When It Hits the Fan

Is it time for the business world to enter the great public debates of our time - and is it bad PR if you don’t? Its absence has left a vacuum for misinformation to spread and CEOs like Greg Jackson from Octopus Energy are stepping up. David Yelland and Simon Lewis discuss this, as well as a fascinating crisis at ice-cream makers Ben & Jerrys and big pharma in the wake of Robert Kennedy Jr's nomination as the next US health secretary.Also - what does the exodus from Elon Musk’s X to Bluesky mean for the way we all communicate, and how companies communicate with us? And Coleen Rooney’s PR coup. What the I’m a Celebrity star can teach the communications great and good about how to get your message across.Producer: Eve Streeter Assistant Producer: Ella Blaxill Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

In his first presidency, Donald Trump vowed to “drain the swamp of Washington DC” - PR agents and all. So, how can a second Trump presidency possibly look promising for PR? David Yelland and Simon Lewis discuss how change can create opportunity. In this episode they explore how Trump’s return to office might impact business both in the US and abroad, how powerful players go about influencing the new president and what does money (lots of it) have to do with it all?Also, how condescending criticism isn’t a good look. David and Simon address the hostile review of hit series Rivals by the producer of Wolf Hall. Producer: Eve Streeter Assistant Producer: Ella Blaxill Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

In this special episode, David Yelland and Simon Lewis let When It Hits the Fan listeners set the agenda and answer questions sent in to the Fan postbag.They discuss the truth - when to tell it, and when to hide it. If fly-on-the-wall television comes calling will it always result in good publicity for you? And how far does PR drive the news agenda? Also, from Queen Camilla to Boy George, what are the best reputation comebacks? And, "as I was just saying to Bono...", does namedropping really oil the wheels of the PR industry?If you have a PR question of your own to send the Fan team, go to WhatsApp and text the word “Fan” to 03700 100 444. Then start a new message with your question either as a text or a recorded voice note, or text your question by SMS to 84844. Full details are on the When It Hits The Fan BBC contact page. Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

David Yelland and Simon Lewis lift the lid on the rarely talked about world of establishment PR and the great battle for influence happening behind the scenes in modern Britain. It’s why Peter Mandelson, William Hague and 36 other hopefuls are all vying to be the next Chancellor of Oxford University. Also, how the new CEO of Starbucks is trying to reverse a recent decline in sales with the help of some back-to-basics internal communications. And the great cheese heist… how taking the financial hit for the theft of £300,000 worth of posh cheddar has given Neal’s Yard Dairy a PR boost. Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

In the wake of the death of the One Direction star Liam Payne, David Yelland and Simon Lewis discuss the role of protection in PR. Advisers are often the first people to know about a problem, and the first to try to fix it. Could celebrity publicists learn something about duty of care from the world of corporate PR? David and Simon talk fame, addiction and the importance of creating private space. Also, the FA has walked into an apparent PR own goal appointing a German head coach to manage the England men’s football team. Why is leaning into a short-term tabloid burial sometimes the smartest move?And, following the release of the new Donald Trump biopic The Apprentice – how to manage your client’s PR when Hollywood comes knocking.Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

David and Simon discuss Kamala Harris’s interview on the hit US podcast Call Her Daddy. What can British politicians and business leaders learn about the power of being three-dimensional and opening up?Also, it’s a game of two halves – the PR behind the football civil war that is Manchester City versus the Premier League.And the LinkedIn job status update. To varnish, or not to varnish?Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

Why does Keir Starmer need to start taking people behind the Number 10 bikesheds and having a quiet word? David Yelland and Simon Lewis explain 'bikeshed PR' and how to move a news story on. Also, knowing when to step back and call your PR battle a day is not always easy, as the ongoing Strictly Come Dancing fan-hitter shows. What can we learn from this and the returning saga of Wagatha Christie? And, the email you didn't mean to send.... David and Simon share tales of their personal gaffes and how best to deal with them. Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

Is there such a thing as too much good PR? It seems everyone is talking about the weight-loss drug Ozempic - David Yelland and Simon Lewis look at why might this be causing jitters in the company boardroom.Also, Phillip Schofield’s desert island TV return - will the "last roll of the dice” PR strategy work for him, or is Hillary Clinton's 1992 interview alongside her under-fire husband a cautionary tale?And with the release of the drama series A Very Royal Scandal, David and Simon look at how PR people are portrayed on film and TV. Useless, posh, drunk or sinister - is it myth, or is it reality?Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

Following the BBC investigation into Mohamed Al Fayed, David Yelland and Simon Lewis discuss the circle of reputational protection that existed around the former Harrods boss and allowed him to commit serial sexual abuse for so long and get away with it. Also, inside the Murdoch family's succession feud and the importance the results could have on the political state of global media.Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

David and Simon discuss Huw Edwards, Strictly Come Dancing and the BBC in crisis. How is the corporation dealing with being in the news for all the wrong reasons? Plus, “They’re eating the dogs, they're eating the cats” - is the global mockery following Donald Trump’s pet-eating accusations in his TV debate with Kamala Harris a PR disaster for the former president? And what is the elephant in the room? Let’s talk about why the unmentionable is often at the heart of PR.Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss the Princess of Wales’ unprecedented video announcing the end of her chemotherapy treatment. There has been nothing like it in the history of the Royal Family's communications and it’s a move that rewrites how they speak to people. Does it come with risks?Also, what have we learnt about how the Labour government is handling its PR? We look at leaning into unpopularity in an age of populism, and moving Margaret Thatcher’s portrait, and reveal the secret tactics used by the government to reach rioters in the summer. Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David and Simon share their advice on how to lead

David and Simon share their advice on how to deal with online abuse.

Amol and Nick use their decades of experience as journalists to discuss the future of news in this special episode of The Today Podcast. Joining them are Sun editor David Yelland and former No10 communications director Simon Lewis – the duo behind Radio 4’s When It Hits The Fan – to look at what’s happening in journalism, where the future lies for the profession... and why it really matters for us all.The senior producer is Tom Smithard, the producer is Hatty Nash, research and digital production from Joe Wilkinson. The editor is Louisa Lewis. The executive producer is Owenna Griffiths. Technical production from Jack Graysmark.

David and Simon share their advice on how to deal with backstabbers.

David and Simon share their advice on how to get ahead when you're shy.

David Yelland and Simon Lewis share their tips on dealing with the media

Quick Wins is a series of mini episodes from the When It Hits the Fan team to steer you through your own personal PR in your working life.In this episode, David and Simon answer listener Joe's question about how to deliver difficult information that people may not want to hear. Getting the tone right is crucial, tell it like it is and be visible.Producer: Eve Streeter Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

David Yelland and Simon Lewis discuss an extraordinary and terrifying weekend of political drama in the US, with the attempted assassination of Donald Trump crowding out calls for Joe Biden to quit the presidential race. And they reflect on England losing out once more on the main prize at an international football tournament.How does the invisible industrial complex of spin that quietly hums along, shaping so much of what you see and hear, kick into action in these moments of high public drama? How do communicators use their skill in crafting words - and images - to create history, to fashion phrases that capture moments which live forever? Simon takes us behind the scenes at Number 10 and the Palace.They reveal two areas of PR not often discussed in public: Loser PR – how to lose in public – and Elder PR – the art of giving Fan-Hitting counsel to very old and very powerful men who are inclined not to listen. Is there an expert in Elder PR at work in the White House?Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4

Just days after Sir Keir Starmer entered Downing Street, David Yelland and Simon Lewis take a special deep dive into what may prove to be a great communications reset at No 10 under the new Prime Minister, with greater transparency at its heart. But will Sir Keir be able to create the space to govern between the media and his administration? And if he plans to build, build, build, how is he going to manage being very unpopular in a populist era?Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur production for BBC Radio 4