Wedding Salt - Wedding Business Talk by Casi Yost + Hillary Lowe

<p>A podcast covering business tips and advice for wedding photographers and industry pros. </p>

Writing Wedding Ceremonies with Officiant Jimmie

The internet's favorite Officiant joins us today to talk all about Officiating Wedding Ceremonies and why having a Professional Officiant on your wedding day takes your experience to the next level on every front. Hillary and Jimmie dive into the nitty gritty on: 1. What really goes into writing a Ceremony script? 2. Why hire a professional to write and deliver it? 3. The real scoop on Marriage Licenses and how to get one 4. Who's getting married at Kendrick Lamar's Seattle concert?? Yo...

05-02
53:48

Modern Wedding Planning: A Course for Couples

Happy New Year and welcome back to Wedding Salt! This episode is an introduction to the new course that Kayloe Bridal released at the end of 2024: Modern Wedding Planning, A Course for Couples! Learn what is included in the course, why Hillary was passionate about creating this content, and how you can plan your own wedding like a professional using the tried-and-true Three Phase approach developed by Kayloe Bridal: Phase 1: Set the Vision Phase 2: Hire the Team Phase 3: Finalize t...

01-14
29:30

Highs and Lows of 2024

Casi and Hillary start reflecting on the year (almost) behind us - it's really that time of year again! What have been some of your business and personal highs for 2024? What about the lows that we more rarely talk about? We dive into some of our big wins, funny stories, and reflections from this year, the good, the bad, and the "to be continued". Tell us you're listening! Share this episode on social media and tag us with some of your 2024 Highs and Lows! Want to...

12-03
57:43

Private Property Weddings: important things you need to know

Private Property Weddings are one of the hot trends in the wedding industry at the moment and Hillary is breaking down 1. What is a Private Property Wedding 2. Does a "backyard" wedding really save you money? 3. What vendors need to know ahead of time when working a private property wedding Mentioned in the episode: https://www.theeventhelper.com/ https://kayloebridal.com/2022/07/13/why-small-intimate-weddings-in-portland-are-the-way-to-go/ Follow us on Instagram for so much more! @weddings...

06-21
38:01

Transforming Your Standard Contracts for Today's Market with Wedding Lawyer Ann Koppuzha

Join us today as we welcome attorney Ann Koppuzha, who talks about the critical importance of having strong, up-to-date, and FRIENDLY contracts in the ever-evolving wedding industry. With over a decade of experience at top law firms and the Department of Justice, Ann brings a wealth of legal knowledge to the table. During our discussion, we'll cover: Transforming your standard contracts to meet 2024’s market demandsCommon mistakes wedding pros make with their contracts and how to avoid themHo...

06-12
39:23

Hair + Makeup: beauty chat with Jenny Bowker

Jenny Bowker, a vet in the Bridal Beauty industry, joins us today to chat all things hair, makeup, and getting ready on your wedding day! Whether you're a photographer, florist, another beauty expert, or a Bride, you'll learn super helpful wisdom and pro tips you never would have thought of! Follow Jenny at @sistergoldenbridal and find more of her work at www.jennybowkermakeup.com Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

05-16
53:08

Spill The Tea! Hot Button Questions (and we really want answers)

Have you ever found yourself working a Wedding and the same question or confusion arises again and again? Even though we are wedding professionals with several years of experience, we still have questions! We’re here to address those pesky questions once and for all. Casi and Hillary bring their real questions to each other to see if they can get some answers. Do you have questions too? We’ll be doing frequent installments of Spilling the Tea episodes, so DM us ...

05-03
45:46

the GHOSTING episode

Casi and Hillary are digging IN to a popular conversation circling amidst wedding professionals right now: this episode is all about ghosting! - What are we even talking about when we are throwing around the term "ghosting" - Why you might be getting ghosted - How to turn ghosting into being productive for your business Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

04-19
49:56

3 books that helped me level-up my business and my life

Hillary comes to you with a solo episode, sharing a quick book review and highlights on the top 3 business books that can take your business to the next level along with lots of helpful insights and tid-bits. 1. Company of One: by Paul Jarvis 2. Get Rich, Lucky Bitch: by Denise Duffield-Thomas 3. The Big Leap: by Gay Hendricks Honorable Mentions - Chillpreneur: also by Denise Duffield-Thomas - I know how she does it: by Laura Vanderkam - The Creative Habit: by Twyla Tharp - Origin...

02-21
28:09

The 5 Photographer + Client touchpoints you should know

BIG ANNOUNCEMENT!! Hillary of Kayloe Bridal is permanently joining Casi and Wedding Salt as *co-host* and is here to stay! If you don't know Hillary yet, she is the owner and Designer at Kayloe Bridal, planning weddings in Portland, Oregon. Follow her on Instagram @kayloebridal In today's episode, we dive into the 5 key touch points we think every Photographer should have with their clients and what it looks like to have a Planner involved in each one. The touch poin...

02-09
57:07

2024 Predictions for the Wedding Industry with Kayloe Bridal

In this episode, Hillary, the owner and planner of Kayloe Bridal and I talk about what we forsee in the wedding industry in 2024, the importance of hiring a planner, trusting your vendors, and some photography predictions I see coming this year. Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

01-20
01:11:30

Chat with Hillary of Kayloe Bridal - Discussing the wedding industry, professionalism, balance as a mom

Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

11-30
01:22:34

How to Incorporate Film into Your Wedding Photography Workflow

How can you include film in your workflow? In today's episode we will talk about film. how it works, what cameras to start with and how to ease into it in your workflow at weddings. I also have resources that I talked about below. If you want to get on my waitlist for my film course, you can click below to hop on that! 1) My waitlist for the Film Lab Course 2) The top film emulating presets I have found 3) My free guide on how to add film to your wedding workflow 4) Video comparing film stoc...

04-19
33:53

The Top 15 Tools I Use to Grow My Business

In this Episode I talk about my favorite tools/apps I use in my business and why and how they have helped me to take time back to grow my business. I have also listed some codes and discount links for some of the apps I use below! Get Honeybook for $8 per month using my code: CasiYost Get a discount on Quickbooks Self-Employed: Discount Link My blog post on the top 43 resources I use in my business. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on In...

04-11
35:13

How to Position Yourself as the Expert & Professionalism

This week we dive into how to position yourself as the expert and why it is important in order to book clients. We also talk about professionalism and the skills necessary to work with elevated events. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinterest.com/casiyost Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto...

04-04
35:34

My Story

We all have some kind of trauma, or life-changing events that impact us. I wanted to share my past and how it shaped how I have gotten to where I am now. The main point is to help you feel like you're not alone, and no matter your circumstance, you can make your own dreams come true. Follow us on Instagram for so much more! @weddingsaltpodcast / @casiyostphoto / @kayloebridal

03-29
17:15

Top Three Strategies to Move the Needle in Your Business

Do you ever feel like you're not getting traction in your business and not sure why it's not moving where you want it to go? I have been there and reached my breaking point. Here are what I learned and the top three ways that actually moved the needle in my business. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinterest.com/casiyost Follow us on...

03-22
28:14

My Instagram Workflow to Reduce Overwhelm

Instagram doesn't have to be overwhelming. I take the set it and forget it approach. I talk about five things I do that have helped me to do that in this episode. I'm offering 1 on 1 consult calls to chat with other business owners on their marketing roadblocks and how we can overcome them. 🙌🏼 💻 Reach out at hello@casiyost.com to book. Want to know more about the BTS of my work? I have a Patreon for that. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow...

03-15
22:13

The Top 5 Marketing Strategies to Attract Your Ideal Client

I personally cringe when people talk about marketing strategies - mainly because they don't get to the root of the problem, which is understanding consumer behavior and what makes people want to buy what they buy. In this episode we start with consumer behavior, where people search for vendors, and how to show up there. 👯 SEO Courses: 1) Catalina Jean 2) Dylan Howell + Corey Potter - Listen to their Podcast: Fuel Your Photos I also threw in ...

03-08
01:09:34

How to Refine and Think About Price to Attract Your Ideal Client

Pricing is a tricky topic. I wanted to discuss the consumer psychology behind pricing strategies and what you can do to increase your perceived value so that clients see you as worth the price they will pay. Want to know more about the BTS of my work? I have a Patreon for that. Free Photography Resources and Blog: https://casiyost.com/for-photographers/ Follow me on Insta: https://www.instagram.com/casiyostphoto/ Website: https://casiyost.com/ Pinterest: https://www.pinterest.com/casiyost ...

02-24
32:15

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