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If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, who’s been called “The Leading International Speaker and Expert on the Business of Weddings.” Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get my email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.comNote: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.
306 Episodes
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How do you sell a new product or service, without photos or reviews? Are you struggling to gain traction with a new product or service due to a lack of reviews? How can you effectively communicate your value without prior customer feedback? In this episode, I discuss strategies like showcasing your work through compelling visuals, leveraging peer feedback, and communicating the unique results you bring to potential clients. Listen to this new 5-minute episode for insights on building moment...
Failure IS an option What have you tried new this year? Are you letting fear of failure stop you from taking chances? In this episode, I dive into why failure isn't the end, but rather a stepping stone to success. Learn how unexpected outcomes can sometimes surpass your original goals and lead to growth. Listen to this new 6-minute episode for inspiration on embracing risk and seeing failure as a path to unexpected success and innovation. Episode Summary: In this episode of the Wedding ...
Carolyn Strauss - How do you keep your energy up in the middle of wedding season? Are you struggling to maintain your energy during back-to-back wedding events? Do you ever feel overwhelmed and forget the importance of each unique wedding day? In this episode, Carolyn Strauss shares invaluable tips on staying energized and present, emphasizing the special moments that matter most to your clients. Listen to this new episode for ways to stay energized, focused, and passionate throughout the wed...
Marketing is like a relay race! Are you dropping the baton in your marketing efforts? How many potential clients are you losing at each stage of learning about your services? In this episode, I explore why a seamless handoff is crucial in every touchpoint of your marketing, from your website to your social media. Discover the steps to ensure you’re not losing potential clients and how to make your marketing efforts more synchronized and effective. Listen to this new 6-minute episode for tips ...
Stop asking ‘how are you doing?’ How often do you start a conversation with "How are you doing?" without truly caring about the answer? What if there were better ways to start a conversation that would lead to more meaningful interactions? In this episode, I delve into why this question often falls flat and suggest alternative approaches to improve your engagement with clients. Discover how asking more thoughtful questions can enhance your connections and improve your business interactions. L...
Fausto - Does the Pantone color of the year really matter? In this insightful episode, we unravel the significance of Pantone's color of the year for wedding professionals. How much does this annual announcement impact the choices of brides and designers alike? Are your clients seeking the latest color trends, or are these nuances primarily influencing industry insiders? Join us as Fausto Pifferer from Blue Elephant Events shares his candid experiences and offers practical advice on incorpora...
Get in the habit of following up now, while it's quieter! Is following up on leads falling by the wayside when you’re busy with weddings and events? Are you struggling to maintain that crucial connection with potential clients? In this episode, I discuss techniques to build the habit of following up, and ensuring that you stay on top of leads even during peak seasons. Listen to this new 6-minute episode for tips on establishing follow-up routines that keep your business thriving, no matter h...
Are you still making the phone number required on your contact form? Are you losing potential leads because your contact form requires a phone number? Do you know the impact this might have on your business? In this episode, I delve into why requiring a phone number can turn away potential clients and how you can adapt to meet modern communication preferences. Listen to this new 9-minute episode for tips on making your contact forms more inviting and boosting your inquiry rates by making one ...
Paul Daniels Jr - Dyslexia is a Superpower! Have you ever thought about how differently wired minds can bring unique, valuable perspectives to your business? What if you could predict potential issues before they even arise, simply by seeing what others miss? In this episode, Paul Daniels joins me to uncover the hidden superpowers of dyslexia and neurodiversity, revealing how these traits can benefit your business in unexpected ways. Are you ready to rethink how you approach hiring and apprec...
Don't make resolutions, take actions! Are your New Year's resolutions setting you up for success or failure? Can you break down your goals into actionable steps? In this episode, I discuss shifting from making resolutions to taking focused actions that drive real results. Learn how to prioritize tasks and turn aspirations into daily habits that stick. Listen to this new 9-minute episode for strategies on making realistic goals, breaking them into achievable steps, and building consistency for...
Is the art of networking lost on Gen Y and Gen Z? Are the younger generations missing out on the benefits of traditional networking, or are they just doing it differently? How can we bridge the gap between generations in professional associations and networking groups? In this episode, I explore these questions and discuss how new approaches to networking can benefit us all, regardless of age. Listen to this new 7-minute episode for insights on how to successfully network with Gen Y and Gen Z...
Elizabeth Solaru - How to start and build a luxury brand! Are you struggling to connect with luxury clients? Do you know how to position your offerings to make mid-range options more appealing? In this episode, Elizabeth Solaru and I dive deep into the art of targeting luxury clients, pricing strategies, and effective networking techniques. Learn how to use unusual marketing strategies to align your brand with top-tier clients, and find out why it's crucial to understand your target audience ...
Are you focused on sales or profits? Are you caught up in the race to increase sales, or are you strategically focusing on boosting your profits? In this episode, I dive into the importance of understanding the difference between sales and profits. What are the true costs of your services? Are you maximizing profitability on high-demand dates? How can you ensure every dollar contributes to your bottom line? Find out how to shift your mindset from merely keeping the lights on to truly paying y...
Are you ready for engagement season? Engagement season has kicked off—are you prepared? Do your profiles have recent reviews, and are your photos up to date? How about your website's content? In this episode, Alan Berg outlines a checklist to ensure you're ready to capture the influx of newly engaged couples. Don't let outdated information cost you potential clients. Learn how to present your recent successes, stay current, and keep your first impression fresh and attractive. Listen to this n...
Beth Sherman - We laughed, we cried... oh yeah, it was the wedding speech! How do you navigate the art of wedding speeches to ensure they are memorable and engaging? Are your speeches concise and filled with genuine details? Do you know how to incorporate humor effectively without alienating your audience? In this episode, we explore the importance of creating personal connections through storytelling and how to set speakers up for success by considering factors like positioning and mic handl...
Asking how much doesn't mean they can't afford you! Have you ever considered that when customers ask, “How much do you charge?” it might not be a red flag but rather a common starting point for a conversation? Are you missing out on business opportunities because you don't provide pricing information up front? In this episode, I explore the importance of transparency in your pricing strategy and how to make sure potential clients understand the value you offer. Listen to this new 13-minute ep...
How do you get motivated? We all know there are things we need to do but sometimes don't feel like doing. Do you struggle with internal motivation or do you rely on external stimuli? In this episode, I dive into finding your driving force, the importance of pushing through resistance, and ways to stay accountable to your goals, whether personal or professional. Listen to this new 10-minute episode for practical tips on staying motivated, overcoming procrastination, and consistently achieving ...
Inclusive Wedding Summit - Brian Lawrence & Brenda Ferrarini About the Inclusive Wedding Summit: On January 22, 2025, two seasoned trailblazers in the wedding world—Brian Lawrence, a celebrated author, speaker, and expert in web design and SEO, and Brenda Ferrarini, owner of Elegant Bridal Productions, one of the largest wedding show producers in the tri-state area—are joining forces to present the Inclusive Wedding Summit at the Hasbrouck Heights/Meadowlands Hilton in New Jersey. This is...
Market to your customer, not to yourself! Are you marketing through your own lens or to your target audience? Are you ensuring your advertising resonates with your ideal customers, or are you letting personal biases skew your strategy? This episode dives into the importance of focusing your marketing efforts on your audience's preferences rather than your own inclinations. Discover how to gather insights effectively and why adapting your message is critical to attract the right clients. Liste...
How can you embrace change? Change is inevitable, but how do you handle it? Do you fear the unknown or see it as an opportunity? In this episode, I dive into the psychology of change resistance and offer strategies to not only accept change but to thrive in it. What steps can you take today to make change your ally in business? Listen to this new 12-minute episode for insights on how to handle change effectively and transform it into a motor for growth and opportunity in your wedding business...
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Wedding Business Solutions offers impeccable services tailored to make your big day absolutely unforgettable. Their attention to detail and commitment to perfection ensure a seamless experience from planning to execution, leaving you free to cherish every moment. With years of expertise in the industry, this Wedding Consultant brings creativity, professionalism, and a personal touch to every event, making dreams a beautiful reality. Trust them to turn your vision into the enchanting celebration you've always dreamed of. Go Here:- https://eventsbymala.com/wedding-consultant-new-york-city/