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If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 44 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thing to get you motivated to help more couples have great weddings, and more profits for you . . . . . . . . . You can read full transcripts of each episode at podcast.AlanBerg.com . . . . . . . . . Don't forget to subscribe to this podcast so you'll know about the latest episodes. And if you have a question, comment or suggestion for topic or guest, please reach out at Alan@WeddingBusinessSolutions.com . . . . . . . . . And if you don't get his email updates for new episodes, as well as upcoming workshops and Master Classes, you can sign up at www.ConnectWithAlanBerg.com . . . . . . . . . If you'd like to find out about Alan's speaking, sales training, consulting or website review services, you can reach him at Alan@AlanBerg.com or visit Podcast.AlanBerg.com ------- Note: I invite my guests on for the value they provide to you, my listeners. Occasionally I have a guest on where I'm an affiliate or have a relationship that may involve compensation for me. My first priority is the value to you and therefore I don't sell placement or guest spots on my podcast.
375 Episodes
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What if you'd had just one great book or course when you began your wedding business? How much further could you have gone? Are you investing in the right training for yourself and your team, or just hoping for the best? In this episode, I talk about how investing in your own knowledge—and your team's—pays off in sales, confidence, and retention, sharing stats and stories from my journey in sales and the wedding industry. Listen to this new 9-minute episode for stats, insights, and simple way...
Jason Hewlett - The Promise to The One Are you keeping the promises that matter most—to your clients, your team, and yourself? What opportunities are you willing to walk away from to stay true to your values? In this episode, I explore how honoring your promise, even when it means saying no, leads to greater success and deeper fulfillment—in weddings, business, and life. Listen to this new 29-minute episode for real-world stories and practical ways to make your promises your brand—and find la...
Have you ever wondered why customer service feels more frustrating lately? Are chatbots making things easier or harder for your clients? What would happen if you walked in your customers' shoes and really asked: “Would I want to be treated this way?” In this episode, I share personal stories of surprising fees, AI mishaps, and inconsistent policies, all with the goal to help you spot the friction points in your business and turn them into opportunities to stand out. Listen to this new 10-minu...
Take time to look back! As we near the end of the year, are you pausing to reflect on what truly went well in your wedding business? Are you focusing too much on the challenges and forgetting to celebrate your wins? What have you accomplished that you didn’t notice while you were “in the moment”? In this episode, I share how looking back can reveal growth, gratitude, and new ways to invest in yourself and your business—for a better year ahead. Listen to this new 6-minute episode for practical...
So many of our beliefs about wealth, success, and financial security are shaped by past experiences or stories we've unconsciously absorbed, but are they helping or holding us back? Are your financial habits based on old assumptions, or have you created a plan that actually serves your dreams? In this episode, I talk with Bill Cates, author of "The Hidden Heist," about uncovering self-limiting beliefs, the power of compounding, and why we all need to rethink our approach to building financial...
Are you suffering from confirmation bias? Are you stuck looking for proof that the way you do things is right? When was the last time you challenged your own business habits, or asked if there might be a better way to respond to wedding inquiries or create new offerings? In this episode, I dig into confirmation bias—why we cling to familiar strategies, how rejecting change might be holding you back, and what happens when you finally open yourself up to different perspectives and new solutions...
Do small things consistently every day over a long period of time. Are the big goals in your business or life starting to feel overwhelming? What if you could make real progress just by showing up a little bit each day? In this episode, I explore how small, consistent actions compound over time—whether you're learning a language, building a website, or mastering a new skill. What streak could you start today that would move you closer to your goals? How can you make big tasks feel less daunti...
Jeffrey Shaw - Selling to the Luxury Buyer Are you truly embodying the world your high-end clients live in, or are you just hoping for big sales without understanding their mindset? What’s the difference between offering luxury and simply chasing money? Tune in for real strategies to upgrade your approach, understand your unique perspective, and see why embodying your client’s world—rather than just observing—can transform your wedding business. Listen to this new episode for insights o...
Are you chasing more leads when you should be chasing better results from the ones you already have? What if improved follow up, not just more inquiries, could be the key to growing your wedding business profits? In this episode, I share why focusing on conversion—not quantity—might be what your business truly needs and how systems, automation, or just persistence can make all the difference. Listen to this new 10-minute episode for practical ways to follow up smarter, boost sales without ext...
How much effort does it really take for your customers to do business with you? Are you asking for too much information up front, hiding fees, or making simple tasks needlessly complicated? In this episode, I dig into the ways we unintentionally add friction—“sludge”—that drives prospective customers away, and share strategies for making it easier for people to choose you. Listen to this new 10-minute episode for practical tips on reducing friction and making your business the easiest—and mos...
Are you creating a place where your team loves to work… or just shows up for a paycheck? What moments of mentorship are you providing? What do your employees say about their jobs when you’re not around? In this episode, I share research and insights on how meaningful connection, advocacy, and purposeful recognition lead to loyal teams and lasting retention. Listen to this new 38-minute episode for practical ways to create an environment your employees never want to leave, plus the simple ques...
Which of these 3 salesperson types are you? Do you truly think like an owner when it comes to selling your services, or are you simply "punching the clock"? What happens when you empower your team with both responsibility and authority? In this episode, I explore the three kinds of salespeople you might encounter (or be yourself), why it matters for your clients’ confidence, and how acting with an owner’s mentality can shape your success—and your referrals. Listen to this new 11-minute episod...
Are you ever going to change the way you respond to inquiries? Are you still responding to inquiries the same way you did years ago? Have you ever wondered if pushing for that phone call or venue tour might be costing you leads? In this episode, I share insights from secret shopping over 750 wedding businesses and ask: What would happen if you slowed down, adapted to digital natives, and made it easier for couples to respond? I’ll talk through new ways to keep the conversation going, how to a...
Are you making the most of your time at conferences, or are you just showing up and blending into the crowd? What if approaching networking with a spirit of service could transform not only how others see you, but what opportunities come your way? In this episode, Rob Ferre and I dig into why being known for generosity and involvement can do more for your business than any cold call ever could. From practical advice for introverts to the power of giving without expectations, we explore how re...
Would adding a reviews page actually boost your SEO, or should you focus on placing testimonials throughout your site instead? Are your visitors really clicking to see your reviews page, or are those testimonials better shared in context? In this episode, I break down the real impact of reviews pages versus integrated testimonials, and what that means for both your SEO and your customers’ trust. Listen to this new 8-minute episode for smart strategies on using testimonials for better SEO and ...
Do you know when it’s time to do things yourself, and when you should hand them off? Are you so busy that you can’t spare the hours to learn a new skill—or are you in a spot where investing that time could pay off for years to come? In this episode, I talk with Mark Chapman about the art of knowing when to DIY your online advertising—and when to trust an expert. We ask: How do you balance your time and money to get the results you want? What are the clues that a task is better left to a pro? ...
Should your business consider switching to a single-page site, or is sticking with multiple pages still the way to go? How does a one-page site affect SEO, mobile usability, and the overall client experience? In this episode, I dig into the pros and cons, offering questions you should consider before updating your website—and hint at ways to simplify navigation while maximizing results for your business and clients. Listen to this new 7-minute episode for insights on choosing the right websit...
Can you turn a super-niche service into a thriving business? What happens when you’re no longer the “add on” vendor, but become someone’s main event? In this episode, I get real about niching down, finding your ideal clients, and pricing your work for value—not just time. How do you move from side hustle to full-time, and what hard lessons do you wish you’d learned sooner? Let’s talk about the art (and business) of being visible, valued, and truly appreciated. Listen to this new 38-minute epi...
What happens when something gets damaged at your venue or event space? Should you always ask for a security deposit, or only if you’ve had trouble before? How do you decide what kind of damage is “just wear and tear” versus something you should actually charge for? In this episode, I dig into the uncomfortable reality of damages, the importance of clear contracts, how to be fair with clients, and why security deposits might be good business—even if most guests never cause a problem. Listen to...
Are you excited about something in your business or personal life that makes the work feel a little less like work? Have you thought about how new tools, like AI, might help you enjoy more of the fun parts of your job, while making the “hard” parts easier? In this episode, I share what I’m excited about, including launching my AI alter ego and seeing how AI tools can transform how we handle inquiries, free up time, and focus on what we love most in our businesses and lives. Listen to this ne...
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Wedding Business Solutions offers impeccable services tailored to make your big day absolutely unforgettable. Their attention to detail and commitment to perfection ensure a seamless experience from planning to execution, leaving you free to cherish every moment. With years of expertise in the industry, this Wedding Consultant brings creativity, professionalism, and a personal touch to every event, making dreams a beautiful reality. Trust them to turn your vision into the enchanting celebration you've always dreamed of. Go Here:- https://eventsbymala.com/wedding-consultant-new-york-city/