to help pay for college.#secondmortgage #collegetuition #loan #collegeeducation #fees #tuitionfees #loanpayments #repayments #moneymatters #interest #borrowingmoney
*****Downloading This Podcast Helps Us Out Greatly*****Black Friday is a major opportunity for businesses to increase sales, and find new customers. Small businesses can boost profits by using strategies like creating exclusive deals, bundling products, and leveraging the increased customer demand to build customer relationships. However, they can face challenges of competing with larger retailers on price and marketing, which they can address through smart planning and by highlighting unique advantages. Sometimes companies will project next year's sales projections on what may or may not have transpired during the Black Friday Holiday Shopping time. Tune in and see if the data math is mathing when projecting if Q1 of 2026 will be good or bad based on Q4 of 2025.#BlackFriday #holidayshopping #Q4 #smallbusiness #makingsales #salesprojections #sales #selling #data
*****Download, Download, Download This Podcast Today*****Sometimes it is hard to be happy when sadness and despair have been at the forefront. The saying, "you laugh to keep from crying," might come to mind as well. Life you live as a business owner is a war of attrition sometimes. Yet, we all know this is what we signed up for. We take on the good with the bad, and sometimes a lot worse. Still we have to find a way to be thankful for where we are and what we have overcome. Sometimes we understand we have done all we can, and sometimes that does not guarantee the happy ending we are looking for. Tune in to this latest episode to see if you have the thankfulness inside of you that you are looking for. #thankful #thanksgiving #happiness #love #understanding #businessowner
****** Download, Download, Download an episode today is all we ask.*****The mental warfare of being a business owner involves significant psychological pressure stemming from chronic stress, financial instability, social isolation, and the fusion of personal identity with business success. This unique set of challenges puts entrepreneurs at a significantly higher risk for mental health conditions compared to the general population. #mentalhealth #pressure #issues #financialproblems #entrpreneurs #fusion #healthconditions #mentalwarfare #soicalissues
***** Subscribing to Our Podcast Is A Great Way To Support Us*****A business getting on "one accord" is great way to achieving complete agreement and unity. It helps your business establish clear communication, create a formal written agreement outlining roles and responsibilities. Also a business can implement a strategic plan to align everyone's efforts towards common goals. This includes defining contributions, handling disagreements, and setting a shared vision, even if the most formal agreement is just memorandum of understanding. #oneaccord #achievement #resolutions #disagreements #align #agreements #planning #strategy #communication
*****Our Call To Action is Download this podcast today*****Small businesses have generated over 64% of new jobs in America in the last 15 years. Yet small businesses continue to struggle even with the support of the Federal Government. Small businesses are job creators for a lot of middle-class Americans but in 2025 we have seen the middle class Americans take a real deep hit as far a job losses this year. Plenty of people have been asking is the federal government doing enough to support small businesses? Tune into this episode and find out our opinion on the matter.#Smallbusinessloans #smallbusinessassociation #emergencyloans ##SBAloans #Disasterloans #federalcontracts #middleclass #employers #smallbusinesssupport
***** A Download is ONE of the Best Ways to Support This Small Business Podcast*****Community support over consumerism. Rather than us buying from us to solve small business financial support issues, we will just talk about how the black dollar still leaves our community without making an impact to help us. Some of the tone deaf responses can be, "I bought from them once a few years ago, I supported them once last year", or etc. The best way to support a for profit small business is to continually spend money with them!!! If we would be totally honest with ourselves, how much of our paycheck to we spend with businesses that look like us??? The truth is we...... the truth is in the episode. Download this podcast and listen to the real unfiltered truth....#smallblackbusinesses #financialsupport #buyproducts #leavecustomerreviews #spreadtheword #spendmoney #tellsomeone #bearepeatcustomer #buyagain
***** Tap In Today With the Fastest Growing Small Business Podcast Today*****Choosing the wrong business partner is highly risky and can lead to serious financial, legal, and reputational damage to a business. Beyond a basic misalignment of goals, a bad business partnership can lead to crippling disagreements, a toxic work environment, and even legal action. Tune in to this episode to see how you may need a business partner, and better yet how you need the right business partner to be in business. #riskybusiness #businesspartners #makingbusinessmoves #businesssavvy #startingabusiness #businessmoves #understandingbusiness #research #knowledge
*****Hook Up With Us on Your Favorite Podcast Player Today*****A business model is a company's profit making plan. There actually is no fool proof way for any business to make money. There are lots of business plans and business models to choose from as learning mechanisms for a business to grow. Sometimes a business can be successful because of the problem they are trying to solve, or just because they have a large established customer base. But there has been this underlying issue of people wanting to become business owners because of what they see on television. Scripted reality shows mislead viewers about becoming business owners by simply oversimplifying the process, creating fake drama, and presenting an unrealistic path to success. This heavily edited format obscures the true complexities of entrepreneurship, making it appear deceptively fast, easy, and glamourous. Just tune in to this episode to hear some of the real realities of being a business owner.#scriptedreality #falsenarratives #fakeresults #easy #beinginbusiness #businessmoves #savvybusinessowner #haters #fakebusinesses #failedbusinesses #badbusiness #businessplans #businessmodel
*****Follow Us On Your Favorite Podcast Player Today*****As they say, all good things must come to an end. We first and foremost want to thank everyone who has been Hooking Up With Us the past almost six years. You all have made this a business venture so unforgettable and fun to say the least. We will be sunsetting the Watch4TheHook Apparel Brand effective December 31, 2025. Honestly I never thought back in 2014 or 2015 when I was trying to enlighten those in my community of the fuck shit that was going on and possibly affecting our community, that it would turn into a full blown small business. We want to once again say thank you all from the bottom of our hearts.The podcast is not going anywhere, so yawl can still tune into to hear us every Watch4theHook Wednesday. We are just switching lanes because our real estate ventures are requiring more of our time and we have to give the more lucrative business the attention and demands that it is requiring. Just be on the lookout for some sales and great customer discounts as we want to say thank you all for Hooking Up With Us!!!!#sunsetting #changinglanes #businessmindset #businessstrategy #businessmoves #realestate #land #apartments #commercialproperty #propertymanager #renters #lease #mortgage #commercialloans #lenders
*****It has been rough to say the least for small businesses in America lately, and does the future look any better? The future holds a mixed landscape of significant Hooks and somewhat promising opportunities. While persistent economic pressures are concerning, many entrepreneurs remain optimistic and are adapting to the ever changing landscape entrepreneurs must navigate. Tune into this episode and listen to what small entrepreneurs maybe facing in the months and years to come. #bleak #outlook #entrpreneurs #future #smallbusinesses #progress #partnerships #monopoly #smallbusinesshelp #smallbusinessgrowth #marketing #smallbusinessmarketing #socialmediamanagment #smallbusinesssupporter #smallbiztips
*****Please subscribe to this podcast on your favorite podcast player*****We all know as business owners the ultimate goal is to have a successful business. Proving "haters" wrong is often a distraction from the core objective. You should try to save your business and prove your supporters right, not the haters. Focusing on the people who matter, like customers, team members, and investors, provides the support and resources needed for success. Channeling any negative energy from "haters" into motivation to achieve your goals is a valid strategy, but the primary focus should remain on the survival and growth of the business and the well-being of those who believe in you. Tune into this episode and see if you are making the mistake of spending your energy proving haters wrong, than proving your supporters right. #haters #supporters #businessgrowth #positivefeedback #businessgrowth #businessmindset #growth #providingaservice #egocheck #positivevibe #positiveenergy
*****Please subscribe to this podcast by using your favorite podcast player today*****Job displacement is not a fake thing right now. Increasing risk of displacement as self-checkout and automated payment technologies become more common in workplaces. The most successful businesses will augment human skills, emphasizing valuable traits like negotiation, empathy, and strategic thinking that AI can't replace. A major driver of this change is the ability of technology to cut labor costs. Tune in to this episode to see if technology is hurting the customers interaction with human employees of certain companies.#laborforce #laborcosts #labor #customer #customerexperience #customerservice #AI #selfserve #selfcheckout #workforce #kiosks #POS #checkout
*****Download, Follow, and Please Tell A Friend About Our Podcast*****There are systems in place where potential business owner's can hopefully gain an access to capital. Using Other People's Money (OPM) is a financial strategy that allows business owners to leverage outside lender's capital to pursue investments or opportunities that ither wise would be unavailable to them. OPM, when properly leverage can accelerate the path to generational wealth, access to purchase generational assets, and build wealth in this country. But as any gamble, there is a down side to this based on the potential risks and requires careful management. Tune into this episode to see how you can make yourself, or your business more appealing to gain access to OPM!!!!!!#OPM #accesstocapital #lenders #loans #businessloans #businesscredit #businesscapital #businessmindset #podcastveterans3
*****Please Subscribe to Our Podcast On Your Favorite Podcast Player*****Some people are extroverts and some people are introverts, and then those people can become business owners. One of the most "helpful ways" to meet more like minded individuals is attending networking events that appeal to what you might be doing as a business owner, or becoming a business owner. These gatherings may provide tangible tips for attendees, and offer organizations a blueprint for designing events that foster authentic engagement.All that sounds great, but what happens to attendees who come back from these events unfulfilled, unenthused, and pondering did they just waste their time and possibly money. There are times where events try to be a "catch all' event to get a bigger turnout, but a lot of the time some attendees felt left out of getting some value added to them from the event, Tune into this episode to see how you as a business owner can help determine before what networking events may be for you, and what may not be for you.#networking #eventplanning #attendingevents #marketing #planingevents #payingforservices #eventpricing #freeevents #crowdparticipation #turnout #crowd #venue
***** Download and Follow Today On Your Favorite Podcast Player*****PSA This Episode May Trigger Some Strong Responses!!!Black culture and small businesses have a long, intertwined history rooted in resilience, community building, and economic empowerment in the face of systemic barriers. From historical hubs like Black Wall Street to the rise of modern entrepreneurs (like ourselves), Black owned businesses have served as pillars of social and economic life within the Black community, though they still face persistent challenges. In this episode we hit at the "Status" of the Black Culture. We brag about being a multitrillion dollar buying system, but where does that consumerism get us as far as being business owners. Why are so many of us still getting it out of the mud if we have a trillion dollars that says otherwise?#blackculture #blackspending #blackculture #macroeconmics #integration #spendingpower #consumer #producer #ownership #influencer #makingmoney #spendingmoney #makingmoney
*****Please Follow Us On All Social Media Platforms*****This podcast episode takes a candid look at the question many business owners ponder: if you could go back in time, knowing all the triumphs and trials, would you choose the path of entrepreneurship again? We delve into the raw experiences of seasoned business owners, exploring the highs and lows of our entrepreneurial journey.This episode aims to provide an unfiltered look into the realities of business ownership, equipping listeners with valuable insights to navigate their won entrepreneurial paths, whether they are just starting or are well into their journey. Ultimately, it challenges business owners to reflect on their choices and appreciate the complex, yet often fulfilling, adventure that is entrepreneurship. #businessowner #entrepreneur #onlinebusiness #ecommercebusiness #digitalmarketing #businessideas #businessdecisions #businesssavvy #businessmindset #goingintobusiness #ownership
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