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What Next?

Author: Publicis Groupe

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"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, and leadership challenges in the future of work. Hear unique insights from academics, futurists, and media innovators on navigating today’s business world.
117 Episodes
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Anders Indset, leading business philosopher and author of The Singularity Paradox, places the emergence of Artificial Human Intelligence at the center of a broader reflection on what it means to be human in a world of accelerating technological change. Recognized by Thinkers50 as one of the most influential voices in technology, economy, and leadership, he is the founder and chairman of Njordis Group, a venture firm committed to enabling positive progress for humanity.As the commercialization of humanoid robotics gathers pace, Indset warns of the societal and existential consequences of systems that are increasingly capable of replicating human thought and behavior. In a landscape shaped by exponential transformation, where risks and possibilities unfold simultaneously, he argues for a new mindset: organizations as learning systems, guided by innovation and shaped by ethical cultures rooted in trust, change, and friction.
Steven Gaffney, author and expert in change management and honest communication on his nine-step formula for effective leadership. Coaching and advising high-achieving teams with Fortune 500 clients like Amazon, Marriott and Allstate Insurance and the US government and military has led him to highlight the need for deep listening and addressing emotions. Leaders must create emotionally safe environments he argues. Encouraging honest feedback, maintaining consistency and appreciating employees' hard work fosters a workplace culture centred on achievement and achievers versus performing and performers in a world of ambiguity and change.#Business #Management
Kudzi Chikumbu, tech executive at TikTok, venture capital advisor and digital influencer on the rise of the portfolio career. He argues that the creator economy is much more than just a side hustle, but a talent pipeline which is already enabling the best creatives to leverage their talent and use social media to express their authentic creativity. The role of human differentiation in the AI age, he argues, will remain crucial as the need rises for creativity, inspiration, and identity to work alongside the machines of the future.#Tik-Tok #ContentCreators #SocialMedia
Michael Walrath, CEO of Yext, on the shift from an internet built for humans to one built for machines. The founder of Right Media which was acquired by Yahoo for $850 million, and Moat which was acquired by Oracle, argues the importance of structured data for AI-driven search and discoverability. Google, he says, will still be important, but will soon no longer be the entire oxygen of the internet. As AI blows this space apart, marketers, he urges, must quickly adapt by focusing on data architecture and leveraging new AI tools like ChatGPT and TikTok. However, he believes that the future is bright, if only for marketers who understand the scope of this exciting tectonic shift.
Steve Fisher, futurist and innovation leader at Revolution Factory and The Human Frontier Institute on the future of AI and human potential in the workplace. The author of The Startup Equation, host of The Think Forward Show and Off World Podcast discusses his new book, Super Shifts, which argues the importance of designing the future rather than simply reacting to it or resisting it. He says the rapid systemic changes driven by AI and other technological advancements must be seen as an opportunity to reimagine and reinvent if we are to embrace the Age of Intelligence. #Startup #AI #HumanIntelligence
On a special crossover episode between Career Lab and What Next, Renetta McCann joins Rishad Tobaccowala to explore the monumental shifts redefining where, when, and why we work. Drawing from insights in Rishad’s new book, Re-Thinking Work, they unpack the five forces reshaping the future of employment—from generational mindset shifts and the rise of AI to the gig economy and the lasting effects of the pandemic. Together, they dive into how "unbundled and distributed work" is evolving into a competitive advantage, enabling greater flexibility and unlocking global talent in today’s ever-changing landscape.#Leadership #FutureOfWork #Business
James Root, Senior Partner at Bain & Company and author of "The Archetype Effect" on the need to de-average talent management systems. A former adman, his six worker archetypes, Giver, Operator, Artisan, Explorer, Striver, and Pioneer, each based on a different set of motivating priorities, provide a deeper insight into the real needs of the workforce.  He argues that leaders need to understand individual motivations and align them with job roles to get the best from their individuals and their teams in terms of productivity, engagement and business results.#Business #Productivity #Workforce
Haleh Shoa, founder of Picturli, on intentional digital preservation of memories, both for the individual but also in Business. The former advertising executive who has led global brands such as Apple, Infinity, Nissan and Ritz Carlton through the analogue to digital transition, including spearheading transformation at Ogilvy LA, argues that digital asset management can curate a corporate legacy. Blending storytelling strategy and digital hygiene, she says, can help to preserve what matters most. #Business #Photography #Content
Sir John Hegarty on the philosophical heart of creativity. The founder of Bartle Bogle Hegarty and a legend in advertising who now advises startups, argues that the expression of self is the key to creativity. In his series of courses, The Business of Creativity, he explains the need to understand the two different types of creativity: pure and applied. He urges leaders to forget the data and feed their curiosity, doing whatever it takes to make the creative self the source of innovation. As AI’s ‘remarkable’ technology democratizes opportunity, he says that leaders and young entrepreneurs must embrace it as a collaborator, but never lose sight of the superpower of the creative human.#Creativity #AI #Business #Techonology
Mike Maynard, CEO of the Napier Group on the benefits and challenges of employee ownership, the importance of focus in a competitive market and why to invest in employee growth. An engineer turned marketing man, he argues the need to continually upgrade ourselves and develop our teams, finding a sense of ownership, both in our company and our work. Results do matter, he says, but we need to think much more clearly about how best to measure them.  #Marketing #Business
Bill Harvey, Emmy-winning media researcher on the three levels of consciousness in the workplace: emergency oversimplification procedure (EOP), observer state, and flow state. An advertising veteran from the Mad Men era, his innovations in advertising, including the passive people meter and set top box data have made him a legend. Now, after decades of consulting for more than 70 of the top 100 advertisers, his non-profit Human Effectiveness Institute which optimizes decision making and has been used by the US, Army and Navy and 34 universities, focuses on the importance of introspection and understanding one's motivations to pursue our passions. His insights have led to more effective advertising, but just as importantly, how to be a more effective human being. #Business #HumanIntelligence #Advertising
Rohit Bhargava, founder of the Non Obvious Company and IdeaPress Publishing, on augmented creativity, the human mode, and accelerated learning. Adjunct professor at Georgetown University with a background in marketing and advertising at Ogilvy and Leo Burnett, he argues the significance of live events, media literacy, and the role of the curator in the stories we tell in branding. Technology advancements and storytelling, he says are interlinked, but the future will always depend on the greatest storytellers, and in particular, those who find the non-obvious stories to tell.#Advertising #Business #Technology
Michael Tchong, pioneer in digital marketing and consumer behaviour and Adjunct Professor of Innovation at the University of San Francisco on uber trend spotting in a world of AI driven innovation, acceleration imperative and time compression.  A trusted authority on market-disrupting trends, he predicts the extinction of digital marketing with the rise of AI-powered disruptors, and the influence of the control enthusiast as consumers demand instant gratification and superior services. He says success in business will be driven by human innovation and human insight in the AI-driven economy with the rise of service marketing where consumers dictate the terms.#Business #AI #Innovation
The Art of Win:Win

The Art of Win:Win

2025-05-1040:01

Dr. Angela Jackson, CEO of Future Forward Strategies and author of "Win Win Workplace," on the importance of centering employee voices, aligning business success with employee well-being, and building diversity, equity and inclusion into pathways to advancement. The Harvard lecturer who advises organizations on innovation and human capital strategies has been featured in Forbes Wall Street Journal, BBC and the Economist, and argues that companies with strong employee engagement have higher share prices and revenue. Those that invest in talent internally and adapt to new generational workforce expectations, she says, are those with the Win:Win mindset. #business #leadership #innovation
Nick Colucci, former chief operating officer of Publicis North America on his 40-year career in healthcare advertising and recent induction into the Hall of Fame. Having built Publicis Health into the industry's largest health focused agency network as CEO and chairman, Nick shares the top three take outs of his extraordinary career: the importance of self-management over time-management; the significance of feedback as a gift; and the impact of being a multiplier rather than a divider in leadership. His approach to mentoring focusses on the value of discipline and feedback on personal and professional growth. When we grow people around us, he argues, we grow their skills, we grow teams, we grow companies and we grow business.#Grow #Business #Upskill
Digital pioneer and innovator Leslie Laredo, president of Laredo Group and the Academy of Digital Media, and Deborah Burns, award-winning author of "Authorize IT!: Think Like a Writer to Win, brand storyteller, and business strategist, share their thoughts on why leadership must be redefined -- and how to it. They discuss their beliefs, stressing that traditional models of leadership need to evolve to emphasize neutrality, belief, and integrity, which are the principles of their Theta Leadership program. This conversation is a must-listen for anyone looking to redefine leadership, expand awareness, and multiply impact in a rapidly shifting landscape.#Leadership #NewBusiness #ThetaLeadership
Steve Dennis, strategic growth consultant and author on risk taking in leadership strategy. His books "Remarkable Retail" and "Leaders Leap," call for companies to adapt quickly to disruption. They stress the importance of being ‘remarkable’, avoiding mediocrity, and taking bold, transformative actions to stay relevant. Explaining the key principles of leadership he describes in his latest book, he says that leaders must embrace change, foster a culture of experimentation, and pay attention to opposing points of view from a more diverse workforce.#BusinessStrategy #Leadership #Disruption
Tao in the Age of AI

Tao in the Age of AI

2025-02-2240:54

Jack Myers, media ecologist, leadership strategist and author of The Tao of Leadership on how ancient principles can guide the modern business. The former executive at CBS TV and ABC Radio, and founder of The Myers Report and Media Village Education Foundation argues that leadership In the AI era will be built around five Taoist values: harmony, flexibility, balance, stability and integrity, integrating technology with human creativity and helping business adapt to rapid technological changes. He predicts the rise of the 'Nexus Generation,' born into an AI-integrated world, which will play a critical role as human intuition and creativity learn to coexist with AI in the future workplace.#Business #Leadership
Jack Klues, former director at Publicis Groupe, on the current talent crisis in the advertising industry. The architect of what is now Publicis Media built his career at Leo Burnett Media and says that long-term employee growth over constant job churn is about companies investing in their people. The role of leaders, he says, is to foster a supportive environment in the age of AI, shifting from boss behaviour to collaborative leadership. And short-term pitch cycles and the commoditization of talent, he argues, degrade trust, respect, and integrity in client-agency relationships.#Business #Leadership #AI
Kass and Mike Lazerow are serial entrepreneurs, investors, and authors of Shoveling $!it: A Love Story About the Entrepreneur’s Messy Path to Success. As the co-founders of Golf.com and Buddy Media—acquired by Salesforce for $745 million—they bring a wealth of experience from decades of building businesses and supporting nearly 100 early-stage startup founders as angel investors and advisors. They explore how AI and no-code platforms are breaking down barriers to entry, fueling a record surge in new businesses and reshaping the rise of entrepreneurs as the new franchisees. The heart of their message is that the balance between passion and persistence is the key to business success. Pre-order their book here:www.shovelingshit.com#Entrepeneur #DigitalBusiness #Leadership
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