What It's Like To Be...

Outsmarting drunks, competing with ride-share apps, and discovering that some of your passengers were Spice Girls with Jamie Owens, a London cabbie. How much does it cost to buy a cab? And what's "The Knowledge"?You can find Jamie on YouTube at his channel "Jamie The Cabby".NEW BOOK ALERT!You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Work...

Overcoming "soft objections," hustling to line up meetings, and navigating the line between business and friendship with David Johnson, a third-generation life insurance salesman. What is the mistake that "ruins careers" for salespeople? And what is a "feed list"?NEW BOOK ALERT!You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a...

Framing a scene to draw in the audience, dealing with screaming directors, and getting lost in an actor's performance with Pauline Edwards, a camera operator. What's it like filming a reality TV show? And what's a "swingle"?NEW BOOK ALERT!You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team...

Hauling 32,000 lbs of dead rats, strategically planning every turn and pit stop, and soaking up the highway sunrises and sunsets with Kathy and Gene Lednicky, team truck drivers. What's the chatter like on the CB radio? And what's a "lumper”?NEW BOOK ALERT!You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help...

Conjuring a world where kids can reinvent themselves, running a small town in the woods, and witnessing camp counselors falling in love with Eric Sasson, a summer camp director. What happens on the last night of camp? And why does the question "Do you have a minute?" spark anxiety?NEW BOOK ALERT!You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s N...

Transforming school buses into ice cream trucks, watching kids grow up (one popsicle at a time), and struggling to keep the freezers running with Erin Bailey, an ice cream truck driver in New Jersey. What’s her best selling treat? And does she ever get sick of the ice cream truck song?Music credit:"The Entertainer" by Scott JoplinCourtesy of Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 LicenseNEW BOOK ALERT!You may be aware that I’ve written or co-written...

Learning to read the ocean, performing CPR on a dolphin, and leading daring (and sometimes foolish) rescues with Ed Vodrazka, an ocean lifeguard in California. What are the signs that someone is in trouble in the water? And how do you stay vigilant after many hours in the tower?Ed is the author of a couple of books about ocean lifeguards, including Stories from Sea Level: The Heroic and Humorous Adventures of California’s Ocean Lifeguards.NEW BOOK ALERT!You may be aware that I’ve written or c...

Scanning crowds for suspicious behavior, learning how to leap from moving vehicles, and investigating every threat to the president with Cindy Marble, a retired Secret Service agent. What's it like to witness history up close? And what is "left of boom"?NEW BOOK ALERT!You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book inte...

Scouting for signs of greatness, bolstering players after heartbreaking losses, and fighting the "yips" with Vesa Ponkka, a veteran tennis coach. Why are tennis matches played in silence? And what's a "lucky loser”?NEW BOOK ALERT!You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team get unst...

Taking late-night phone calls from panicked clients, dueling with company lawyers over what to disclose, and rushing to preempt unfavorable stories with Chris Thomas, a PR crisis manager. What was it like to manage the media frenzy surrounding the Elizabeth Smart case? And what's the worst possible answer to a journalist's question?NEW BOOK ALERT!You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming...

Churning out creative possibilities on tight timelines, crafting bespoke stock images with help from AI, and pitching unique ideas to risk-averse clients with Jo Skillman, a creative director in Texas. Why do a lot of creative directors grind their teeth at night? And what is a "swoop and poop"?NEW BOOK ALERT!You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to C...

Reading canine body language, boarding dogs to teach them manners, and training the dogs' owners with Keely Korbel, a dog trainer. Is it a good idea to clone your dog? And what is a "marker word"?NEW BOOK ALERT!You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended to help you and your team get unstuck, to overcome th...

Unearthing ancient wine cellars, finding the right places to dig, and tracing the arc of lost civilizations with Eric Cline, an archaeologist. What's the difference between a shard and a sherd? And what will archaeologists of the future make of us?NEW BOOK ALERT!You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working. It’s a book intended t...

Building cases against MS-13 gang members, flipping a suspect in an interrogation, and writing countless subpoenas for phone records with Dan Brunner, a retired FBI Special Agent. What's the significance of the "1,000-piece jigsaw puzzle"? And what does it take to get a fugitive on the FBI's Ten Most Wanted list?NEW BOOK ALERT!You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January call...

Raising cattle in the high desert, hauling calves to auction, and protecting the herd from mountain lions with Chachi Hawkins, a cattle rancher in southwest Texas. How did she go from selling clothes to selling cattle? And does she ever get attached to particular calves?NEW BOOK ALERT!You may be aware that I’ve written or co-written five business books, including The Power of Moments and Made to Stick. I’ve got a sixth book coming out in January called RESET: How to Change What’s Not Working....