What The Pluck?

Send us a message What does it really take to grow a following, attract more clients and turn social media into a serious business tool in 2026? In this episode of What The Pluck, we’re joined by Carry Kershaw — PMU trainer, Global PMU Judge and 3x award winner, who has built an incredible Instagram following of over 47,000 people. Carry helps women become financially independent through PMU training, and she knows first-hand how powerful social media can be when you use it with purpose. W...

Send us a message Tax… expenses… self-employed… LTD companies… basically, all the stuff that makes your head hurt when you’re running a beauty business 😂 In this episode of What the Pluck, we’re putting an accountant who specialises in beauty industry professionals in the hot seat! We pick her brain on what you can actually put through your books and get into a quick-fire round of those questions we’re all thinking but are sometimes too scared to ask 👀 💰 Can I claim this as a business expen...

Send us a message In today’s episode of What The Pluck, we’re bringing you a little bit of everything! 💥 First up, we’re giving you the debrief from this year’s Hair & Beauty Awards — the highs, the lows, the chaos and, of course, what Harriet had to say to Professor Green! 👀 You definitely won’t want to miss that one… Then, we sit down with our good friend from way back, Laura McCarthy, Brand Manager for a collection of huge beauty brands, including the iconic HD Brows. Laura takes us...

Send us a message In this episode, we’re the judges of Plucker Court, reading your wildest beauty industry confessions and deciding whether you’re innocent or guilty! 👩‍⚖️💄 From the girl who turned down a celebrity client for the wildest reason, to the beauty professional who told her client that her boyfriend was cheating… nothing is off limits in this courtroom. We’ll be hearing the evidence, passing judgement, and deciding who’s getting away with it — and who’s absolutely GUILTY! So, gra...

Send us a message Fresh off the plane from Barcelona and feeling rough, so honestly… you’ll get what you’re given this episode. Sorry pluckers. 😂 Today we’re talking about all the unwritten rules of the beauty industry — the things everyone thinks about, talks about privately, but doesn’t always say out loud. We’re getting into industry copycats, the things that give us the biggest ick, navigating that awkward line between clients and friends, and whether being close to someone changes the w...