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What Has My Attention

Author: John Biethan

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Your host John Biethan explores what has his attention. Currently Women in Strong Leadership, Branding, and Storytelling for podcasters. He imagines a world of Women in Strong Leadership whose voices can be heard.
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Today Rebecca Le Vine will show you as an employee how to move out of “magical thinking” and into action and learn to love your Mondays. Rebecca and I met at Mary Cravets Watch Us Thrive networking calls which, if you’re looking to spend time with quality people, I highly recommend you go to WatchUsThrive.com and sign up to receive notifications.  Now most video versions of the podcasts are in the blog at WhatHasMyAttention.com. What needs to be different, better or more? To gain freedom, expression, and reward. Most of us need a plan. Ask yourself, what have I learned from my COVID experience? Ask: What did you learn? What do you want? What are you here to give? And how can you make that happen? And that all comes into strategy moving out of “magical thinking” and into action. Connect with Rebecca Email: Rebecca@loveyourmondayscoaching.com Website: https://loveyourmondayscoaching.com  WHAT has YOUR attention? Let us know To contact us and/or leave us an audio or email message visit WhatHasMyAttention.com. https://www.whathasmyattention.com/  Podsafe Music Credits Shine All Night by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) Licensed under a Creative Commons Attribution-Noncommercial (3.0) license
If you’ve been following me for a while, you know I’ve been doing a series of conversations with “Women in Strong Leadership.” Those conversations will continue. But today I wanted to share a conversation about podcasting which I had with Sam De Santo, my creative director at my podcast creative agency Imagine Podcasting https://www.imaginepodcasting.com. I bring this to your attention today because so many people have been asking me about podcasting, what it is, if they’re interested, how to get started. We’d like to share with you “Why Podcast” and 8 points we feel worthwhile to know, and why I continue to produce podcasts for clients even after 16+ years. You may even experience a few “Aha moments” along the way. Visit Sam and S&G Studios https://www.sandgstudios.com  WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message visit WhatHasMyAttention.com https://www.whathasmyattention.com/  Podsafe Music Credits Shine All Night by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) Licensed under a Creative Commons Attribution-Noncommercial (3.0) license
This is the 2nd in a series of Women in Strong Leadership. Here we discuss several enhancements to coaching by leading with love. It’s interesting to me, and there’s more on this topic to come, as the ground is fertile here. It has my attention and is important to me and others as the business landscape changes to a more humane business culture with women leading this in strong leadership and coaching often referenced by the work of Brene Brown and Simson Sinek, partners in this revolution.  Reference: Ep. 20 Women in Strong Leadership: Lisa Pachence https://www.whathasmyattention.com/ep-20-women-in-strong-leadership-lisa-pachence/  Other Mentions Accomplishment Coaching https://www.accomplishmentcoaching.com  Book: Small Giants https://wearemotto.com/why-your-company-should-know-about-small-giants/  Simon Sinek: The Golden Circle https://simonsinek.com/commit/the-golden-circle Quote: Coaches lead. And leaders coach. Contact Lisa and Jess Lisa Pachence https://www.coachingwithlp.com  Jess Lilly https://www.jesslillycoaching.com  WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message visit What Has My Attention https://www.whathasmyattention.com  Podsafe Music Credits Shine All Night by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) Licensed under a Creative Commons Attribution-Noncommercial (3.0) license
So if you’ve been with me recently, you know I’ve developed a curiosity and work ethic for writing. Well today, I get to have Chris Sheridan on the show. Chris is a writer. A storyteller, and an executive coach. So I was thrilled to have him on the show. If you’d like, come by WhatHasMyAttention.com and lay down a voice message on that little blue button on the bottom right of your screen. And of course, you can follow us anywhere you get your audio. A little about Chris in his own words I started when I was in college. I was in front of the camera and behind the microphone and then realized that where that power was, was actually behind the scenes in terms of the editorial judgment of what stories you're covering and how you're covering them. What angle you're approaching them with, etc. It was more interesting to me than getting my mug on camera. And so I opted to stay behind the scenes and I worked my way doing that. And then, and now, I now have pivoted to a portfolio career where I teach storytelling at Wake Forest University as part of a documentary film program. Contact Chris Sheridan SSP Consulting https://sspconsulting.net/  Wake Forest University https://www.wfu.edu/ WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message visit WhatHasMyAttention.com. Podsafe Music Credits Shine All Night by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) Licensed under a Creative Commons Attribution-Noncommercial (3.0) license
Get your FREE copy of the Alternative Ways to Reduce Stress Playbook here. In this episode part 2 of 2 Acupuncture and cupping, Carlee wants the Venus of Willendorf tattoo, defining moments in Carlee’s life, shame and guilt, RelationshipByDesign.com and their podcast, loneliness and isolation, Unlonely Planet by Jillian Richardson, multiple-partner relationships, spirituality, religious trauma, letting go of those things that are outside of our control. Spirituality: the undefined thing, that leads us from a state of struggle, to a beautiful state of mind. Mask or no mask, social distance or not, the primal response. Carlee Myers is an expert at helping leaders (think high achieving executives, business owners, and managers) who feel overworked and exhausted find the peace and freedom they desire. As the founder of The Stress Less Company, Carlee has helped hundreds of professionals around the world take action to reduce stress through her educational and mentoring programs. She believes there is no one-size-fits-all when it comes to stress management. Carlee Myers, a Diplomat of The American Institute of Stress, has had her work most recently featured in media outlets such as Parade, FOX 29, Good Day Philadelphia, The Maui News, and Wholly Magazine. Contact Carlee StressLessCO.com Complimentary Stress Assessment Application Website (and free gift "How to Handle Stress Like a Pro" Carlee on Facebook Carlee on Instagram @thestresslessco Carlee on LinkedIn in/stresslesswithcarlee WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message visit WhatHasMyAttention.com. Visit Podchaser to see what I’m listening to and see our portfolio.  Podsafe Music Credits Shine All Night by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) Licensed under a Creative Commons Attribution-Noncommercial (3.0) license
Get your FREE copy of the Alternative Ways to Reduce Stress Playbook here https://bit.ly/AltWaysPlaybook Carlee Myers is an expert at helping leaders (think high achieving executives, business owners, and managers) who feel overworked and exhausted find the peace and freedom they desire. As the founder of The Stress Less Company, Carlee has helped hundreds of professionals around the world take action to reduce stress through her educational and mentoring programs. She believes there is no one-size-fits-all when it comes to stress management. Carlee Myers, a Diplomat of The American Institute of Stress, has had her work most recently featured in media outlets such as Parade, FOX 29, Good Day Philadelphia, The Maui News, and Wholly Magazine. Contact Carlee StressLessCO.com Get your FREE copy of the Alternative Ways to Reduce Stress Playbook here https://bit.ly/AltWaysPlaybook Complimentary Stress Assessment Application https://stresslessco.com/apply  Carlee on Facebook https://www.facebook.com/thestresslessco  Carlee on Instagram https://www.instagram.com/thestresslessco @thestresslessco Carlee on LinkedIn https://www.linkedin.com/in/stresslesswithcarlee WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message visit WhatHasMyAttention.com. At ImaginePodcasting.com We Help Businesses Eliminate Competition by Elevating their Brand and Message To Be Heard. Podsafe Music Credits Shine All Night by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) Licensed under a Creative Commons Attribution-Noncommercial (3.0) license
Today I have the pleasure of having Shannon Dalton Giordano from Serendipity Social Media, Inc. on the podcast. I met Shannon through Eileen Cox from True To Choice who I had met through Mary Cravets and her excellent Watch Us THRIVE online Zoom calls. “I'm a singer and love to sing just for fun, not professionally. So I think about Tone of Voice as how we show up. It's the words we use. It's the way we talk. It's the way we treat people. And I think that certainly from a brand perspective, often brands don't think about their tone of voice enough. I am talking about the written word. So it sounds funny since tone really makes it sound like it's going to be something audible, but yes, the words that you're using on social media, blog posts, advertising, and the ways that you talk to people. How do you want people to view you? Do you want them to see you as warm, inviting, and inclusive? Do you want to be fun? Do you want to be snarky? Do you want to be cutting edge? There are all sorts of ways you can impact your tone of voice so that people understand who you are and how you're trying to show up. It’s about storytelling. I start from, what's the thing that I'm trying to share. And then I try to think about what in my life is meaningful to me? And usually, it bubbles up to some story, whether it's about music or whether it's about a family member or training my dog or whatever it is. Do you use an anecdote to connect with people? I think it does two things. It really gets the point I'm trying to make across, but it also lets them have a little glimpse into my personality and who I am. Working with businesses, writing all of their social media posts, which I still do to some degree, but now, for the most part, I'm doing much more with strategy sessions, trying to help business owners and entrepreneurs figure out their strategy. I think a lot of people keep trying things on social media and not understanding why they don't work. I think it's much more effective to tell stories that are targeted to the pain points of the clients that you want to reach. So then they see themselves in your stories without you even having to say, buy this thing. Sometimes it can just be a really easy, a small switch. Everything you're posting is promotional. Maybe you think you're getting your message across, but it really doesn't make sense and people don't know what you do. So I've been spending a lot more time trying to get under the covers with business owners to figure out what they are doing now and how to put a strategy in place that works. It makes sense for them to read the analytics and insights and understand what's working, and what's not. I think sometimes we all just keep trying to do the same thing without desired results, the definition of insanity, doing the same thing over and over again and expecting a different outcome.” ~ Shannon Dalton Giordano Contact Shannon Website: Serendipity Social Media, Inc. Email: shannon@SerendipitySocialMedia.com  WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message visit WhatHasMyAttention.com. Visit Podchaser to see what I’m listening to and see our portfolio.  Podsafe Music Credits Shine All Night by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) Licensed under a Creative Commons Attribution-Noncommercial (3.0) license
You can view the video version of this episode on our YouTube channel for this episode titled “Women In Strong Leadership: Lisa Pachence.” Lisa Pachence is a Success, Life, and Leadership coach. She specializes in helping women transition from surviving and struggling through a nine-to-five job to thriving as a leader and business owner. As you will see in this conversation, Lisa balances warmth and rigor to help her clients achieve their personal and professional goals with speed and velocity. She received her training through Accomplishment Coaching, known as “the world’s finest training program”.  Lisa is a registered coach through the International Coach Federation, a Mentor Coach in Accomplishment Coaching, and the Continued Education Coordinator with ICF Philadelphia. In this continuing series “Women In Strong Leadership,” This is what has my attention. Mentions with links in this episode Book: Success In Any Season Accomplishment Coaching - life by design Contact Lisa CoachingWithLP.com Lisa on LinkedIn Coaches Creating CommUNITY on Facebook WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message visit WhatHasMyAttention.com. Visit Podchaser to see what I’m listening to and see our portfolio.  Podsafe Music Credits Shine All Night by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) Licensed under a Creative Commons Attribution-Noncommercial (3.0) license
Subtitled: An easier way to be an extraordinary you The information in this podcast is drawn from: Being a Leader and the Effective Exercise of Leadership: An Ontological / Phenomenological Model, is authored by Werner Erhard, Michael C. Jensen, Steve Zaffron, and Jeri Echeverria. ©2021 W. H. Erhard, M. Jensen, Landmark Worldwide LLC. All Rights Reserved. What is Leadership?  What is the nature of leadership on the court as distinct from observing leaders, studying leaders, their traits, and characteristics? “Leadership is not about a title or a designation. It’s about impact, influence, and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire teammates and customers.” ~ Robin S. Sharma The Four Pillers, Foundational Elements 1 - Being Real and Authentic Quote: “After years of studying leaders and their traits, I believe that leadership begins and ends with authenticity.” “Authentic leaders genuinely desire to serve others through their leadership.” ~ Bill George 2 - Your willingness to be responsible for everything in your life. You give up the right to blame anyone else. 3 - Being committed to something much bigger than what satisfies you, your concerns, and what you’re out for. 4 - Integrity. The organization is whole and complete and honors what it’s presenting out to the public. Standing by what it offers its employees and vendors, and others who interact with the organization. References and Links Mentioned Relationship By Design, Lon and Sandy Golnick Be - Do - Have Leadership and the New Science: Discovering Order in a Chaotic World, Margaret J. Wheatley Start with Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek The Infinite Game, Simon Sinek The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book), Don Miguel Ruiz  Contact Barry Website: IntegritasConsult.com Email: barry@integritasconsult.com WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message https://www.whathasmyattention.com.  Visit Podchaser to see what I’m listening to and see our portfolio https://www.podchaser.com/creators/john-biethan.  Music Credits Shine All Night https://motionarray.com/royalty-free-music/shine-all-night-831341 by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) http://dig.ccmixter.org/files/NiGiD/60980.  Licensed under a Creative Commons Attribution-Noncommercial (3.0) license https://creativecommons.org/licenses/by-nc/3.0/. 
The journey of a writer that took him to podcasting. Since I recently started writing I’ve noticed a few things that may be apparent to you, but they certainly weren’t to me. As I’ve said before in previous episodes, writing with intention is a new experience for me. In the middle of the audio edit of this episode, it dawned on me how clearly Kent is as a communicator. I’ve been experiencing a similar “clarity” in my thinking since starting to write with intention. So this insight was the gem I received from the interview with Kent. Also, it’s such a pleasure to be on a remote podcast interview with a fellow podcaster who’s using a good microphone and is wearing headphones (hint hint). Enjoy the gems in this episode! When Kent Sanders from the Daily Writer started podcasting, over time, he sort of had triplets. Kents’ first podcast he created was called “The Artists Suitcase.” Kents’ second podcast was called “Born to Create” which several months later he renamed “Smart Business Writing” because he was getting into ghostwriting and wanted to know and share how to use content and writing to build a business. In November of 2020, he decided to “twist it” just a little bit and called it “The Daily Writer.” He now has the “Daily Writer” community and he’s working on a book with the same name. As Kent says, “Sometimes it takes you a few tries before you land on a concept that really sticks with you and sticks with your audience.” I totally agree from my own experience with a podcast I created in 2014, which is now called Alternative Health Tools. Three names later, it stuck. Kent thinks there’s about 20 to 30% of his writing community are podcasting. Interesting. Kent ends this episode with this advice to writers, “Somebody’s got to write it. Why not you?” Links mentioned in this episode The Podcast Answer Man Podcast! https://www.cliffravenscraft.com/ by Cliff Ravenscraft. Smart Passive Income https://www.smartpassiveincome.com/ by Pat Flynn 48 Days to the Work You Love https://www.48days.com/listen/ by Dan Miller Contact Kent Website: Daily Writer. Essential Habits for Creative Success https://dailywriterlife.com/ Podcast: https://dailywriterlife.com/podcast/  WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message https://www.whathasmyattention.com.  Visit Podchaser to see what I’m listening to and see our portfolio https://www.podchaser.com/creators/john-biethan.  Music Credits Shine All Night https://motionarray.com/royalty-free-music/shine-all-night-831341 by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) http://dig.ccmixter.org/files/NiGiD/60980.  Licensed under a Creative Commons Attribution-Noncommercial (3.0) license https://creativecommons.org/licenses/by-nc/3.0/. 
Ep. 17 Sandtray

Ep. 17 Sandtray

2021-03-3011:37

What Has My Attention podcast https://www.whathasmyattention.com/17  You're probably wondering what sandtray has to do with podcasting. Simply put, it’s had my attention for a very long time. And since this podcast is about what has my attention, well there you go. But it was being on Kim Shea’s Pivot and Thrive Podcast episode 16 titled “John Biethan and Stephanie Murphy: An Extraordinary Couple Builds Their Future Together” where in the conversation my partner Stephanie talked about Sandtray. Kim gave me permission to use a portion of her episode to drop in here so you could know what Sandtray is and how as an Art Therapist, Stephanie uses it in her practice. Thank you Kim I appreciate it! And a note: There is a difference between Sandplay and Sandtray. “In Sandplay, the therapist does not intervene with the client once the tray is created. Instead, the therapist keeps the focus on the unconscious of the client. By contrast, the humanistic sandtray therapist is actively involved in facilitating an experience of awareness and growth.” ~ Sandtray Therapy institute https://bit.ly/3wfim4C. So Sandtray is a tool that allows a therapist to help their client tell a story. So if you really think about it, the best podcasts you hear are telling stories. That’s why the length of a podcast doesn’t matter. It’s the content and the storytelling that matters. For what follows about Sandtray, I've kept Kim's introduction to Stephanie and myself and then ask Stephanie the question of what is Sandtray. Lastly, I want to again thank Kim Shea and of course Stephanie. And there are three others I want to thank. Dave Herndon who taught me the value of first writing an outline before telling your story. He can be heard on episode 6 titled “Dave Herndon: How to Tell Your Story.” Peggy Lebo, our True Voice Method voice coach at ImaginePodcasting.com who guided me through her method which, has given me more confidence and brought out a voice to better express myself. And writing my solo episodes would have not been possible without the coaching from Kent Sanders at DailyWriterLife.com. I discovered Kents Daily Writer Podcast months ago and jumped into his Daily Writer Coaching program. So what’s Sandtray got to do with podcasting? Storytelling. If you’re doing solo episodes and want to clarify your thoughts, visit Kent’s links and his podcast. We have an upcoming episode with Kent in the upcoming weeks. And I’ve scheduled some time with Barry Berman on the topic of Leadership. Barry’s business is Integritas Consulting https://www.integritasconsult.com/ and we’ll be talking about “integrity.”  Until next time, consider what has your attention and is valuable, and let go of the rest. Thanks for listening. You can always get a hold of me at What Has My Attention. You can even leave me a voice message there. There's a little blue button you can tap on to leave feedback or ask a question. If you want to find out more about why we're hired by people that keep putting off starting their podcast because it seems so complicated and expensive, and what they really want is to get their brand and message out there in a bigger way, head over to ImaginePodcasting.com and schedule a free call with me. I’m happy to help. Useful Links and Notes about Episode -Who started Sandplay? Dora Kalff -Sandplay Therapy https://bit.ly/3eVUCvP -What is the difference between sandtray and sandplay therapy? "In sandplay, the therapist does not intervene with the client once the tray is created. Instead, the therapist keeps the focus on the unconscious of the client. By contrast, the humanistic sandtray therapist is actively involved in facilitating an experience of awareness and growth." https://bit.ly/3wfim4C  -Kim Shea’s Pivot and Thrive podcast https://www.pivotandthrivepodcast.com/  -John Biethan and Stephanie Murphy: An Extraordinary Couple Builds Their Future Together https://bit.ly/3sFjmNc  -Kim as the co-producer and co-host at Alternative Health Tools podcast https://www.alternativehealthtools.com  -How to Make a Diorama https://youtu.be/_DJKyM3JIAI  -Ep. 14 Why We Podcast - Podcast Observations https://www.whathasmyattention.com/14  -Dave Herndon, Herndon At Large https://herndon-at-large.com/  -Kent Sander’s Daily Writer Life http://dailywriterlife.com/  -Kent Sander’s Daily Writer Podcast https://www.kentsanders.net/podcast/  WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message https://www.whathasmyattention.com.  Visit Podchaser to see what I’m listening to and see our portfolio https://www.podchaser.com/creators/john-biethan.  Music Credits Shine All Night https://motionarray.com/royalty-free-music/shine-all-night-831341 by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) http://dig.ccmixter.org/files/NiGiD/60980.  Licensed under a Creative Commons Attribution-Noncommercial (3.0) license https://creativecommons.org/licenses/by-nc/3.0/. 
What Has My Attention podcast https://www.whathasmyattention.com If this is your first time here, welcome. I’m John Biethan your host. This is being recorded on March 12, 2021, and I know things look very much like if we mind our P’s and Q’s we’ll be able to get back to some real unmasked socialization very soon. Probably the most valuable thing I’ve learned over the last many years of podcasting is that over time, podcasting builds long-lasting, trusted relationships that are absolutely worth their weight in gold personally and in business. And during the pandemic, there have been a lot of NEW podcasters who are on the path to discovering just that.  But here’s what's got my attention lately and with a very big concerning question. What are the physiological effects and impact of the isolation most of us have experienced in the last year? Here are some things I’ve discovered with everything I’m quoting on here found in the links provided in the episode program notes. Where did “Social Distancing” Come From? The Guardian May 28, 2020, by Steven Poole 'Social distancing': how a 1950s phrase came to dominate 2020 If “social distancing” sounds to you more like snubbing or ghosting a friend, you are right. It was a 1957 collection of work by sociologist Karl Mannheim that first described it as a way to enforce power hierarchies. “The inhibition of free expression can also serve as a means of social distancing,” he wrote. “Thus, the higher ranks can constrain themselves to preserve a certain kind of deportment or dignity.” In doing so, they distance themselves socially from the plebs. From “Social” to “Physical” Futurism.com, The Byte March 20th, 2020 by Victor Tangermann The WHO wants you to ditch the phrase “social distancing” The World Health Organization is officially advocating against the phrase “social distancing” and is from here on // recommending the phrase “physical distancing” instead, according to Reuters. The idea is to clarify that an order to stay at home during the current coronavirus outbreak isn’t about breaking contact with your friends and family - but rather keeping a physical distance to make sure the disease doesn’t spread. Psychological Effects of “Social Distancing” PMC // US National Library of Medicine, National Institutes of Health August 16, 2020, by Kevin Sikali The dangers of social distancing: How COVID‐19 can reshape our social experience To society, social distancing presents the dangers of increasing social rejection, growing impersonality and individualism, and the loss of a sense of community. It negatively affects learning and growth, and it prevents people from effectively socializing, which is a fundamental human need. Austen Riggs Center / August 10, 2020 / By Katie Lewis, PhD Staying Away: The Psychological Impact of Social Distancing Right now, the physical health and well-being of the country depend on our adherence to the recent and ongoing implementation of social distancing (SD) in communities across the globe // to reduce the spread of the novel coronavirus (COVID-19). However, the current scale of SD is unprecedented and may lead to significant and lasting negative psychological effects. According to the Substance Abuse and Mental Health Services Administration (SAMHSA) and a recent review of studies about quarantine during infectious disease outbreaks[1], SD can lead to a higher prevalence of: Anxiety, Depression, Anger, Loneliness, Feelings of frustration, and Boredom. Sound familiar? I’ve experienced at least 4 of those conditions now and in this last year. Last March 2020 when all this started social distancing, I realized this: connection and relationship are the vaccines against isolation.  So here’s what I’m doing. When I have someone that comes to mind and I’m curious about how they are doing, I pick up the phone and call them. I don’t text or email them. I call them. Maybe we’ll jump on a screen call. Maybe not. Until we get this virus under control, replace “social” with “physical” when you’re talking about it and pick up the phone. If you know anyone with credibility that you think you’d like to hear from about this, let me know, and I’ll see about bringing them on the show so we can talk about it. Go to WhatHasMyAttention.com and leave me a message. And if you want to chime in with an audio comment, you can just click on the little blue button at the bottom right of any page and leave me a comment or question, and it may be aired on the show. Looking to start a podcast to get your brand and message out there in a fun and bigger way? Visit ImaginePodcasting.com to find out more. WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message https://www.whathasmyattention.com.  Visit Podchaser to see what I’m listening to and see our portfolio https://www.podchaser.com/creators/john-biethan.  Music Credits Shine All Night https://motionarray.com/royalty-free-music/shine-all-night-831341 by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) http://dig.ccmixter.org/files/NiGiD/60980.  Licensed under a Creative Commons Attribution-Noncommercial (3.0) license https://creativecommons.org/licenses/by-nc/3.0/. 
With podcasting, when you have a good “dynamic” microphone and learn how to use it, you’ll be up close and personal with the person you’re having a conversation with. You’ll experience the person more fully, which makes it easier to “empathize” and BE  WITH the person you’re talking with, resulting in a more meaningful conversation.  I started out the day by outlining a “solo” episode with the topic “Up Close and Personal,” the advantages of good microphone technique, with a good microphone. But then, while remotely on Squadcast helping Kim Shea, our co-producer and co-host for Alternative Health Tools podcast set up her “Cloudlifter,” I thought let’s record this as an episode! Notable Links The Cloudlifter https://amzn.to/2NXFNxF  Kim’s “Pivot and Thrive” podcast https://www.pivotandthrivepodcast.com/ Alternative Health Tools podcast https://www.alternativehealthtools.com/  Stacey Simm’s webinar “Get Paid to Podcast” https://staceysimms.com/get-paid-to-podcast-webinar/ Jim Terr, Blue Canyon Productions http://www.bluecanyonproductions.com/ Contact Kim Shea Aging Purposefully https://www.retirementpurposecoach.com/  Kim’s “Pivot and Thrive” podcast https://www.pivotandthrivepodcast.com/ Alternative Health Tools podcast https://www.alternativehealthtools.com/  WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message https://www.whathasmyattention.com.  Visit Podchaser to see what I’m listening to and see our portfolio https://www.podchaser.com/creators/john-biethan.  Music Credits Shine All Night https://motionarray.com/royalty-free-music/shine-all-night-831341 by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) http://dig.ccmixter.org/files/NiGiD/60980.  Licensed under a Creative Commons Attribution-Noncommercial (3.0) license https://creativecommons.org/licenses/by-nc/3.0/. 
As you imagine the world of podcasting, we thought it would be useful to offer a brief overview of the landscape, as we see it. Very simply, podcasting, over time, creates long-lasting and trusted relationships…which are worth their weight in gold. Here are eight reasons why: Podcasting, as it relates to people People consume podcasts for longer periods of time vs. video or reading. Listening to podcasts is an easy and pleasurable experience because you can become immersed without the distraction of what’s going on in the millions of tabs on your browser or your phone constantly screaming at you visually. Advertising on podcasts is far less intrusive and distracting than it is on video. Listening to a podcast is an intimate experience – ears only. You can pick up nuances in tone, intonation, emotion in their voice. Podcasts make information personal. Listening to a podcast is a transportive experience. As listeners listen to a storyteller, they are transported to a particular moment in time and place in their mind as the story is being told. It’s the same as reading but without the eye strain. Podcasting, as it relates to businesses For businesses, once you have a podcast, it demonstrates to other businesses that you immediately have something to offer them – a stage and an audience. An opportunity for them to speak about themselves and demonstrate their service or product to a new group of people. For businesses, podcasts offer the experience of speaking on a convention stage to a crowded auditorium of people, without the travel, hotel, flights, venue, catering, etc. Podcasts will help you be a better communicator when talking about your business. It’s speaking in public without the public’s eyeballs on you. Much less stress, much better results. Takeaway Podcasting is more than fun – it’s an extension of you, your voice, and your brand. It’s an amazing way to reach new people. Podcasting is portable, personal, accessible, versatile, intimate, and adaptable. It is the way of the future. To conclude, podcasts have an undeserved reputation for being complicated and expensive. They are not. To be effective, they simply require that you do what so many others don’t: have a story worth telling, create imaginative program segments, and provide a quality listening experience. This is who we are and what we do. WHAT has YOUR attention? Let us know To contact us and/or leave us an audio message https://www.whathasmyattention.com.  Visit Podchaser to see what I’m listening to and see our portfolio https://www.podchaser.com/creators/john-biethan.  Music Credits Shine All Night https://motionarray.com/royalty-free-music/shine-all-night-831341 by AudioStock and Motion Array Royalty-Free Music. Dope Digging by Martijn de Boer (NiGiD) http://dig.ccmixter.org/files/NiGiD/60980.  Licensed under a Creative Commons Attribution-Noncommercial (3.0) license https://creativecommons.org/licenses/by-nc/3.0/. 
GetPassPoint.com We’re going to take a bit of detour here before we get back to the conversation first started in episode 12 talking about our process for podcast brand discovery. It’s January 26, 2021, and we’re still in a pandemic dealing with the challenges that come with it - and even as the vaccines start to roll-out, the risks aren’t going away anytime soon. It’s my highest recommendation that you listen to at least the first 10 minutes of this episode and share it with as many business owners you know then go to GetPassPoint.com to find out more. PassPoint is a cloud-based Compliance Tool for businesses. It helps businesses both big and small adhere to the different COVID compliance rules that are out there. And specifically with COVID, the rules have been changing a lot, right? If you think back to where you were in March 2020, and what we knew about the versus, and where we are today, the rules have changed a lot. The science has changed, it's evolved. And that's been very challenging for many businesses because not only are you trying to keep your doors open but now you have a bunch of rules and regulations that you have to adhere to as well. So PassPoint is a tool that will help you organize and automate that entire process for business owners. Of course in doing so, it also helps protect the employees. Get PassPoint Hooman Borghei Website: https://www.getpasspoint.com/ WHAT has YOUR attention? Let us know Email Us Visit Podchaser to see what I’m listening to and see my portfolio. My podcast page is here: WhatHasMyAttention.com  Music Credits Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.
I’m John Biethan your host for this podcast, What Has My Attention. I’m also the President of Heard Not Seen Media thus, the reference to “President” in the title of this episode. As you might guess, this show is literally about what has my attention, whether that’s about podcasting or something else that caught my attention and which I’ve put some thought into. So I haven’t put out an episode for about a month and want to give you an idea about where I’ve been, what I’ve been doing, and where this is all going. Although I’ve been producing podcasts since 2005, it wasn’t until July 2020 when I got serious about going beyond this one-person entity building a creative podcast production company. Heard Not Seen Media, Inc. was born and we started work on the dba ImaginePodcasting.com the front face to the business. We have several different podcast startup packages to fit the needs of a business that wants to get started podcasting. One of our services found in our MACH 3 package is a “brand discovery” process, which creates a foundation on which every other element or aspect of the podcast is built on. With this “foundation,” everything else just falls into place. So when I decided to get committed to THIS podcast, it only made sense to go through the process with some of the team, our Creative Director and Brand Storyteller Sam De Santo, and our Graphics Brand Designer Meg McCarley. So in the next few weeks, I’ll be giving you a glimpse of what that experience is like. On a side note, I’ve decided to spend some time working on my writing skills. I’ve never really enjoyed writing but, lately, it’s had my attention and I want to develop the skill necessary to communicate better in the written form. You see, in 2004 when I discovered podcasting, part of my attraction to it was that it was called “audio blogging” even before the name podcasting stuck. So here’s a quote from Nikki Giovanni that got my attention. “Writing is a conversation with reading; a dialogue with thinking.” Think about that for a minute, do a little writing and see if that’s what you experience. So briefly back to the brand discovery for What Has My Attention. With encouragement from the team, this podcast will be about what has my attention, which will be shared with you if I think it deserves your attention. So that’s it for today. If you’d like to find out more about how to tell your story, take a listen to Dave Herndon who’s on our team in Ep. 6 Dave Herndon: How to Tell Your Story, and read the program notes for the episode where you’ll find links you may find useful. One last thing. On this day January 21, 2021, and still in the pandemic, and with the new strain of the virus that scientists are saying is about 50% more transmutable, I’ve ordered a package of the K94 4-layer face masks from Amazon. These masks are recommended when you can’t find the gold-standard N95 ones. In upcoming episodes, we’ll also be having conversations with our team members where they’ll share their expertise. Until next time, what has your attention? It’s important to know. This episode was recorded using a Samson Q2U which I recommend for budget-minded people wanting to start their podcast. And it was recorded on a Rodecaster Pro, edited in Adobe Audition, and finally, run through Auphonic for final mastering and creation of the MP3 published to our media server on Libsyn’s platform. If you’re starting out, we recommend using Libsyn as your media server. You can receive 30-days of free hosting when you use the coupon code “whathas” at check-out. WHAT has YOUR attention? Let us know Email Us Visit Podchaser to see what I’m listening to and see my portfolio. My podcast page is here: WhatHasMyAttention.com  Music Credits Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.
It’s a fruit, not a vegetable.How to parch not roast your chilis.How to create a great chili sauce.Jane Butel’s Cooking School Jane Butel's Pecos Valley Spice Company Southwest Cooking Products Hatch New Mexico and the Hatch Green Chili Store The LONG list of Jane’s Featured Receipts including Bowl O’ Red - Classic Chili Recipe The Perfect Guacamole The Perfect Margaretta with Herradura or Sauza tequila The history of Herradura tequila Culinary Tour to Oaxaca, Mexico - 2021 June 15 - 21, 2021 The Perfect Margaretta: 3 parts silver tequila 3 parts fresh-squeezed lime juice 1 part orange liquor The healing properties of tequila, with aloe being the first cousin to agave.The origins of the Margaretta.Jane’s Online Classroom. Chile - the pod. Chili - the sauce.The brands of chili Jane recommends: Ortega Mountain Pass Clemente Jacque Contact Jane JaneButelCooking.com GET Jane’s latest book: Simply Southwestern Jane Butel’s Cookbooks at Turner Publishing HELP US SPREAD THE WORD We’d love it if you’d please share #WhatHasMyAttention with your twitter followers. Click here to post a tweet! If you want to let other people know about this episode, head on over to Apple Podcasts and kindly leave us a rating, a review and subscribe! WHAT has YOUR attention? Let us know Email Us Visit JohnBiethan.com then Podchaser to see what I’m listening to and my portfolio. My podcast page is here: WhatHasMyAttention.com  Music Credits Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.
During this pandemic, I know we’re all itching to get back to live face to face events. What if you had someone from a company that was a global leader in meetings procurement and site selection to handle ALL of your needs without needing to pay anything for it? As a PSA, today I’m talking with Lauren Vang from HelmsBrisoce who does exactly that. If you’re planning a large wedding, cruise, or any meeting type with a group of people, you owe it to yourself to contact Lauren.  Listen in and see why - then take a look at HelmsBroscoe’s “The Power of Connectivity.” Topics What is Socially Responsible Event Planning? How can I plan on having a “safe” event? What should I look for when planning an event now or an event post-COVID? What is HelmsBriscoe doing now for their clients in this challenging time? Mentions Carlsbad Chamber of Commerce Get Pass Point.com, Stop COVID-19 at the Front Door Contact Lauren Vang at HelmsBriscoe Lauren Vang HelmsBriscoe www.helmsbriscoe.com The Global Leader in Meetings Procurement & Site Selection 510-423-3044 LVang@HelmsBriscoe.com   HELP US SPREAD THE WORD We’d love it if you’d please share #WhatHasMyAttention with your Twitter followers. Click here to post a tweet! If you want to let other people know about this episode, head on over to Apple Podcasts and kindly leave us a rating, a review, and subscribe! WHAT has YOUR attention? Let us know Email Us Visit JohnBiethan.com then Podchaser to see what I’m listening to and my portfolio. My podcast page is here: WhatHasMyAttention.com  Music Credits Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license.
My guests on this episode have got my attention for several good reasons:  I admire the environmental work they do in promoting the restoration and preservation of a natural resource in my own community of Carlsbad, California. And I’m eager to help them succeed in their mission by starting a podcast about specific aspects of the ecosystem and their role in it, like their Monarch butterfly program.  Lisa Rodman is the CEO and Samantha Richter is the COO of the Agua Hedionda Lagoon Foundation. The foundation’s centerpiece is the Discovery Center, an interactive exhibit geared towards educating children about the ecology of the lagoon. Teachable subjects include flora and fauna, water conservation, aquafarming, astronomy, and Native culture. They established the Academy of Environmental Stewardship to educate the next generation of environmentalists.  A core mission of their trail walks and restoration program is to teach guests of all ages to appreciate and preserve the nature that is all around us. Other initiatives and activities include recruiting volunteers, planning events, and, of course, fundraising through corporate and individual membership programs. An example of the kind of success they can achieve: The foundation raised $8 million to eradicate a “killer algae” that threatened the viability of the lagoon. The Agua Hedionda Foundation’s podcast “Nature All Around Me” < can be found there. Contact the Agua Hedionda Lagoon Foundation: Where: 1580 Cannon Road, Carlsbad, CA 92008Phone: (760) 804-1969Email: info@aguahedionda.orgWebsite: aguahedionda.org HELP US SPREAD THE WORD We’d love it if you’d please share #WhatHasMyAttention with your twitter followers. Click here to post a tweet! If you want to let other people know about this episode, head on over to Apple Podcasts and kindly leave us a rating, a review, and subscribe! WHAT has YOUR attention? Let us know Email Us My podcast page is here: WhatHasMyAttention.com  Music Credits Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license. Program notes by Dave Herndon.
Today’s guest Makeala Ferguson is a new friend I met on Mary Cravets Watch Us THRIVE Zoom call, which I do several times a month and where I consistently meet great people like Makeala. These calls are open and free. I suggest you join us. Makeala has almost 16 years of experience at the secondary (7 years) and post-secondary education (9 years) levels, and has successfully taught personal and professional development courses, advised high school students and adult learners, and managed general education faculty. She is currently The Pacific Institute campus trainer for faculty, staff, and students - which consists of helping people identify how their habits, attitudes, beliefs, and expectations impact performance. We cover a little bit of Makeala’s background. I ask, “Does everyone need a coach?” Makeala gives us a few examples of the clients she’s worked with. I fully disclose my gift of Attention Deficit Disorder and we discuss that a bit. I ask Makeala to let us know about a “defining moment” in her life where everything changed. Makeala shares with us how she found the support needed to get through a difficult time.  Makeala gives me a short lesson on Industrial/Organizational (I/O) Psychology which Makeala is in school to receive a graduate certificate for. We talk about leadership roles.  Makeala leaves us with her favorite quote from Maya Angelou “My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style!”   Contact Makeala Ferguson Makeala-Addell.com makeala@makeala-addell.com   HELP US SPREAD THE WORD We’d love it if you’d please share #WhatHasMyAttention with your twitter followers. Click here to post a tweet! If you want to let other people know about this episode, head on over to Apple Podcasts and kindly leave us a rating, a review and subscribe! WHAT has YOUR attention? Let us know Email Us Visit JohnBiethan.com then Podchaser to see what I’m listening to and my portfolio. My podcast page is here: WhatHasMyAttention.com  Music Credits Dope Digging by Martijn de Boer (NiGiD) (c) copyright 2020 Licensed under a Creative Commons Attribution-Noncommercial (3.0) license. ccRtjcdUqd4GBvPiX4FC
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