What the Helvetica?

Regulate to Create: Chris Geisler on Breathwork, Boundaries & Creative Calm Episode summary Creative work asks us to pour our hearts into something—and then invite opinions about it. In this conversation, men’s coach and podcaster Chris Geisler joins Michael and Bri to unpack practical nervous-system tools (breathwork, cold exposure, movement) that help stressed, coffee-fueled creatives swap reactivity for regulation. Chris shares his journey from anger and chaos to presence, how travel and men’s work reshaped him, and why “connection vs. protection” is the real toggle we’re all riding. What you’ll learn Fight / Flight / Freeze / Fawn, explained—and how to spot which state you’re in during client feedback loops. Breath basics for creatives: low-diaphragm breathing, CO₂ tolerance, and why “calm is a skill.” Anger alchemy: making safe space to discharge energy (so it doesn’t leak into your projects or team). From goals to mission: reframing purpose to reduce anxiety and people-pleasing. Environmental design: curating communities and routines that help you stay regulated under deadlines. Timestamps 00:01 – Why breathwork + cold plunge hit hard for a creative crowd 03:16 – Chris’s backstory: dysregulation, consequences, and course correction 12:33 – Two years of solo travel, humility, and nervous-system safety 21:24 – Practices that actually move the needle (“The Beautiful Practice”) 29:24 – Breathing 101: where to breathe and why it matters 44:36 – Fight / Flight / Freeze / Fawn for client scenarios 53:09 – Healthy anger: boundaries, expression, and repair 58:52 – A surprising place Chris learned to release rage 1:05:10 – Where to find Chris & how to go deeper Memorable lines “We’re always toggling connection or protection—know which one you’re in.” “Calm is a skill. Practice creates capacity.” “I was born with everything I need to thrive—I just had to remember.” Mentioned (light reading list) The Alchemist (on listening to your life) Gabor Maté on attachment & authenticity Thich Nhat Hanh on everyday mindfulness Tom Bilyeu’s Impact Theory (awareness as a prerequisite for thriving) Try this (quick practices) 2 minutes of slow nasal, low-diaphragm breathing before client calls. After tough feedback, do 10–20 shakes through the legs/arms to discharge energy. Write a one-line mission (not a goal) you can contribute to daily. Post-work “off switch”: 5 minutes eyes-soft, mouth-closed, long exhales. Chris Geisler — Links Website: thechrisgeisler.com The Chris Geisler Podcast: The Chris Geisler Podcast (show page) The Chris Geisler+2The Chris Geisler+2 Link hub (socials + more): Linktree (find Instagram, Facebook, etc.) Linktree Men of Earth (community): Inner Circle / Skool The Chris Geisler+1 Retreats / Men’s Weekends: Facing the Shadow (info + dates) The Chris Geisler 1:1 & Group Coaching: Offerings & LEAD program The Chris Geisler+1 YouTube: @thechrisgeisler YouTube 🤝 Connect with Michael Janda Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic, and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com  

For: Graphic designers, creative freelancers, YouTubers, and anyone navigating the mental game of the creative industry. Struggling with imposter syndrome, burnout, or creative overwhelm? In this episode, Michael Janda and Will Paterson get real about the emotional rollercoaster of creative careers. From personal breakdowns to big breakthroughs, we unpack what it really means to succeed as a designer, YouTuber, and entrepreneur in today’s AI-driven world. Learn why saying “no” is essential, how to stay human in your work, and why being their favorite matters more than being the best. 🔑 Topics: Imposter Syndrome in Creatives Dealing with Burnout Creative Business Boundaries YouTube Growth & Personal Branding AI vs Human Creativity About Will Paterson: Will Paterson is a graphic designer and content creator specializing in logo design, hand lettering, and brand identity. He shares his knowledge and expertise to help other designers. The channel offers: ✅ In-depth design tutorials ✅ Logo critique and review videos ✅ Graphic design tips and tricks ✅ Brand identity breakdown videos   This channel aims to help students, freelancers, and in-house designers. YOUTUBE // WEBSITE  // MASTERCLASS // INSTAGRAM ----more---- 🤝 Connect with Michael Janda Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic, and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com  

Bri, MCA's very own VP of Operations, joins us on WTH to talk about alll the details for our upcoming Creative Professional Retreat, Morepalooza. The retreat is set to begin in London September 10-14 with a one-day workshop stacked with incredible creative talent.  Swag. Venues. Excursions. Weather. What to Expect and more. If you are considering attending Morepalooza or you've snagged tickets, this episode is for you! LEARN MORE GRAB TICKETS   🤝 Connect with Michael Janda Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic, and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com

What does a third-grade drawing of Shaq, a $3,000 domain deal, and notebook paper from Walmart have to do with building a global creative brand? In this episode of What the Helvetica, Mike Janda sits down with Tyler Tolson, founder of Denik, to explore the real behind-the-scenes of how a small idea in college became a purpose-driven design brand building schools around the world. 🎙️ We talk about: How Tyler turned a personal passion into a full-time creative business What it really takes to build your design agency from scratch Why grit outperforms talent every single time Embracing creative failure, surviving stress, and finding your “why” The true story behind Denik’s name, funding, and first machines (and yes, it involves beef bologna) How Denik’s design-forward notebooks are competing with Moleskine — one bold decision at a time Whether you're freelancing, building a brand agency, or stuck in survival mode trying to figure it all out — this is the episode that reminds you: You're too good to throw away. 🤝 Connect with Michael Janda Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic, and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com 🤝 Connect with Tyler Tolson Tyler Tolson is the CEO and Founder of Denik (deh-neek), a designer notebook and lifestyle product company that uses a portion of its funds to build schools and support artists. He started the company in 2011 as an artist and full-time student at Utah State University. The company has blossomed into an 8-figure brand and serves customers like Nordstrom, Urban Outfitters, and Target in over 16,000 retail locations in North America. Denik also produces custom notebooks for brands like Nike, Disney, Google, and TikTok. The Denik creative community has funded and built 10 schools to date — in Laos, Guatemala, Ghana, Nicaragua, Senegal, Mali, Malawi, and Nepal. Tyler has been named a “Young Emerging Leader” by the Leader to Leader Institute in New York and was selected as one of the "Top 40 Under 40" leaders in the Gift and Stationery Industry. He currently serves on the Entrepreneurship Center Board at the Huntsman School of Business. Over the past eleven years, he has taught and trained audiences of various capacities, and has consulted entrepreneurs, students, and artists at all stages of business. However, Tyler's greatest accomplishment is marrying the girl of his dreams and raising his five (almost six) rockstar kids. IG: https://www.instagram.com/tyler.at.denik/ LinkedIn: https://www.linkedin.com/in/tylertolson Shop Denik: https://denik.com/ Book a call with Tyler: https://calendly.com/tylerdenik

In this bold and honest What the Helvetica episode, Mike Janda reviews the real portfolio of Tonichi — an art director with serious agency cred and a broad creative skillset. We dive into her site, case studies, UX decisions, and brand positioning to uncover what works, what needs tweaking, and how to turn great work into even greater opportunities. If you’ve ever wondered whether being a generalist hurts your chances or how to land your dream agency job, this episode is a goldmine. What You’ll Learn Why strong work still gets overlooked — and how to fix that How to emotionally hook agency hiring managers in 2 clicks The pros and cons of being a generalist in today’s creative industry The anatomy of a high-converting homepage What agencies really look for in a portfolio Why showing your face might be your biggest asset in 2025 Strategic tweaks to design hierarchy, CTAs, and UX How to balance agency dreams with freelance goals When (and how) to use personal branding vs studio branding ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com ---------------------- 🤝 Connect with Tonichi Acenas ---------------------- Tonichi Acenas (pronounced as Toh-nee-chee A-sen-us) is a brand designer and photographer from Manila, Philippines. She has previously worked with clients like Toyota, Olay, and Tim Hortons at ad agency Ace Saatchi & Saatchi, and has also worked in-house at a local startup where she helped design retail brands and concepts. Instagram: https://www.instagram.com/okaygoodstudio Website: tonichiacenas.com  

In this episode of What The Helvetica, Michael Janda sits down with Jeremy Berger — designer, printmaker, and founder of Blaken Press — for a wide-ranging conversation on art, burnout, motorcycles, creative dreams, and building a life by design. From his early days at Art Center College of Design to working on dream projects for Harley-Davidson, Jeremy shares what it really takes to survive the creative industry — and how he blends hands-on analog work with digital grit to keep his style and soul intact.   🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com   ---------------------- 🤝 Connect with Jeremy Berger ---------------------- Jeremy Berger is a California-born graphic artist and printmaker with deep roots in the apparel industry. Over the years, he’s created production-ready artwork for iconic brands like Harley-Davidson, Fasthouse, and Wrangler. As founder of Blaken Press Design Co., Jeremy blends design and boutique print production under one roof—offering illustration-driven branding and experimental merch for both global names and independent labels.   Instagram: https://www.instagram.com/blaken_press/ Website: https://www.blakenpress.com/ LinkedIn: https://www.linkedin.com/in/jeremy-berger-0b380a6a/

🎙️ What’s in Today’s Episode? This week, we're talking all things freelancing, creative growth, and marketing hacks for designers! Mike Janda sits down with multidisciplinary designer Maiteryee Kalaskar (M for short 😉) to break down strategies for finding clients, staying consistent in marketing, and building authority as a creative professional. 🎧 Episode Highlights: 🧠 The Power of Consistency: Why "hope is not a strategy" and how to consistently market your services. 💡 Top 3 Sales Strategies for Creatives: Practical tips for staying top of mind, networking, and building authority. 🛠️ Cold Emailing Done Right: How to approach skincare brands (or any industry) with confidence. 🌍 Networking That Works: How face-to-face connections can lead to big opportunities. 💰 Who Should Sell Your Services? Exploring whether to hire a salesperson or handle it yourself. 🎨 Authority Building: Why posting online can give you the edge in client selection. 💡 Bonus: M shares how her YouTube presence helped her land a skincare client—and why consistency matters more than ever. 💡 Key Takeaways for Freelancers & Agencies: 📌 Every day, do something related to sales. Small actions build momentum. 📌 Use a niche landing page to stand out in cold outreach. 📌 Build authority by showcasing your work and expertise online. 📌 No one closes sales better than YOU. Own your expertise.   ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com   ---------------------- 🤝 Connect with Maitreyee Kalaskar ---------------------- Maitreyee Kalaskar is celebrated for her vibrant, bold design style and her constant drive for experimentation. Through her social media platforms, she shares valuable insights, tips, and resources from her experiences. She also engages with the global creative community by hosting meet-ups and live sessions to discuss key topics in the creative industry. Mee Studios, founded by Maitreyee Kalaskar, is a multidisciplinary creative agency that specialises in custom design solutions. We feel no two brands are alike, so the same solution cannot be copy-pasted. With experience working with major brands like Budweiser, OnePlus, Adobe, UCLA, and ADPList, the studio blends in-house talent and renowned freelancers to deliver top-tier creative work. Behance: https://www.behance.net/Maitreyee_kal LinkedIn: https://www.linkedin.com/in/maitreyeekalaskar/ Instagram: https://www.instagram.com/maitreyee_kal/ | https://www.instagram.com/meestudios_/ Website: https://meestudios.in/  

In this episode of 'What the Helvetica', Mike Janda is joined by UK advertising veteran Thad Cox. Thad shares his unique insights on the ever-changing landscape of advertising and branding. From the evolution of Instagram content to disruptive packaging and emotional advertising, this episode is packed with valuable information. Thad also highlights innovative campaigns from brands like Lala Cafe's drive-by kindness and Gentle Monster's art gallery approach to sunglasses, and explains how the Wimbledon social media strategy gained 1 million new followers in 14 days. A must-watch for anyone interested in creative marketing strategies!   ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com   ---------------------- 🤝 Connect with Thad Cox ---------------------- Thad is a former Creative Director from the ad world, helping creative business owners use that creativity they’ve got to build their business in a way that’s effective and makes them happy, instead of them feeling like they have to sell their souls to survive. Website: www.thadcox.co.uk Instagram: https://instagram.com/mrthadcox Twitter: @mrthadcox LinkedIn: @mrthadcox Facebook: @coxthad Substack: https://thadcox.substack.com/

Discover the art and science of brand naming with branding expert Rob Meyerson. In this insightful interview, learn essential strategies for creating memorable and impactful brand names. From qualitative and quantitative research to effective client communication, gain valuable insights to elevate your branding game. Join host Mike Janda on What the Helvetica as he delves into the world of brand naming and strategy with expert guest Rob Meyerson. Learn about the significance of qualitative and quantitative research, effective client communication, and the value of strategic thinking in creative work.   ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com   ---------------------- 👋 Connect with Rob Meyerson ---------------------- Rob Meyerson is principal and founder of Heirloom, an independent brand strategy and identity firm. He is the co-author of Designing Brand Identity, sixth edition, and author of Brand Naming. He also hosts How Brands Are Built, a popular branding podcast and blog. Heirloom: https://www.heirloomagency.com/ How Brands Are Built (blog/podcast): https://howbrandsarebuilt.com/ Brand Naming on Amazon: https://a.co/d/3Ulw4kK Designing Brand Identity on Amazon: https://a.co/d/jiK3kIp Personal Website: https://robmeyerson.com/

What does it take to level up your creative career and land high-value clients while maintaining balance in your personal life? In this episode, Mike Janda sits down with creative entrepreneur and educator Kady Sandel to uncover exactly that. They dive deep into personal branding, transitioning from low to high-value projects, breaking free from the feast-and-famine cycle, and the game-changing power of networking. Plus, Kady opens up about her inspiring journey from Serbia to the U.S., sharing her strategies for finding clients and successfully balancing business with family life. You won’t want to miss this episode packed with actionable insights!   ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com   ---------------------- 👋 Connect with Kady Sandel ---------------------- Kady Sandel is a business coach for designers and the CEO of her own design agency in Austin, Texas. She is the host of The Profitable Graphic Designer podcast, which has helped over 20,000 designers grow their businesses. She is also the creator of the popular 12-week program The Profitable Designer, and The Creative CEO Accelerator. Kady went from $65 logos to charging $10k+ per project, all by applying the business-building strategies she teaches at Aventive Academy. Kady is also an author with a bestselling book in the Logo & Branding category, titled BrandFix - Brand Strategy for Busy Entrepreneurs. Website: https://aventiveacademy.com/ Instagram: https://www.instagram.com/aventiveacademy/ The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/ - use WTH coupon code to get it for free! Podcast: https://aventiveacademy.com/podcast/

Curious about the life behind the persona of G'Day Frank? Join Michael Janda on this episode of What the Helvetica as he interviews the creative genius Reagan Mackrill. They dive deep into the art of personal branding, the hurdles of social media algorithms, and the balancing act of family life with content creation. Discover the highs and lows of Reagan’s journey and get an insider’s perspective on making it big in the digital world. This is one conversation you won’t want to miss!   ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com   ---------------------- 👋 Connect with G’day Frank (Reagan Mackrill) ---------------------- Reagan 'Frank' Mackrill is the Aussie branding guy with the beard and hot pink fingernails from Sydney, Australia. He works with brands around the world to develop and manage their strategy, identity and market presence with his business, G'day Frank. He’s also a husband, father of 2 kids, Star Wars fanboy and podcaster. Website: https://www.gdayfrank.com Instagram: https://www.instagram.com/gdayfrank YouTube: https://www.youtube.com/@gdayfrank Podcast: Doctor Branding (Spotify, Apple Podcasts, Substack & YouTube) 

Ever wondered what it takes to build a successful design agency from the ground up? Join host Michael Janda as he sits down with Dan Janssen of Lincoln Design Co. for an insightful conversation about the highs, lows, and everything in between. Discover how Dan navigates the creative process, develops standout brands, and scales his agency while tackling the challenges of the industry. Whether you're an aspiring designer or a seasoned pro, this episode is packed with inspiration and practical advice. Don’t miss it!   ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com   ---------------------- 👋 Connect with Dan Janssen ---------------------- Dan Janssen: Chief Creative Office at Lincoln Design co. Agency owner for 20+ years, designer, action sports enthusiasts. I got my start in the skateboard industry in San Diego and started my first agency in 2005. Fast forward almost 20 years and Lincoln Design Co is up and running in the Pacific Northwest, service clients in the outdoor, action and entertainment industries. Website: https://www.lincolndesignco.com/ Instagram: https://www.instagram.com/lincolndesignco/ YouTube: https://www.youtube.com/c/LincolnDesignCo Vimeo: https://vimeo.com/lincolnproduction Instagram: https://www.instagram.com/danlincolnco/

Renowned fine artist and muralist Daniela de Castro joins host Michael Janda to share her inspiring creative journey from Venezuela to the U.S. She delves into her distinctive artistic process, emphasizing the recurring theme of hands in her work. Known for her large-scale murals and intricate hand paintings, Daniela also provides valuable insights into building a thriving art business, fostering community, and unveiling upcoming projects that explore the cutting edge of 3D installations.   ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com   ---------------------- 👋 Connect with Daniela de Castro ---------------------- Website: https://danieladecastro.com Instagram: https://instagram.com/danieladecastro_studio

You may have dreamt of becoming a digital nomad, but what is it really like? Let's explore the ins and outs of digital nomad life in this episode of ‘What the Helvetica?’ with Michael Janda and Elisabeth Mayr. They discuss Elisabeth's journey as a freelance UX designer, educator, and podcast host. Discover her experiences traveling the world as a designer, starting a co-living space in Sri Lanka, and balancing work-life while freelancing from anywhere. They also touch on sensitive topics like diversity in the workplace, being an influencer, world issues, dealing with haters, and gaining a global perspective. #digitalnomad #creativelifestyle #digitalcreators ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com   ---------------------- 🤝 Connect with Lensea Film / Destyn Patera ---------------------- Elisabeth Mayr is a freelance UX Designer and Digital Nomad with the mission to help fellow freelancers create a work life that works for them. Instagram: https://instagram.com/elisabethmayr Linkedin: https://www.linkedin.com/in/mayrelisabeth/ Freelance Blueprint website: https://freelance-blueprint.com Client facing website: https://elisabethmayr.co.uk Podcast: https://podcasters.spotify.com/pod/show/freelance-blueprint/episodes/The-Freelance-Blueprint---Welcome-to-the-Podcast-e29bt72/a-aac0bul

Is it possible to build an agency culture that values integrity while at the same time, aligns with your business values? Destyn Patera from Lensea, a film and videography agency in Pensacola, Florida, joins Michael Janda to explore this topic. Destyn shares his unique journey into filmmaking, his take on integrity-driven business practices, and how to balance creativity with business management. Learn more about scaling a business while keeping relationships and personal growth at the forefront, embracing the principles of small giants. ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com   ---------------------- 🤝 Connect with Lensea Film / Destyn Patera ---------------------- Lensea Film is video production company based in Pensacola, Fl. The team at Lensea is always leading with curiosity and intention. Layered between technical expertise and the unshakable drive to do better for our cohort, our community, and our clients. With more than a decade of experience under his belt, Destyn founded Lensea in 2016. The intent? To foster a team and community of like-minded contemporaries in an effort to reach wider audiences. Together, they create award-winning work—enhanced by Destyn’s leadership and meticulous attention to detail throughout every project phase. His love for film is seconded only by the pursuit of adventure and travel, usually with a camera in hand. Website: https://lenseafilm.com/ Instagram: https://www.instagram.com/lenseafilm LinkedIn, Destyn Patera: https://www.linkedin.com/in/destyn-patera/ LinkedIn, Lensea Film: https://www.linkedin.com/company/lensea-film/ Video: https://vimeo.com/lensea

In this episode of 'What the Helvetica?', Mike Janda chats with Danny Allen-Page, an agency owner, former pro footballer, and Instagram influencer with 61,000 followers. They dive into Danny's incredible journey, from growing his new agency from nothing to $3.5 million in just five months, tackling the challenges of coaching and mentoring, and balancing his personal and professional life. They discuss the ins and outs of agency ownership, entrepreneurship, and the dangers of spreading yourself too thin. Danny talks about the importance of focus, prioritization, and overcoming imposter syndrome. He offers valuable insights on business strategy, differentiating his agency, making business pivots, and building his team. Danny also highlights the importance of client relationships and moving from creating social media content to building a sustainable business model. Tune in to hear about Danny's ups and downs, the lessons he's learned, and what keeps him motivated in the constantly changing world of digital marketing.   ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com   ---------------------- 🤝 Connect with Danny Allen-Page ---------------------- Danny Allen-Page is passionate about helping businesses unlock their full potential online. As an ex-professional footballer turned high-ticket salesperson and now agency owner, he has helped generate over $150 million in sales for his clients through a mix of sales funnels, paid ads, and disruptive content creation. Danny loves working with clients on a strictly performance basis – his agency gets paid based on the results they deliver. When the clients win, so does the agency. It's as simple as that. Instagram: https://instagram.com/dannyallenpage

Music branding? If you haven't heard about this before... join Mike Janda in this exciting episode of What the Helvetica? as he sits down with the creative minds behind Drop Music Branding—Gabo, Dal, and Mau. Discover the fascinating world of audio branding, how it complements visual branding, and why it’s crucial for building a strong, memorable brand. Learn about the unique challenges and strategies involved in creating distinctive soundscapes for various industries. Plus, take part in a fun audio logo quiz to test your brand recall! ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com   ---------------------- 🤝 Connect with Mauro A. González, Dalmiro Lacaze, and Gabriel I. Agüero of Drop Music Branding ---------------------- Drop Music Branding is an audio branding boutique agency. They design unique brand's audio identities. Based in Buenos Aires, Argentina they have refined their creative process working for more than a decade with brand's all over the world. CONTACT INFO: Email: info@dropmusicbranding.com Website: https://www.dropmusicbranding.com/ Instagram: https://instagram.com/dropmusicbranding

Join host Mike Janda in an insightful conversation with digital artist Christina McKay as they delve into the world of vehicle wraps, creative processes, and the evolving role of generative AI in art. Christina, the founder of Curvaceous Wraps, discusses her journey, the challenges she faces, and how she integrates AI for inspiration while emphasizing the irreplaceability of the human touch in her work. The episode offers a mix of personal anecdotes, professional insights, and thoughtful reflections on the future of digital art, including moments of vulnerability as Christina shares her personal motivations and the experiences that drive her passion.   ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com ---------------------- 👋 Meet Christina McKay ---------------------- Christina McKay, known as Curves, is a trailblazer in the autobody industry, renowned for her artistic vision and attention to detail. Owning the successful Curvaceous Wraps, she has turned ordinary vehicles into extraordinary works of art, working with clients like Snoop Dogg, 50 Cent, and Cardi B, as well as YouTube influencers and professional athletes. Specializing in exotic cars, Christina's impressive portfolio includes Lamborghini, Ferrari, Bugatti to name a few. Her journey from illustrating portraits to mastering vehicle wraps showcases her tenacity and exceptional talent, making her a sought-after artist in a male-dominated field. Instagram: https://www.instagram.com/curvaceous_wraps/ Facebook: https://www.facebook.com/curvaceouswraps Tiktok: https://www.tiktok.com/@curvewraps Youtube: https://www.youtube.com/curvewraps Website: https://www.curvewraps.com

This episode features a heartfelt and enlightening conversation between Mike Janda and guest Jenna Gribble, a successful agency owner grappling with imposter syndrome amidst her achievements. Jenna shares her initial foray into graphic design, overcoming setbacks, and the constant pursuit of learning. Both speakers touch on the importance of vulnerability, avoiding comparison traps, and finding 'flecks of gold' in every experience. They explore how the creative industry preps individuals for critique and the timeless struggle with failure and success metrics, offering valuable perspectives for every creative entrepreneur. ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com ---------------------- 👋 Meet Jena Gribble ---------------------- Savvy, fresh, approachable, relatable and smart — Jena Gribble is the founder, owner and brand strategist of indie-fave branding and marketing studio Blush Cactus, where she brings almost 20 years of experience to her work helping companies around the U.S. and beyond create memorable marketing that actually works. A StoryBrand Certified guide, Jena guides her clients to stand out and inspire trust with authentic, consistent brand messaging through every customer interaction on every platform. Website(s):    https://blushcactus.com Facebook:  https://www.facebook.com/jenagribble                      https://www.facebook.com/blushcactus Instagram: https://www.instagram.com/jenagribble/ https://www.instagram.com/blush.cactus/ Pinterest:   https://nl.pinterest.com/blushcactusstudio/ LinkedIn: https://www.linkedin.com/in/jena-gribble-33738010/                  https://www.linkedin.com/company/blush-cactus/

In this Episode 5 of 'What the Helvetica?' host Mike Janda and guest Lois McKenzie dive into the heart of what makes copywriting a critical aspect of marketing, even in an AI-driven age. The episode unpacks the value of authentic connection, human-driven content, and the art of storytelling in business. Mike and Lois explore how creative integrity and personal brand can't be replicated by AI, stressing the importance of the human element in the creative industry. ---------------------- 🎙️ About What the Helvetica? Podcast ---------------------- ”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way. 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039 🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a 🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70 🎧 iHeart Radio: https://iheart.com/podcast/172847580 🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com   ---------------------- 🤝 Connect with Michael Janda ---------------------- Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.” Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Website: https://michaeljanda.com Courses: https://morejanda.teachable.com Community: https://morecreativeacademy.com   ---------------------- 👋 Meet Lois McKenzie ---------------------- Lois is a creative copywriter and passionate storyteller, based in Costa Rica. With over a decade of experience writing advertising and sales copy for everyone from unicorn startups to bestselling authors. As the founder of Copy Club, a private member's lounge for thought leaders, Lois helps entrepreneurs and writers own their voice and lean into the utterly human potential of storytelling to create impactful marketing that builds communities, feels like art & sells like hot cakes. While Lois spends much of her time supporting her clients in uncovering their boldest marketing messages, she's even more obsessed with the art of writing itself. She believes that the key to creating truly resonant marketing lies in embracing a creative, disciplined approach to the written word, and that being a skilled and persuasive writer is essential for long-term success in marketing today. Lois's unique approach to copywriting is rooted in her love for storytelling, which she discovered at a young age surrounded by her mother's overflowing bookshelves. She understands that the way we connect with others' stories and express our own informs the quality and impact of the copy we create – for our businesses and our communities. Through her sold-out creative copywriting course, Sweet Talk, her transformative women's writing retreat in Costa Rica, and her copywriting workshops, Lois empowers writers and entrepreneurs to put the art back in marketing, one story at a time. https://weareupclub.com/copy-club https://weareupclub.com/retreat