What My Best Friend Does

Today, I'm joined by Jamie Whiffen, a master YouTube strategist who's worked with some of the world's leading creators including Ali Abdaal, Gordon Ramsay, Simon Squibb, and Brian Johnson, helping them generate hundreds of millions of views. In this episode, Jamie breaks down the real strategies behind YouTube growth, the metrics that actually matter, and the common mistakes both small and established creators make. From his early days making Minecraft videos at age 11 to becoming one of the most sought-after YouTube strategists in the world, Jamie shares the unfiltered truth about building a career in content creation. What You'll Learn: Why click-through rate doesn't matter (and what metrics you should focus on instead) The PVSS Hook Framework that's helped creators dramatically improve their first 30-second retention How to increase impressions and actually get YouTube to push your content Why subscribers are overrated and what returning viewers really mean for your growth The biggest mistakes small creators make (and how to avoid them) How to monetise your content without relying on AdSense or brand deals The truth about working with top creators like Ali Abdaal and what Jamie learned from being thrown in the deep end Why niching down is essential (even if you want to eventually cover everything) How to get on the radar of leading creators and land opportunities in the industry Jamie also shares his honest regrets about going to university, the sacrifices he made in his 20s that eventually paid off, and why speed and execution beat overthinking every single time. Whether you're just starting your content creation journey or you're an established creator looking to break through a plateau, this episode is packed with actionable strategies you can implement immediately. Chapters 00:00:00 Introduction 00:02:18 Jamie's Early YouTube Journey: From Magic Tutorials to Minecraft 00:05:46 University Regrets and Career Decisions 00:11:01 First Jobs: Little Studios and Learning the YouTube Business 00:13:49 Fanbytes, Short Form Content, and Choosing Career Opportunities 00:18:27 Working with Ali Abdaal: Speed, Execution, and Key Lessons 00:21:11 How to Get on the Radar of Top Creators 00:24:18 Biggest Mistakes Small Creators Make 00:26:14 Niching Down and Building Your Audience Avatar 00:37:43 The Podcaster Problem: Authority vs Being the Background Character 00:44:57 Understanding YouTube Metrics: Click-Through Rate, Impressions, and What Actually Matters 00:55:58 The PVSS Hook Framework for YouTube Videos 01:01:49 Monetisation Strategy: Email Lists Over Social Media Followers 01:06:19 Short Form vs Long Form: Where to Focus Your Energy 01:06:04 AdSense, Sponsorships, and Building Your Own Products 01:10:38 Career Advice: Sacrifice, Persistence, and Taking Outsized Risk

Unlock the keys of personal finance for beginners during this conversation with Gabriel Nussbaum, one of the UK’s leading finance content creators boasting a follower count of more than 1.3 million on Tiktok.  We dive into the foundations of personal finance and financial literacy for beginners, bust common money myths, and share actionable tips on how to save money, grow wealth, and make smarter decisions. Gabriel explains his best personal finance tips, the importance of financial education, and shows you simple steps to take control of your budget and future. If you want to improve your financial literacy, learn the basics of financial education, or simply want practical advice on how to save money and manage your income, this episode is your perfect starting point. Chapters 00:00:00 Introduction: Meet the Money Guy 00:05:40 Taking the Leap: Building a Personal Finance Career 00:10:00 Why Financial Literacy for Beginners Matters 00:13:05 Why Is Financial Literacy So Poor? 00:16:30 Emotions and Money Management: The Personal Finance Challenge 00:21:20 How to Save Money: Gabriel’s Top 3 Actionable Tips 00:29:00 Five Must-Have Money Accounts 00:36:30 Couples, Money Management, and Financial Education 00:38:30 The Most Common Financial Mistakes (for Beginners) 00:41:00 Simplifying Personal Finance for Beginners 00:44:00 Boosting Financial Literacy: Content Creation Strategies 00:51:00 Scripting & Filming Personal Finance Content 01:01:00 Monetising Personal Finance Content: What Really Works 01:10:00 Working With Brands & Financial Education in Action 01:15:00 Impact, Opportunities, and Financial Education for the Future 01:18:00 Quick Fire: Best & Worst Advice for Personal Finance Beginners

Today, I’m joined by UK afrobeats artist AdeJosh as he shares his candid thoughts on why many artists today find themselves financially struggling despite their public success. He discusses the challenges posed by record labels, which often trap artists in a cycle of debt with their financial structures. AdeJosh also touches on the role of perception and reality in the music industry, emphasising that numbers may not always tell the full story. AdeJosh also opens up about his experiences with major labels and the importance of artist development, which he believes has diminished over the years.

Today I’m joined by content creator Cameron Corp aka Power & Precision, as he shares his journey from a passionate football enthusiast to a successful content creator, building a following of almost 1 milllion across platforms by sharing his experiences with the worlds best footballers.  Chapters 00:00 Introduction 05:59 Early Growth and Milestones 12:07 Editing and Content Creation Process 15:02 Working with ProDirect and Career Development 21:02 Building Relationships in the Industry 23:48 Freelancing and Earnings in Content Creation 47:28 Navigating Brand Collaborations 54:49 Transitioning to Full-Time Content Creation 59:55 Content Strategy Across Platforms 01:04:06 Monetisation Challenges in Content Creation 01:08:30 Dealing with Injury and Mental Health 01:17:14 Future Goals and Aspirations 01:19:21 Advice for Aspiring Content Creators

Today we are joined by George Sullivan, the founder and CEO of The Sole Supplier, one of the UK's leading sneaker platforms. In this episode we deep dive into George's rollercoaster journey from rock bottom to the heights of running a multi-million-pound business. George opens up about the challenges of managing rapid growth, the importance of self-belief, mental clarity, and the dangers of success without preparation. Join us for an inspiring and insightful conversation that not only explores the highs and lows of entrepreneurship but also offers wisdom on personal growth, mental health, and the art of perseverance.