Claim OwnershipWhat The Footie Podcast
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© Paul Musa
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What the footie happens behind the scenes in football? From the boardroom to the backroom staff #WhatTheFootie investigates how the business of football works. Every fortnight (Mondays) host Paul Musa is joined by agents, directors, players, sports scientists, fans, friends of the pod and more to debate the big topics and answer your burning questions. So be prepared to question everything that you know about the beautiful game. Previous guests include Les Reed, Dave Bassett, Steve Morrow, Laura Raffety & Eddie Bonsu.
Instagram: https://www.instagram.com/whatthefootie/
Twitter: https://twitter.com/whatthefootie
Instagram: https://www.instagram.com/whatthefootie/
Twitter: https://twitter.com/whatthefootie
83 Episodes
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This week’s What The Footie Podcast is with Nancy Hensley, Founding Member at Mercury 13 (a multi-club ownership group focused on acquiring controlling stakes in professional women's football) and former Chief Marketing and Product Officer at Stats Perform.
In this exclusive, Paul & Nancy discuss Mercury 13's ambition and strategies, the benefits and challenges of multi-club ownership models, the growth and future of women's football, how data can transform women's football and the lack of data in it, and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is with Claire Stewart Co-Founder and Chief Scientific Officer at Prorizon Tech.
In this exclusive, Paul and Claire discuss why Prorizon is important for the future of football, the state of football (increased fixtures and tournament expansion), the effects that it has on players, the challenges of running a startup and selling tech solutions to the biggest teams in the world, player welfare, the challenges that football players face, the data revolution in football and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
This week’s What The Footie Podcast is with Felix Torralba Chief Revenue Officer at RCD Mallorca.
In this exclusive, Paul & Felix discuss life in La Liga, the role of a Chief Revenue Officer, doing global partnership deals, building a financially sustainable football club, creating and designing strategies, the day-to-day role, redeveloping the stadium, capitalising on Mallorca's rich tourism history to grow the fanbase, American investors in football, their partnership and links with the NBA's Phoenix Suns, La Liga's CVC deal and why the clubs in La Liga needed it, the distribution of wealth in Spain in comparison to other leagues like the Premier League, FFP and financial sustainability rules, taking the RCD Mallorca to America and Asia, the importance of storytelling for a football club and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
This week’s What The Footie Podcast is with Tim Williams CEO at Oxford United Football Club. Former Group Financial Controller at Manchester United, Chief Financial Officer at Inter Milan and Managing Director at Tifosy.
In this exclusive, Paul & Tim discuss the challenges of navigating up the pyramid, the Premier League's role in the pyramid, building a financially sustainable football club, creating and designing strategies, the day-to-day role, developing a new stadium, being a Top 30 club in England, setting a culture in a football club, developing loan players, the 3pm blackout/broadcasting, the distribution of wealth in England, new ownership models, FFP and financial sustainability rules, valuing a football club and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
This week’s What The Footie Podcast is with Carol Shanahan, Owner & Chair at Port Vale Football Club.
In this exclusive, Paul & Carol discuss the challenges of navigating up the pyramid, building a sustainable football club, creating and designing strategies, the day-to-day role, the loan system, being League 1 steady and Championship ready, hiring a Sporting Director, creating first-team pathways for academy players, the new EFL TV deal/TV revenues, the distribution of wealth in England, competing against different ownership models, being a people-orientated leader, culture and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
This week’s What The Footie Podcast is with Tatjana Haenni, the NWSL's Chief Sporting Director.
In this exclusive, Paul & Tatjana discuss the NWSL's ambition to be the world's number one women's football league, creating and designing strategies, what it takes to be a new NWSL franchise, the social movement in the USA which has contributed to athlete investors investing in teams (Serena Williams & Patrick Mahomes), creating player pathways, the growth of the league, the challenges, Tatjana's 30-year experience of driving the growth of women's football forward, what's needed next and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is with Debbie Cook, CEO @ Grimsby Town FC.
In this exclusive, Paul & Debbie discuss the challenges of navigating up the pyramid, building a sustainable football club, creating and designing strategies, the day-to-day role of a CEO, making data-driven decisions and taking emotion out of decision-making, new partnership with the Twenty First Group, Gareth Jennings' new role as Strategic Advisor to the Board, the relationship between of the Head of Recruitment/Board/Head Coach, the new EFL TV deal, beating Luton Town and Southampton in the FA Cup and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is with David Stevenson, former Head of Academy Recruitment & Analysis at Rangers FC and Head of Scouting & Performance Analysis at the Scottish Football Federation. David is currently a Lecturer in Sports Management at the University of Stirling.
In this exclusive, Paul & David discuss the evolution of performance analysis, getting by-in from players and coaches, how analysis differs in an academy environment vs a 1st team environment, how performance analysis fits interacts with other high performance departments, how to effectively communicate with players, technology, scanning in football, tactical innovation and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is with Liam Scully, CEO @ Lincoln City FC.
In this exclusive, Paul & Liam discuss the challenges of navigating up the pyramid, building a sustainable football club, creating and designing strategies, the day-to-day role of a CEO and what they get up to in the off-season, leveraging the loan system (Brooke Norton-Cuffy), multi-sport ownership, the importance of Landon Donovan’s role as Strategic Advisor to the Board, the golden triangle of the Sporting Director/CEO/Head Coach, the 3pm blackout/new EFL TV deal, what FA Cup replays mean for clubs in the EFL and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is our audience Q&A with Paul Barber, CEO & Deputy Chairman at Brighton & Hove Albion FC. If you missed Part 1 - the Live Podcast (Episode 65) you can listen to it here.
In February at Leyton Orient FC we had our Podcast Meetup which featured a live episode where both Paul's discussed Brighton’s ambition for the season and beyond, how they approach player recruitment, and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon
Subscribe to the mailing list to attend future events and live podcasts like this.
This week’s What The Footie Podcast is with Subomi Odanye and Matthew Quadri, Co-Founders @ Divrse Media.
In this exclusive, Paul & the guys discuss why they started Divrse Media, how they secured Alex Iwobi as their first client, the future of athlete branding, how clubs and brands can market to Gen Z, their recent work with Crystal Palace FC, big ideas we'd like to see in the game in light of recent marketing trends, their recent Gen Z x Football report and so much more.
What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is with Miles Jacobson, Studio Director @ Sports Interactive (the makers of Football Manager).
In this exclusive, Paul & Miles discuss the journey that the business has gone on since Miles first joined in 1994, how FM created one of the best scouting networks in the world, how Miles and the team embedded themselves within football and created partnerships with clubs, how the game has transcended football and gaming and so much more.
What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is with Paul Barber, CEO & Deputy Chairman at Brighton & Hove Albion FC.
Last month at Leyton Orient FC we had our Podcast Meetup which featured a live episode where both Paul's discussed Brighton’s ambition for the season and beyond, how they approach player recruitment, and so much more.
- - - - - - -
What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
Subscribe to the mailing list to attend future events and live podcasts like this.
This week’s What The Footie Podcast is with Tom Gorringe, CEO @ Bristol Rovers FC.
In this exclusive, Paul & Tom discuss the financial challenges of navigating up the pyramid, creative approaches to player recruitment, leveraging the loan system (Elliot Anderson & Jarell Quansah), working with Joey Barton, the importance of boards/senior execs having open dialogue with fans, the growing interest from US investors in EFL clubs, the 3pm blackout/new EFL TV deal, an independent regulator and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is with John Brenann, Ex-Head of Sport @ Snapchat, Founder & CEO of AC Momento (the football auction house for authenticated match-worn jerseys), and Investor in Angel City FC.
In this exclusive, Paul & John discuss why he founded AC Momento, what it’s like working with AC Milan, Atletico Madrid, Lionel Messi and Vinicius Jr and THAT conversation him and Reddit co-founder Alexis Ohanian had about women’s football and Angel City FC.
As well as the challenges of running a startup, raising money from Serena Williams VC fund, the growth of American investment into football, a Premier League all-star game, live football vs highlights, the 3pm blackout and so much more.
What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
This week’s What The Footie Podcast is with Joe Foster, Founder of Reebok and Author of Shoemaker.
In this exclusive, Paul & Joe discuss Reebok's growth story, the future of sports marketing, how sport influences streetwear, Reebok making a return into football, sport as an entertainment business, building a winning high-performance culture and where he thinks Authentic Brands Group can take Reebok over the next decade.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
This week’s What The Footie Podcast is with Amanda Goodwin, Talent Technical Coach at The FA.
In this exclusive, Paul & AJ discuss talent identification, player development, creating pathways, the future of women's football and the legacy post-the success of the Euros. As well as AJ's time at Blackburn Rovers, over the course of a decade, where she played a pivotal role in Georgia, Keira and Ella's football development and education.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
This week’s What The Footie Podcast is with Akin Solanke-Caulker, CEO at The Athletic Network.
In this exclusive, Paul & Akin discuss his recent work with Erling Haaland, the marketability of footballers, our love for US sports culture and how football is crossing over with other sports and industries, as well as the growth of and the commercial opportunities for the women's game and the future of sports agency.
Check out Part 1 with Akin back in Episode 25.
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
This week’s What The Footie Podcast is with Paul Barber, CEO at Brighton & Hove Albion FC.
In this exclusive, both Paul’s discuss Brighton’s shrewd recruitment and scouting over the years (Cucurella, Lamptey, Bissouma), how they define the role of the sporting director (David Weir stepping-up into Dan Ashworth’s role), working with Graham Potter and Hope Powell and their ambition for the upcoming Premier League season.
As well as big picture topics such as competing with new ownership models/groups (private equity and state money), does the Premier League need cost controls (salary/transfer caps), the broadcasting deals and whether it’s time for the Premier League to go direct-to-consumer (Premflix)?
Please remember to support the pod by hitting 5 stars and following on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
This week’s What The Footie Podcast is with Fabien Allègre, Chief Brand Officer at PSG. Since 2008, Fabien has played a pivotal role in PSG's groundbreaking collaborations with brands like Nike Jordan, BAPE, Dior & Levi's.
In this exclusive, Paul and Fabien discuss how and why the Jordan collaboration came about, how PSG continue to lead the way in the new era of fashion and entertainment intersecting with football, how PSG's star studded players over the years from David Beckham to Kylian Mbappe fit into their vision for taking the PSG brand global and so much more.
Please remember to support the pod by hitting 5 stars and subscribing on your chosen platform (Apple, Spotify, Google, Amazon & etc.)
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Really enjoyed the show, Paul. Hope to do it again sometime!