What's the Secret?

How does a sales rep for a commercial HVAC manufacturer create an eight-figure business? Identify the trends, but don’t follow them. In this new episode, Tom interviews Joel Erway, otherwise known as the creator of the Mini Webinar. After stressing over his next leads at his 9-5 and how to feed his family, Joel vowed to never listen to “gurus” again, presented webinars in a new way, and now generates 8-figures. The secret? Flip the script and keep things simple.   “Overeducating will drive you nuts and cause a lot of stress in your marketplace.” - Joel Erway   In This Episode: Why seeing this ONE chart was the “lightbulb” moment for Joel that booked him $50,000 and dropped his cost-per-application by 90% overnight If you’re concerned about people only wanting free stuff out of you, make THIS small change to get more people to raise their hands and convert faster To get a cold listener to trust you, answer these two questions before they’re even asked What people value MUCH more than their money and why knowing this is crucial for building trust and converting more Connect with Joel Erway:   Get Joel’s workshop here:  https://www.powerofferworkshop.com/ Website: joelerway.com LinkedIn: https://www.linkedin.com/in/joelerway/ Facebook: https://www.facebook.com/Joel.C.Erway/ Instagram: https://www.instagram.com/joel.erway/ YouTube: https://www.youtube.com/channel/UCWv99s7kpbEkJfYmdOpHaFg Connect with Tom Gaddis: Join Tom’s program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

From his humble beginnings, Rocky always wanted to be wealthy but wondered why so many people weren’t. With Rocky leading a thriving business and two successful podcasts, we have to ask: What’s the secret? In this new episode, Tom and Rocky dig deep to discover the tried and true principles of building and keeping wealth, including how to make saving money effortless, the myths and pitfalls that so many entrepreneurs fall into, and why Rocky values freedom of time above all else. “Profit is not an event—it’s a habit.” - Rocky Lalvani   In This Episode: What Rocky learned about money growing up as an immigrant How Rocky transformed a business into time freedom You NEED to automate savings if you want to be wealthy Why “you need to save money to make money” is a LIE The power of having multiple accounts and knowing where every cent goes Connect with Rocky Lalvani: Check out his podcast here: https://podcasts.apple.com/us/podcast/profit-answer-man-implementing-the-profit-first-system/id1508245322 http://richersoul.com/ LinkedIn: https://www.linkedin.com/in/rocky-lalvani/ Twitter: https://twitter.com/rockylalvani Facebook: https://www.facebook.com/rocky.lalvani.9 Instagram: https://www.instagram.com/richer.soul/     Connect with Tom Gaddis: Join Tom’s program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

When people say “provide value”, what does that really mean? It’s as simple as this: Talk to people you care about. In Gina and Jamie Atkinson’s case, they dedicated their time to talking to people whom they admired, and it paid off. In this new episode, Tom sits down with the couple to discuss how they met and combined skill sets to find success, how they support each other through the tough times, and a freakishly easy strategy that will make you the guru in any community. “So many people overcomplicate success, but for me, it’s about connecting with people on a real level.” - Jamie Atkinson   In This Episode: How the couple’s serendipitous meeting was a match made in marketing heaven Why a $30,000 course and draining their savings were the key to the couple’s success The ways the couple supports both their individual and collective goals Jamie’s simple “three word” social media strategy that provides value to people who matter and makes you the go-to expert in a community     Connect with Gina and Jamie Atkinson: Check out their podcast here: https://podcasts.apple.com/gb/podcast/changemakers-with-jamie-atkinson-and-gina-suzanne/id1456194303 Website: https://www.changemakersmovement.com/ Facebook: https://www.facebook.com/jamieatkinsonlive     Connect with Tom Gaddis: Join Tom’s program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

The world is always in need of exceptional leaders, but for someone who has little experience or says “I’m not a natural leader”, what do they do?Today’s guest, former VP of the Magic Kingdom and renowned keynote speaker Dan Cockerell, shows us that leading others begins with leading yourself. In this new episode, Tom sits down with Dan to discuss how Dan flips the “life’s a marathon” analogy on its head, why Dan refuses to micro-manage anybody, and what Dan does every single day to keep his life full of magic.     “You, as a leader, have to take an interest in your people and see the job from their point of view.” - Dan Cockerell   In This Episode: How Dan puts his philosophy into tangible ACTION everyday Why life ISN’T a sprint and rest is NECESSARY to success Dan’s advice for developing TRUE leadership, no matter where you start Why Dan ALWAYS assumes good intent and NEVER micro-manages What Dan does to practice TOTAL leadership and own his mistakes   Connect with Dan Cockerell: Get Dan’s book here: https://www.culture-kingdom.com/sales-page36902669 https://www.amazon.com/gp/product/B0882TB4R8/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0 LinkedIn: https://www.linkedin.com/in/dancockerell Twitter: https://twitter.com/dancockerell Website: https://www.cockerellconsulting.com     Connect with Tom Gaddis: Join Tom’s program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/

In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his keys to success, including the crucial anatomy of a hook point, why you need to always innovate to stay relevant, and how to cater your message to reach the widest audience possible. “At its highest point, a hook point equals grabbing attention.” - Brendan Kane   In This Episode: How to stand out in a world of 60 billion messages sent every day The KEY three pillars of grabbing and KEEPING attention Why a perfect hook can’t last forever The difference between what people WANT vs. NEED Why hooks need to cater to the largest possible audience     Connect with Brendan Kane: Get Brendan’s books here:  https://hookpoint.com/the-book/  https://onemillionfollowers.com/ Website: https://brendanjkane.com/ LinkedIn: https://www.linkedin.com/in/brendanjkane/ Facebook: https://www.facebook.com/BrendanJamesKane/  Instagram: https://www.instagram.com/brendankane/  Connect with Tom Gaddis: Join Tom’s program here: offlinesharks.com Website: https://tomgaddis.com/ LinkedIn: linkedin.com/in/tomgaddis/ Facebook: https://www.facebook.com/tomgbiz/ Instagram: https://www.instagram.com/gaddistom/