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Web3 Growth Marketing

Author: Web3 Growth Marketing

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"Web3 Growth Marketing" is a podcast for founders, Growth marketers and community builders looking to scale marketing in Web3.

Hosted by Aborode Prime Olusegun, a Copywriter & Web3 Growth Marketer with 5+ years of experience working with dozens of Web3 brands.

From Go-To-Market strategies to Growth Marketing, this podcast equips you with strategies and tools to launch and scale your brand in the Web3 ecosystem.

Explore brand positioning, customer acquisition, and success stories while fostering a community of forward-thinking marketers.

Join us on "Web3 Growth Marketing"
13 Episodes
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Hi there, Web3 marketing can be stressful to grasp at times, so we hosted TPan, a leading expert in Web3 growth marketing to talk about Web3 Marketing Strategies to scale growth TPan started his career in growth and marketing at companies like Uber and transitioned into the Web3 space through his fascination with NFTs in early 2021. He runs a top-rated Substack newsletter, Web3 with TPan, with thousands of subscribers and is one of the foremost web3 marketing resources out there. We discussed in detail about: What is on-chain guerrilla marketing and how it works Building a leading marketing Substack Onboarding strategies for Web3 projects to attract and retain users Creating effective memes for marketing Overcoming common challenges in Web3 marketing The significance of TPan's Cool Cats NFT Current trends in Web3 marketing and Iggy Azealas $Mother token Key metrics for measuring marketing success Looking to learn some exciting strategies? Tune in to gain valuable insights and stay ahead in the Web3 marketing game. Connect with TPan On X here Connect with Me on X here
In this episode of B2B and Developer Marketing Strategies in Web3, we discuss with Dami, a developer marketer and marketing consultant who has worked with leading crypto platforms like Polygon and Blockchain.com Dami delves into the critical security concerns for Web3 applications, the complexities of marketing these technologies, and the effectiveness of Developer Marketing strategies. He also shares insights from a recent security breach in DeFi and explains CD Security's unique approach to safeguarding the ecosystem. Tune in for an episode packed with expert insights and forward-thinking strategies essential for anyone interested in the nexus of Web3 technology, security, and marketing.
Community Building Strategies in Web3 This week, in this insightful episode of the Web3GM Podcast, we dive into the heart of Web3 community management with Paul Rita from Third Academy. Rita recounts her transition to a community management role, emphasizing the art of building solid connections and the critical role of engagement incentives. Learn from her experiences and strategies for creating thriving, engaged communities that drive project success in the Web3 space. This episode is a must-listen for anyone looking to understand the dynamics of effective community management in Web3. Get in touch: Paul Rita: https://twitter.com/RitaMkpado Follow Us: Twitter: https://twitter.com/_W3GM Olusegun Prime - https://twitter.com/OptimusPriime__
In this week's fascinating episode, we delve into the rapidly evolving landscape of Web3 Marketing and Web3 Growth Marketing. We unpack the importance of community engagement when launching your brand, especially in the decentralized space of Web3. Discover how fostering a community is not just a strategy, but a necessity for a successful brand launch in the Web3 sphere. We discuss the unique dynamics of Web3 communities and how they are driving the transition from traditional marketing to growth marketing, empowering brands to expand beyond their initial offerings. We'll delve into the key components of a successful Web3 Marketing strategy and how to align them with your brand's vision. We'll explore the art of fostering a community that is engaged, loyal, and passionate about your brand. You'll learn about the different strategies that can be used to build a robust community. Tune in as we uncover the power and potential of Web3 Marketing and the critical role of your community in launching your brand. Whether you're an established business exploring the Web3 space or a start-up ready to launch, this episode is packed with actionable insights that will set you up for success in the Web3 world. Remember, in the world of Web3, your community is not just your audience; it's your co-creator, your promoter, and your success story. Don't miss out on this enlightening journey of Web3 Growth Marketing!
In this episode of 'Web3 Growth Marketing,' your host Optimus Prime delves into the world of Web3 growth marketing, breaking down the intricacies of achieving Product Market Fit Explore real-world case studies, including Opensea and Blur, to understand the impact of maintaining brand-community connections. Learn how iterative development, customer feedback, and genuine community engagement are essential to achieving lasting success in the dynamic Web3 landscape. Whether you're a growth marketer, a Web3 brand founder, or simply curious about the future of marketing, this episode provides actionable insights to help you thrive. Don't miss out—tune in and gain the tools to build products people truly care about. Like, follow, and subscribe for more enriching discussions on Web3 growth marketing.
Web3 Marketing Strategies to Increase Product Adoption Rate Are you a growth enthusiast, a curious learner, or a web3 brand founder, or do you just love marketing? Imagine achieving widespread product adoption within your target audience – that's the pinnacle of success! Join us and discover the power of community dynamics, how to harness the potential of viral loops, and master the art of optimizing onboarding experiences. Learn how A/B testing can steer your marketing ship, and uncover the magic of exceptional user support in Increasing Product Adoption Rate. Embrace the secrets to sustainable growth, and learn how high product adoption rates act as catalysts for the web3 revolution. Subscribe now for a journey into success-driven marketing tactics that leave no stone unturned.
In this episode, we delve into the remarkable success story of the Milwaukee Bucks, a $3.5 billion basketball sports company, and their foray into the world of NFTs and Web3. We analyze their groundbreaking strategy behind the Deer District Cream City All Access Membership Pass and explore how other Web2 brands can successfully transition into Web3. Discover how the Bucks captivated their existing fan base, created scarcity with a limited NFT collection, and offered exclusive benefits to lucky holders. Join us as we explore the future of fan engagement using NFT technology and uncover the critical principles for launching a Web2 brand in Web3. Tune in now and let's grow together!
Discover how Web3 brands are revolutionizing content marketing by embracing User-Generated Content (UGC) and building vibrant communities. In this episode, we explore the strategies employed by pioneering brands like Pudgy Penguins, Azuki, Yoots, Chimpers, and Celo Blockchain. By leveraging UGC, these brands create authenticity, social proof, and relatability, replacing traditional content marketing practices. We delve into the power of community-driven content creation and the viral loops it generates, using examples from Bored Ape Yacht Club, Azuki's Researcher in Residence program, and Celo's Celo Sage program. Join us as we uncover the unmatched benefits of UGC and ambassador programs for Web3 brands.
How to Set Up a Web3 Collab Management Campaign Discover the untapped potential of Collab and Partnership Management for Web3 Brands and Growth strategies on how to execute them at scale. Join Optimus Prime as he delves into the strategies, techniques, and data-driven approach behind successful Collab Campaigns. From target audience profiling to Leveraging different chains and ecosystems, Holder Segmentation Sales Copy Campaign Objectives etc This podcast session unlocks the secrets to generating targeted leads, maximizing conversion rates, and utilizing data for omnichannel marketing. It allows you to gain insights into the role of Collab Managers, the importance of personalized sales copy, and the synergy between marketing and sales teams. Get ready to revolutionize your marketing efforts. Don't forget to Like and share
Growth Marketing Strategies to Optimize Discord Traffic Retention and Mastering Web3 Community Building Join us in this thought-provoking episode as we delve into the challenges Web3 brands face in this digital era, primarily focusing on the issue of community engagement and retention in the middle funnel. We uncover the crux of the problem – an unengaged audience, mostly driven by profit rather than understanding and appreciating the brand's ethos, and the tendency of visitors to abandon the brand's Discord platform within a few days. We’ll discuss an innovative approach to this issue - building and managing a decentralized community through a decentralized team. So, if you're a community manager, a Web3 brand founder, part of a Web3 marketing agency, or a Web3 marketer looking for effective strategies to enhance engagement and retention in your community, this podcast session is designed with you in mind. We invite you to listen as we explore more ways to strengthen our strategies and establish stronger, engaged communities within the Web3 landscape.
Web3 marketing Funnels using growth marketing strategies Ever wondered about the structure of a Web3 funnel? We've got you covered! This episode breaks down the intricate mechanisms of a Web3 funnel, guiding you through the intricate labyrinth of the decentralized web. Shedding light on the synergy between growth marketing and funnel optimization, we explore strategies designed to enhance your business growth in the Web3 environment. The fusion of these modern marketing concepts has the potential to revolutionize the way you connect with your audience. In this episode, I talk about Marketing Funnels in General, but go on to dive deep into: 1. Why Funnels are Important 2. Difference between Web2 Funnels and Web3 Funnels 3. The exact structure of a Web3 Funnel; everything you need to know 4. How Growth Marketing Works with Funnel Optimisation. Whether you're a marketing aficionado or a curious beginner, this deep dive into Web3 funnels and growth marketing will surely captivate your interest. Don't miss out on this digital adventure that could redefine your marketing playbook. Tune in and future-proof your strategies today!
Web3 Influencer Marketing Using Growth Marketing Strategies In this Episode, We go over What Influencer Marketing is generally and we explore other top points like How to launch an influencer marketing campaign State of Influencer Marketing in Web3 Growth Marketing Strategies that can be applied to influencer marketing Importance and how to track Influencer campaigns in Web3 This is one episode you definitely would love to listen to. So Strap in and enjoy
Web3 marketing strategies are essential for web3 brands aiming to reach their target audience in the decentralized web era. And to effectively reach and engage with their audience, web3 brands must Leverage Top Funnel Marketing strategies. What are these strategies and how can Web3 marketing be optimised? The answers to these are what we go over in today's Episode.