Web Presence Rockstars

Is your website spammy? Are you using spammy tactics to increase your organic search traffic? Do you even know what spammy tactics are? Google's latest core update just rolled out and it's mission is to reduce spam in search results by 40%! You could inadvertanly get caught up in this if you are using spammy tactics - even if you don't realize it. Listen in as Mistie explains the purpose of this update and what to do if your website is affected. There's also some best practices advice included. Happy Website-ing! Thanks for listening! *The theme song for this podcast is licensed and approved for use by Punchline, the writers and performers of the song. You can listen to the full song and the entire album here: https://punchline.bandcamp.com/album/delightfully-pleased-2010. The song is called "Whatever I Want, Whenever I Want. Punchline is Mistie's favorite band ever and she is so happy she got the permission and license to use it. Thank you Punchline!

Is your WordPress website wonked out? Do you even know? This episode is for you then! Mistie talks about how to prevent your WordPress website from getting wonky in the first place and what to do to fix it. Spoiler alert - if you're doing just one super easy thing daily, you're already on top of your website game. Have questions? Leave a voice message by clicking on the link below. Thanks for listening and happy website-ing!

Happy New Year Y'all! If one of your goals this year is to get more traffic to your website then click now to listen. This episode is all about how to know if your website is performing and getting traffic, and if you're not using any type of tracking tools then you will never know if your website is getting traffic. With the use of free tracking tools like Google Analytics and Google Search Console, you are able to gather a baseline of valuable data that will allow you to make improvements to your website and ultimately get more website traffic! Yep...it's that simple. Happy website-ing!

It's the 50th Episode of the Web Presence Rockstars Podcast! Woohoo! Mistie talks about feeling stuck, pivoting, planning and sticking to a schedule when it comes to content creation. But most of all, this episode is a kick in the butt about why you're stuck, how to get out of your own way and how to grow your business into the way you imagined it to be. Life lessons and daily struggles have inspired this episode. Listen in and learn you're not alone with your struggles.

Ok so the Search Console may be part of this discussion but, there's some other super important tools you need in order to properly optimize your website. Mistie talks about the backend code and structure of your website and why learning the basics of HTML and CSS will help you a lot more than doing keyword research. Tips and tangents galore in this episode! Find out why forcing a content posting schedule may not work out the way you think, and why some websites get more traffic than others. This is everything you need to know about SEO that you didn't think you needed to know. Got questions? Leave a voice message by clicking the link below. Thanks so much for listening! Happy Website-ing!

Have you been using AI to generate your content? How has it been working for you? Increased rankings, decreased rankings? Well...Google released their guidance regarding AI for content creation on February 9, 2023. In case y'all missed it, Mistie goes over it in this episode. And if you want to read it yourself, here's the link: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content?__s=mdtcd7yvg5hhdtri7moh Basically, Google rewards websites with useful, helpful, original, expert, experienced, authoritative, and trustworthy content. If AI plays a role in that then ok. If you're copying and pasting straight from AI then not so ok. Learn how to use AI and follow Google's guidance. It's all covered in this episode. If your website has been affected by using AI content - good or bad - I want to know! Leave me a voice message! Happy Website-ing!

Have you tried AI Content Creation? There's lots of options out there for sure.  In this episode, Mistie uses Canva Magic Write to create some content.  Listen in to see what she searched and the results that were given.  If you listened to Episode 46, the 2022 Recap, then you know that our opinion of AI content creation is that its good for writers block or a jumping off point to create your own content.  Using straight out AI created content without adding your own spin, ideas, edits, etc. is not recommended for website content.  Remember - Google wants fresh, unique and quality content.  AI is none of that.  If you generate AI content on a certain topic, chances are other people are as well which makes the content the opposite of original, fresh and quality.  AI is fun to play around with and the technology is super cool but make sure you use it in a way that isn't verbatim or copy/pasted directly into your website content and blog posts.  Mistie tells you why through real time examples.  If you have experience using AI Content Creation, let us know! We'd love to hear your experience and how it's working out for you. Thanks for listening!

This episodes covers all the new tools, updates, options, etc. that happened in 2022 including Google Algorithm updates, Helpful Content, AI, Search Console updates, website platform updates, content creation and the GA4 just to name a few.  Mistie goes over this in depth and gives her opinions and what to do's for 2023.  It's loaded with tons of information you will find helpful whether you're just starting out with your business and website or if you've been established for years.  There's lots of trends that will make your business life easier and others you should steer clear from.  Have a listen and contact us with any questions or comments you may have.  Either way, this is a must listen episode to prepare your business and website for 2023.  Thanks for listening!

This Snippet Episode is about the Google Business Profile Manager aka Google My Business.  I go over how to claim and verify your Business Profile Manager account, how to set it up, how to reply to reviews and other best practices.  Google Business Profile Manager is the best way to get your business out there to your local community! Check it out now! Also - an announcement...starting next week, I'm scaling back to 2-3 episodes a week.  Click the link below to leave a voice message for me.  Or contact me through my Google Business Profile account @poweredbyrio! Thanks for listening! Happy Website-ing!

Today I wanted to talk a little about LinkedIn, like features, functionalities, post insights reporting...all the fun stuff! Are you on LinkedIn? Have your run ads there? Let me know by clicking the link below to leave a voice message.  Thanks for listening! Happy Website-ing!

Yep.  All this morning.  The landing page, the workflow, the email, the worksheets and I recorded the podcast.  I know right? So it's a fun little experimental challenge designed to get you thinking and creating original content, incorporating it in different areas of your website and using the Search Console to see if you get ranked for it and if your website traffic increases.  One phrase a day...that's it.  And the worksheet has an area for brainstorming and tracking your results.  See? Fun right? Now I can't guarantee any results at all.  Again it's just an experiment so you can see what content and placement works and doesn't work on your website.  To get your worksheet click here: https://view.flodesk.com/pages/6267fe5e1e8046b22025388b  I used Flodesk and Canva to do this. If you have any questions, click on the link below to leave me a voice message.  Thanks for listening! Enjoy the Challenge and Happy Website-ing!

A few days ago, Instagram updated its algorithm to give preference to original content.  Google has been doing this for years.  The tl;dr version of this is original content is good and you should create your own content.  Don't be a copycat for the purpose of getting more likes, views, comments, followers, what have you.  In today's marketing world, original content goes a lot farther in the long run and if you want to be in the long game you have to do long run things.  Be you - let yourself come through in everything you do.  Got questions? Click the link below to leave a voice message.  Thank you for tuning in! Happy Website-ing!

CSS stands for Cascading Style Sheet and every modern website has a CSS file.  I go over what it is and the how to's, do's and don'ts in this Snippet episode so tune in!  Click the link below to leave a voice message.  Thanks for listening! Happy Website-ing!!

It's the 40th episode...wow! Thanks for following and listening! You all are amazing and I'm so grateful.   Today, I explain step by step how to compress and resize images using the paid version of Canva.  I am not an affiliate of Canva, I just use it a lot and I think it's a great tool to prepare images for websites - and you all know it drives me crazy when images aren't resized and compressed.  Also, large files slow down the load and performance of your website which in turn affects your core web vitals.  Follow along and learn.  If you use PhotoShop, let me know and I can walk you through how to compress and resize images there too.  Click on the link below to leave me a voice message! Happy Website-ing!

If you have a WordPress website and use WooCommerce as your eCommerce platform, you're gonna want to hear this.  WooCommerce has partnered with Pinterest, making it so easy to turn your products into product pins and sell straight from Pinterest. Yay! This Snippet episode explains how to get it and set it up.  Hit me up with any questions or topics by clicking the link below to leave a voice message.  I love hearing from you all! Thanks for listening and Happy Website-ing!

Let's talk backlinks for a minute...do you have backlinks to your website? How'd you get them? Are they quality? How can you even tell? I'm glad you asked! Press "Play" to get all the info.  For answers to more questions click the link below to send me a voice message.  Thanks for listening! Happy Website-ing!

The GA4 is still pretty new so I was playing around and found how to filter data through the comparison too.  Yay!  This tool allows you to see if you're getting traffic from your target audience, or maybe your target audience is different than you thought! Either way, you're getting access to valuable information that will help you grow your online presence.  I walk you through a quick step by step example to show you how it works.  From there, you can play around with it and find the filters and comparisons that work best for your website and business.  Got questions?  Click on the link below to leave a voice message.  Thanks for listening and Happy Website-ing!

Do you use pop ups on your website? Do you think pop ups are annoying? Did you know that a poorly planned and created pop up can potentially cause your ads to be rejected? It's true! Have a listen to find out what to do and what not to do to make the most of your pop ups.  Click the link below to leave a voice message to get all your questions answer.  Thanks so much for listening! Happy Website-ing!

Y'all have been hearing from me almost every day for the last month or so and I've never really talked about myself so I thought this would be a great episode topic.  This is a little longer Snippet episode but it will give you more insight about me, my business, my knowledge, my vision and my purpose.  I hope you enjoy! If you have questions, click on the link below to leave a voice message.  Thanks so much for listening and Happy Website-ing!

If you haven't submitted a sitemap.xml, then you're literally missing out on one of the most basic yet effective SEO principles.  And guess what? You can not only submit your sitemap.xml via the Search Console but you can also check for any issues as to why a particular page or pages haven't been indexed.  The sitemap.xml is essential to the structure and organization of your website.  Listen to learn all about it! Have questions? Click the link below to leave a voice message.  Thanks so much for listening! Happy Website-ing!