Wayfinding Growth

On today’s episode we’re talking with speaker, marketing thought leader and author Jay Baer. Dan had the chance to chat with Jay about his agency Convince and Convert, his journey to the top - which includes politics, garbage and the prison system - and his newest book Talk Triggers.Talk Triggers | Convince and Convert | Jay Baer | Jay on Twitter | Jay on LinkedIn | Jay on Instagram | Buy Talk Triggers on Amazon

In June of 2020, Impulse Creative launched a refreshed website and so much more. In this episode of Wayfinding Growth, Remington and Dan dig into why a refresh was needed, how a shift in focus drove it and what Revenue Operations really means to the Impulse team.Impulse Creative 

Jeff McManus “grows things.” As the Director of Landscape Services at the University of Mississippi, he grows plants. But he also grows people and ideas. Jeff is a problem-solver, understanding that doing more with less is a 21st century mandate. On this episode, Dan and Jeff unpack his journey, how he leads his team to work with their hands, head and heart and so much more. Links: Grow Weeders into LeadersJeff at Ole MissJeff's TED TalkJeff on Twitter

On this episode, Dan interviews our own Growth Strategist Jackie Pfriender about closing major sales deals without being "in person." Can you close deals without shaking hands? Jackie's been closing deals remotely for years. Listen in on how remote selling impacts customer experience. Blog post that includes Doug Davidoff's perspective | Jackie on LinkedIn | Jackie on Instagram

On today’s episode we’re talking with MK Getler, a digital marketing professional with extensive experience creating content-rich, metrics-driven campaigns for small, medium and enterprise-level clients. She has worked with domestic and international clients across various industries. From her early gigs with Starbucks then HubSpot as an inbound marketing consultant, MK's journey has been filled with opportunities to learn — both shipwrecks and wins. Her newest gig at Alyce, an ABM gifting platform, focuses on personal experience (PX).MK's Links: MK’s Website InstagramTwitterLinkedIn Resources MK Mentioned:Alyce6 Sense OutreachGongBirdEye

On this episode of Wayfinding Growth, Remington and Dan unpack how a content management system (CMS) can help your business grow. Specifically, they explore the new (as of April, 2020) HubSpot CMS Hub, its features and how you can use it to grow better.Links: What We Love About the HubSpot CMS Hub [Professional and Enterprise] | HubSpot Marketing Services

Drift's Vice President of Customer Experience, Julie Hogan, shares lessons from her career from Make A Wish to Deloitte to Drift along with how conversational marketing affects customer experience. Listen for Julie's advice to understand the parent “returners” from leave and how to be scrappy in business, not sloppy.Julie Hogan builds Drift's Customer Experience function, focused on continuously improving the journey of a Drift customer in partnership with Marketing, Sales, Customer Success & Product.Links: DriftJulie on LinkedInJulie on TwitterJulie's Medium article days offFeature on Julie

Do you want to dive deep into customer experience? Ready to hear Remington and Dan break down their personal experiences with Nalgene, McDonald's, Delta Airlines, CBS All Access and others? "The customer's perception is our reality." - Remington BeggCustomer experience can include a lot of elements, but it really boils down to the perception the customer has of your brand. Even if you think your brand and customer experience is one thing, if the customer perceives it as something different, that is what the actual customer experience is. On today’s episode Remington and Dan share personal stories on customer experience.Resources: Experience This! PodcastWhat is Customer Experience (Forbes article)

On today’s episode we’re talking with Jeanne Hopkins. We first met Jeanne when she was a VP of marketing at HubSpot. Over the years she’s moved around, landing at her current gig as CMO of Lola.com. We explore who Lola.com is and how it started, what experience looks like at this travel startup and more. Jeanne is also working alongside her former colleague Mike Volpe, a former CMO now in the role of CEO. So it makes for an interesting “experience” for users, partners and employees. Links: Lola.com | Jeanne on LinkedIn | Jeanne on Twitter

Honoring International Women's Day on March 8, 2020, Wayfinding Growth welcomes 3 of the 5 mermaids of the Maiden Voyage podcast, Jackie, Jenn and Juli (Audrey and Rachel couldn't make it) to discuss what it's like being a woman at Impulse Creative in the world of marketing, sales and business. Links:Maiden Voyage PodcastInternational Women's DayThe Crysalis Effect 

Jason Treu (Troy) is a coach who works with executives, entrepreneurs and what he calls “rising stars” to maximize their leadership potential and performance. He's also the best-selling author of Social Wealth, a how-to-guide on building extraordinary business relationships. Jason’s TEDxWilmington presentation “How to Get Coworkers to Like Each Other” has inspired business growth, which he brings to Wayfinding Growth.LINKS: Jason’s TEDx TalkJason’s websiteFacebookCards Against MundanityExecutive Breakthroughs Podcast 

Do you use networking as a marketing tactic? Do you believe your business is only as strong as your relationships? How do you build connections in today's disconnected, virtual landscape? Remington and Dan unpack the idea of networking and relationships for growth for your business. Links:Ivan Misner on The Storytellers NetworkBNI The Go-Giver by Bob BurgPurple Cow by Seth GodinGivers Gain by Ivan MisnerSubscribe for New Episodes Every WeekBe sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level.Love what we're doing? Leave a review wherever you listen!

Michael Stelzner unpacks why live events continue to rise in popularity in this digital, virtual age. Plus he dives into what it takes to make a world-class event happen with today's distracted audience. "People come to events because they want to learn. They come back because of the connections." - Michael StelznerLinks:Social Media ExaminerSocial Media Marketing WorldMichael Stelzner TwitterSocial Media Marketing PodcastSubscribe for New Episodes Every WeekBe sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level.Love what we're doing? Leave a review wherever you listen!

As a marketing agency marketing marketing to marketers, it's sometimes a bit meta for us. But in this episode, Remington and Dan unpack a discussion about Impulse Creative's marketing journey, the experience we strive for with our clients and what's coming in the new year. Resources: Strategic Marketing RoadmapDavid Meerman Scott conversationGet help with your marketingSubscribe for New Episodes Every WeekBe sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level.Love what we're doing? Leave a review wherever you listen!

David Meerman Scott joins Remington and Dan for the season 3 premier of Wayfinding Growth to talk about his new book, co-written with daughter Reiko Scott. Fanocracy: Turning Fans into Customers and Customers into Fans  is David's 11th book. In it, he and Reiko explore how turning fans into customers and customers into fans can help modern businesses. David says fanocracy means an organization that puts the needs and wishes of fans ahead of every other priority. Applying the strategies in Fanocracy will make your company more likely to dominate your category and win business. And beyond the financial benefits, a Fanocracy spreads more joy and inspiration to the world at large.Subscribe for New Episodes Every WeekBe sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level.Love what we're doing? Leave a review wherever you listen!

Are you ready to navigate your growth journey with the best? Season 3 of Wayfinding Growth is coming… and we’re bringing you the best in the industry on “experience.” You’ll hear from David Meerman Scott:"As human beings, we're hard-wired to appreciate somebody who gives us a gift with no expectation of anything in return."Michael Stelzner:"I hear from people that say 'I came last year and now I brought 10 people from Germany! So no matter how big the room is, and some people listening right now may have something local in their city with like 10 or 15 people over breakfast, you can still accomplish the exact same effect. There's something very powerful about caring for people no matter how big the crowd is."...and others on what they’re seeing in the world. Plus go inside Impulse with us to explore what we’re seeing on the ground floor with our clients, our own experiences and more. Set your reminders… Season 3 kicks off January 7th! https://www.wayfindinggrowth.com

Once Upon a Time...For those who don't know, Remington Begg grew up on a boat. When he was 7, his parents decided to set sail from their home in Bermuda and live independently with their three young children and a dog. All on a boat about the size of two minivans. For the next seven years or so, the family sailed through the Caribbean and beyond. Remington says the lessons learned and life experiences he had in his childhood impacted his way of thinking and his business sense. You can see it today in several ways.Today's Episode is Brought to You By:This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal! An Entrepreneurial SpiritWhen you’re on a boat sailing from harbor to harbor through international waters, Remington says, you learn a lot about being an entrepreneur. You don’t have the usual “get up and go to work” life so many of us have in America. Instead, you live in the moment, and when you have needs for your family you pull into a port and trade. As a young boy, Remington discovered that he could watch the dingeys in port for sailors so they’d be secure. These people were willing to pay him, so he’d make money sitting and watching the small transport boats so no one would steal them. As he earned the money, he figured out quickly that he could buy supplies like leather in one port, work on making crafts like belts with it, then sell them in the next port. This is where Remington learned how to invest in the next step.In addition to the economics, he learned how to look at a problem and reverse-engineer the solution. It wasn’t always about following a well-written plan. It was about finding the best solution. While this has served him well, Remington did admit to it hindering his initial math lessons in middle school when his family returned to the U.S.Why Communication is Key (in Business and Sailing)When you’re on a boat in open water and the only thing between you and the sea is a railing, listening is critical. “Most parents tell their kids not to cross the street without looking and panic if the child walks toward the road. For my mom, it was falling overboard and drowning.” So from safety to learning how to navigate with traditional tools—this was before we carried supercomputers with access to the world’s GPS—Remington learned the importance of communication. He now carries that into business. Whether you’re working with clients or team members, it’s important to actively listen, ensure communication has happened and move forward with the task at hand. Subscribe for New Episodes Every WeekBe sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level.Love what we're doing? Leave a review wherever you listen!

Jaime Jay: An Entrepreneur Who Knows How to PivotJaime Jay is the Founder and Managing Director of the virtual company Bottleneck Virtual Assistants. Bottleneck offers professional growth opportunities for ambitious business owners and executives through remote teams of assistants. But before his success with Bottleneck, Jaime was an amateur hockey player and starter geek who founded Slapshot Studio in 2013. He wanted a business that combined his life of hockey with building websites. The Slapshot Studio brand was born. Then came a pivot. At his core, Jaime is a connector of personalities and brands who constantly challenges himself to be a better human being. Today's Episode is Brought to You By:This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal! A Long Journey to Overnight SuccessIn 2006 Jaime Jay started an advertising and marketing agency in the real estate niche in Stockton, California. The business was a partnership with a friend who owned a real estate agency and saw the need for ads and marketing for agents. As a marketer and website developer, Jaime was a great fit.Jaime's partner Mariano had moved to the U.S. from the Philippines. "He had the relationships and knew the work culture," Jaime says.The business was built with remote workers long before international virtual assistants were popular.For a couple years, the partners found great success together helping real estate agents with their branding, marketing and advertising. Then when the 2008 recession hit and real estate took a turn, Jaime found himself shuttering the business. "We lost 70 clients in the span of three months."At 38 years old, Jaime had to move back in with his parents. While owning that first business, he says he spent instead of saved, lived paycheck to paycheck and just enjoyed himself. Fast forward nearly ten years and Jaime now has his own virtual, remote-work based business with clients around the world.The Podcast PivotStop Riding the Pine (SRTP) Podcast is Jaime's podcast designed for business leaders who want to overcome workplace barriers, transcend changes, and perform at their best.The name of the podcast is based on a sports analogy for 'get off the bench.' As an amateur hockey player who has created several successful businesses with his DIY attitude and a drive to accomplish an education-based dialog, the term fit.In the beginning, Stop Riding the Pine (SRTP), was created to interview leaders in the industry to share their marketing tips and strategies.When Jaime started Bottleneck, his world was less about marketing and changed to focus more on culture. So after about four years, he decided to pivot and start a new show, Culture Eats Strategy."I was seeing what an influence it was on our company to make culture present... front and center." - Jaime Jay on Culture Eats StrategyThe journey of encouraging a purposeful culture at a virtual company helped Jaime create the conversations that would become his new podcast. It's a great reason to make a pivot.Get to Know Jaime JayBottleneck Virtual AssistantsCulture Eats Strategy PodcastJaime Jay on LinkedInJaime Jay on FacebookJaime Jay on TwitterSubscribe for New Episodes Every WeekBe sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level.Love what we're doing? Leave a review wherever you listen!

The Captain is BackRemington, the CEO and daily leader the team interacts with, took parental leave when Rachel, COO and co-founder of Impulse Creative gave birth to their second child. This was the longest time away Remington was able to take.Upon his return, almost the entire team also descended upon headquarters for Southbound, our yearly gathering. It's been a busy few weeks. In this episode, Remington and Dan unpack what it meant to the owners of the agency to be able to take the needed family time, look at what it's like to grow as a company and as a family and also take a behind the scenes look at where Remington's mindset is as 2019 comes to a close.Today's Episode is Brought to You By:This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal! What Happens When Your Team Doesn't "Need You"On one hand, being able to take a few weeks off for his family was great. Remington says it was terrific knowing that the clients wouldn't feel his absence and the agency would move forward.On the other hand, there's an internal struggle this CEO and co-founder faced of feeling like, "The team doesn't need me... oh shit!"Remington's choice to focus on the positive side of not being needed."I'm really blessed that I came back and asked what everyone needed, and the team was good."Let's Blow It All UpOne downside to Remington's time away, in his own words, is that it gave him time to think. When our captain has time to think, we blow up processes and change things. For the better.So now that he's back in the office and we're all together, it's time to look at what we do well, where we can improve, and make decisions."We're doing 80% so amazing. But then looking at that 20% and what we can improve and realizing that could be difference between crazy success and mediocrity... that's where we're at right now." Taking care of your team, even in the midst of change, is critical. Remington's advice is to take care of your people and you'll see the rewards in business.Subscribe for New Episodes Every WeekBe sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level.Love what we're doing? Leave a review wherever you listen!

Jessica Rhodes, Founder, Owner, PodcasterJessica Rhodes is an author, podcaster, and the founder of Interview Connections.She scaled her business to six figures quickly and with very little direct marketing. She and her team work with brands and personalities around the world, and helps them grow.As a business owner and founder, who happens to be a woman, Jessica faces challenges men don't. And in the world of podcasting, which has been typically male-dominated, Jessica has had to blaze her own path. Her unique perspective helps brands differentiate themselves in a noisy world of content. Today's Episode is Brought to You By:This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal! Lifestyle Business Versus Growing a CompanyJessica has worked to make Interview Connections a real, growing company and not "just" a lifestyle business. She says it's simply a choice with no judgement, and both have pros and cons. A lifestyle business, Jessica says, is a business you start that supports your personal lifestyle. For instance, you might have a 6-figure revenue stream and you're taking home $80,000 a year for a salary and you're good with that. No problem. That's a lifestyle business.On the flipside, a company supports your life and the life of employees. A "real company" means building something bigger than the founders and their life. For Jessica, building a business that will support others was a critical decision.Growing a Business: Contractors Versus EmployeesEarly on, Jessica built Interview Connections through contract employees. These are the 1099 contractors who freelance with your business, but aren't technically your employees. It's a common practice in small businesses, especially completely virtual companies, or online businesses. By building a team quickly with contractors, you can deal with just invoices and avoid all of the tax, benefits and other paperwork regular employees come with. It's a great way to build quickly.In 2017, Jessica realized that growing Interview Connections in a sustainable, responsible way meant transitioning to a more traditional workforce. She and her partner decided to go against what most of their contemporaries were doing and hire in-house, on-site employees. "We had to kiss a lot of frogs that year and really figure out what an ideal employee looked like for us." - Jessica Rhodes on hiring employeesThe shipwreck of the transition taught Jessica a valuable lesson. With a team, you have to set clear expectations and goals (or KPIs) and communicate clearly. Then you have to hold them accountable to it all. Most people will thrive and exceed your expectations. When someone isn't performing well, it's often that their leader hasn't shared the expected KPIs, Jessica learned.Why Personal Growth Work is VitalWhen asked what her first piece of advice would be to others as a Wayfinder, Jessica talked about personal growth work. "If you are not complete in your personal life, then it's really difficult to show up and play full-out in your business." - Jessica Rhodes on personal growth workJessica and many on her team have gone through Landmark, what she calls a "transformational personal growth program." She says that the program, or any good personal growth work, will help you clear the way to be an unstoppable leader in your business.The Best Navigational Tool: RelationshipsRelationships. they're the glue that holds a business together and the fuel that helps it grow. For Jessica, she saw this early on when she connected with podcasting legends John Lee Dumas and Kate Erickson of the show Entrepreneur On Fire. With their early support and taking the guests Jessica worked with, she had immediate reputation points in the booking and podcasting worlds. "Really putting the effort and energy into seeing how we could provide value to them and putting the request out there about how they could us was huge." - Jessica Rhodes on the value of relationshipsPutting the professional relationship to work beyond offering a service and asking for referrals helped Jessica connect with a bigger network and build the business. Her advice? "Connect with an influencer in your industry, provide value and nurture that relationship."Get to Know Jessica RhodesInterview ConnectionsRock the PodcastJessica on TwitterJessica on LinkedInJessica's YouTube ChannelSubscribe for New Episodes Every WeekBe sure to subscribe on your podcast player of choice (or the email notifications below) for new episodes every week, Tuesday mornings at 7:00am EST. Wayfinding Growth is the go-to podcast to inspire entrepreneurs, business owners and leadership. “For better or worse, in richness and in want” may be for weddings, but it’s also for businesses. We will be your navigator in this journey, no matter your level.Love what we're doing? Leave a review wherever you listen!