Water We Talking About?

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.

Ralph Exton: Stories from the Water Environment Federation

Ralph Exton is the Executive Director of the Water Environment Federation (WEF). His decades of experience in the water industry as a CMO (GE Water, SUEZ, Veoila, Grundfos), salesperson, and now non-profit director make this conversation a compelling one!

10-02
30:32

Brian Sheng: Water is Air, Air is Water

Brian Sheng is the Co-Founder & CEO of Aquaria, an atmospheric water generation company changing the way our water is delivered. He talks about how the business model of water will change, likening it to Starlink, Solar, and lots of storytelling.

09-26
25:21

Kelsey McWilliams: The Toilet Whisperer

Kelsey McWilliams is the Founder & CEO of Point of Shift, a boutique consultancy focused on toilet design, access, and much more. She tells incredible stories about sanitation around the world and how we can be more inclusive as a water industry.

09-06
22:51

Dani Miklos: Reporting Live on Water

Dani is a former sports journalist who's now Cleveland Water's Manager of Communications. She discusses key tips for communicating to the public from a sportscasting point of view, and ways to keep cool under pressure (think boil advisories!).

07-18
20:31

Haley Falconer: Water Engineer-Turned-Communicator

Haley Falconer is the Deputy Public Works Director for the City of Boise, Idaho. She shares incredible stories about the work the City of Boise and their Water team are doing from a communications perspective - and brings up great points about how engineers should think about communicating their work to the public.

05-21
21:31

Steve Werblow: Water + Agriculture Wins Awards

Steve Werblow is an accomplished agricultural journalist based in Ashland, Oregon, just north of the California border. He holds a degree from Cornell University's College of Agriculture & Life Sciences, graduating in 1988. Since 1995, Steve has been a freelance writer, covering agriculture on six continents for various magazines. ​ Steve's work has been recognized with multiple awards from the American Agricultural Editors Association/Ag Communicators Network and the Livestock Publicatio...

03-19
24:58

Beth Boeh: Speaking The Language of Water

Beth Boeh (pronounced bā) is a water industry insider who knows a little something about what you’ve got on your plate. She’s put together a team of strategists, creatives, public relations and media experts who know water and, better still, how to create meaningful content.

03-14
22:21

Shawn Powell: The Wastewater Enthusiast

Shawn is a Chief Plant Operator and founder of The Wastewater Enthusiast YouTube Channel. He brings a wealth of 'boots on the ground' knowledge into how to communicate wastewater treatment concepts for people considering getting operator certified, as well as tips for vendors interesting in selling solutions to treatment plant leaders.

03-10
29:01

Andrew Dugan: Copywriting in Water

Andrew discovered copywriting while working as a water infrastructure engineer. With guidance from seasoned writers, he began leveraging his experience as a manufacturer's representative and civil engineer to support the water sector's demand for writers. ​ Marketing, PR, and communications teams save time and energy by hiring writers who know their industry. WaterWrites' goal is to support water-related utilities, organizations, and companies searching for words that catch attention, change ...

12-23
17:07

Tom Freyburg: Everyone Has a Story to Tell

Tom Freyburg spent nearly a decade travelling the globe and reporting on projects from Latin America to the Middle East and Southeast Asia, which opened his eyes to the water challenges and solutions available around the world. A graduate of the University of Exeter, Tom founded Atlantean Media in 2018 as a boutique digital content and media company. Born out of a need to bring engineering-based content to life, the organization now represents and advises public and private-sector clients ac...

12-20
30:26

Robert Strand: A Film Festival for Water

In this episode Robert Strand, the Founder & Executive Director of the World Water Film Festival, discusses film as a medium for telling water's story. The annual festival is coming up mid November, be sure to check it out here ---> https://worldwaterff.org/2024-film-festival

10-31
23:03

Ravi Kurani: From Poolside Pro to H2Woah

Ravi Kurani is passionate about building products that help society and the environment. His core focus in recent years has been building Sutro, the world's leading water testing device company. He's also a fellow water podcaster, entrepreneur, and philanthropist.

10-27
21:11

Chris Peacock: Fight Club Rules of Water

Christopher Peacock has worn many hats in the water industry; entrepreneur, author, and now CEO / Founder of Agcor, by AQUAOSO. In this episode Chris talks about how to tell water's story to a variety of stakeholders, and not just the same ol' way we've been talking about water for decades.

07-25
21:16

Doug Larson: Water's Preacher

Doug is preacher. Yes - that kind. But also a preacher of the value of water! As the President of Ag Water Chemical, Doug has spent countless hours with the agricultural community telling water's story in unique and compelling ways.

06-04
25:12

Milin Patel: The Taste of Water

Milin holds one of the rarest titles of our time: water sommelier. Wait... that's a real thing? Yes. According to Patel, a water sommelier is someone who can spark people’s imagination and elevate a drinking water lifestyle as well as teach individuals about a water’s taste, source and its geology. Having vowed his life to advocating for safe, clean water, he puts an honor into teaching people how to respect and appreciate water.

05-21
20:59

Chris Gasson: When Money Meets Water

Christopher Gasson is an authority on water finance and markets. After a degree in politics and economics at Oxford University, he worked as a financial journalist and investment banker, before acquiring Global Water Intelligence in 2002. He's built GWI into one of the world's foremost research firms in the water industry, and on this episode he lays bare all of the secrets of the trade in telling water's story.

05-10
19:49

Chelsea Boozer: Going Rogue as a Water Storyteller

Chelsea is one of the water industries most public - and fun - personas. She currently leads Rogue Water Lab as Executive Director, working to bolster public trust for sustainable water solutions through community engagement and storytelling by equipping, inspiring, and empowering service providers to collaborate with communities and policymakers.

05-03
22:44

Christel Dyer: Water Geek & Children's Book Author

As the Chief of Treatment for HRSD, Christel has a wealth of experience in telling water's story... but she also wears another hat - a first time author of "Lemon and Cedar", an illustrated children's book. Learn more about how she's telling the story of water, the environment, and more in creative ways on this episode of Water We Talking About.

04-26
17:25

David Sedlak: The World Of Water Is Poised For Great Changes

David Sedlak, Professor at UC Berkeley, is well-known in the world of water. His most recent book, Water For All, explores the myriad of water issues facing the entire world, and how water crises are linked to one another. By applying a passion for water technology and innovation, David understands the demands of water and helps others to do the same.

01-17
22:42

Peter Gleick: The Stories Of Water

Dr. Peter Gleick, co-founder of the Pacific Institute, is a scientist by trade and prefers using books to tell the story of water. His recently published work, The Three Ages Of Water, tells the story of water as far back as the evolution of our solar system.

11-10
25:14

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