If you've ever felt awkward about selling—or thought "sales" is a dirty word—this episode will completely shift your mindset. Rory and AJ Vaden, two of the most accomplished sales professionals in the personal branding world, pull back the curtain on what truly drives conversions: service-centered selling. In this transparent and tactical conversation, they redefine what it means to sell with integrity, impact, and conviction. You'll learn why sales is not about slick talk but meaningful questions, how to guide prospects through a decision (without pushing), and why your conviction in your offer directly influences your close rate. Whether you're a personal brand, entrepreneur, or founder still trying to outsource your sales (spoiler: don't), this episode will challenge, equip, and energize you to sell with heart—and close with confidence. 👉 Discover the simple mindset shift that unlocks ethical, high-conversion selling. 👉 Learn the exact questions that create clarity and connection with buyers. 👉 Hear the real story behind closing high-ticket offers—from someone who's done it hundreds of times. Listen now to transform how you sell—and why your dream clients are waiting for you to lead the conversation. CLICK TO DOWNLOAD OUR FREE AUDIOBOOK
Is Direct Sales Dead — or Just Evolving? The Truth About Personal Branding in Today's Market In this deeply insightful episode, Rory and AJ Vaden break down the seismic shifts happening in direct sales, affiliate marketing, and influencer-driven commerce. From the collapse of traditional MLM structures to the rise of personal brands owning their audiences, this conversation explores what it really takes to build lasting success in today's volatile sales environment. Rory shares his record-breaking journey in direct sales and how that shaped his philosophy on people-first business models. AJ challenges the profit-over-people mindset driving many companies to ditch field forces for digital links—and asks the uncomfortable questions about what we lose when relationships are replaced by reach. If you're a micro-entrepreneur, direct seller, or building any kind of business based on trust and community, this episode is your playbook. You'll learn: The critical difference between affiliate, influencer, and direct sales Why owning your audience is now non-negotiable The real reason major brands are shifting models—and what that means for you How in-person experiences are making a comeback in a digital-first world Why community, trust, and human connection are your biggest competitive advantages Whether you're starting from scratch or leading a massive team, this episode will shift how you think about marketing, monetization, and the power of your personal brand.
If you're using AI to chase shortcuts or avoiding it altogether, you're already behind. In this episode of the Wealthy and Well-Known Podcast, Rory and AJ Vaden pull back the curtain on how they're integrating AI into the core operations of Brand Builders Group—not with hype, but with hard-won, real-world systems that are actually working right now. After years of testing and building, they've developed a practical approach to AI that helps them scale without sacrificing the human strategy that makes their brand magnetic. This isn't about chasing shiny objects—it's about leveraging intelligent tools to build a high-trust, high-impact business that runs without burning you out. If you're tired of trading time for money and want to build a business that grows with or without you, this conversation is your next step. Inside this episode: Why most entrepreneurs mistake growth for scale—and stay stuck because of it The two-audience framework that allows you to serve your clients and your team with AI Why BBG ditched generic tools to build a proprietary bot suite The most powerful, practical use-cases of AI Rory and AJ are using today How AJ is cutting hiring time in half while improving quality across the board Time-saving strategies they're applying both at home and in business Why most AI strategies fail—and what to do differently If you want to scale smart and stay relevant, this episode is a must. DOWNLOAD OUR FREE AUDIOBOOK: wealthyandwellknown.com/audiobook
In this intimate and unfiltered episode, Rory and AJ Vaden pull back the curtain on how they truly think about money—and it's probably not what you'd expect. From debt-free living and conservative investing to running an eight-figure business without paying themselves a salary for five years, they share the countercultural principles that have helped them build financial peace without chasing flashy wealth. You'll learn: Why "peace is the new profit" is more than just a mantra How they structured their personal finances to avoid money fights in marriage The mindset shift that helped them prioritize purpose over pressure Smart strategies for managing business and personal money simply and sustainably The spiritual (and strategic) power of tithing and generosity This episode is not financial advice—it's a rare look at the real-life decisions, philosophies, and lived experiences that have brought lasting stability to one couple's life and business. Whether you're growing a business, trying to get out of debt, or just tired of money stress, this conversation will challenge your thinking and inspire your path forward. To find out more about Brand Builders Group, and download the Wealth and Wellknown Audiobook for FREE - click here!
Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands. Subscribe and turn on notifications — because your message matters, and the world needs to know your name.
What if luxury wasn't about price—but about personalization, anticipation, and creating unforgettable emotional connections? In this episode, high-energy speaker and client experience strategist Neen James reveals her "Experience Elevation Model" and the 5 luxury levers that anyone—from consultants to creatives—can use to charge premium prices, deliver white-glove service, and turn clients into raving advocates. Rory Vaden and Neen dive deep into: Why it's easier right now to sell high-ticket offers than low-ticket ones How to create shareworthy moments customers can't stop talking about The simple mindset shift that moves your brand from transactional to transformational The surprising power of analog in a digital world The science behind how luxury is defined—and how to deliver it without being elite If you want your brand to stand out in a crowded marketplace, this is your blueprint for building irresistible client experiences that scale trust, loyalty, and revenue. 📘 Grab Neen's new book Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business 🌐 Connect with Neen at neenjames.com
What if the fastest way to get ahead… is by giving more than you take? In this powerful conversation, Rory Vaden sits down with Keith Ferrazzi, legendary author of Never Eat Alone, Leading Without Authority, and Never Lead Alone, to unpack the timeless principles that made him one of the world's most connected and trusted thought leaders. Keith shares his five packets of generosity, the seven Ps of preparation, and the mindset shift that turns networking into something far deeper — a life of meaningful connection, impact, and influence. If you've ever wondered how to authentically connect with high-profile leaders, open doors without manipulation, or build a personal brand rooted in generosity and service — this episode is a masterclass. You'll Learn: The difference between transactional networking and transformational relationships Why leading with generosity is the ultimate competitive advantage The secret to getting warm introductions to the world's most influential people How to build trust and loyalty that compound for decades How AI will change relationships — and how to stay human in the age of automation Mentioned in This Episode Keith's 8-Week Course: ConnectedSuccess.com Rory & AJ's personal brand strategy resources → freebrandcall.com
What if marketing wasn't a mystery—but a machine? In this power-packed episode, Rory Vaden sits down with one of the greatest marketing minds he's ever met: Lee Pepper—U.S. Army veteran, marketing strategist, and author of Never Outmatched. Together, they unpack how Lee helped scale a behavioral healthcare company 60x and sell it for over $300 million—driven by a war room of data, precision strategy, and relentless testing. Lee reveals why most businesses are measuring the wrong metrics, the truth about paid traffic vs. organic, and the secret military-inspired strategies that make marketing predictable, scalable, and wildly profitable. You'll learn how to stop chasing trends and start building an unstoppable revenue engine. This isn't theory. It's battlefield-tested insight from someone who's been in the trenches—and won. If you're serious about building a marketing function that fuels real growth, you don't want to miss this conversation.
Is AI making your marketing smarter—or just noisier? In this high-value episode, Rory Vaden sits down with Sara Nay, CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models, to decode how AI is transforming small business marketing—for better and worse. Drawing from nearly two decades of agency experience, Sara reveals why most marketing fails before it starts, how strategy still reigns in an AI-driven world, and why outsourcing without understanding is a costly mistake. You'll discover how to stop the chaos, structure your strategy, and use AI as an elevated assistant—not a replacement. Whether you're overwhelmed by tools, unsure how to use AI authentically, or just want to get better results with less waste, this episode is your blueprint. This is a must-listen for any small business owner, marketer, or executive who wants to stay human and competitive in a rapidly changing digital world.
How do you build a million-dollar network—without being transactional or fake? In this powerful episode, Rory Vaden sits down with Selena Soo, USA Today bestselling author of Rich Relationships and a master of high-leverage connections. Together, they unpack the hidden frameworks behind building meaningful, financially abundant relationships that accelerate your personal brand and business success. Selena shares her signature "6 Circles of Connection" model, the five rich relationship types every expert must cultivate, and the concept of breathtaking generosity—a game-changing mindset that redefines what it means to give. You'll learn: How to move from casual connections to career-changing alliances The subtle difference between being generous vs. transactional How to connect with high-level influencers (and actually be remembered) Why nurturing your network is more critical than ever in the age of AI How to use a "generosity fund" to scale your impact and influence This episode isn't just about being liked—it's about becoming unforgettable to the people who matter. Whether you want more clients, more speaking gigs, or simply deeper support in your life and business, this conversation is your roadmap.
How a Harvard-Trained Dermatologist is Humanizing Medicine and Reclaiming Her Voice Outside the Exam Room In this episode, AJ Vaden sits down with Dr. Mina—a Harvard-trained dermatologist turned top podcaster and entrepreneur—to explore what happens when a physician decides to challenge the traditional norms of medicine. From confronting burnout and questioning her identity at 40, to launching The Skin Reel podcast and building a thriving personal brand, Dr. Mina shares how she's transforming patient education and rethinking the doctor-patient relationship. This isn't just about skin care. It's about taking control—of your brand, your message, and your future impact as a medical professional. Dr. Mina opens up about the outdated stigma physicians face around self-promotion, the importance of meeting patients where they already are (hello, YouTube and TikTok!), and why personal branding is not optional—especially in a broken healthcare system where trust is declining and misinformation is rising. If you're a doctor, health expert, or service-based entrepreneur wondering how to build a personal brand without selling out, this is your roadmap to doing it with integrity, influence, and purpose. 🔹 Why doctors must stop hiding behind white coats 🔹 How to create endless content from everyday patient questions 🔹 Reclaiming autonomy in a system designed to burn you out 🔹 From operating rooms to online influence—Dr. Mina's powerful pivot 🔹 The truth about building trust before your patients walk in the door The Skin Real Website: https://www.theskinreal.com Clinic Website: https://theskinrealserenbe.com App: Apple Store: https://apps.apple.com/us/app/the-skin-real/id6748411628 Play Store: https://play.google.com/store/apps/details?id=vyten.theskinreal
Do you want high performance in your body, mind, and business — without burning out your relationships, health, or time? In this episode of the Influential Personal Brand Podcast, Rory Vaden sits down with Ben Greenfield — a New York Times bestselling author, endurance athlete, biohacker, and entrepreneur — to find out how he built multiple streams of income, deep credibility, and a lasting brand through experiments, science, and sustainable systems. You'll hear: The moment Ben realized he couldn't keep doing everything himself — and what changed when he leaned into digital first. How he turned his fitness knowledge into products, podcasts, and a supplement brand that doesn't compromise on transparency or integrity. The high‑leverage health hacks (light, bio‑timing, grounding, etc.) that give him energy, even under travel and high stress. What entrepreneurs need to focus on beyond training and nutrition to protect their "battery" and perform at their best. This is for mission‑driven messengers who want to be well, be known, and be paid — without sacrificing the things that matter most. Tune in to learn practical, scientific, yet deeply personal advice that you can apply right now. Where to find Ben & what's next: Learn more at BenGreenfieldLife.com or join the Life Network for community, expert access, and tools Ben's using now.
What happens when a young bride's frustrating shopping experience turns into a nationally acclaimed business—and then evolves into a global coaching platform? In this heartfelt and eye-opening episode, AJ sits down with Mindi Linscombe, co-founder of Something New Bridal and bridal business coach, to unpack the 18-year journey of building not one, but two thriving businesses from the ground up. Mindi reveals the sacrifices behind her early years of entrepreneurship—working seven days a week, not paying herself for three years, and risking it all on a $100K home equity loan. But she also shares the rewards: becoming an industry leader, serving thousands of brides, and now coaching hundreds of bridal shop owners worldwide. You'll hear how Mindi used her personal brand—not as an influencer or speaker—but as a way to scale trust, serve her community, and grow her business authentically. Whether you're in retail, consulting, or coaching, this episode is a masterclass on evolving your brand, staying true to your mission, and stepping into industry leadership.
How a 7‑Time Inc. 5000 CEO Built AI‑Resistant Human Connection When most of us talk branding, we talk about being seen. But what if the real breakthrough right now is being truly known? In this deeply candid episode, Ryan Levesque—7‑time Inc. 5000 CEO, two‑time national bestseller, and creator of the Ask Method—pulls back the curtain on his pivot from algorithm‑chasing software launches to embracing things only humans can give: authenticity, trust, and real presence. He walks us through his career—from scrabble‑tile jewelry and survey‑based marketing to building hyper‑responsive communities and hand‑writing his newsletter, The Digital Contrarian. Now, with his forthcoming book Return to Real, Ryan flips the script: in a world of deepfakes and dopamine traps, real can be the last true competitive edge. Expect to walk away with: A fresh lens for building brands that don't just scale—but resonate The "Fewer, Deeper, Less" formula for personal presence in a noisy world Why oxytocin beats dopamine—and how to build content that connects, not just grabs attention The hard‑won lesson of putting humanity first in the AI era If you're ready to reclaim your voice, slow the scroll, and become a category of one—this episode was made for you
What does it take to lead a thriving, values-driven company—while still winning at home? In this powerful episode, AJ Vaden sits down with Megan Hyatt Miller, CEO of Full Focus, for a transparent conversation about scaling a family business, redefining leadership, and prioritizing what matters most. From stepping into the CEO seat during a global crisis to navigating complex family dynamics at work, Megan shares candid insights on how she's built a flourishing business without sacrificing her personal life. Discover: The #1 mistake leaders make when delegating—and how to avoid it How to protect your culture during rapid growth Megan's "six practices of human flourishing" that every ambitious leader needs Why success without peace isn't really success at all If you've ever wondered how to grow a business and a family without burning out, this conversation will give you the framework—and the freedom—you've been craving.
What if you could generate endless customers—before a single sales call ever happens? In this game-changing episode, Rory sits down with marketing legend Marcus Sheridan to unpack the exact content strategies that convert browsers into buyers. You'll discover Marcus's "Big 5" topics that every customer researches before making a purchase—and why ignoring them is costing you serious money. Marcus shares how he built the world's most trafficked swimming pool website (yes, really) using content that answered his customers' toughest questions—and how you can do the same. From pricing transparency to trust-based selling to publishing "best of" lists that AI loves, this is a masterclass in turning your content into a lead-generating machine. If you've ever struggled with content that gets views but not conversions, this episode will transform how you think, write, and sell. What You'll Learn: Why 80% of the sale happens before a buyer talks to you The 5 content types that build the most trust and drive the most revenue How to use "they ask, you answer" to dominate your niche The shocking truth about publishing your prices online How AI is choosing who gets seen—and how to make it pick you
In this episode, we're joined by Jess Connolly—author of over a dozen books, including Breaking Free from Body Shame and Tired of Being Tired, founder of Go + Tell Gals, and lead coach for women building God-centered influence—for an inspiring conversation about calling, clarity, and living out your mission in multiple arenas. Jess and her husband, Nick, planted Bright City Church in Charleston, South Carolina, where they live with their four children. She is also the host of The Jess Connolly Podcast, where she inspires women to live missionally, love God deeply, and run their race with endurance. With a calling that spans speaking, writing, and coaching, Jess is living proof that you can pursue multiple streams of work while staying anchored to a single heartbeat for your audience and a deep passion for God's Word. If you've ever felt the tension of having more than one lane to run in—or wondered how to keep it all connected—this conversation is your roadmap. Jess shares how identifying and staying passionate about her "who" has given her the focus, freedom, and stamina to build a body of work that leaves her generation more in awe of God than she found it.
We hear it everywhere: "Be authentic." But what does that actually mean? In this raw and heartfelt episode, AJ Vaden strips away the buzzwords and delivers a truth-bomb definition that will change how you see leadership, trust, and connection forever. Through a deeply personal story—including the lowest point of her life and how she chose her life coach—you'll learn why your most powerful asset isn't your highlight reel, but the valleys you've walked through. If you've ever wondered how to share your story without oversharing, or how to connect with people in a way that makes them lean in and trust you, this conversation will give you the courage—and the clarity—to do it.
Get ready for a masterclass in confidence, storytelling, and presence. Lou Parker—six‑time Emmy‑winning journalist, former Miss USA, and relentless advocate—joins us to reveal how she lifted the crown before she ever held it, pivoted into an unexpected journalism career, and learned the art of thriving under pressure—especially when the mic is live and all eyes are on you. In this episode, Lou takes us behind the scenes of live television, sharing: What "walking into a room with a crown already on your head" really means—and how it built her audacious confidence Why forgetting your lines is a gift in disguise—and the subtle power of knowing your story over memorizing every word Her funniest on‑air "stretch" moment—and how even catastrophes can become your greatest teaching tools Secrets to hitting your point fast in a world glued to short attention spans, from hooks to heartbeats The healing power of embracing your imperfect self—beginning with a heartfelt word of "I love you" in the mirror This conversation isn't just for media professionals—it's for anyone chasing their voice and their purpose. Whether you crave better on-camera presence, frictionless self-expression, or the courage to walk into the spotlight, Lou's journey will embolden your next chapter. So, grab your mic—whether it's for Zoom or personal podcast—and step confidently into your light.🌟
What if building a powerful personal brand wasn't about being seen—but about being true? In this soul-shifting episode, AJ Vaden sits down with bestselling author and branding powerhouse Jessica Zweig for an unfiltered conversation on what it really takes to build a lasting, meaningful platform. From scaling and failing, to radical reinvention through spiritual alignment, Jessica shares the raw truth behind authentic personal branding—and why your inner work is the key to your outer success. You'll learn: Why being of service kills ego and attracts your ideal audience How to show up online without oversharing or dimming your truth The spiritual wake-up call that transformed Jessica's leadership and lifestyle Daily rhythms and mindset shifts to avoid burnout and build sustainable influence Why your personal brand is actually your greatest act of empowerment Whether you're building a brand or rebuilding your life, this episode is a masterclass in turning your story into service—and your authenticity into impact.
Ario Mazinani
pretty useful
Fotocatcher
Highly recommend! I've been following Rory and A.J. for several years now and I must say that the single most important thing I've noticed about them is their consistency. It's this unchanging faith that has made them the way they are both on and off the "the air". This podcast will only give you a taste of thaf but you'll begin to see it as you listen. Each individual podcast is like Gold tried in a fire. There are truths to be learned about building a brand that I've been convinced of for years but hadn't heard until listening to these podcasts. The really cool thing about these truths is that they make it so applicable both to the little guy and the big entrepreneur who needs to up their game. Worth your time and is a MUST on your subscription list.
Fotocatcher
So glad you are back!!!!!