What Just Happened

Christine Russo, host of What Just Happened, sits down with Kelsey Ayres, Director of Product Management at Amazon for Buy with Prime and Multi-Channel Fulfillment. Together they explore how Amazon is solving logistics issues and expanding the benefits of Buy with Prime. How? By offering brands the ability to use its powerful fulfillment network beyond the marketplace. Ayres explains how Buy with Prime builds shopper trust and boosts conversions through fast delivery, seamless returns, and easy integrations, while Multi-Channel Fulfillment helps businesses of all sizes streamline operations across platforms like TikTok, Temu, and Shopify. The conversation highlights real-world results, including case studies showing conversion lifts from fast shipping and badges, and underscores how Amazon’s logistics investments are positioning it as not only a retailer but also a leading supply chain partner

Christine Russo, host of What Just Happened, sits down with Jonathan Siboni, founder and CEO of Luxury Insight, often described as the “Bloomberg for luxury.” Together they explore the crossroads facing global luxury brands—ranging from shifting Chinese consumer behaviors and the rise of resale to the pressure of generational leadership changes at industry giants like LVMH, Kering, and Chanel. Siboni explains how data can serve as the new compass for maisons, balancing heritage with the need to decode emerging desires, and weighs in on Louis Vuitton’s bold entry into beauty. The conversation looks ahead at how pricing strategies, youth engagement, and portfolio restructuring will shape the next chapter of luxury.

Christine Russo, Chief Content Officer of What Just Happened, sits with Dave Anderson, Vice President of Product Marketing at ContentSquare.In this episode, Russo and Anderson explore the balance between automation and empathy in retail’s digital transformation. Anderson emphasizes that AI should not be the outcome, but a tool to enhance personalization and reduce customer frustration. Drawing from ContentSquare’s benchmark report, he notes that 40% of user experiences are marked by frustration—primarily due to errors, speed, and poor mobile optimization—yet simple fixes can drive major improvements in conversion.Anderson highlights how AI and experience analytics can surface insights that allow brands to shift from “analysis paralysis” to real-time experimentation. He illustrates with examples ranging from ALO Yoga’s mobile checkout optimizations to Spotify’s offline playlists, showing how customer-centric innovation builds loyalty. Both Russo and Anderson stress that empathy, authentic engagement, and human understanding must guide technology’s role in shaping customer journeys.The conversation also touches on the competitive pressures faced by legacy brands, the rise of mobile applications as personalization hubs, and how companies like Apple continue to set the gold standard for in-store and online experiences. Ultimately, Anderson argues that automation should free teams to focus on creativity, ideation, and building experiences that truly resonate with customers.What is What Just Happened?What Just Happened is a thought-leadership series hosted by Christine Russo that explores the fast-moving intersections of retail, technology, and customer experience, featuring insights from industry leaders and innovators.Who is Christine Russo?Christine Russo is the Chief Content Officer and creator of What Just Happened, a seasoned media voice, and a connector in retail tech, e-commerce, and brand strategy. She is known for her candid interviews, sharp analysis, and ability to surface meaningful conversations that matter to the industry

Christine Russo, host and creator of What Just Happened, sits with Ethan Chernofsky of Placer.ai.Placer.ai was built with privacy at its core. From its 2018 launch, the company avoided collecting personally identifiable information (PII), instead focusing on anonymized, aggregate data. This approach aligned with GDPR and CCPA regulations, allowing Placer to demonstrate that location intelligence can be both privacy-centric and commercially valuable. While this choice meant leaving some revenue opportunities (like hyper-targeted advertising) on the table, it reinforced trust, credibility, and long-term sustainability.Two major misconceptions surfaced in the discussion:Data replaces intuition. Many assumed that advanced analytics would replace industry experience and gut instinct. In reality, Placer frames data as an empowerment tool—complementary to human judgment, not a substitute.Visits equal transactions. A common misunderstanding is that foot traffic should directly correlate to sales. Instead, visits represent multiple forms of value: discovery, intent, pickup, consideration, and brand engagement. This broader view reframes physical stores as multi-purpose platforms for marketing, fulfillment, and consumer connection, not just sales points.The conversation emphasized how retail decision-making is evolving:From outdated tools to scalable intelligence. The industry shifted from handheld “clickers” and gut instinct toward data-driven decision frameworks that still honor human experience but make it actionable and scalable.The pandemic’s unexpected boost. Rather than killing physical retail, COVID-19 ultimately strengthened it, highlighting the resilience and adaptability of brick-and-mortar models.Data as a universal language. Placer’s insights became a common currency across verticals—real estate, retail, finance, CPG, and advertising—spurring new ways to measure impact, optimize inventory, and harmonize digital with physical.The future of insights in the AI era. With AI simplifying access to information, the differentiator won’t just be data but the decisions leaders make. Trust, creativity, and the ability to “zag” when others “zig” will define competitive advantage.

On this episode of What Just Happened, host Christine Russo sits down with retail veteran Matt Marcotte to unpack leadership, culture, and the very human side of running iconic brands.Russo keeps the conversation lively and sharp, cutting through corporate jargon with her signature edge:Employees as customers: Russo seizes on Marcotte’s idea of treating staff as your first customer and if brands skip over the people who deliver the experience, everything else is at risk to fall apart.Commission conundrum: Is there a tension retailers face balancing morale when paychecks are impacted.Tech toys vs. real tools: From “magic mirrors” to flashy in-store screens, Russo and Marcotte remind us that tech should enable human connection, not gather dust.Retail as a Sensory Journey: What IF retail organizations were structured differently?Culture = performance: Listen to the discussion in reaction to AT&T’s culture comments.And yes, she even manages to work in a swipe at the New York Mets while giving Gap’s Richard Dixon credit for bringing joy (and selfies) back to the brand.

Christine Russo, host of What Just Happened sits with Sean Tucker, brand marketing expert, for a thoughtful conversation on what it truly takes to build enduring brands in today’s volatile media and cultural environment. Russo presses Tucker on his experience at Nike, Converse, and On, asking how a brand can remain authentic while also adapting to new consumer behaviors and shifting expectations. Tucker shares his perspective on why some companies cultivate lasting equity while others fall into the trap of short-term “day trading” for attention. Together, Russo and Tucker analyze recent high-profile campaigns, including the controversial use of celebrity endorsements, and debate the line between being culturally aware and simply chasing trends. The discussion highlights that success is rarely about copying what others have done, but rather about knowing who you are as a brand and expressing that identity consistently over time.As the conversation develops, Russo and Tucker emphasize the power of community and word of mouth as central drivers of brand growth. Tucker points to examples across industries where passionate communities, whether in sportswear, beauty, or technology, become self-appointed ambassadors, fueling organic adoption and advocacy. Russo underscores that this is not about “lazy community” building, but about fostering genuine passion that translates into loyalty and advocacy. Together, they reflect on how legacy brands like Apple, Nike, Starbucks, and McDonald’s have adapted their strategies while maintaining their core identities, offering lessons for any business seeking to scale without losing its edge. At its heart, the exchange between Russo and Tucker reinforces that clarity of mission, intentional storytelling, and a long-term vision are what allow brands to endure in a crowded and fast-changing marketplace.

Christine Russo, host of What Just Happened, sits Astrid Wendlandt, founder and editor of Miss Tweed, the independent luxury and fashion media brand.Wendlandt shares her motivation for launching Miss Tweed in 2020: to offer rigorous, independent investigative journalism in a fashion and luxury industry too often shaped by corporate advertising. Drawing on her decades-long career at Reuters, the Financial Times, and The New York Times, Wendlandt argues that traditional outlets are often constrained by the influence of luxury advertisers. Miss Tweed, by contrast, is funded through subscriptions and aims to deliver exclusive, uncompromising reporting every Sunday.A central theme of the interview is the tension between journalistic integrity and luxury brand control. Wendlandt details her blacklisting from groups such as LVMH and Richemont. Despite being banned from shows and events, her work is widely read including, ironically, within the organizations that attempt to marginalize her. She recounts moments such as being barred from Watches & Wonders despite receiving direct invitations, and confronting Richemont chairman Johann Rupert at a shareholder meeting. The encounter, she says, revealed the extent to which executives resist criticism while privately acknowledging her impact.Wendlandt critiques many luxury brands for stifling creativity and relying too heavily on corporate narratives. She highlights the inconsistency and lack of coherence in Gucci’s recent campaigns, contrasting it with the brand alignment and longevity of Ralph Lauren, which she credits to internal clarity, staff retention, and consistent messaging. She argues that the over-rotation of creative directors has created a confusing sameness across brands, with Gucci, Valentino, and Balenciaga appearing stylistically interchangeable. She warns that brands are losing aspirational consumers due to price inflation, risk aversion, and creative stagnation.The conversation also touches on Wendlandt’s refusal to give away proprietary content, even to legacy media or analysts, in defense of her subscription model and intellectual property. She expresses frustration at the casual sharing of Miss Tweed’s reporting within major luxury houses and reveals she is pursuing legal action for IP violations.Miss Tweed, she asserts, stands for transparency, editorial courage, and creative integrity qualities she believes the luxury world sorely needs.Key Takeaways:Independent Journalism, and Freedom of Information:Wendlandt explains that luxury brands often avoid engaging with her because she offers reporting that is not influenced by advertising revenue. Most mainstream media outlets are financially tied to major brands through ads, which leads them to avoid publishing anything critical that brands would not approve. Creativity:Wendlandt discusses the lack of audacity and creativity in today’s luxury industry. She believes that the fear of taking risks has made top brands overly cautious. Rather than innovating or taking bold steps with new designers or ideas, brands consistently hire the same well-known figures, resulting in collections and advertising that all look very similar. Wendlandt argues that this repetitive approach leads to uninspired products and bland campaigns, which ultimately disappoints consumers and diminishes excitement around luxury brands. She insists that true creativity and a readiness to take risks are essential if luxury companies want to regain trust, stand out from the competition, and spark genuine interest among consumersJoan of Arc or Joan Crawford?We will let the listener decide

Christine Russo, host of What Just Happened, sat with Michael Della Penna, Chief Strategy Officer at InMarket, to unpack the evolution of consumer behavior and what it means for modern marketers.Della Penna described how consumer intent has shifted from pandemic-driven convenience shopping to today’s fragmented, value-seeking behaviors driven by inflation and economic uncertainty. Consumers are more willing than ever to switch stores to chase savings even if they remain loyal to brands.He outlined InMarket’s approach to understanding these shifts using three core data streams: shopping list intent data from owned apps and surveys, real-time location data from 200 million devices, and transaction data totaling over $2.5 trillion in credit card and receipt-level purchases. Combined, these create a near real-time “oracle” of consumer behavior, enabling brands to adapt rapidly to changing preferences and shopping patterns.Della Penna emphasized that marketers shouldn’t default to price cuts. Instead, understanding the nuances behind consumer decisions like brand loyalty, quality, and value. This is key to messaging that converts. He discussed how consumers are buying premium products like coffee in bulk from dollar stores or warehouse clubs, showing that loyalty remains strong but shopping methods are changing.He also explained how InMarket supports modern marketers with a unified measurement approach that combines media mix modeling and campaign-level analytics. This gives both CMOs and campaign managers the ability to optimize in real time. Innovations like guaranteed incremental return on ad spend (iROAS) and tools like CPG sales lift offer clear accountability, helping marketers do more with less and justify budgets through measurable performance.In closing, Della Penna described the company’s “Moments” product as an example of delivering real-time, in-store engagement that enhances both performance and consumer experience. Whether alerting a shopper to a sale or a new product, it's about meeting people exactly where they are both physically and contextually.

On this episode of What Just Happened, the host and creator Christine Russo welcomes Melissa Minkow, Global Director of Retail Strategy at CI&T, to explore the intersection of consumer behavior, retail technology, and economic pressure. Minkow shares her unique lens on retail, combining front-line experience with corporate strategy and research, including her work on CI&T’s proprietary Connected Retail Report, which surveys U.S. consumers on their expectations and behaviors across shopping, tech, and discretionary spending.The conversation covers how consumers are adapting to rising costs by prioritizing necessities while selectively spending on experiences over products. Minkow explains how economic uncertainty and what she calls “economic PTSD” are shaping lasting consumer habits. She emphasizes that this is not a time for retailers to retreat, rather, it’s a critical moment to invest in resilient tech stacks, improve operations, and avoid cost-cutting that damages the customer experience, as seen in the downfall of department stores like Macy’s.Russo and Minkow also dig into hot-button issues like tariffs, reshoring, and “Made in the USA,” noting that brands should tread carefully in their messaging while preparing for prolonged uncertainty. They end with a forward-looking take: the best retail experiences will borrow from industries like music and travel, where digital convenience and personalization set the standard for consumer expectations.

In this episode of What Just Happened, Christine Russo interviews Rich Taylor, a China-based international trade executive, for an in-depth discussion on the real-time implications of tariffs, U.S.–China trade relations, and the complexities of the First Sale rule. From the outset, Russo sets a sharp and informed tone. Her questions reveal a deep understanding of the trade landscape and effectively push Taylor to clarify common misconceptions, challenge industry narratives, and illuminate behind-the-scenes dynamics.Taylor explains that while headlines suggest importers are “stocking up” to avoid tariffs, the reality is more nuanced. He emphasizes that only large-scale, financially stable importers have been able to do this effectively, and even then, many are now letting inventory run dry in anticipation of further policy shifts. Russo pushes back on this narrative with precision, calling out inconsistencies in the so-called inventory buildup and identifying categories where such stocking would be impractical due to seasonality. Her line of questioning consistently highlights weak logic or flawed assumptions in broader media coverage, guiding Taylor to clarify and expand on points that might otherwise go unexamined.Throughout the conversation, Taylor outlines how U.S. importers are delaying shipments, refusing to pay invoices, and placing immense strain on Chinese factories, many of which operate on razor-thin margins. Russo insightfully connects this behavior to broader issues of trust in global supply chain relationships, pointing out that many partnerships, already strained from the COVID era, are being tested again under current economic pressures.The two delve into the First Sale rule, a long-standing but often misunderstood method for legally reducing tariff costs. Taylor offers an insider explanation of how importers, middlemen, and factories interact to structure these transactions, while Russo probes specifically into how apparel brands are utilizing the rule. Her sharp follow-ups reveal a deep interest in the structural realities of importing and brand operations.Toward the end, the conversation shifts to the potential consumer impact, with both Russo and Taylor predicting notable price increases and fewer fourth-quarter sales. Taylor emphasizes that the full impact of tariffs hasn’t yet hit U.S. consumers due to lagging inventory cycles. Russo aptly characterizes the current market as one of “delay and destruction,” reinforcing the theme that both businesses and consumers are stuck in a prolonged holding pattern.Russo’s informed and precise questioning elevates the conversation well beyond standard trade talk. Her ability to surface contradictions, name industry behaviors, and challenge assumptions gives the episode a depth that both industry insiders and broader audiences will find illuminating.

Christine Russo, host and creator of What Just Happened, interviews Tim Ringel, CEO of Meet the People, a full-funnel advertising agency collective challenging the traditional holding company model. Ringel explains that Meet the People was built to eliminate inefficiencies caused by siloed incentives in traditional ad conglomerates. Instead, his model gives agency leaders equity and aligns them around shared success and client results.We are seeing consolidation and maybe chaos in the ad industry. Russo sits with Ringel to unpack the uniqueness of a decentralized centralized format, especially against a backdrop that includes mergers creating single mega-agencies, the abrupt CEO exits and widespread layoffs.

Christine Russo sits down to interview Regina Ye, CEO and co-founder of Topsort, on What Just Happened:Regina Ye discussed how Topsort was founded by three engineers to democratize big tech ad infrastructure for retailers and brands. She drew from her own experience as a CPG brand frustrated by ad platforms like Amazon and Meta. Topsort aims to provide scalable, privacy-conscious, product-based ad solutions for retailers.She emphasized the company’s goal to make retail media technology modular and accessible, especially for the “have-nots” who are struggling to catch up in retail media. Even the “haves,” she noted, still feel early in the game and seek smarter, more scalable solutions. Topsort provides tools that address both tech and operational pain points, allowing customization and faster iteration to achieve better ROI.Regina spoke about growing skepticism among CFOs about retail media’s profitability and the importance of understanding what a successful retail media business actually looks like financially. She noted that technical inefficiencies and a lack of agility often hinder performance.She detailed Topsort’s recent partnership with DoorDash, launching a programmatic retail media exchange focused on solving fragmentation and standardization issues across cataloging, attribution, and audience definitions—something now possible through AI. She positioned this as part of a shift into “Retail Media 3.0,” characterized by open, programmatic, and scalable infrastructure.Additionally, she introduced Topsort’s new AI-based offerings that unbundle ad intelligence—such as auto bidding, pacing, and quality scoring—so retailers can test and optimize with their own data. This includes an in-store innovation that uses existing retail hardware signals (like Bluetooth and beacons) to create ML-based predictions on in-store behavior, without needing new installations.Finally, she shared insights about Topsort’s inaugural Developer Days event, a collaborative offsite where engineers, retailers, and product leaders gathered to discuss product roadmaps, new features, and innovation in retail media beyond the typical sales and marketing focus

Christine Russo, host of What Just Happened, sat down with James Denman, a brand strategy and marketing leader for luxury and fashion brands. Russo and Denman explored how brand marketing is evolving, emphasizing modern strategies that break rigid traditional models.Denman pointed to the need for brands to modernize their marketing approaches through a multi-channel, consistent strategy rather than relying heavily on outdated campaign-driven models. He highlighted Burberry’s success with its "always Burberry weather" campaign as an example of consistent creative experimentation and drip content across social channels. Denman stressed the importance of clarity, intentionality, and bravery, with clarity being the foundation for building lasting consumer engagement.Kith's Kaka and Adidas campaign kicked of an insightful discussion about the XY Method. Russo and Denman discussed how this strategy simultaneously satisfies two audiences: one axis focused on the brand’s product or message and the other creating deeper engagement for fans through insider storytelling. Denman referenced Kith’s collaboration with Adidas and the use of layered Easter eggs, like referencing classic soccer culture, to appeal to fans on a deeper level. Russo noted that this method is akin to what brands like Taylor Swift use with Easter eggs, reinforcing that these strategies are powerful drivers of long-term brand attachment. The discussion concluded with a call for broader use of the XY Method, particularly in B2B and brand marketing, to cultivate more meaningful, loyalty-driven consumer relationships.

Christine Russo, host of What Just Happened, sits down with Mike Jacobs to discuss key shifts in marketing strategy and brand authenticity in today’s evolving landscape. In addition to these talking points, Russo offers a hard look and counterpoint analysis of Gary Vaynerchuk’s Possible presentation, blending sharp critique with balanced insight.Talking points:The Shift from Quantity to Quality and the Need for Authenticity: Russo critiques the oversimplification in modern marketing advice, particularly targeting Gary Vaynerchuk’s pivot from promoting high-volume content to emphasizing "quality." Jacob stresses that “quality” must be properly defined—whether it’s production value or the depth of strategic thinking—and that authentic brand identity should be the foundation of any content strategy.Balancing Organic Content and Campaign Structure: Jacobs explains the necessity of blending organic, quick-turn content with broader campaign strategies. While organic, lo-fi content can enhance relatability, Russo and Jacob agree that large-scale campaigns remain important for delivering brand positioning and long-term customer engagement. A rigid binary—organic versus high-production—is misleading without contextualizing audience and channel strategies.Marketing’s New Complexity: AI, Data Gaps, and the ‘Movable Middle’: Russo and Jacobs explore how AI, privacy shifts, and changing consumer habits create confusion but also opportunity. Jacob highlights that marketing success now depends on authentic strategy connected to product value, not just creative flash. They also discuss the "movable middle" concept from MMA research, emphasizing the overlooked importance of mid-funnel engagement—consideration actions that lead to deeper brand loyalty.

Christine Russo, creator of What Just Happened, sits with Matt Merrilees, CEO of Global-e, to explore how cross-border ecommerce is being reshaped by rising tariffs, regulatory shifts, and the demand for profitable international expansion. Merrilees outlines how Global-e helps brands navigate the complexities of global commerce while maintaining customer experience and profitability.Key Discussion Points:Tariffs and Profitability ModelingMerrilees explains how Global-e helps brands assess and manage the impact of changing tariff landscapes by running market-by-market profitability analyses before launching international sales. This helps brands avoid surprises and maintain margins while expanding globally.One Integration, Global ReachThe Global-e platform allows brands to sell into multiple international markets through a single integration, managing everything from duties and taxes to returns, payments, and compliance. This simplifies cross-border selling and supports both DTC and localized fulfillment models.AI for Operational EfficiencyAI is now embedded across all departments at Global-e, from customer service to marketing to tech development. Merrilees notes that AI is being used to streamline operations and enhance scalability, positioning it as a strategic lever alongside tariff navigation.

Christine Russo, creator of What Just Happened, sits down with Shawn Nelson, CEO of Lovesac, to discuss his leadership philosophy, recent strategic hires, and the evolving dynamics of brand identity in retail.Shawn Nelson's Philosophy Toward Business: Nelson emphasizes a "Designed for Life" approach, focusing on sustainability, adaptability, and long-term customer relationships. He believes in creating products that are durable and modular, reducing waste and promoting conscious consumerism. In a break from typical retail cycles of 'Newness', Nelson emphasizes 'Sameness'. This is one of their trusted values and drives product development, strategy, marketing and more.New Hire from Crocs: Lovesac appointed Heidi Cooley, former Chief Marketing Officer at Crocs, as its first Chief Brand and Marketing Officer. Cooley is known for her digital and social-first marketing strategies that transformed Crocs into a cultural phenomenon. Sameness vs. Newness in Brand and Retail: Nelson discusses the balance between maintaining brand consistency and introducing innovation. He stresses the importance of evolving the brand to meet changing consumer expectations while preserving its core identity.

Christine Russo, creator of What Just Happened, sits with Tanger CEO Steve Yalof. In this wide-ranging conversation, Russo and Yalof discuss Tanger’s accelerated back-to-school timeline, the company’s expansion into full-price, and the critical role of experience in modern retail. Yalof shares that community is a major contributor in all of their strategies. They discuss how knowing the customer, having a digital-physical service, and hands-on leadership approach are driving both traffic and long-term growth. The episode offers a candid look at how Tanger is evolving beyond outlets—and why Yalof believes retail is no longer just about real estate, but about relevance and experience.Covered in the discussion:Back-to-School Strategy to Support CustomersTanger is advancing its back-to-school promotions to June, responding to macroeconomic uncertainty and possible tariff disruptions. By partnering with brands like J.Crew, Adidas, and Crocs, Tanger aims to meet early consumer demand for both value and availability.The holiday selling season has crept earlier, with consumer behavior now shaped by early access and urgency. Tanger capitalized on this trend with successful campaigns like 'Black Friday Every Day' to extend the sales cycle and increase frequency of visits.Tanger emphasizes the social and communal aspects of physical retail, offering more than transactional value. The company curates experiences that encourage family and group engagement, reinforcing loyalty through shared shopping moments.Physical Retail and Digital EngagementDigitally native brands are finding enhanced performance through physical retail footprints. Tanger leverages this omnichannel dynamic to deepen customer engagement and create reciprocal value between online and offline channels.Full-Price PivotTanger is diversifying into full-price with a 'town center' feel and format as outlet acquisition opportunities become scarce. This strategic pivot aligns with consumer demand for mixed-use destinations that integrate retail, dining, and services in open-air environments.Retail Experience PhilosophyTanger positions itself as an experience company, prioritizing ambiance, service, and personalization as opposed to strictly conventional real estate metrics. Its vision emphasizes curated environments that attract and retain customers through emotional and practical value.

In this conversation, Christine Russo, host and creator of What Just Happened, sits with Katie Thomas from the Kearney Consumer Institute. Thomas enlightens a spin on current-day perspectives suggesting that businesses can shift away from rigid, category-based views of shoppers and age-based demographics; and instead focus on the full psychological and lifestyle context of consumers. She explains that uncertainty, lingering from the pandemic and ongoing economic challenges, has made consumers more sensitive, selective, and frustrated, leading to brand skepticism and new behaviors even boycotts. While data and need states can offer valuable insights, Katie warns that brands often underestimate consumer irrationality and should avoid relying too heavily on structured analysis instead of qualitative human understanding. Modern brands must stay grounded in the emotional realities of their consumers if they hope to remain relevant and trusted.5 Key Takeaways:Consumers do not shop in strict category lines; they shop based on lifestyles, emotions, and immediate needs.Brand loyalty is fragile — consumers feel more frustrated and disconnected than ever, especially as prices rise without perceived added value.Psychological insights are crucial, but brands sometimes misuse data by ignoring consumer irrationality.Entertainment and engagement must be authentic and thoughtful — not sensory overload or gimmicky experiences that neglect fundamentals.Brands that want lasting trust must focus less on short-term wins and more on consistent, meaningful relationships rooted in true consumer understanding.

Christine Russo, host of What Just Happened, sits down with Toby Espinosa, Vice President of DoorDash Ads, to discuss the company’s evolution and its growing role in retail media. Espinosa, who has been with DoorDash for a decade, shares how the company expanded from a local restaurant delivery startup into a global, multi-category logistics platform serving 30 countries. Initially created to help small businesses grow through delivery logistics, DoorDash has since launched promotions, advertising tools, and partnerships to support both local entrepreneurs and large brands alike.Espinosa highlights DoorDash’s commitment to simplifying complex challenges for small businesses. Recognizing that local business owners often wear many hats, DoorDash developed a CPA-based ad model that removes financial risk from merchants by only charging when an ad converts to a sale. This model has driven significant adoption and trust from local operators while improving ad relevance for consumers. Espinosa emphasizes that the company’s strategy is simple—deliver any product to any consumer within 30 minutes or the same day—but executing it and reducing complexity for partners remains a key challenge.The conversation also covers three major announcements: the launch of DoubleDash Ads, a new ad placement that drives incremental sales during the checkout experience; a strategic partnership with TopSort to extend ad reach beyond the DoorDash platform; and DoorDash’s entry into the fashion category through its partnership with Designer Shoe Warehouse. Espinosa explains that the broader vision is to unlock local inventory, enabling consumers to access hundreds of thousands of SKUs already available in their neighborhoods. Russo closes by praising DoorDash’s thoughtful strategy and consumer-first mindset in tackling the future of last-mile logistics.

Christine Russo, host of the What Just Happenedpodcast, sits down with Peter Pernot-Day Head of Strategic and Corporate Affairs for North America and Europe for a wide-ranging discussion.Pernot-Day shares that Shein’s “secret sauce” lies in its ability to match supply precisely with demand—something made possible by their demand-driven model and relentless focus on the consumer. He explains that Shein isstructurally aligned to operate with speed and efficiency, with systems in place to test and scale products based on real-time data. This agility, pairedwith deep consumer insight, enables Shein to avoid overproduction and reduce waste. Pernot-Day also highlights the company’s innovative approach to apparelproduction, including small-batch manufacturing and data-informed design processes that differ markedly from traditional fashion retail models.